JOSEPH AND ALEXANDER LOOKBOOK SS20

Spring Summer | 2020

06 GIVING BACK

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04 ABOUT US

10 FAMILY COLLECTION

INSIDE Spring Summer | 2020

36 KEEP IN TOUCH

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AS SEEN ON

28 PRESS

32 COLLABORATIONS

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A consciously colourful swimwear collection derived from ocean plastics

About Us Quirky, sustainable, durable, and laced with imagination, Joseph & Alexander is fashion with a conscious.

Specialising in swimwear, Joseph & Alexander’s environmentally conscious pieces are designed to

inspire

the

imagination

and

provoke

curiosity. With each piece designed to spark an “educational conversation”, critical world issues and championing environmental action are at the heart of the brand.

Operating consciously using recycled fabric from ocean plastics, eco- friendly ink and reusable packaging, each collection depicts awareness-raising narratives of minimising our environmental footprint, and having fun whilst doing so.

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GIVING BACK Plastic Oceans Foundation was created in 2009 by Jo Ruxton and Sonjia Norman. As the first plastic pollution charity in the UK, Plastic Oceans UK’s mission is to raise awareness of plastic pollution as a call to action to protect our beautiful and vulnerable oceans.

Working for five years on the first BBC Blue Planet series, Jo saw first-hand the growing impact

of

ocean

plastic.

The

Foundation

embarked on an ambitious project to create the definitive feature-length film with the world’s 6

leading scientists and conservationists, to reach as many people as possible. That ambition was realised with the release of A Plastic Ocean in 2017, to international acclaim and awards.

With over 300 million tonnes of plastic produced globally each year, 8 million tonnes are reaching our oceans. We still have a great deal to do. Plastic is an important material in our lives, but it doesn’t belong in our precious oceans.

In support of this awesome foundation, Joseph & Alexander have created two designs highlighting plastic and the effect it has on the ocean. Not only do these pieces tell a story, but they are made from plastic bottles that have been recycled into fabric!

Joseph & Alexander will donate 10% of annual profits to support Plastic Oceans UK Foundation.

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" IT S O N LY O N E ST RA W" 8

SA ID 8 BILLION PE OPL E

Plastic Pollution - the facts: Did you know...

Every day approximately 8 million pieces of plastic pollution find their way into our oceans...

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• Unique artist sketch design • Shorts are made from recycled fabric made from plastic bottles (90%polyester / 10% spandex) • Soft feel lightweight material • Soft Mesh Lining • Personalised J&A cord • UPF 45+ • Quick dry • Fade proof to maintain at least 90% of its original colour for a min 12 months • Affordable • Good sizing to last 1-2+ years • From ages 3 - 16 years

SS20 J&A introduce a full collection for the entire family from our mama and me to dad and son.

Keeping in theme with our ethos our inspiration behind the designs all stem back to the ocean, environment and nature. Our aim is spark an educational conversation through our visual designs and production methods.

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Did you know...

A million plastic bottles are bought around the world every minute.

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Did you know..

Worldwide, about 2 million plastic bags are used every minute.


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Did you know..

Plastic is killing more than 1.1 million seabirds and animals every year.


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Did you know..

The average person eats 70,000 microplastics each year.


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Did you know..

The average time that a plastic bag is used for is ‌ 12 minutes


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Did you know..

There is more microplastic in the ocean than there are stars in the Milky Way.

24 Did you know..

More than 50 percent of sea turtles have consumed plastic.

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BOYS: Beach Waves

BOYS: Hearts and Spades

BOYS: J&A x Saif Chilmiran “Heavyweight”

BOYS: Jellyfish

BOYS: La Palma

BOYS: Lido

BOYS: Marine Life

BOYS: Mykonos

BOYS: Octopus

BOYS: Prawning

BOYS: Seahorse and Seashells

BOYS: Tellaro Octopus

BOYS: Waterways

BOYS: Zante

BOYS: Okki

BOYS: Bonaire

BOYS: Sonvea F

MENS: Beach Waves

MENS: Hearts and Spades

MENS: J&A x Saif Chilmiran “Heavyweight”

