Balance Your Sleep-Wake Cycle to Live Quality Life • Sleep loss is very common nowadays, i.e. insomnia is called as the modern epidemic by the health experts. It affects nearly 40 to 50 million people in the world, nearly 30 to 40 percent of the total population experience severe and chronic sleep problems in their daily routine. It is recorded that the sale of sleeping pills online for insomnia has been increased by 200 per cent in the last few decades.