Turn The Page #57 Preview

COVERSTORY Artificial intelligence in design INTERVIEW Richard Hutten

57 | June 2016

CONTENT

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EDITORIAL

Study association i.d

5 UPCOMING

22 INTERVIEW

Richard Hutten

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COVERSTORY

F E AT U R E

Artificial intelligence in design

Futurism

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FEATURE

TEN GOLDEN TIPS

Back to the future

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14

F E AT U R E

DESIGN EVERYWHERE

HoloLens

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CONTENT

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42

INTERVIEW

F E AT U R E

“Identity is more fluid than before”

Millenials as customers

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INTERVIEW

F E AT U R E

Data with reason

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Ergonomics in a digital world

46 VERSUS

A tale of two cities

36 O N E T O W AT C H

Puck Meerburg

38 F E AT U R E

Loving design

48 ALUMNI

“We add value to waste”

40 D O I T YO U R S E L F

50

How to hack

GADGETS

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EDITORIAL

COMMITTEE OF 2015-2016

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Chéron Huskens Editor in Chief

Elisa Engelsma Acquisition

Suze Melissant Treasurer

Rens de Graaf Qualitate Qua

Alicia Calderón Chairwoman

Floris Jansen Layout

Christianne Francovich Secretary

Stijn Buurmanje External Affairs

Ilse de Cock Publicity

We are living an exciting time to be a designer. The fast development of technologies and the connected world create many possible scenarios about how our future could be, giving designers many opportunities for innovation development.

From Turn The Page, we want to portray this moment in issue 57 under the name of “A digital future”. Dive in its first pages to read about Artificial Intelligence and autonomy (page 8) or check this edition’s Design Everywhere photo on page 14, an impressive image that will leave you

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EDITORIAL

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speechless. Do not miss this number’s great interviews; go to page 22 for Droog’s designer Richard Hutten or Puck Meerburg in One to watch on page 36. No matter if you are a Millennial or not, you will find our guest writer’s article interesting on how this generation is shaping the way companies do business (page 42). I hope these pages will make you dream about the possibilities of the digital future.

Alicia Calderón Chairwoman

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by Chéron Huskens

UPCOMING

DESIGN BREAK designbreak.io For all you master procrastinators out there, this one is for you. This website has a compilation of games, inspiration and funny videos especially made for designers. Check out “Shoot the Serif” and “What the hex?” to master your fonts types and hex colour codes. So go ahead, take a break from your tough projects and have some designer fun.

WORLD PRESS PHOTOS April 16th - July 10th, 2016 / Amsterdam, The Netherlands September 8th - 30th, 2016 / Eindhoven, The Netherlands Visit this beautiful photography exhibition in Amsterdam, or later in Eindhoven, to get fresh insights and new perspectives of the world. Founded all the way back in 1955 by a group of Dutch photographers, the event showcases award winning photos from visual journalism of the past year. Explore the breathtaking photos and rediscover the world!

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UPCOMING

PEXELS pexels.com

LONDON DESIGN F E S T I VA L

Are you one of those people who spends hours looking for the perfect free picture for your PowerPoint presentation?

Bookmark this website and save those hours for something else! It claims to have the best free stock photos and all of them are under the Creative Commons Zero license, meaning the pictures are really, completely free.

September 17th - 25th, 2016 London, United Kingdom Watch London prove it is the design capital of the world this September. The festival is a city wide celebration of design and craft from different disciplines. Must-sees from the annual event are the ambitious installations created by the world’s best designers, architects and young talent; check out the Smile and the Baboushka Boxes. Planning to go? Make sure you download the free festival guide from their official website.

FRIBBBLE fribbble.com This website is the place to be to find icons for your website, an iPhone mockup or PSD’s for your landing page. The hundreds of elements found here can make your prototypes look extra professional and give your clients a good impression of your final solution. Make use of them today as they are free for everyone!

DUTCH DESIGN WEEK October 22nd - 30th, 2016 Eindhoven, The Netherlands Discover what every designer and innovation starts with.

This year’s Dutch Design Week celebrates the power of imagination. With over 100 locations and 2400 designers participating, there is something for everyone.

Enjoy the biggest design event in Northern Europe by bike or by foot following the design routes created by design experts related to different themes.