MENS: Jellyfish

MENS: La Palma

MENS: Lido

MENS: Marine Life

MENS: Mykonos

MENS: Octopus

MENS: Prawning

MENS: Seahorse and Seashells

MENS: Tellaro Octopus

MENS: Zante

MENS: Zante

MENS: Okki

MENS: Bonaire

MENS: Sonvea F

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GIRLS: Amazon Rainforest

GIRLS: Coral Reef

GIRLS: J&A x Saif Chilmiran “Heavyweight”

GIRLS: Island Peacock

GIRLS: Lady Lobster

GIRLS: Marine Garden

GIRLS: Olive Delight

GIRLS: Seahorse and Seashells

GIRLS: Spotted Seal

GIRLS: St Tropez Summer

GIRLS: Summer Bloom

GIRLS: Under The Sea

WOMENS: Amazon Rainforest

WOMENS: Coral Reef

WOMENS: J&A x Saif Chilmiran “Heavyweight”

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WOMENS: Island Peacock

WOMENS: Lady Lobster

WOMENS: Marine Garden

WOMENS: Olive Delight

WOMENS: Spotted Seal

WOMENS: St Tropez Summer

WOMENS: Summer Bloom

WOMENS: Under The Sea

GIRLS: Boheme Summers

GIRLS: Island Hopping

GIRLS: Mykonos

GIRLS: Pink Sand

WOMENS: Boheme Summers

WOMENS: Island Hopping

WOMENS: Mykonos

WOMENS: Pink Sand

WOMENS: Seahorse and Seashells

NEW ADDITIONS

GIRLS: Summer Delights

WOMENS: Summer Delights

‫‪Featured in...‬‬

‫إﻗﺮﺋﻲ اﻵن‬ ‫‪01.01.2019‬‬

