Stories Heard Stories Told
Have a seat, grab a cup.
This is Our Story
Digital Marketing
• Campaign Strategies
Website Development
Marketing Plans
• Graphic Design
• Brand Development
Content Creation • Print Management
Our Story
How CA14 came to be
It started when Eric accepted an invitation from Peter and his colleague to sit down over coffee and talk about possibilities.
We came to see that working separately in the same town and offering many complementary services was productive. Our discussion led us to the natural conclusion that joining forces would allow us to integrate our marketing expertise and offer a more holistic, one-stop-shopping experience for clients. This would also make us more in line with what the larger agencies were doing, but minus the overhead.
Not just another agency
Our business model is a lean, partner-based consortium that includes largely locally-based, senior professionals in various marketing disciplines, who already own and run their businesses, and are committed to exceptional customer service. We all know each other and enjoy working together. No employees, no juniors, no faceless entities from online communities, just a core group of experienced marketers, each with a wide network of suppliers and contractors, who know how to complete projects quickly.
Their Stories
Became Part of Ours
CA14 STORIES
WOLFF AUTOWERKS
This was a direct connection to one of our team’s early Ontario clients – Mantis Automotive. Its owner remained a client of our founding partner’s then company, Communication Associates, for many years, until he sold and became a partner at Wolff Autowerks. From years of trust and collaboration, a new relationship was forged with CA14. The new owners entrusted the full business launch to our team.
As with any new business launch, expectations are high and timing is key, not to mention budget. CA14 designed the brand, developed the website, shot the photography, created and printed the collateral
materials, signage and merchandise in time for a spring opening and dealer show. Going forward we ensured continued marketing support with social media consulting and review of outcome metrics.
“ CA14 has been a key partner for us... Their work has delivered real, positive results for our business, helping us better connect with our audience and strengthen our brand. ”
MARK WOLFF WOLFF AUTOWERKS
BURLINGTON, ONTARIO
CA14 STORIES
COUNCIL FOR CLEAN AND RELIABLE ENERGY
The Council for Clean & Reliable Energy (CCRE) is a federally incorporated non-profit organization that provides a platform for dialogue and analysis on subjects related to energy policy.
We also design the CCRE’s periodical called CCRE Commentary. These each focusses on a single subject, and are aimed at extending the value of the CCRE’s existing network.
This high profile national council has been a client of three CA14 partners for many years. In that time we designed their brand, created a substantial new website, developed photo-digital illustrations, and assisted in their digital media campaigns.
The CCRE also hosts an annual conference for which we provide design services for conference collateral, including branded signs, printed bios and agendas, flyers, name tags and a powerpoint presentation. The timing always requires quick turnarounds due to the nature of the assignment.
CCRE
Annual Energy Leaders Roundtable
Hockley Valley Resort Orangeville, Ontario
HELPING NON-PROFITS PROSPER
Non-Profits are defined as charitable, religious, private, political and nongovernmental organizations (NGOs) that do social good and do not return profit to their members or boards. They often come with insufficient human resources and budgets posing unique and daunting marketing and communications challenges. Supporting non-profits requires smart budgeting, deep learning and stamina to confront the formidable challenges in sometimes unfamiliar environments.
SayItFirst enables Canadian first nation communities and individuals to preserve and retain their native languages and culture.
As a start-up, SayItFirst needed a suite of affordable, phased tactics to create awareness and gain credibility.
North Halton Community Singers
Few choirs can boast a vibrant history that stretches back more than 50 years with a membership that peaked at 100 singers before COVID.
Following the two-and-a-half-year hiatus caused by the pandemic, the choir had to face its dire straits - a significantly smaller membership and the loss of audience. While on life support, their marketing committee came to CA14 for help to launch a robust recruiting program.
Our team participated in a choir focus group and conducted research into other choirs in the region. We
CA14 developed an engaging website fed by a strong, continuous social media program.
Ten years later the organization is better recognized for its leadership in the field and has expanded its educational support services, broadened partnering with government and communities and has achieved a significant, sustainable on-line presence with an engagement rate approaching 16%.
Thus, the trend towards first nation language and cultural extinction is being reversed.
helped with branding, designed a website, emarketing and social media programs to reflect lessons learned and the new spirit and goals of the choir.
The choir membership is now full and stages two major concerts a year plus a host of cabaret-style events that incorporate fundraising and recruiting.
“The NHCS has worked with CA14 for many years. They are creative, helpful, competent and easy to work with.... an effective partner that has greatly helped us to recover from the devastating pandemic.”
LAURENT THIBAULT PAST BOARD CHAIR
Hands Up for Haiti is a U.S. NGO that delivers humanitarian and medical services primarily to the women and children of northern Haiti.
