Turn The Page #65 Contrast

COVERSTORY

ID now and then

FEATURE

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instagrammability

STORY BEHIND

Adobe systems Inc. 65 | July 2018

“Life is a party and so is this extra festive edition of Turn The Page in many ways. To start, we are celebrating the 45th anniversary of ID. Yes, i.d is now history. After 45 years, ID was right in the middle of her mid-life crisis.

I thought that the purchase of a motorcycle was a logical choice, however the board opted for plastic surgery. The logo above this text is a part of the new brand identity. The adventurous ride to this result is also featured in this edition. There is a rich contrast between the new and old, which matches the lustrum theme seamlessly. The lustrum is a reason to look back, like done in the cover story. With the exhibition at the faculty, we are wrapping up the lustrum year.�

Bart Stegewerns, Chairman ID

CONTENTS

1 8

4

VERSUS

EDITORIAL 5

INTERNET OF THINGS

B.A.B.E.

2 0

8

GOOD DESIGNER BAD DESIGNER

C O V E R S T O RY 2 2

S T O RY B E H I N D

ADOBE SYSTEMS INC.

NOW AND THEN 2 4 1 2

DESIGN E V E RY W H E R E

FROM METHOD TO CHECKLIST 1 4

PAGES

2

UNCALLED FOR

2 6

D E S I G N D R AW I N G

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CONTENTS

2 8

INSPIRING

3 8

ROBOTBALL

UPCYCLING

4 2 3 0

BEAUTIFUL ALARM

INSTAGRAMMABILITY 4 4

3 2

MYSELF ALL BY 3 4

ID’S VISION 4 6

INSCOLUMN

NOTHING TO HIDE

INSOPINION

NICE LOGO MAN WHO CARES? 3 6

4 7

INTERVIEW

IKEA PRODUCT DESIGNER

THINKING E X P O N E N T I A L LY

5 0

GADGETS

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EDITORIAL Anne Raspoort Secretary

Sybe Duyts Chairman

Sanne van der Linden Editor in Chief

Nils de Vrijer Acquisition

Pien Jeltes Layout

Teye Ubbens Publicity

Fay de Grefte Qualitate Qua

Cato Nitzsche Treasurer

Meike Huisman External Affairs

EDITORIAL Despite all the good intentions and hard work, our last issue was not as clean as we had in mind. Some small errors persisted after the printing and reached your doormat. These last issues were quickly fixed by the printing office. Whilst we received a lot of new ones, we literary watched the old ones go up in smoke and enjoyed a bonfire of Turn The Pages.

But where there is smoke there is salmon.

And in contrast to the errors, we present to you a very special TTP edition. It is our study association’s lustrum year and contrast is the core theme of this

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celebration. More information and a message from the board can be found at the ID pages.

This issue’s topics will thus be that of contrasting manners in multiple fields of Industrial Design. Any difference between contradictory elements can be seen as a level of contrast. This makes it such a curious theme to write about. Apart from the visual interpretation of contrast, differences between the then and now will also be present in various topics and this also applies to advancements on the technological side of design.

Allow yourself a moment, browse through the interesting subjects we have prepared for you and look for something relevant.

Compare your day to that of yesterday; maybe the additional contrast did you some good?

Cheers,

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B.A.B.E

OOKS

PPS

LOGS

VENTS

by Pien Jeltes

never use futura

Have you spotted the pun in the title? Did you notice it is written in the font Futura? Not just anyone, no the real one. ID still uses this font as their corporate style and we, being Turn The Page, are a big fan as well. This whole magazine is filled with interesting stories written in this font.

The book shown above is a graphical book about everything you might want to know about this typography style. If this sounds boring to you, you might need to take a look at the inside. It will make you curious for sure!

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by plint

This dutch art magazine is written for children between the age of 6 and 106.

With its many bright illustrations in true DADA- style, it might teach you something about your favourite artist. For example; did you know DADA is not just a magazine, but a name of an anti-rational and anti-art cultural movement. Familiar names from this movement might be Duchamp, who turned a urinal into an artefact by simply signing it and his bicycle wheel attached to a chair exhibited at the MoMa in New York.