‫‪1‬‬ ‫ﺴﺪ روح‬ ‫‪ Joseph & Alexander‬أزﻳﺎء ﻟﻸﻃﻔﺎل ﺗﺠ ّ‬ ‫اﻟﻮﻋﻲ اﻟﺒﻴﺌ ​‬ ‫ﻲ‬ ‫ﺗﻄﺎﻟﻌﻨﺎ ﻋﻼﻣﺔ ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر ‪ Joseph & Alexander‬ﺑﺈﺑﺪاﻋﺎت ﺧﻼﺑﺔ ﻣﻦ‬ ‫اﻷزﻳﺎء اﻟﺘﻲ ﺗﺘﺒﻨ ّﻰ ﻣﻘﻮﻣﺎت اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ‪ ،‬وﺗﻘﺪم ﺗﺼﺎﻣﻴﻢ ﻓﺮﻳﺪة ﻣﻦ ﻧﻮﻋﻬﺎ ﺗﺠﻤﻊ‬ ‫ﺑﻴﻦ اﻻﺳﺘﺪاﻣﺔ واﻟﺠﻮدة واﻟﺨﻴﺎل‪ .‬وﺗﺘﺨﺼﺺ اﻟﻌﻼﻣﺔ ﺑﺘﻮﻓﻴﺮ أزﻳﺎء ﻟﻸﻃﻔﺎل وﺧﺎﺻًﺔ‬ ‫اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ﺑﺄﺳﻌﺎر ﻣﻘﺒﻮﻟﺔ‪ ،‬وﺗﺒﺘﻜﺮ ﻣﻨﺘﺠﺎﺗﻬﺎ ﺿﻤﻦ رؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻌﻜﺲ‬ ‫ﺐ اﻟﻤﻌﺮﻓﺔ واﻻﺳﺘﻜﺸﺎف‪ .‬وﻳﻘّﺪم اﻟﺘﺼﻤﻴﻢ‬ ‫اﻻﻫﺘﻤﺎم ﺑﺎﻟﺒﻴﺌﺔ وﺗﻠﻬﻢ اﻟﺨﻴﺎل وﺗﺤﻔﺰ ﺣ ّ‬ ‫اﻟﺨﺎص ﺑﻜﻞ ﻗﻄﻌﺔ ﻓﺮﺻﺔ ﻟﻔﺘﺢ ’ﺣﻮار ﺗﺜﻘﻴﻔﻲ‘ ﻟﻤﻨﺎﻗﺸﺔ اﻟﻘﻀﺎﻳﺎ اﻟﻌﺎﻟﻤﻴﺔ اﻟﻤﻠﺤﺔ‬ ‫واﻟﺤﺚ ﻋﻠﻰ اﻟﻌﻤﻞ اﻟﺒﻴﺌﻲ ﻛﺮؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻨﺪرج ﻓﻲ ﺻﻤﻴﻢ اﻫﺘﻤﺎم اﻟﻌﻼﻣﺔ‪ .‬وﺗﺘﺒﻊ‬ ‫اﻟﺸﺮﻛﺔ ﻣﻨﻬﺠﻴﺔ ﻋﻤﻞ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻦ ﺧﻼل اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﻣﻦ‬ ‫اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﺘﻮاﺟﺪة ﻓﻲ اﻟﻤﺤﻴﻂ‪ ،‬وأﺣﺒﺎر ﻃﺒﺎﻋﺔ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻊ‬ ‫أﻏﻠﻔﺔ ﻗﺎﺑﻠﺔ ﻹﻋﺎدة اﻻﺳﺘﺨﺪام‪ ،‬وﺗﺴﻌﻰ ﻛﻞ ﺗﺸﻜﻴﻠﺔ إﻟﻰ ﺗﺼﻮﻳﺮ ﻗﺼﺺ ﺗﻮﻋﻮﻳ ّﺔ‬ ‫ﺗﺮ ّ‬ ‫ﻛﺰ ﻋﻠﻰ أﻫﻤﻴﺔ اﻟﺘﺨﻔﻴﻒ ﻣﻦ اﻟﺒﺼﻤﺔ اﻟﺒﻴﺌﻴﺔ ﻋﻠﻰ اﻟﻜﻮﻛﺐ واﻻﺳﺘﻤﺘﺎع ﺑﻬﺬه‬ ‫اﻟﻌﻤﻠﻴﺔ اﻟﻬﺎدﻓﺔ ﻓﻲ اﻟﻮﻗﺖ ﻧﻔﺴﻪ‪.‬‬ ‫وأ ّ‬ ‫ﻛﺪت أﻻﻧﺎ ﺳﻮروﻛﻴﻦ ‪ ،Alana Sorokin‬ﻣﺆﺳﺴﺔ ’ﺟﻮزﻳﻒ آﻧﺪ أ ﻟﻜﺴﻨﺪر‘ أﻧﻬﺎ ﺷﻌﺮت‬ ‫ﺑﻀﺮورة إﻃﻼق ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﻳﻤﻜﻨﻬﺎ أن ﺗﺤﺪث ﻓﺮﻗًﺎ ﺣﻘﻴﻘﻴًﺎ ﻋﻠﻰ اﻟﻤﺴﺘﻮى اﻟﺒﻴﺌﻲ‪،‬‬ ‫ﺧﺎﺻًﺔ ﺑﻌﺪ إدراﻛﻬﺎ ﻟﺨﻄﻮرة ﺗﺄﺛﻴﺮات اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﺘﻲ ﺗﻐﺰو اﻟﻤﺤﻴﻄﺎت‪،‬‬ ‫ﻟﺬﻟﻚ اﺧﺘﺎرت اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﺗﻤﺖ ﺻﻨﺎﻋﺘﻬﺎ ﻣﻦ اﻟﻤﺨﻠﻔﺎت‬ ‫اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻄﺎﻓﻴﺔ ﻋﻠﻰ ﺳﻄﺢ اﻟﻤﺤﻴﻄﺎت ﺣﻮل اﻟﻌﺎﻟﻢ ﻻﺑﺘﻜﺎر ﺗﺸﻜﻴﻼت راﺋﻌﺔ‬ ‫ﻣﻦ اﻷزﻳﺎء اﻟﻤﺒﻬﺠﺔ‪.‬‬ ‫وﻗﺎﻟﺖ ﻓﻲ ﻫﺬا اﻟﺼﺪد‪" :‬ﺗﺸﻴﺮ اﻟﺘﻮﻗﻌﺎت أﻧﻪ ﺑﺤﻠﻮل ﻋﺎم ‪ 2050‬ﺳﺘﺘﻔﻮق أﻋﺪاد‬ ‫اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﻮﺟﻮدة ﻓﻲ اﻟﻤﺤﻴﻂ ﻋﻠﻰ أﻋﺪاد اﻷﺳﻤﺎك ﻓﻴﻪ‪ .1‬وﻋﻠﻰ‬ ‫اﻟﺮﻏﻢ ﻣﻦ إدراك اﻟﻌﺎﻟﻢ ﻟﻤﺨﺎﻃﺮ ﻫﺬه اﻟﻤﺨﻠﻔﺎت ﻣﻨﺬ ﻋﻘﻮد ﻃﻮﻳﻠﺔ ﻣﻦ اﻟﺰﻣﻦ‪ ،‬ﻓﺈن‬ ‫اﻟﺤﺮاك اﻟﻤﺠﺘﻤﻌﻲ ﺗﺄ ّ‬ ‫ﺧﺮ ﺣﺘﻰ اﻟﺴﻨﻮات اﻟﻘﻠﻴﻠﺔ اﻟﻤﺎﺿﻴﺔ ﻟﺤﺸﺪ ﻗﻮاه ﻣﻦ أﺟﻞ‬ ‫ﻣﻮاﺟﻬﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ وإﻳﻘﺎف اﻟﺘﺪﻓﻘﺎت اﻟﻬﺎﺋﻠﺔ ﻟﻠﻤﺨﻠﻔﺎت ﻧﺤﻮ اﻟﺒﺤﺎر واﻟﻤﺠﺎري‬ ‫اﻟﻤﺎﺋﻴﺔ‪ .‬ﻟﺬﻟﻚ ﻓﺈن ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ ﺗﺮﻓﻊ اﻟﺼﻮت وﺗﺪﻋﻮ اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻣﻦ ﺣﻮل‬ ‫ﻔًﺎ واﺣﺪًا ﻟﻤﻌﺎﻟﺠﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ‪ .‬وﻗﺪ ﺷ ّ‬ ‫اﻟﻌﺎﻟﻢ ﻟﺒﺪء اﻟﻌﻤﻞ واﻟﻮﻗﻮف ﺻ ّ‬ ‫ﻜﻞ‬ ‫ً‬ ‫ً‬ ‫اﺑﺘﻜﺎرﻧﺎ ﻷزﻳﺎء ﻫﺎدﻓﺔ ﺧﺎﺻﺔ ﺑﺎﻷﻃﻔﺎل ﺟﺰءا أﺳﺎﺳﻴﺎ ﻣﻦ اﺳﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻟﺰﻳﺎدة اﻟﻮﻋﻲ‬ ‫ﺑﺎﻟﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ ﺗﺘﻤﻴﺰ ﻛﻞ ﻗﻄﻌﺔ ﻣﻦ إﻧﺘﺎج ’ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر‘ ﺑﺘﺼﻤﻴﻢ ﻳﺮوي ﻗﺼﺔ‬ ‫ﺠﻊ ﻋﻠﻰ ﻓﺘﺢ ﻧﻘﺎﺷﺎت ﺗﻮﻋﻮﻳﺔ ﺑﻴﻦ اﻷﻃﻔﺎل واﻟﺒﺎﻟﻐﻴﻦ ﺣﻮل ﻗﻀﺎﻳﺎ ﻋﺎﻟﻤﻴﺔ‬ ‫ﺧﺎﺻﺔ ﺗﺸ ّ‬ ‫ﻓﻲ ﻏﺎﻳﺔ اﻷﻫﻤﻴﺔ"‪.‬‬

