The Brief

Artfully Uniting Extraordinary Homes with Extraordinary Lives : luxury is an experience, not a price point ®

Even though the Sotheby’s International Realty brand is recognized as an aspirational brand serving the luxury market, it’s important to highlight that luxury is an experience, not a price point. We represent extraordinary homes in a variety of lifestyle categories and price points.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Sotheby’s Heritage: a strong brand name matters The Sotheby’s International Realty brand has the worldwide recognition and prestige of the Sotheby’s name. The Sotheby’s Auction House has over 270 years of tradition, so once your home is represented by our brand, buyers will instantly recognize the name and associate it with quality and exclusivity.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

An Extraordinary Collaboration: unlock a world of opportunity The homes represented by the Sotheby’s International Realty brand are featured in exclusive publications created in collaboration with the Sotheby’s Auction House. These include signature magazines such as Sotheby’s Magazine and Art & Home, as well as the Extraordinary Properties blog. We also promote properties on sothebys.com, the auction house website with over 2 Million visitors a month.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

The Global Network: international connections, local insights The Sotheby’s International Realty network is an exclusive association of high-quality residential brokerage companies throughout the world. This gives me access to a global network of agents and brokers, along with a robust broker-to-broker Global Referral System to help promote your home to global buyers.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Online Exposure: property distribution Every listing, once it goes live on sothebysrealty.com, regardless of price, is distributed to over 140 affiliate companies’ websites.

But there is more: We also distribute all listings to a series of global distribution partners. These include the Financial Times, the Wall Street Journal, Mansion Global and many more. Their readers can search for homes on each of these partner websites.

These listings are tracked by ListHub, so I can continuously track property views and inquiries. This information helps me react and adjust our marketing efforts, always with the goal of reducing the time on market.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Cascading Platform: innovative and interconnected Once your home is listed on sothebysrealty.com, it will be instantly marketed on more than 140 websites all over the world. We call this a cascading platform, where each of these 140 websites combines the content and functionality of sothebysrealty.com, but with the added value of expanding exposure on a local websites maintained by Sotheby’s International Realty affiliated companies.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

sothebysrealty.com: our most extraordinary storefront Our website drives more leads to the homes we represent than Zillow and Trulia together. That’s the result of extensive investment in advertising, and also, a testament to our focus on telling the story of each unique home, instead of treating listings as commodities. The website offers full screen, high definition videos, high definition photography, 16 languages and featured lifestyles and destinations.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Niche Markets: lifestyle focus Our website is populated with search engine optimized content on worldwide destinations, a multitude of popular lifestyles, and rich social perspectives. When a home is presented with rich features and unique content, like the way you see on sothebysrealty.com, it has a much higher success rate capturing inquiries for buyers to contact “me”.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

eGallery: your home around the world eGallery is a digital presentation screen that is featured on the wall of Sotheby’s International Realty affiliated offices and Sotheby’s auction house locations around the world. It provides global exposure to your home via an exclusive, real time property slide show as well as a touch screen option.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Property Brochures and Significant Sales: a powerful first impression In addition to a vast digital and media campaign, direct mail provides an extra edge when promoting a home. A series of professionally designed brochures, postcards and email templates are available and easily customizable, so once your home is listed, we can quickly start promoting it to prospective buyers.

Also, our brand team regularly sends a list of significant sales throughout the network. This illustrates how we have access to some of the most qualified buyers throughout the globe. (opportunity to show a printed example)

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Social Media: marketing influential connections Social media is a vital tool for luxury brands. Influential, wellconnected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share that content with their circles. We aren’t simply “posting” content on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and the Extraordinary Living Blog. Our homes are front and center on the conversation, and the proof of that is that the top-referring source of traffic to sothebysrealty.com is Facebook.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Search Engine Marketing: dominant presence Our Search Engine Marketing team buys keywords on Google, Bing, Yahoo and Yandex to reach shoppers searching for homes online. They also invest heavily on SEO (Search Engine Optimization) to dominate keywords related to luxury real estate, pushing our listings to the top of search results. This strategy drives a desired, high net worth clientele to sothebysrealty.com.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Property Print Advertising: exclusive access Our agreements with the worlds’ most influential media partners provide unique access to place individual property ads at exclusive rates. That includes mainstream publications such as the New York Times and the Wall Street Journal, as well as in lifestyle-focused publications such as Ocean Living and Country Life.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

SIR Mobile: access on the go More than 55% of all Internet searches are now conducted from a mobile device. Having a robust app is key to successfully selling a home, fast. SIR Mobile is the only luxury real estate mobile app that works anywhere, and allows buyers to view properties on their smart phone or tablet based on GPS location, address, city or zip code. When a user is ready to see a property, the “call” feature connects them directly to a sales associate.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

Global Media Partnerships: unparalleled exposure Our global media plan focuses on high-impact media partners such as the Wall Street Journal and the New York Times, as well as prestigious lifestyle, home and architectural publications including Architectural Digest, Dwell and Elle Décor. Our ads on these print and digital publications educate consumers about the brand, showcase unique properties and drive visits to our website sothebysrealty.com. No local real estate brokerage has access to the high number impressions and quality exposure our media plan provides.

the brief. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.