If you are interested in more of these fun facts about your favourite artists, you might want to support this magazine of plint by becoming a member of DADA magazine. 1

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B.A.B.E

fairytales for everyone This piece of Cut-Out art just must appear in this B.A.B.E as the theme of the issue is contrast. Books one simply can look at before reading are rare, therefore you must take a look at this book filled with Arabic stories collected and told by Rodaan Al Galidi. With his humour and philosophical touches it is appealing for adults as well. It is Illustrated with wonderful pieces of art, cut out manually by the Dutch artist Geertje Aalders. The way she has created every illustration makes just browsing through the book a true inspiration. From fragile insects to Arabian princes and beautiful Middle Eastern landscapes, all are taking your thoughts far away to your dream holiday destination.

greenmatters the selby blog Through the eyes of Todd Selby, an artist, photographer, director and illustrator you can take a look at the work of many other designers and artists. What started with a project of photographing friends is now so influential that he has worked together with big companies like Ikea, Heineken and Nike. With his unique way of looking at things Todd shows you, what makes a graphic designer a graphic designer.

From his family to the notes on his fridge and from his notebook to his bed, he shows it all.

But he does this in a specific way: he talks in pictures. Besides the behind the artist-posts you can also have a laugh when you take a look at his colourful illustrational work. Which always has a quirky side.

Since we might be the designers who need to make a change in this world, we also might be the ones who need to come up with products designed to not end up in the plastic soup. In case you are wondering what already exists, and if you want to see how big an impact current sustainable ideas might have, you must take a look at his blog. On greenmatters.com you can find everything from how you can be Zero-waste yourself to the new water bottle that is trying to indirectly stop the growth of the plastic soup.

1 www.theselby.com 1 www.greenmatters.com

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B.A.B.E

dutch design week Do you want to see, with your own eyes, how tomorrow’s world is already being made today? Then visit the Dutch Design Week in Eindhoven from 20 - 28 October!

Although during the event every imaginable discipline and aspect of design is on show, the emphasis is on experiment, innovation and crossovers between technology and design.

For example, the exhibition Mind the Step (TU/e, TU Delft and Twente) shows how research, design and technology could lead to designs for the future.

assemble AR

Sounds interesting? We look forward to seeing you in Eindhoven from 20-28 October. Tickets for sale from September through the site.

1 ddw.nl Adam Pickard, the designer of this app, has made all of our lives a bit simpler. No more relationship tests when it comes to assembling an Ikea product. He has come up with an app that uses Animated Reality to show you step by step how it is done. On the bottom of your screen you are even provided with some extra details on what is going on. It is a genius idea right? The only thing it can not do for you is actually putting it together...

dark side of Dick Bruna From March until the end of August you are able to discover the dark side of Dick Bruna. Did you know the creator of Miffy has designed over 2000 covers of thrillers and crime stories? He did this in the ‘Zwarte Beertjes’ series published by A.W.Bruna & Zoon. The Dutch illustrator had another interesting visual language besides his beloved Miffy. He loved his little black bear so much that he even named his last book: The little bear is dead to be published after he had passed away. This typical graphic design with a dark edge is up for show in Hall 4 at ‘de Kunsthal’ in Rotterdam. Besides the covers you can take a look at Dick Bruna’s favourite figure, his little black bear, he was so fond of that it is often regarded as his alter ego. 3

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COVERSTORY

Once, there only was Architecture, but then Industrial Design came, and with it, the Study Association i.d. This all happened a long time ago because we are already celebrating our ninth i.d lustrum. Yet I think this lustrum is a beautiful moment to look back at all the changes and hardships that have taken place to make thing as they are. So sit back, grab a nice coffee from Sodexo, the DE corner or the wall if you are a tad low on cash, and get ready to take a trip through memory lane.

by Teye Ubbens

THE BEGINNING

Back in the 1940s there was not such a thing as ‘product design’. It was just something some radical designers, artists and engineers practiced. This changed in 1946, when the need for economic stability led to the Dutch Government formulating their Industrial Politics. The aforementioned radicals, Mart Stam and Andries Copier in particular, were now asked to create plans for a study Industrial Design. The idea was pitched to the TH Delft (Technische Hogeschool Delft).

Architecture and Mechanical Engineering however were not too enthusiastic. The idea was considered ‘too artistic’ and ‘radical’ and the proponents were a minority. In the end one man was able to realize the study. You probably recognize

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his name: Joost van der Grinten. With the help of others, he was appointed special professor in 1962. His mission was to create a new study: Industrial Design.

In 1963 Industrial Design started as a field of study of Architecture. We, however, had ‘our own character’ as was explicitly stated

by Architecture when wanting to apply for a course. We were more analytical, with knowledge from both production techniques and product use qualities.

