CENTRE FOR THE ARTS AND CULTURES
GRAPHIC STANDARDS MANUAL
POVERA 01 Introduction
VISUAL MARK 02 Brain storming 04 Visual mark development 11 Visual mark black and white 13 Visual mark colour
USAGE
15 Primary colour palette 17 Primary font family 19 Safe area & Minimum Size 21 Improper usage
APPLICATIONS 22 Developement 28 Website 31 Animation 32 Gift shop Bag
STATIONERY SUITE 36 Business card 37 Letterhead 39 Envelope
POVERA A centre that strongly believes in providing arts and culture to the community. Povera is known to exhibit work of many important artists from traditional to contemporary, and is known to hosts complex installations that are too large to realize in conventional museums.
ART-PERFORMANCES
LOCAL-ARTIST
GIFT-SHOP
Povera is known for hosting a numbers of diverse types of art performances. With over 75 different arts events staged year round including popular music, contemporary dance, outdoor films, avantgarde theatre and much more.
Povera is known for thier hospitality in helping local artists establish themselves through events that Povera host. It gives that local artiest experience and good exposure to the community for many people to enjoy.
A gift shop is staged in Povera enable consumers to purchase souveniers to remember their experience at Povera. Many popular local artists can have their artwork made into merchandise to be sold through Povera’s gift shops.
COMMUNITY Povera’s goal is to bring different community, artists and cultures together to share the joy of art. A place the welcomes everyone who find the joy in art and to create a community where everyone can learn from each other.
INTRODUCTION
01
POVERA
centre for the arts and culture
POVERA
NTRE FOR THE ARTS AND CULTURES
ENTRE FOR THE ARTS AND CULTURES
NTRE FOR THE ARTS AND CULTURES
centre for the arts and culture
PCAC
PCAC PCAC PCAC PCAC PCAC PCAC PCAC povera centre of arts & culture
CENTRE FOR THE ARTS AND CULTURES
O ERA
POVERA
PCAC
PCAC PCAC
povera centre of arts & culture
VISUAL MARK
THE THINK TANK The concept for the Povera’s visual mark is applying the ideology of using mosaic form as a metaphor to represent the diversity of arts and cultures in Povera. The idea of each tiles connects closely together to become a whole is a great metaphor for the brand, since this is the key component that makes Povera special.
BRAIN STORMING Every successful design requires sketching and mind mapping to fully explore all possibilities.
02
03
WORD MARKS
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
centre for the arts and culture
04
PCAC
PCAC PCAC povera centre of arts & culture
PCAC
PCAC PCAC PCAC PCAC PCAC povera centre of arts & culture
05
PICTORIAL & ABSTRACT MARKS
06
LETTERFORM MARKS
P
P
P
P
P
PP 07
FONT EXPLORATIONS
08
POVERA POVERA POVERA POVERA POVERA POVERA POVERA
POVERA POVERA POVERA POVERA POVERA POVERA
FONT EXPLORATIONS
PCAC PCAC PCAC PCAC PCAC PCAC PCAC
PCAC PCAC PCAC PCAC PCAC PCAC 09
CENTRE FOR THE ARTS AND CULTURES
10
BLACK & WHITE
Black and white version of Povera’s visual mark give more versatility to the brand.
11
CENTRE FOR THE ARTS AND CULTURES
12
COLOUR
Colour is an imporant conponent in creating the perfect visual identity for Povera.
13
X FINE-ARTS
C0 M62 Y96 K0 R245 G127 B38 PANTONE 3F57F26
THEATER
PERFORMACE-ARTS
C76 M0 Y93 K0 R50 G180 B184 PANTONE 32B454
C0 M100 Y0 K0 R236 G0 B140 PANTONE EC008C
MUSIC
C100 M0 Y0 K0 R00 G174 B239 PANTONE 00AEEF
DESIGN
SUPPORT-TEXT
C51 M76 Y0 K0 R141 G89 B164 PANTONE 8D59A4
C61 M52 Y52 K22 R99 G100 B100 PANTONE 636464
USAGE THE DO’S AND DON’TS
Restrictions are created to maximize the effectiveness of the brand.
FINE-ARTS
C0 M62 Y96 K0 R245 G127 B38 PANTONE 3F57F26
THEATER
PERFORMACE-ARTS
DESIGN
SUPPORT-TEXT
C76 M0 Y93 K0 R50 G180 B184 PANTONE 32B454
C0 M100 Y0 K0 R236 G0 B140 PANTONE EC008C
C51 M76 Y0 K0 R141 G89 B164 PANTONE 8D59A4
C61 M52 Y52 K22 R99 G100 B100 PANTONE 636464
MUSIC
C100 M0 Y0 K0 R00 G174 B239 PANTONE 00AEEF
14
PRIMARY COLOURS
Povera’s colour palette is a strong component in our identity. The multicolour represents the diversity in culture and arts that is embedded into the brand. Each of the 5 vibrant colours represents a faculty within Povera.
