TOP 5 Rules of Social Media Optimization (SMO) A process of optimizing your site/blog to be
more visible in social media searches
Increase your linkability To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step,This is the first and most important priority for websites.
Create Shareable Content Creating shareable content is
synonymous with creating content worth talking about. This is a fundamental practice within Social Media communications and is the main reason why this medium is “social”.
Reward Engagement
Rewarding consumers for social media engagement is easy. The difficult part is rewarding them with an incentive that 2 provides deeper engagement that2 simultaneously connects consumers
Make Sharing Easy If you’re an avid
blog reader you’ll notice social share buttons on every article you read. It has become commonplace for most blogs and websites. Ultimately, sharing becomes easier once you have the right tools in place.
Encourage the mashup In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth