Kosha Brand Identity & Guideline

Kosha is a premium brand offering cozy soft accessories KOSHA

BRAND GUIDELINE

(socks, hats, scarves) for the modern young woman.

CONTENTS

BRAND GUIDELINE

Contents

About

3

Logo Usage

4

Typography

12

Color Usage

8

Photography Style

16

ABOUT THE BRAND

BRAND GUIDELINE

About

“Cozy essentials for every-day wear.”

Kosha is a premium brand offering cozy soft accessories (socks, hats, scarves) for the modern young woman.

AT TR I BU TE S

Minimalist

Elegant

Luxury

Cozy & Soft

LOGO USAGE

BRAND GUIDELINE

Logo Usage

1.0

It is important that our branding remains consistent. Please obey the brand style guide KOSHA

BRAND GUIDELINE

for consistent brand communication.

ABOUT THE BRAND

BRAND GUIDELINE

Brand Logo

LOGOTYPE

LOGOMARK

Our brand logo consists of a logotype and logomark. In most cases the logotype

The nature of the elements in the main logo should not be modified, recreated or

shall be presented as the primary logo in all brand materials for consistency in

transformed in any way. The logo shall never be streched and should be resized

brand communication.The logomark acts as the identifying mark of the brand. The

proportionately so that they are legible at all times.

logomark is ideal for social media avatars, stamps, wax seals, and stickers.

ABOUT THE BRAND

BRAND GUIDELINE

Logo Clearspace & Minimum Size

For logotype, the minimum clearspace is

For logomark, the minimum clearspace

determined by the height and width of the

is determined by the 1x the size of the

letter O from the logotype.

logomark itself.

Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

Minimum Width: 15mm

Minimum Width: 6mm

ABOUT THE BRAND

BRAND GUIDELINE

Incorrect Logo Usage

Do not create compositions that are not

Do not rotate or

Do not resize or modify any

Do not add any unofficial

provided in the guideline

reflect the logo

part of the logo

elements in the logo

Do not compress or stretch the logo,

Do not use gradient, always refer to

Do not change the color of logo, always

Do not add in special effects such

always resize proportionately

the color usage guideline

refer to the color usage guideline

as drop shadows or 3D effects

COLOR USAGE

BRAND GUIDELINE

Color Usage

2.0

It is important that our branding remains consistent. Please obey the brand style guide KOSHA

BRAND GUIDELINE

for consistent brand communication.

COLOR USAGE

BRAND GUIDELINE

Brand Colors

White

Cream

Pink

Grey

Bronze

Brown

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

C0 M0 Y0 K0

C2 M4 Y4 K0

C7 M11 Y10 K0

C6 M7 Y4 K0

C20 M35 Y49 K0

C69 M72 Y61 K53

RGB

RGB

RGB

RGB

RGB

RGB

R255 G255 B255

R246 G240 B238

R233 G221 B218

R236 G232 B234

R203 G165 B133

R59 G48 B53

HEX

HEX

HEX

HEX

HEX

HEX

#FFFFFF

#F6F0EE

#E9DDDA

#ECE8EA

#CBA585

#3B3035

COLOR USAGE

Logo Color Usage WHITE

CREAM

PINK

GREY

BRONZE

BROWN

For primary usage, the brand logo is used in brown againts white, cream, pink, grey and bronze color background. For secondary usage, the brand logo can be used in white againts brown color background or in B&W when color options are not applicable.

BRAND GUIDELINE

COLOR USAGE

BRAND GUIDELINE

Color Hierarchy 01

03

01

White, Cream, Pink and Grey are the most commonly used background colors.

02

Brown is mainly used as text color.

02 03

Bronze is used as secondary background & text color.

TYPOGRAPHY

BRAND GUIDELINE

Typography

3.0

It is important that our branding remains consistent. Please obey the brand style guide KOSHA

BRAND GUIDELINE

for consistent brand communication.

TYPOGRAPHY

BRAND GUIDELINE

Primary Typeface

Aa Ubuntu

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Typography plays a large role in the brand identity. We use a sans serif typeface named Ubuntu to add character and personality to the brand.

The sans serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

https://fonts.google.com/specimen/Ubuntu

TYPOGRAPHY

BRAND GUIDELINE

Secondary Typeface

Aa Oxygen

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Oxygen is the secondary typeface, it is used for body copy and larger paragraph of text.

Within brand materials, Oxygen should appear smaller in scale in relation to Ubuntu.

https://fonts.google.com/specimen/Oxygen

TYPOGRAPHY

BRAND GUIDELINE

Typographic Hierarchy SUBHEADING IN OXYGEN BOLD

Heading with Ubuntu Medium

Ubuntu Medium can be used for smaller exerts of text that require further emphasis such as this paragraph. Ubuntu Bold can be used to highlight certain area of text.

Oxygen Regular is commonly used for body copy. Oxygen Bold can be used to highlight or emphasize certain area of text of the body copy. Oxygen Bold is used for subheadings and button text.

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

BUTTONS IN OXYGEN BOLD

PHOTOGRAPHY

BRAND GUIDELINE

Photography Style

4.0

It is important that our branding remains consistent. Please obey the brand style guide KOSHA

BRAND GUIDELINE

for consistent brand communication.

PHOTOGRAPHY

Photography Style

BRAND GUIDELINE

PHOTOGRAPHY

BRAND GUIDELINE

Minimalist Luxury

Elegant Cozy & Soft

PHOTOGRAPHY

BRAND GUIDELINE

PHOTOGRAPHY

BRAND GUIDELINE

PHOTOGRAPHY

BRAND GUIDELINE

PHOTOGRAPHY

Photography Style

BRAND GUIDELINE

PHOTOGRAPHY

BRAND GUIDELINE

Kosha is a premium brand offering cozy soft accessories KOSHA

BRAND GUIDELINE

(socks, hats, scarves) for the modern young woman.