‫ﺑﺎﻟﻔﻴﺪﻳﻮ‪ :‬ﻫﻜﺬا‬ ‫ﺗﺼﻨﻌﻴﻦ أﺣﻤﺮ‬ ‫اﻟﺸﻔﺎه‪...‬‬

‫‪2‬‬ ‫ﺖ ﻓﻲ‬ ‫وﻗﻌ ُ‬ ‫اﻟﺤﺐ‬

‫‪3‬‬ ‫رﺟﻴﻢ اﻟﻤﺎء‬ ‫ﻟﺨﺴﺎرة اﻟﻮزن‬ ‫ﻓﻲ ‪...10‬‬

‫‪4‬‬ ‫إﺧﺴﺮي ﻣﻦ‬ ‫وزﻧﻚ ﺑﺄﺳﺮع‬ ‫ﻃﺮﻳﻘﺔ ﻣﻊ‪...‬‬

‫‪5‬‬ ‫اﻛﺘﺸﻔﻲ ﻓﻮاﺋﺪ‬ ‫اﻟﻤﻠﺢ اﻟﺨﺸﻦ‬

‫وﺗﻢ ﺗﺼﻤﻴﻢ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة وﻗﻤﺼﺎن ’‪ ‘Polo‬وأﺣﺬﻳﺔ‬ ‫’ﻟﻮﻓﺮ‘ اﻟﻤﺒﺘﻜﺮة ﻟﺘﻜﻮن ﻣﺰودة ﺑﻌﺎﻣﻞ اﻟﻮﻗﺎﻳﺔ ﻣﻦ أﺷﻌﺔ اﻟﺸﻤﺲ ‪ ،UPF 45+‬وﻓﻖ‬ ‫ﺧﻄﻮط ﻓﻨﻴﺔ ﻋﻤﻠﻴﺔ ﺗﻨﺎﺳﺐ اﻷﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻔﺎظ ﻋﻠﻰ ﻧﺸﺎﻃﻬﻢ‪ ،‬ﻟﺘﻘﺪم‬ ‫أزﻳﺎء ﻳﻤﻜﻦ ارﺗﺪاؤﻫﺎ ﻣﻦ اﻟﺼﺒﺎح وﺣﺘﻰ اﻟﻤﺴﺎء‪ .‬وﺗﺠﻤﻊ ﺗﺸﻜﻴﻼت ’ﺟﻮزﻳﻒ آﻧﺪ‬ ‫أﻟﻜﺴﻨﺪر‘ ﺑﻴﻦ اﻟﺘﺼﺎﻣﻴﻢ اﻟﻔﺮﻳﺪة واﻟﺠﻮدة اﻟﻌﺎﻟﻴﺔ‪ ،‬ﻛﻤﺎ أﻧﻬﺎ ﺗﺘﻌﺎون أﻳﻀًﺎ ﻣﻊ ﻧﺨﺒﺔ‬ ‫ﻣﻦ اﻟﻤﺼﻤﻤﻴﻦ اﻟﻤﺮﻣﻮﻗﻴﻦ ﻻﺑﺘﻜﺎر ﻣﺰﻳﺞ واﺳﻊ ﻣﻦ اﻷﺳﺎﻟﻴﺐ اﻟﻔﻨﻴﺔ اﻟﺤﺪﻳﺜﺔ اﻟﺘﻲ‬ ‫ﺗﻨﺎﺳﺐ ﺟﻤﻴﻊ اﻷذواق‪.‬‬