We were so different that on the seventh of February 1969, the ministry gave us permission to become a study of our own.

And so Industrial Design was born. But what is a study of radicals without its study association? Therefore, on March the first, 1973 a group of IV’ers (industrieel

vormgevers, which we were called back in the day) voted for a name. The name i.d won eight to seven. We can be quite happy about this, because the alternative was Willie Wortel. Imagine the business meetings: ‘Hai, I am Bart, representative of Willie Wortel’, delightful. On June the fifteenth, 1973, Study association i.d was officiated by the Queen.

CHANGE

From then on IDE went through many changes. The late seventies were a time of impetuous growth, because opinions about what IDE should be varied between the young staff. Some wanted a study that focused mainly on the commercial design market. Others wanted to focus on using the newest tech to help improve society.

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COVERSTORY

We had also moved into an old VOC building located on Oude Delft 39. Study association i.d was bettering the lives of students by giving a 10% discount on books, organising events and giving us i.d-kafee every week to learn, socialise and drink away our problems. It was, however, held in the cafeteria that was converted into a pub every week. This changed in 1981 when the cafeteria was remodelled into i.d-kafee for good.

During the ‘90s and ‘00s IDE became more and more professional and internationally accepted. This is because we combined beta skills with alpha and gamma skills, which was rare at the time.

These skills were attained due to a broad design approach, combined with a big range of possibilities in the faculty and the

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ambition to deliver all-round industrial design engineers.

ID also became bigger and better. There were around 120 active members per year and 20 commissions in 1990. You could buy books and design magazines subscriptions for a sharp price, and even practice exams. Plus, ID organised several events such as IO Festival and the Freshmen Weekend. Through IDE Business Fair you could get in contact with companies, and there were lectures you could attend about things other than ‘just design’. Altogether, IDE would be boring without us.

TA K I N G T H E S H A P E W E K N O W

The IDE we know and love today took shape in 2001 when we moved into our

current building. Looking back, it all started with only one professor and a couple of enthusiastic engineers and craftsmen. Back then the focus was mainly on combining design and physics. Today, because of the increasing amount of theoretical design insights, IDE is not only focussed on design and physics. It also pays attention to being able to judge what to create, and how to implement creations into society.

IDE is now internationally known. Change, however, never stops in a discipline like design. Soon there will be a new bachelor’s to look out for. ID is still making IDE a better place for the students and also keeps changing. A prime example is that we just got rebranded, check the ID pages to read all about it. 1

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COVERSTORY

OUR OLD CAFETERIA

Back when we resided in an old VOC building on Oude Delft 39 we also had a cafeteria. Sometimes, you could eat there together with the faculty staff. Most things were handled with the help of lunch lady aunt Truus. Unfortunately, the facilities were not as great as they are now. When kale and sausages were served, for instance, the sausages were heated by throwing them into the dishwasher.

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MECHANICAL ENGINEERS

IDE originates from Architecture.

The same is the case with our study association, which originates from Stylos.

But Architecture again originates from Mechanical Engineering. Stylos even claims that they exist since 1894 though this is the date Leeghwater, the study association from ME was formed. This means that, in a way, we are Mechanical Engineers.

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COVERSTORY

HET GEBEURTE

FREE MOTORCYCLES

DINOSAUR

IO Festival has been around since 1982, but we had something else before that called ‘Het Gebeurte, (the happening). This festival was very different from the IOF we know. It started at five o’clock with dinner accompanied by a gipsy orchestra. Then there was wine and cheese accompanied by a quintet. Afterwards, there was cabaret, movies and i.d-Kafee’s own jazz band. Still there was a lot of partying. Three lecture halls had to be cleared to make room for canvas with a ten-centimetre raised edge, because of all the beer. There were also fences everywhere to stop students from going to the attic to practice another kind of party.

A student once managed to get several free off-road motorcycles from a fair. He managed to achieve this, because it was more expensive to ship them back to where they came from than to just give them away. They were of course treated with the utmost care. They were disassembled, remade and turned into, for instance, a tandem-motorcycle. They were also well used, of course. Some are still at IDE in front of the drawing classrooms.

The first IDE computer was bought back in 1979. It had the size of an entire room and needed a second room with a terminal to operate it. It only had one megabyte of storage. Quite the contrast with the computers nowadays.

