estimated read time: 2 minutes
Make A
VIDEO
Fundraising Video That Is LIT by Bri Castellini
If you do it right, you won’t just earn $, you’ll earn loyal customers
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Start With The Problem You Are Solving
The first 15 to 20 seconds of your video should show your audience the stuff they’re excited about. What problem are you solving and how is your brand different from ones that already exist? How can you illustrate this with video footage, archival materials (news reports/features), photos, or graphics? If you are selling a product, SHOW it to us as a close-up. If it’s a service, show us what that service looks like. One note: Think twice before starting your video with you speaking to the camera. Your friends and family will be delighted to see you talking about your new business, but they are not your main audience.
Bri Castellini is a screenwriter, director and podcaster. As Seed&Spark’s film community manager, she teaches, writes about and consults on crowdfunding, and has helped artists raise over $2 million since beginning in this role late in 2019. Bri co-hosts the podcast Breaking Out of Breaking In, a practical filmmaking podcast for making great work without playing the Hollywood game.
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EleVate Magazine
May 2021, Issue 1
PERSERVERANCE MAD BANK FUNDRAISING VIDEO