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IFIXIT ifixit.com Oops! Have you broken something lately but could not be bothered to go to the repair shop and pay €50 for it? Have a go at fixing it yourself! This website has free repair guides for everything broken on your favorite gadgets, including your Android phone, MacBook Pro, PlayStation 2 and Volkwagen Golf! They have clear illustrations too, just in case you get confused as a first timer.

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UPCOMING

HELSINKI DESIGN WEEK September 1st - 11th, 2016 Helsinki, Finland Visit Finland at its warmest time of year and, at the same time, explore the biggest design festival in Scandinavia.

The theme of the Helsinki Design Week this year is “Better” and will dive into the question “What justifies us to design more?”. Check out their website for more details of the programme and possibilities of becoming a volunteer!

PRIZE WINNERS From the faculty of Industrial Design Engineering io.tudelft.nl/prizewinners

V I D I F O R PA I N T I N G S U N D E R M A G N I F Y I N G GLASS

Last week Dr Maarten Wijntjes was awarded a Vidi scholarship by NWO for his research project about how we can apply the visual art of painters to other areas, such as online shopping.

B R O O D B R O E D E R W I N S AW E S O M E F O U N D AT I O N R O T T E R D A M ’ S P I T C H N I G H T

Doing something about discarded bread in public spaces and making Rotterdam more beautiful by promoting understanding between different cultural groups in the neighbourhood. With this idea, IDE master’s student Titus Wybenga won € 1,000 to turn his graduation design into reality.

T E A M I D E S T U D E N T S W I N S C L I M AT E H A C K AT H O N 2 0 1 6

With the winning idea ‘Bezorgeloos’ the team focused on another distribution of delivering packages by trucks within the cities to reduce the CO2 emissions. With a local depot and a notification on an app, citizens can pick up their package.

TRANSFORM September 14th - 16th, 2016 Rochester, Minnesota, USA Are you a designer interested in healthcare and how you could contribute to advancing medical technologies?

In this noteworthy design conference, designers and doctors come together in collaboration with Mayo Clinic, and take a look at how human-centered design thinking has helped generated many health innovations through the past years. The three day event is filled with speakers (including the co-author of Freakonomics Stephen J. Dubner), lively discussions and possibilities to engage with healthcare professionals and their current projects.

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STUDENT PROJECT HEADREST WINS A I R C R A F T I N T E R I O R P R I Z E C R Y S TA L C A B I N AWA R D 2 0 1 6

Unfolding the side wings of the HeadRest reveals a hammock construction which cradles your head as you lean side wards, preventing sliding and nodding. This graduation project of Manon Kühne won the Crystal Cabin Award in the category University. All three nominated projects were from Delft.

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COVERSTORY

In the fourth century B.C., Aristotle wrote about the possibility of machines becoming so advanced, they would take over all human labour. Automation by machines caused such an unemployment wave during the Industrial Revolution, but this was quickly made undone by newly created jobs. However, artificial intelligence (AI) could very well create this unemployment dystopia. That would change the way designers work, what they design and what society they design for.

by Floris Jansen

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june 2016 | turn the page

COVERSTORY

Design Process Most automation in product design is ‘dumb’. Robots are programmed to behave in a pre-programmed way and a common structural analysis only runs with the exact forces and limitations the designer defines.

As you may have guessed from the ‘intelligence’ part of AI, these kinds of automation could become a lot smarter. In the last issue of Turn The Page we discussed the concept of generative design. The computer solves problems with algorithms. For example, it can create more diverse products or work towards the best structural solutions through an evolutionary process.

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However, the applications are not limited to structural and visual design. For instance: with enough data on prices, programs can help you find the price for your design which results in the most profits. Morover, it is not just futuristic ideas – while doing research for a project, increasingly advanced search algorithms are probably helping you find the information you need.

Tools like these take work out of the hands of the designer, but only separate parts of the design process.

With neural networks specified for design, computers could even integrate of the different aspects of industrial design like production costs, producibility and the environmental impact. These kinds of programs could put us out of work, although we can only speculate about when this might happen. 1

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COVERSTORY Artifi cia fitting l intellig “ Wh en n at is intell ame for ce is per AI?” h igen w a h p at it s ce. H t h prec e be is: ar owev ise d s t t i fic e efinit spec ion o r, it is no ially crea ific t the t ne c intell ally, an ould most ed AI ige abou nce. Th tries to r give. Mo ec ei re tt intell he usual ntelligen reate hum c igen s e an kills part ce a prob is no lems , like solv ssociate t d , i ng m since com with pu athe th mati the v ters. The ose are cal ea isu hard skills sy for unde al recog ni rs to re cr is do tanding o tion of o bject eate are ne su f nat s and ural bcon intell la sciou the igen ce sly b nguage, ways y hum whic . On can be c h ans e ex rea piece of so ample is ted in di . The ffere of ne ft nt uron ware wh a neural ich s s, sim n This e twor imul ilar t netw k: ates o or feed a ne a ing i k can the a (huma t w ork n) br t ex n be exam ain. ta ples amples, or le ught by e itself , to f t ind p ting it cre ither atter ate ns w ithin them .

Products themselves Not only the way we work, but also the products we create will be influenced by the application of AI. Artificial intelligence is already applied in existing products, especially completely digital ones.

Your Facebook newsfeed, Netflix recommendations and questions to Siri are all handled by AI. However, they mostly are not that good yet. This is also where the opportunities for designers lie: how can a designer implement AI without the user noticing it if the algorithms fail you? Where and how can they apply it and how does it change the rest of your product?

Next to the noticeable recommendation and speech recognition algorithms, there are already more mature implementations. For example, AI makes typing on your phone easier. You may have had your problems with the autocorrect feature, while it tries to help you send your messages. Next to that, the software of your phone’s on-screen keyboard changes the size of the tappable area of keys, based on the chance you are going to press it. The user may experience some inconveniences with it, but it mostly does its job quite well. Maybe that explains why you can still type while riding your bike and eating that sandwich when you are late for work – you are not doing that alone.

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The intelligence in the keyboard of your phone solved the typing problem, but did not change the components of the phone itself that much. However, this is different for transportation. As cars are becoming autonomous, the need for steering wheels, pedals and gears will disappear. Besides, the user will be less of a driver and more of a passenger. This creates the need for solutions to help the user spend time in different ways. Companies working on autonomous driving like Mercedes and Google are already working on reimagining the car and its components, showing just a few of the possibilities in which we could change our ways of transportation.

Another change due to automation takes place in the shopping experience. Self-checkout changes the way customers shop already, but will become more and more important since it decreases time customers spend waiting and relieves the need for human cashiers. Self-checkout systems already exist, but there are still challenges to be faced to make sure they are useful for all people. Next to that, the systems are not perfect yet, which is why there are still humans needed to solve problems. AI could be used to overcome these problems by itself, eventually more efficiently than humans.

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COVERSTORY Society The transportation sector takes up almost 5% of the working force in the Netherlands. Of course, if this sector would lose the need for humans due to autonomous driving, this would lead to a drastic rise of unemployment. Now add up the possible loss of jobs in sales and, in the end, the judicial system and health care. Suddenly, there are few job openings left to fill. We have seen this before, for example when the steam engine meant the loom workers lost their current positions. This did not lead to major lasting unemployment though, due to lower prices leading to more demand and the creation of new products.

Still, there are reasons why this time could very well be different. The substitution of physical labour with machines resulted in a shift to mental human labour.

Such a shift may not be possible with AI, since almost all human labour –if not all– is either physical or mental. The entertainment business could be seen as a rare example of another category, with a permanent need for humans, but it is mostly built on fame. Since fame is inherently possible only for a small part of the population, this can not solve massive unemployment.

How can a designer implement AI without the user noticing it if the algorithms fail you?

These developments would then lead to a world with many people with enormous amounts of free time on their hands. Thereby, replacing humans in jobs like sales and the service industry will lead to less human contact. This creates opportunities in products for improved human connections and new business models. After all, current self-checkout systems are not only left aside by customers because it is new and thus slightly daunting; many people like the human contact they can get with the cashier, too.

Aristotle probably did not have computers in mind when he wrote about the elimination of the need for human labour. However, his ideas may become reality in the near future – bringing all sorts of changes to our society, our way of working and the products we create. And it is not even all a dream of the future, AI is already applied in the devices we use and the cars we will ‘drive’ tomorrow. 3

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Study association i.d

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Study association i.d had some busy months again: not only loads of activities, but also the opening week of the new location! In these pages an overview is given of the last months, including this year’s winners of the Pluim Awards and the first pictures of IO Festival 2016: Parallel Universe!

