As the calendar resets and we step into a new year, it's the perfect time for fresh starts and speaking of fresh, you may have noticed our brand-new look. Just like a new year, our newsletter make-over is all about growth, possibility, and embracing what’s ahead with optimism (and maybe a touch of confetti ��).
Whether you’re setting bold resolutions, savoring the last of the holiday cookies, or just excited for a clean slate, this is your moment. Let’s make this year one for the books filled with ambition, connection, and maybe a few well-timed wishes. Cheers to 2025 and to Wysh. Great things are just beginning!
Top News
A note from our CEO
2024 was a transformational year for us. Our successful pivot from a directto-consumer (DTC) company to a B2B2C model gave us the foundation we need to start this new era for our company. This transition validated that we could take a novel concept like Life Benefit and bring it to market in a way that demonstrates the value of protection as a critical addition to the customer experience of financial institutions. While our growth wasn’t as fast as we had hoped, we held steady in a challenging environment a feat that many companies our size couldn’t claim last year. That resilience speaks volumes about the strength, adaptability, and determination of our team.
Now, as we move into 2025, I’m more excited than ever about what’s ahead. We’re entering the year with real momentum, a refined business model that holds strong economic promise, and a clear focus on scale. This time, we’re scaling with an eye on achieving both cash-flow positivity and long-term profitability goals that feel more attainable than ever.Adding to this excitement is our progress on key milestones, including the cusp of securing approval in New York (a massive win!) and fully unifying our brand under Wysh.
These changes aren’t just symbolic; they’re setting us up to become a stronger, more cohesive organization ready for accelerated growth. 2025 is shaping up to be one of our most focused and ambitious years yet. I have no doubt that our collective optimism, smart judgment, courage, and unwavering collaboration will propel us forward and enable us to achieve extraordinary results together. Let’s carry this momentum into the new year, continue pushing boundaries, and build something truly remarkable. Thank you for everything you bring to Wysh and for being an essential part of this journey. Here’s to a year of focus, growth, and success. Let’s make 2025 our best year yet!
Conference Updates
Creative and BusDev are joining forces to drive compelling storytelling with strategic outreach, to amplify Wysh’s impact.
Doubling our conference schedule with 25 total in 2025.
Escape Room (Virtual) Jan 23
28 Vision Board Happy Hour (BK Office)
Exploring Black Art Feb 27 Exploring Women In Art March 6 Wysh Ladies Workshop March 25
OurMagicalTrip toDisney’sEpcot!
Our company trip to Disney’s Epcot was nothing short of enchanting! Some of us wandered around the world, sampling unique foods and drinks, while others soared through magical rides. One thing we all had in common? Lots of walking but every step was worth it for the memories we made. From laughterfilled moments to exploring new experiences, it was truly a magical time!
The holiday season means different things to different people. For some, it’s a time filled with loved ones; for others, it may be quieter or more reflective. Wherever you are on that spectrum, there’s always room to pause and find something to be grateful for whether it’s a kind gesture, a meaningful connection, or simply a moment of peace. Gratitude isn’t just about saying “thank you” it’s about creating a workplace where everyone feels valued and seen.
Our DEI Committee participated in a heartfelt gratitude workshop that brought laughs, compliments, and even a few tears. It reminded us that we, the people, are the heart of this workplace, and recognizing one another’s contributions is key to building a positive culture.
Here are a few simple ways to foster gratitude:
Make It Personal: Tailor your appreciation to what resonates with each individual.
Acknowledge the Unseen: Celebrate the behind-the-scenes efforts that often go unnoticed.
Be Specific: Call out exactly what made an impact to show sincerity.
Small Gestures, Big Impact: A handwritten note or thoughtful token can mean the world.
Celebrate Together: Share wins and milestones as a team to strengthen bonds.
To help bring gratitude into your daily routine, check out this 30-Day Workplace Gratitude Challenge [PDF]. Let’s take this season as an opportunity to uplift one another and create a culture where kindness and appreciation thrive.
It’s Official: We’re Wysh!
