Advertiser Optimism Next Six Months Majority of Advertisers Plan to Increase Digital Marketing Spend AGENCY INCREASE
MAINTAIN
MARKETER DECREASE
INCREASE
MAINTAIN
DECREASE
Broadcast TV
14%
51%
35%
19%
26%
55%
Cable TV
27%
55%
18%
24%
42%
33%
Local Newspapers
5%
38%
57%
4%
32%
64%
Magazines
16%
34%
49%
11%
30%
59%
Mobile
52%
35%
13%
58%
16%
26%
National Newspapers
4%
42%
54%
7%
21%
71%
Online Display
51%
33%
17%
52%
30%
17%
Online Research
56%
34%
10%
47%
42%
11%
Outdoor
21%
57%
22%
8%
48%
44%
Radio
16%
47%
38%
27%
31%
42%
Society of Digital Agencies - 2009 Digital Marketing Outlook
Red: More will Decrease than Increase Ad Spending Next Six Months Green: More will Increase than Decrease Ad Spending Next Six Months
*2009 Advertiser Optimism Report, February 2009