Haiti is currently one of the most difficult countries to engage with due to its instability and dangerous environment. Ten years into its mission, way past the life span of most Haitian NGOs, HUFH looked to CA14 to refresh its marketing communications to better express its relevance and impact and broaden its appeal to a wider audience including corporations, governments and foundations.
Our team, worked closely with the client’s partners, researched the North American competition for trends and successes, interviewed board members and Haitian staff to establish goals and then tested and refined concepts. A fresh, new, meaningful logo, an engaging website and intensive social media program were launched.
The organization has not only been successfully sustained during a period of increased global competition for public and private funds but is strategically positioned to merge with a powerful humanitarian-medical partner, ensuring wider delivery of services to Haitian families.
“CA14 has helped our medical humanitarian non-profit, Hands Up for Haiti, in so many ways and their contributions to the success of our mission are truly invaluable.”
DR. WENDY MARX PRESIDENT EMERITUS, HANDS UP FOR HAITI
INTERNATIONAL COOPERATION
When international projects bring unexpected challenges, CA14 partners respond – fast. Whether it’s a call for specialized service or urgent creative work.
Grant Lee of AGL Marketing volunteers about four months each year – online and inperson – training marginalized women entrepreneurs and girls in applied marketing through Catalyste+’s Accelerating Women’s Empowerment (AWE) program, the flagship initiative of Catalyste+ and funded by Global Affairs Canada, often calls for solutions within days – solutions that might take privatesector agencies months to deliver. In these high-pressure environments, CA14 partners have delivered marketing support within hours, when it matters most.
This same responsiveness defines how CA14 works across its network. Partners collaborate fluidly, stepping into each other’s consultancies to provide expert marketing support on demand – as if they were embedded senior staff.
CA14 STORIES
THE BARRETT CENTRE FOR TECHNOLOGY INNOVATION
Located at the Humber College North Campus in Toronto, Ontario, is a 93,000 square-foot stand-alone facility housing a hub of resources that have the potential to make businesses more competitive in the Canadian and international marketplaces
The Barrett Centre for Technology Innovation (Barrett CTI) needed to get the message out – to industry partners, faculty, students, and the community at large – to Introduce the stand-alone facility, and show how Humber’s leadership in Automation and Robotics, Systems Integration, Design, Augmented and Virtual Realities and User Experience Testing are all integrated under one roof. The objective was to raise the profile of the Barrett CTI with three different audiences (industry partners,
faculty and students) and showcase some examples of the technologies, research capabilities, state-of-the-art equipment and hands-on education that was offered. To communicate these messages, our client had a preference to produce a high-quality promotional book.
Two CA14 partners got to work right away, starting with a tour of the
Barrett CTI, and conducting a series of consultations. This led to a number of interviews, gathering research and the collation of many supplied materials. All the information was gathered, organized and, in the process, a graphic approach started to take shape as well as how to tackle the messaging, structure the information and writing a book that would appeal to all three audiences.
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It became apparent during discussions and learning about the Barrett CTI, that the scope and depth of the project was immense.
The entire project, including approvals from multiple stakeholders, was completed within six months and ultimately included the production of two books: one that focused on advantages for industry
partners and one that focused on advantages for faculty, research projects and students. These books were distributed at a Barrett CTI Open House held for current and potential industry partners. They also provided the template for other departments to create their own books or booklets, using the resources of Humber’s internal Communication Centre.
FAST FACTS
AWARDS QUALIFICATIONS
• CA14 core partner Studio Fourteen is pre-qualified as a Vendor Of Record for Graphic Design and Creative Services with the Province of Ontario (Advertising & Communications Services Procurement Branch, Supply Ontario) for both Ontario Public Service (OPS) ministry and agency clients, as well as Non-OPS Clients (All Ontario public hospitals, school boards, universities, colleges, children’s aid societies, municipalities etc.)
CA14 member Peter Perko
• CA14 core partner Studio Fourteen is pre-qualified as a Vendor Of Record for Graphic Design and Creative Services with Humber College.
CA14 member Peter Perko
• CA14 core partner LCM Web Design has been awarded Reader’s Choice Best Web Designer in Halton Hills, for many years running.
CA14 member Lori McCabe
CA14 STORIES
AGRAM MEATS AND CULINARY BOUTIQUE
Agram Meats is a Halton Hills business offering fresh, locally sourced, provincially certified, high quality meats and specialty foods from their international culinary boutique. These differentiating attributes, along with sustainability and friendly customer service, needed to be promoted throughout the region in order to support loyal customers and attract new prospects looking for something better.