THE OLD WORKSHOP

Long before we had our big workplace called the PMB, we had a workshop in our building at Oude Delft 39. It had a surface area of only 50 square feet, two turning- and milling machines, a band saw, a drill and a lot of hand tools. Because it quickly became too small, this workshop was the very first thing to move to the TU campus. The new, bigger workplace had many upsides like better tools and more space. Unfortunately, it also had its downsides. The PMB is always dirty at the end of the day. Back in the old workshop you could ‘convince’ the staff to clean it for you with a convincing cake. This feature disappeared after moving unfortunately.

IDE ALL AROUND DELFT

A BOARD OF 12 PEOPLE

The ID board now consists of seven people. In the beginning the ID board consisted of all chairmen of the ID commissions. When we were small this worked perfectly. However, as time progressed we got bigger, created more commissions and with it, more board members. In 1990 we had twelve members who did not take their position seriously.

Therefore in 1991 a separate board was formed that provided guidance. This is how our current system has come into existence.

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IDE of course did not start in the massive building we have now. But did you know we moved three times in fifty years? We started as a part of Architecture, allowing us to stay over there. After that we moved to the Ezelsveldlaan in 1971. We then moved to an old VOC building on Oude Delft 39. This building has now been turned into a student complex where I currently live. Because we grew so fast we moved again in 1978 to the Jaffalaan, very close to where we are now. When even this building became too small, we finally moved to the workshop we now call Industrieel Ontwerpen in 2001. Oh, that was four times. 3

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DESIGN EVERYWHERE

Negative History often repeats itself. Analog photography is back again with the new fujifilm cameras. This photograph is also shot with an analog camera, not with a new instant camera but with an old SLR one.

by Meike Huisman Analog photography is all about contrast.

Photographic films exists of different layers.

In colour photography, the film has at least three sensitive layers, that absorb different combinations of sensitizing dyes, and one layer of silver halide crystals. When the exposed silver halide grains are developed, the silver halide crystals are converted to metallic silver.

This will block the light and appears black on the film negative. During development of a colour film, each of the colour layers (containing silver halides) undergoes further chemical changes. Initially, halides are converted next, colour couplers form dye clouds in one of three subtractive primary colours (yellow, magenta, or cyan).

The photograph is made in Paris at ‘Piazza du Centre Pompidou’. It was the first photograph of a film, that is why the left part of the photograph is yellow. I did not edit the picture.

The colour, the grain, everything is an effect of the moment I shot this frame. For me that is what makes analog photography so much fun, it gives more meaning to the photograph.

When you make the photograph, you do not know what it looks like until the film is developed. When I can pick up my printed pictures, I get really excited. The same sort of excitement you had for your birthday, and all the analog photographs are your presents.3

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ID PAGES

C A N D I D AT E B O A R D 4 6

On May the fourth, we dropped our candidate board in the North of France with nothing but a box filled with stickers, water, some food and a loving letter for each one of them. In that letter we described how happy we were that they wanted to follow in our footsteps and maybe even do it better. It is a wonderful group bursting with creativity and energy. They have also shown that they can make wise decisions and are persistent when it comes to us picking them up back in Calais.

I can not wait to see what next year will bring!

SUMMERCUE

This years theme was ‘Expeditio’ so everything was made specifically for an area around the world.

We had a jungle, the Mount Everest, a well from Africa, ... But like each year, everyone was having too much fun to notice the amount of details the committee had put into the decoration. It was a chaotic afternoon which (we think) everyone enjoyed. There were a few people that randomly walked by and they had no idea what was going on. I can understand that the view of this event can be confusing, dressed up students running around, playing childlike games. We ended the evening with an abundance of food, beer and laughter.

P L U I M AWA R D S

On May 23rd, the yearly Pluim Awards were again awarded to six deserving winners during Pluim Kafee. The most inspiring teachers of 2018 are Ehsan Baha (bachelor), Pieter Desmet (DfI), Roland van der Vorst (SPD), and Peter Vink (IPD). The best bachelor course of 2018 is PO3

by Nynke Tromp, and the most appreciated employee this year is again Carlo from the PMB! I think we can all agree the night was a success. It was awesome to see teachers and students mingling over a drink, we were inspired by Ehsan Baha’s speech full of design one liners, and we were all positively surprised when the casual drinks turned into a spontaneous dance party with our DJ’s Professors Erik-Jan Hultink and Dirk Snelders.

I O F E S T I VA L

Every year ID celebrates its dies a bit bigger than most study associations. We organise a festival for more than 1500 visitors. This years theme was Unidscovered Layers and the tickets were completely sold out. Only thing left was to give everyone the time of their lives. Thanks to the amazing acts, great decoration and Technical Support Comittee’s lighting it was a memorable evening.