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‫وﺑﺎﻟﻨﺴﺒﺔ ﻟﻸﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻴﺎة اﻟﺒﺤﺮﻳﺔ‪ ،‬ﺗﻘﺪم اﻟﻌﻼﻣﺔ ﺳﺮاوﻳﻞ ‪Trapped‬‬ ‫اﻟﻘﺼﻴﺮة اﻟﻜﻔﻴﻠﺔ ﺑﺈﻧﺸﺎء ﺣﻮار ﻋﻤﻴﻖ ﺣﻮل اﻟﺒﺤﺮ وأﺳﺮاره‪ ،‬ﺣﻴﺚ ﺗﺰدان ﻫﺬه اﻟﻘﻄﻊ‬ ‫ذات اﻟﻠﻮن اﻷزرق ﺑﺮﺳﻮﻣﺎت ﻷﺷﻜﺎل اﻟﺤﻴﻮاﻧﺎت ﻣﻊ ﺧﻠﻔﻴﺔ ﺷﺒﻜﻴﺔ ﻳﻤﻜﻨﻬﺎ إﺛﺎرة‬ ‫اﻟﻨﻘﺎش ﺣﻮل ﺗﺄﺛﻴﺮ اﻟﻨﺸﺎﻃﺎت اﻟﺒﺸﺮﻳﺔ واﻟﺘﻠّﻮث اﻟﺒﻼﺳﺘﻴﻜﻲ ﻋﻠﻰ اﻟﻤﺤﻴﻄﺎت‪ .‬أﻣّﺎ‬ ‫ﺳﺮاوﻳﻞ ’‪ ‘Sea Activist‬اﻟﻘﺼﻴﺮة ﻓﺘﺘﻴﺢ أﻣﺎم ﻋﺸﺎق اﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﺒﻴﺌﺔ ﻣﻦ‬ ‫اﻷﻃﻔﺎل اﻟﺼﻐﺎر ﻓﺮﺻًﺔ اﻟﺘﻌﺒﻴﺮ ﻋﻦ ﺷﻐﻔﻬﻢ ﻣﻦ ﺧﻼل ﺗﺼﺎﻣﻴﻤﻬﺎ اﻟﺠﺬاﺑﺔ‪ .‬وﻫﻜﺬا‬ ‫ﺗﺴﻠ ّﻂ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ’‪ ‘Plating a Seed‬و’‪‘Trapped‬‬ ‫و’‪ ‘Sea Activist‬اﻟﻀﻮء ﻋﻠﻰ ﻣﺴﺄﻟﺔ اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ‪ ،‬ﺿﻤﻦ إﺑﺪاع ﻳﺘﻜﺎﻣﻞ ﻣﻊ‬ ‫اﻟﺘﺼﺎﻣﻴﻢ اﻟﺮاﺋﻌﺔ ﻟﺘﺸﻜﻴﻼت ’‪ ‘Monaco‬و’‪ ‘Superyacht‬واﻟﺘﻲ ﺗﺒﻮح ﺟﻤﻴﻌﻬﺎ‬ ‫ﺑﻘﺼﺺ ﻣﺘﻔﺮ ّدة دون أن ﺗﺘﺨﻠ ّﻰ ﻋﻦ أﺑﻌﺎدﻫﺎ اﻷﻧﻴﻘﺔ وﺗﻔﺎﺻﻴﻠﻬﺎ اﻟﻨﺎﺑﻀﺔ ﺑﺎﻷﻟﻮان‬ ‫اﻟﺤﻴﻮﻳﺔ واﻟﺮﺳﻮﻣﺎت اﻟﺪﻗﻴﻘﺔ ﻟﺘﻤﻨﺢ اﻷﻃﻔﺎل أزﻳﺎء ﺧﻼﺑﺔ ﻳﺸﻌﺮون ﻣﻌﻬﺎ ﺑﺎﻟﺘﻤﻴ ّﺰ‪ .‬ﻛﻤﺎ‬ ‫ﺗﻘﺪم اﻟﻌﻼﻣﺔ أﻳﻀًﺎ ﺗﺸﻜﻴﻠًﺔ ﻣﺮﻳﺤًﺔ ﻣﻦ أﺣﺬﻳﺔ ’‪ ‘Blue Marine‬و’‪ ‘Noir‬اﻟﻤﺒﺘﻜﺮة‬ ‫ﺳﻬﻠﺔ اﻻرﺗﺪاء‪ ،‬إﻟﻰ ﺟﺎﻧﺐ ﻗﻤﺼﺎن ’ﺑﻮﻟﻮ‘ اﻟﻤﺼﻨﻮﻋﺔ ﻣﻦ أرﻗﻰ أﻧﻮاع ﻗﻄﻦ ’ﺑﻴﻤﺎ‘‪.‬‬ ‫وﻣﻦ ﻧﺎﺣﻴﺔ أﺧﺮى ﺗﻢ ﺗﺼﻤﻴﻢ ﺳﺮاوﻳﻞ ’‪ ‘Father and Son‬اﻟﻘﺼﻴﺮة وﻓﻖ إﻳﺤﺎءات‬

‫‪RUNNING HEAD‬‬

‫‪t ravel‬‬

‫‪NEWS‬‬

‫‪Keeping big and little globetrotters‬‬ ‫‪on the map and in the know‬‬

‫‪IN THE SWIM OF‬‬ ‫‪THINGS‬‬ ‫‪Families seeking a staycation this‬‬ ‫‪spring will love the offering at the‬‬ ‫‪Four Seasons Hotel Hampshire, set‬‬ ‫‪in a stunning estate just an hour‬‬ ‫‪from London. Brand-new, Sharkie’s‬‬ ‫‪Reef is a family adventure pool‬‬ ‫‪with a four-metre slide, bubble jets‬‬ ‫‪and a rotating umbrella fountain.‬‬ ‫‪fourseasons.com‬‬

‫‪ECO WARRIORS‬‬ ‫‪Joseph & Alexander have brought‬‬ ‫‪out a collection of beachwear for‬‬ ‫‪kids made from recycled materials‬‬ ‫‪derived from plastic found floating‬‬ ‫‪in the world’s oceans. In modern‬‬ ‫‪prints and vibrant colours, these‬‬ ‫‪look the part and help the planet.‬‬ ‫‪David Attenborough would be‬‬ ‫‪proud. josephandalexander.com‬‬