The CA14 Team redeveloped the web site to include more appealing imagery and a video testimonial, and emphasized the character and presence of Chef Ivan in his role as an experienced chef and butcher who shares the same family and community values with his customers. We also skillfully cross promoted Agram’s two affiliate companies specializing in catering and pig roasts.
The concept of the new campaign was also applied to a continuous social media program, admail, ads, contests and open house events. Since location was an issue, all promotion featured an illustrated map and new outdoor signage, that mitigated the perception that Agram was not in a convenient location for local customers.
This bold approach has kept Agram Meats top of mind as offering a “tasteful experience” in an expanding marketplace.
Tee Off with TASTE
“...I had the pleasure of working with their team over past years on several projects, and I can say their professionalism, creativity, and strategic insight exceeded all expectations. From the outset, CA14 demonstrated a deep understanding of our brand and goals. They brought innovative ideas to the table and executed them with precision and care. They consistently delivered outstanding results, were responsive, transparent, and truly treated our success as their own. Their efforts led to measurable improvements in our engagement, visibility, and conversions.”
CA14 STORIES
COMMUNITY LEGAL EDUCATION ONTARIO (CLEO)
CLEO is a government agency in Ontario that provides legal information to individuals in Ontario communities who may not have the resources to contract private lawyers for legal advice. CA14 began work with them by developing a visual branding system that updated and
combined the visual identities of CLEO, the parent organization, and two webbased initiatives, STEPS TO JUSTICE and CLEO Connect, providing strategic and design services and guidance on a brand hierarchy, and preparation of design elements, both English and French, including other sub-brands.
After the project was completed on-time and on-budget, we created branded and consistent social media design templates, sub-brand modifications, power point presentations, and 2 editions of their annual report.
PAULA D’UVA PRESIDENT AGRAM MEATS AND CULINARY BOUTIQUE
“CA14 was extremely professional and supportive during the entire development process. Their patience with our changes and corporate requests was second to none. They held our hands throughout the entire process to combine and update all of our websites and made it as seamless as it could be.”
AMPHENOL-CTI
Amphenol CTI is a global, full-service network of businesses specializing in the manufacture of custom wire harnesses and electro-mechanical cable assemblies for a wide range of industries. Appreciating the CA14 experience in their marketplace, the marketing department came to us with the challenge of redeveloping the website with fresh creative to reflect their impact on industries and people.
Both the company’s sub sites and competitors’ sites were similar in content and mostly lacked the
JOHN DUFFY BUSINESS DEVELOPMENT & MARKETING MANAGER AMPHENOL-CTI
human element. The client’s new logo is sophisticated but an abstract representation of their new slogan‘wired to connect’.
This was an opportunity to differentiate the look and feel of the Amphenol CTI Canada site with something bold and effective.
We suggested that the home page concept should have a human element merged with the idea of connectivity. Transforming lives is not just about technology. CA14 presented three related but unique concepts.
The client selected a concept and digital image that illustrated an overlay of human-like neuronal connectome with wiring assembly products, suggesting the human brain. Along with the homepage tag line “Connecting for humanity” the image powerfully differentiated the company and leaves viewer prospects with a strong feeling of a company of people for people, not just of cold technology.
SPECIAL PROJECTS
VOLKSWAGEN 70TH ANNIVERSARY
Through Empact Communications, Peter designed and managed the manufacture and distribution of an original pastel painting to commemorate Volkswagen’s 70th Anniversary in Canada, in collaboration with local artist Sheri Tenaglia who beautifully rendered the piece. Framed reproductions of the painting were delivered to all VWC dealerships across Canada. The original painting is now proudly displayed at the Volkswagen Canada head office in Ajax Ontario.
FAST FACTS
PARTNERSHIPS ACCREDITATIONS MEMBERSHIPS
• CA14 is an official corporate partner of CIMMO (Chartered Institute of Marketing Management of Ontario) CA14 member Grant Lee
• CA14 designers are Registered Graphic Designers in Ontario. CA14 members Peter Perko and Tiziana Manierka
SPRAY FOAM WORLD WIDE CONFERENCE
CA14 client Elastochem Specialty Chemicals participates in a semi-annual conference in various American cities. Their proven promotional strategy includes distribution of custom Elastochem T-shirts at each event, designed for each specific city. Peter designed, illustrated and coordinated the manufacture and distribution of the garments, with an original digital image concept, for the Las Vegas conference. It was logistically challenging because of the very narrow delivery window for hundreds of units. It was so successful we were contracted for two more conferences.
• CA14 is a member of the Halton Hills Chamber of Commerce
• CA14 is a sponsor of the Georgetown Racquet Club
