Page 1


published and design at studio25.my designer Jeffrey Lim Jani Muzani Š 2009 paul lai. all rights reserved

1

wordmark

1 2 3 4 5 6 7 8

wordmark the base grid typography application examples sizes and color mood images and materials graphic identity extensions cd contents

The wordmark consist of the first name and surname. Set in lowercase, it is uniquely and subtly design from the bodoni typeface. Highlighted below are the modifications to the serifs.

The tittle of the character ‘i’ from the surname acts as an accent and as the central point for the base grid system.


2

the base grid

The tittle of the character ‘i’ from the surname acts as the central point for the base grid. From the tittle, a grid of 4 quadrants at 90° are drawn. The grid is further broken down with 45°.

The grid acts as guides for typography and other elements. Illustrated below are the steps of the grid build up. At the bottom are basic samples of the interplay between the wordmark and the typography elements.


application examples

Below are color variations of the wordmark. In black, color and grayscale. The primary logo is highlighted. The usage of the other variations are dependant on where and how it is applied.

At the bottom are samples of the interplay between the base grid and the elements. The grid evolves and expands from the tittle. * These act as visual examples and are not actual applications.

Donec sollicitudin sapien ut sem tristique adipiscing. Aliquam lobortis tincidunt ullamcorper. Nullam hendrerit sagittis quam a porttitor. Nulla luctus libero at ante porttitor eleifend. Aenean porta, lorem at imperdiet egestas, arcu erat ornare tortor, eu gravida lacus ligula sit amet nibh. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec at ante eu nunc ultricies egestas eu facilisis dolor. Curabitur sed dolor a urna cond imentum posuere. Aenean suscipit lacinia ipsum a tempus. Duis vitae nunc nulla. Nullam ultrices quam a nibh porttitor non eleifend erat sodales.

T 1 0 e le 0 ph 23 on 5 e 48 80 81

Pellentesque nec ligula mauris. Nullam eu metus sapien, id tincidunt felis. Proin eget elit dolor. Quisque molestie pulvinar odio, et mattis lacus venenatis vel. Etiam venenatis turpis eget velit tempor quis adipiscing lorem vestibulum. Curabitur lobortis, tellus quis dictum pellentesque, velit ipsum pulvinar libero, ac mollis nisl augue ut ligula. Proin vitae neque nec metus viverra vestibulum sed non augue. Vivamus tristique aliquet lacinia. Vivamus eget leo turpis. Integer ut orci at quam facilisis elementum. Suspendisse gravida pharetra erat, sed porta ante adipiscing sed.

T 1 0 e le 0 fax 23 5 48

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus suscipit, lectus sed euismod sollicitudin, neque sem iaculis purus, non condimentum lacus sapien et felis. Duis nec erat sit amet leo eleifend elementum nec et arcu. Phasellus aliquam bibendum metus, sit amet dapibus neque scelerisque at. Quisque odio massa, lobortis at tempor adipiscing, luctus non lacus. Fusce ut dui massa. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque diam mauris, molestie eget cursus ut, congue vulputate ante. In at lorem ante, sit amet gravida odio.

1 N Ce ew n tr Yo a l r k Pa 10 r k 0 2 We 3 st U N SA e w

Yo r

k

Re: Tellus quis dictum pellentesque

u ll

a i.

co

m

With regards,

pa

3


The wordmark and all typography elements are set in Berthold Bodoni Light. The typography language is based entirely of lowercase only, and with clever use of oldstyle numerals.

Secondary typefaces Times and Geneva are alternatives only when the use of Berthold Bodoni is not possible. Left align and in american english.

Berthold Bodoni Light

Times

Geneva

ABCDEFGHIJKL NOPQRSTVWXYZ abcdefghijkl nopqrstuvwxyz 

ABCDEFGHIJKL NOPQRSTVWXYZ abcdefghijkl nopqrstuvwxyz 1234567890

ABCDEFGHIJKL NOPQRSTVWXYZ abcdefghijkl nopqrstuvwxyz 1234567890

4

typography


5

sizes and color

Font size are based on the increments below. The preferred wordmark size is 36pt and font size for text is at 9pt, hignlighted below.

In between sizes with increments of 3pt and half point modular scale at 24pt and above are possible. The colors at bottom are reflected in CMYK and Pantone速 values.

7.5

9

12

24

36pt

48

36

96pt

48pt

40 % black PANTONE速 Cool Gray 7

96pt

100 % cyan 20 % magenta 60 % black PANTONE速 548

80 % black (grayscale) PANTONE速 425


Sophisticated, minimalist, abstract.

e ag im ht rig py co ©

py

rig

ht

im

ag

e

©

co

py

rig

ht

im

ag

©

e

co

py

rig

ht

im

ag

e

©

co

py

rig

ht

im

ag

e

©

co

py

rig

ht

im

ag

e

These images reflect the mood and materials for future applications.

co

mood images and materials

©

6


7

graphic identity extension

Below are samples of how the graphic identity can evolve, here shown are sample of web pages.

The treatment of image, wordmark and typography interplay must reflect the mood images and the base grid.


8

cd contents

paul lai/

interim guidelines/ paullai_interim.PDF markcolor36pt/ paullai_mark36C.EPS paullai_mark36C.TIFF paullai_mark36C.JPG markgrayscale36pt/ paullai_mark36G.EPS paullai_mark36G.TIFF paullai_mark36G.JPG markblack36pt/ paullai_mark36B.EPS paullai_mark36B.TIFF paullai_mark36B.JPG marksizescolor/ paullai_marksizes.EPS paullai_markcolor.EPS

Š 2009 paul lai. all rights reserved


PL identity  

paul lai visual identity system

Advertisement
Read more
Read more
Similar to
Popular now
Just for you