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Exposition, cases and some parties!

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june 2016 | turn the page

Study association i.d

Opening Week New location After months of renovation, it was finally time to enter the new location of Study association i.d: the board room has gone up, the entrance to i.d-Kafee is directly in the faculty and the bar has grown quite some. All this was celebrated with a grand opening week! The week started with an official opening by Ena Voûte on Monday, but went on the whole week with activities organised by reOpen-i.d: a symposium with design companies and proffesors speaking, an extra large first i.d-Kafee, a fabulous committee trip to a disco swimming pool and an exposition of the i.d-Archives with old shirts, post cards, posters and Turn The Page’s. The new Study association i.d wouldn’t deserve less. It’s good to be back!

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Study association i.d

EXid Y Berlin Fourty first and second year students gathered in a bus for EXid Y to Berlin. Right off the bus, we did a city tour and a company visit to the startup Panono, who make throwable cameras.

Saturday began with a visit to the technical museum and ended in the beer garten, where the whole group gathered to be rewarded with a German beer. On the last day, the whole group joined a street art tour and qeven made their own graffiti art in an old shed. Just before the road back, we could even join the festival around Labour Day.. Berlin had it all.

.. m o r f s g n i t rade g e l e e B r Gdapest &

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Spring Trip Budapest & Belgrade Once upon an April weekend a group of 30 third year and master students stepped into an airplane to go on an adventure together. The destination: Budapest and Belgrade. Budapest gave a company visit to ab. concrete design, relaxed wellness pools and a pretty good party.

Belgrade was already awesome because of the night train towards it. Aside some rain, Belgrade was marked by the Nikola Tesla Museum, Karaoke and some Rakija. Greetings from Budapest and Belgrade!

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june 2016 | turn the page

Study association i.d

Honorary member Bruno Ninaber van Eyben Study association i.d has appointed Professor Bruno Ninaber van Eyben as an honorary member during his farewell ceremony at the faculty! Bruno has a long track record in the design world: he was co-founder of n|p|k design, designer of the Dutch side of the euro and professor at the TU Delft. For Study association i.d he has been in the jury for multiple design contests and he was faithful visitor of the professor-Kafee. Study association i.d is proud of its new honorary member!

Winners Pluim Awards 2016 On Wednesday the 25th the yearly Pluim-Kafee took place! During Pluim-Kafee the results of the Pluim Election were announced. Teachers and employees were behind the bar to serve all the visitors of i.d-Kafee with beer, wine, nachos and more! A week before, from the 9th until the 11th of May, students could vote on their most inspiring teacher, best course or most appreciated employee. The results were the following: Most appreciated bachelor teacher: Sander Minnoye Best bachelor course: PO2 from Alex Visser Most inspiring SPD teacher: Christine de Lille Most inspiring Dfi teacher: Jasper van Kuijk Most inspiring IPD teacher: JC Diehl Most appreciated employee: Marjolein Koehler We want to congratulate all nominees and winners and want to thank all the students who voted. It was a perfect Pluim-Kafee and we are already looking forward to the Pluim election of next year!

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Study association i.d

Which Committee fits your needs?

Ever wondered doing a committee next year? Study association i.d offers a wide range of activities organised by committees. We can imagine so many committees can be a bit overwhelming.

Unfortunately only in dutch, but here some help to choose!

Interested? Sign up at id.tudelft.nl Questions? Just walk by the i.d-Corner!

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june 2016 | turn the page

Study association i.d

IO Festival 2016: Parallel Universe After months of preperations and a week of construction, IO Festifal was finally there! This time all in the theme of a ‘Parallel Universe’.

There was enough to see with more than 30 acts on 4 stages..

UPCOMING EVENTS 7 - 2 9 J U L FlightCase: Taiwan

This summer, 28 Master students and 2 professors will visit Taiwan to explore their culture and to solve cases at local companies.

1 9 - 2 1 A U G Freshmen Weekend

A new year means new freshers. Study association i.d will welcome them with a spectecular Freshmen weekend: J’adore d’IOr!

1 9 S E P Opening Party: Verplicht College

Already looking forward to next year? You should! We’ll start the new college year with an opening party in Lorre: Verplicht College.

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The best way to predict the future is to create it