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Vrimibo XL ft. TTP BBQ Flight Case to Brazil

Freshmen Weekend Master Summer Days

ID PAGES

REBRANDING THE FIRE

At the study association we thought it was time for a graphic make-over. Because, let us be honest, the logo is not a logo for a designers association. That is why Laura, Eva and I went on a fairytale like search for a new logo.

by Fay de Grefte | puppet by Eva Oosterlaken TIMELINE

3 T R E AT S

Well, it was everything but a fairytale.

To rebrand your company you have to keep to a tight schedule and above all, make sure people are with you.

Because nothing scares people more than change. So we had to make sure everything was well communicated, not too late because then people feel left out but also not too soon because people form an opnion very easily. At the same time you want to make the most fitting brand possible. So we kind of set your house on fire and then told you everything was fine.

In the research we also asked people what character i.d has. It appeared we are bold, warm and progressive. The first one we owe to our age. We are young, we are students, we are bound to make mistake and that is okay. We always think we know better. But the association is also a warm place. You can call it the living room of IDE because people should feel relaxed and uncensored here. Progressive is a treat we, as designers to be, should always aspire to have. Knowing the character of the association, the brand’s feeling starts to take shape.

OUR CHARACTER

To convince people changing the entire look of Study association i.d we had to make sure we had solid fundamentals.

A truthful, good and also touching reason to “set that house on fire”. We interviewed a lot of people and the specific parts of our brand seemed to be well known. But the problem was that it was not well appreciated. Especially the people that had to work with the colors, font and general style have a dislike for the current brand. This research told us we were branding correctly but with a very difficult and aged brand.

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STYLE STUDY

Then there comes a fun part: what do you personally really like? Collecting all the posters, logos, fonts, .. we individually loved it became clear what details we needed for the branding. We needed a heavy logo with clear lines and primary, screaming colours. Most of the letters were all caps. Putting all of your input together is really clarifying because you can keep the parts that everyone likes and get rid of the rest. This way you can also make sure everyone is on the same page.

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ID PAGES

VIEW OF AN OUTSIDER

At this point, we decided to hire a professional. Of course, I am now telling you how it is done but at some points you need a critical point of view. You have spread around the gas but you need a light to ignite it. Studio Piraat did this for us. Someone to tell you: “This is okay and this is not”. You can also ask a friend, a parent or your boss but it really helps to have an outsider to discuss things with. Sometimes your so focussed and then you need to take a step back to see the bigger picture.

NAMING

We started if with the most difficult part of our rebranding: the name. Should we stay Study association i.d? The answer from all of the people sitting around the table was no. You have to find out what you are, and translate that into a usable, yet exciting name. Do you want an abbreviation of something else? Or to honor someone? Maybe a god with a special meaning for your discipline?

The answer was no. Again. We decided the joke of having an ‘idea’ but writing

it as ‘i’ and ‘d’ was our identity. But the spelling was incredibly inefficient and that is something you have to consider as well. Can people who do not know your company write it when they hear it?

If they always write it wrong, it is because of your ignorance, not their stupidity.

ENDORSED

We went to take a deep dive into the construction of our association. How did it all work and how do we want it to feel?

We decided we wanted to make it clear to an outsider what kind of branches we have to offer. For example, if you are really interested in making a career for yourself you should see from a distant whether the event, poster or sticker is worthy of your attention. There are 4 pillars that are very important to our study association: • Career • Education • Social • Trips

FINAL DESIGN

With an assembly of all kind of members we decided which one was the most fitting for our association. From now on, our name is ID and the ‘cut out’ is our logo. And that is also my final and foremost tip: ask people’s opinions. You do not necessarily have to put them to action or counter them, you just need to listen. Most of the times it is useful.

When it is not usefull it is also important because people just want to be heard.

As I said in the first paragraph, it is a difficult process for the people who are not in the middle of it. So when you do decide to set someone’s house on fire, at least bring marshmallows for them. 3

DIVERGE

Then it was time to initiate the process.

Start designing, fellas! The members came up with more than 300 logos (of which 40% were drawings of a penis) that helped us along our creativeness.

We also made around 20 logos each.

Evaluating all of them we saw potential in 4 great graphic designs. These were presented on the 24th of May. • The toddler blocks • The book shelve • The square • The cut out

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contrast

the state of being strikingly different from something else in juxtaposition or close association