15
Helvetica Neue Light abcdefghijklmnopqr stuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890
Helvetica Neue
Helvetica Neue Italic
abcdefghijklmnopq rstuvwxyz
abcdefghijklmnopq rstuvwxyz
ABCDEFGHIJKLMNO PQRSTUVWXYZ
ABCDEFGHIJKLMNO PQRSTUVWXYZ
1234567890
1234567890
Helvetica Neue Medium abcdefghijklmnopq rstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
16
PRIMARY FONT FAMILY
The type family that is used for Povera is Helvetica Neue. This typeface has a wide variety of weights, which is suitable for many different uses. Helvetica neue should be used for all external and internal prints. No other fonts are acceptable as supporting fonts.
17
X
X CENTRE FOR THE ARTS AND CULTURES
X
X
12mm Minimum size 0.47in 34pts CENTRE FOR THE ARTS AND CULTURES
18
SAFE AREA
There should be a clear border around the visual mark. It is equal to the height of one of the squares within the logo. This is a minimum requirement for the logo, If possible leave larger clear area when is place next to an image. Minimum Size The minimum size for the logo is 12mm (47in).
19
X X X X X X
CENTRE FORT HE ARTS ANDC ULTURES
CENTRE FORT HE ARTS ANDC ULTURES
CENTRE FORT HE ARTS ANDC ULTURES
CENTRE FORT HE ARTS ANDC ULTURES
CENTRE FORT HE ARTS ANDC ULTURES
CENTRE FORT HE ARTS ANDC ULTURES
20
IMPROPER USE
The visual mark should never be stretched or skew in any circumstances. No background or images should be place under the visual mark. No special effects should be added and there should be no adjustment on the kerning and the leading of the visual mark.
21
APPLICATIONS APPLYING IDEAS TO SOMETHING TANGIBLE Once a solid concept is put into place and a great visual mark has been created. It is only natural to expand the brand by applying these ideas to something tangible.
BUSINESS CARD
22
FINE ARTS
FINE ARTS FINE ARTS
CENTRE FOR THE ARTS AND CULTURES
Henry Nguyen Henry Nguyen 15 2 2 2 Henrynguyen@povera.com
100 Youge treet Toronto Ontario Canada M5J 259
Henry Nguyen Henrynguyen@povera.com
15 2 2 2 Henrynguyen@povera.com
100 Youge Street Toronto Ontario Canada M5J 259
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
100 Youge treet Toronto Ontario Canada M5J 259
100 Youge treet Toronto Ontario Canada M5J 259
100 Youge treet Toronto Ontario Canada M5J 259 CENTRE FOR THE ARTS AND CULTURES
100 Youge treet Toronto Ontario Canada M5J 259
Henry Nguyen 15 2 2 2 Henrynguyen@povera.com
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
Henry Nguyen 15 2 2 2 Henrynguyen@povera.com
100 Youge treet Toronto Ontario Canada M5J 259
CENTRE FOR THE ARTS AND CULTURES
Henry Nguyen 15 2 2 2 Henrynguyen@povera.com
Henry Nguyen
15 2 2 2 Henrynguyen@povera.com
23
24 CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
T
O
C
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
ENVELOPE
25
LETTERHEAD
CENTRE FOR THE ARTS AND CULTURES
26
27
FINE ARTS
PERFORMANCE ARTS
THEATER
DESIGN
CENTRE FOR THE ARTS AND CULTURES
FEATURED EVENTS EUROPEAN PEARLS - Sinfonia Toronto Masterpiece Concert Presented by: Sinfonia Toronto THE PAGANINI OF THE BASS WITH SINFONIA TORONTO Runs: Mar 9, 2012 At: Glenn Gould Studio
FINE ARTS
View event
UPDATES
28
MUSIC
WEBSITE
Povera’s website is a strong and important tool in promoting Povera. The design of Povera’s website reflects the themes that Povera is known for. Bright colours are used to show the fun and excitement that Povera hope to provide, plus with a simple and modern design keeps the Povera very comptemporary.
29
CENTRE FOR THE ARTS AND CULTURES
CENTRE FOR THE ARTS AND CULTURES
30
ANIMATION
An animation is created for the visual mark to futher promote Povera. This animation can be applied to promotional media like commercial and videos. In this video portrays the key concept of Povera which is the ideology of many pieces of the puzzle coming together to form a whole.
31
GIFT BAG
A gift bag is designed for Povera’s gift shop to further strengthen the brand.
32
33
34
35
suite
STATIONERY
BUSINESS CARD | ENVELOPE | LETTERHEAD The design for the stationeries are based on the same concept of povera’s visual mark. Incoporating the idea of many becoming a whole. The business cards are designed to connect into a whole when placed next to each other. Each colour will represent the department that the user is associated with. The Same concept is applied to the letterhead, envelope and gift bag.
36
37
38
39