Lady Ramsden Brand Identity & Guideline

Lady Ramsden

Brand Guideline

2021

Brand Guideline

Color Usage

Contents

01

Logo Usage

4-8

02

Color Usage

9 - 12

03

Typography

13 - 16

04

Inspiration

17 - 22

Brand Guideline

Logo Usage

01 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.

Logo Usage

Brand Guideline

Our brand logo features a serif font based logotype that is customized truly for the brand.

The nature of the elements in the logo should not be modiďŹ ed, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.

In most cases the brand logo shall be presented in all brand materials for consistency in brand communication.

Brand Logo

Logo Usage

Brand Guideline

The brandmark is the identifying mark or symbol used to represent the brand. The brandmark is ideal for social media avatars, stamps, wax seals and stickers.

We have 2 variations of the brandmark, the ďŹ rst where it appears alone as a monogram design, and the second with the brand name circling the design. The nature of elements in both brandmarks should not be changed or edited in anyway.

Brandmark

Logo Usage

Brand Guideline

Logo Usage

Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

For the Brand Logo, the minimum clearspace is determined by the height and width of the letter "L" from the logotype.

For both variation of brandmark, the minimum clearspace is determined by the height and width of the letter "L" from the logomark.

Logo Clearspace & Minimum Size

Minimum Width:

Minimum Width:

Minimum Width:

30mm

8mm

18mm

Brand Guideline

Logo Usage

Do not create compositions that

Do not rotate or

Do not resize or modify

Do not add any unofďŹ cial

are not provided in the guideline

reect the logo

any part of the logo

elements in the logo

Do not compress or stretch the

Do not use gradient,

Do not change the color of

Do not add in special

logo, always resize

always refer to the color

logo, always refer to the

effects such as drop

proportionately

usage guideline

color usage guideline

shadows or 3D effects

Incorrect Logo Usage

Brand Guideline

Color Usage

02 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.

Color Usage

Brand Guideline

Color Usage

WHITE

CREAM

BEIGE

LIGHT GREEN

R 255 G 255 B 255

R 244 G 240 B 235

R 217 G 198 B 186

R 165 G 178 B 153

C0 M0 Y0 K0

C3 M4 Y5 K0

C 14 M 20 Y 23 K 0

C 38 M 21 Y 43 K 0

# ffffff

# f4f0eb

# d9c6ba

# a5b299

DARK GREEN

Brand Colors

BROWN

BRICK

R 69 G 82 B 55

R 150 G 128 B 108

R 159 G 110 B 78

C 67 M 47 Y 80 K 41

C 40 M 45 Y 57 K 9

C 32 M 56 Y 72 K 14

# 455237

# 96806c

# 9f6e4e

Brand Guideline

Color Usage

The logo is used in dark green againts white, cream, beige

Logo Color Usage

and light green background. The logo is used cream on dark green, brown and brick background.

Brand Guideline

Color Usage

Brand Guideline

Typography

03 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.

Typography

Brand Guideline

Typography plays a large role in the brand identity. We use a serif typeface named Playfair Display to add character and personality to the brand.

Typography

Playfair Display

The serif typeface is used for Headers, titles

Aa

and smaller exerts of text that require further emphasis.

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Primary Typeface

Brand Guideline

Muli is the secondary typeface, it is used for body copy and larger paragraph of text.

Typography

Muli

Within brand materials, Muli should appear smaller in scale in relation to Playfair Display.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Secondary Typeface

Brand Guideline

Typography

Subheading in Muli Regular or Semibold

Typographic hierarchy is a system for organizing type that establishes an order of

Heading with Playfair Display Regular

importance. This allows for clarity, consistency and a legible hierarchy for all communications.

Playfair Display Regular can also be used for smaller exerts of text that require further emphasis such as this paragraph.

Muli Regular is used for body copy. Muli Semibold can also be used when a heavier weight is needed. Muli Bold can be used to highlight or emphasize certain area of text. The heading above is Playfair Display Regular. Muli Regular or Semibold can be used for subheadings. Playfair Display Italic can be used for pull quotes.

Typographic Hierarchy

Buttons in Muli Semibold

Remember why you started shooting in the ďŹ rst place.

Brand Guideline

Website Design Inspiration

04 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.

Inspiration Moodboard

Brand Guideline

Inspiration Moodboard

Inspiration Moodboard

Brand Guideline

Inspiration Moodboard

Brand Guideline

Inspiration Moodboard

Brand Guideline

Inspiration Moodboard

Brand Guideline

Inspiration Moodboard

Lady Ramsden

2021