Team, the moment we’ve been talking about is finally here we’re stepping out into the world unified as Wysh!
Over the past few months, we’ve shared bits and pieces of this exciting rebrand, and now it’s time to bring it to life everywhere, including LinkedIn.
To make this transition seamless, we need your help:
Update Your Employer: Head to your LinkedIn profile and update your current employer from String and Key to Wysh.
Remove Old Banners: If your profile has a String and Key banner with the lightning bolt logo, please remove it. We’re working on fresh Wysh banners and will share those soon!
This rebrand is a huge milestone, and your profiles are a big part of making it a success. Let’s show the world what Wysh is all about empowering people to live life fully, with the confidence of financial protection. ��
If you have any questions or need help with updates, check out these resources: Employee Resources for Transition
Here’s to this exciting new chapter together. ��
The Case of the Missing Policy
Mad Libs
ADJECTIVE
It was a (adjective) day when we discovered that a vital life insurance policy had vanished into thin air! The client, (person's name), was (emotion) because they needed coverage for their (noun) right away.
PERSON’S NAME
EMOTION
COWORKER'S NAME
VERB ENDING IN -ING
PLURAL NOUN
PLACE IN THE OFFICE
I started the investigation by searching the (place in the office) and interviewing (coworker's name), who claimed they last saw it while (verb ending in -ing). Next, I checked the (noun) but only found (plural noun) inside.
COWORKER'S NAME
PLURAL FOOD
OFFICE LOCATION
EMOTION
NOUN NOUN
NOUN
ADJECTIVE
The real clue came when someone noticed (adjective) footprints leading to the (office location). There, we discovered (coworker's name) hiding behind a stack of (plural noun), eating (plural food) and holding the missing policy!
PLURAL NOUN
ADJECTIVE
The mystery was solved just in time for the (adjective) new campaign, “Insuring Your (noun) Beyond the Grave.” The client was (emotion) to have their policy back, and I ended the day by (verb ending in -ing) in celebration.
VERB ENDING IN -ING
ADJECTIVE
It was truly a (adjective) day in the life of a life insurance hero!
Get Ready to Raffle! ��
We’re kicking off the year with an exciting challenge that comes with a chance to win BIG! Here’s how you can qualify for the Wysh Raffle!
Complete 2 out of these 3 activities between January 13 and March 14, and you’re in the running!
Share your excitement about our transition to Wysh by creating a LinkedIn post. Let’s spread the word and celebrate this milestone together!
the Fun – Attend a Virtual Event!
Pop into at least one virtual company event during the challenge period. Bring your energy, connect with colleagues, and make it a blast!
Join a DEI meeting and actively participate in the discussion. Let’s continue fostering an inclusive and supportive Wysh community!
Winner Announcement:
The raffle drawing will take place after March 14 so complete those activities and stay tuned for the big reveal!
GetInvolved!
Wanna Get More Involved?
Check out a few ways you can participate:
Lunch & Learns: Got a cool skill, side hustle, or random talent? Whether you’re a plant whisperer, side biz boss, or low-key a spreadsheet ninja, we’re always looking for people to host a Lunch & Learn. Share your skills and inspire the team!
Newsletter Team: We’re always looking for fun content for our newsletter think spotlighting Lunch & Learn hosts, sharing cool hobbies, fun facts, or other stories that help us get to know each other better.
Want In? If you’re down to host a Lunch & Learn, contribute to the newsletter, or have ideas for new activities or programs, shoot Kafela a message! We’d love to hear your suggestions and help make them happen.
Let’s keep the good vibes going this year! ��
Farewell and Best Wishes
Some goodbyes are easy like parting ways with that ancient sweater in the back of your closet or deciding (again) to quit late-night ice cream binges. But then there are the goodbyes that hit a little harder.
We’re (reluctantly) saying “until we meet again” to Diana, Paulo, and Josh, three incredible individuals who’ve brought smarts, and a whole lot of heart to Wysh.
While we’ll miss seeing you around, we know you’re off to do amazing things, and we can’t wait to hear all about them.
Here’s to Diana, Paulo, and Josh thank you for everything!