‫!‪BELLISSIMO‬‬ ‫‪Looking for more privacy on‬‬ ‫‪your next holiday? Le Pratola’s‬‬ ‫‪collection of rental properties are‬‬ ‫‪perfectly tailored to families. Villa‬‬ ‫‪Le Pratola Tuscany is nestled in two‬‬ ‫‪hectares of secluded gardens,‬‬ ‫‪laden with olives and local herbs.‬‬ ‫‪Enjoy cookery classes and in-villa‬‬ ‫‪spa treatments, too. lepratola.com‬‬

‫‪WINTER‬‬ ‫‪WONDERLAND‬‬ ‫‪The four-star Sonnwies hotel in‬‬ ‫‪the Italian Dolomites now boasts‬‬ ‫‪10 new rooms and an infinity‬‬ ‫‪swimming pool. Activities on offer‬‬ ‫‪include skiing, hiking and mountain‬‬ ‫‪biking. And with plenty of childcare‬‬ ‫‪available, parents can enjoy some‬‬ ‫‪romance too. sonnwies.com‬‬

‫‪Sani Resort in Halkidiki has introduced a new children’s menu designed in close‬‬ ‫‪conjunction with leading nutritionists and specialist chefs. The menu offers a selection of‬‬ ‫‪delicious healthy dishes with gluten-free and sugar-free options, too. sani-resort.com‬‬ ‫‪71‬‬

‫‪LITTLELONDONMAGAZINE.CO.UK‬‬

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Tanya Philipson

Mini Style Hacker

Harlen Bodhi

Keshia Goldbourne

Eric Cowell

As Seen On...

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“Heavyweight” J&A x Saif Chilmiran Plastics made up 10% of global solid waste.

With this in mind, J&A joined forces with artist and environmentalist, Saif Chilmiran with the creation of a limited edition design titled “Heavyweight”.

Over the last 30 years, more than 20 million bottle caps and lids were found during beach cleaning activities around the world. It’s a sad fact that consumers leave behind 80% of the plastic bottle caps on the beach

Chilmiran shares his inspiration behind the design, “The spots represent plastic bottle caps, which are placed above and beneath the turtle to depict the issue of trash disposed in the oceans and the upcoming pile. How many spots will fall above the turtle? Although plastic is light, it’s forever and

that’s

a

“heavyweight”

the

next

generations will have to carry.”

Saif Chilmiran, who grew up during the economic boom of Abu Dhabi, was part of a multicultural underground ‘Punk’ scene developed by diverse youth. His time with the group lit a match within, driving his interest in the various issues troubling our world. He visually communicates his observations on climatic, macro and sociopolitical issues through his striking artwork.

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Official Store has launched Emirates Landing, a limited edition ‘father and son’ shorts collection in collaboration with sustainable fashion label, Joseph & Alexander. The Emirates Landing collection uses recycled fabric derived from ocean plastics and eco-friendly ink in the textile designs. The shorts are a departure from the airline’s traditional red colour palette, and the attention-grabbing aircraft designs in the Emirates Landing shorts collection use light blue and turquoise shades, mimicking the natural hues found in the earth’s oceans.

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David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious

consumers

who

want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such

as

bamboo

and

plastic-free

products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.”

David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious consumers who want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such as bamboo and plastic-free products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.”

Joseph & Alexander Founder, Alana Sorokin, said that the Emirates collaboration provides a phenomenal platform to beckon consumers globally to “wake up”, unite and begin tackling sustainability issues head-on: “Creating clothing that really has something to say was part of our strategy to incite raised levels of awareness. The Joseph & Alexander and Emirates shorts tell a story, encouraging an educational conversation between adult and child around sustainable practices.”

To support its environmental conservation goals, Emirates operates an eco-efficient fleet, comprised of Airbus A380s and Boeing 777s. Onboard, Emirates provides sustainably made blankets for its Economy Class passengers on long-haul flights. Each blanket is made from 28 recycled plastic bottles. Through these initiatives and others, Emirates continues to improve sustainability across its supply chain as well as in numerous aspects of its operations.

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E-MAIL: alana@josephandalexander.com ja@josephandalexander.com

SKYPE: alanasorokin@hotmail.com

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