17 Special Offer techniques that will win you customers
Here at Eggshell we regularly work on tactical marketing campaigns for our customers. These frequently involve the use of customer offers and incentives, so I thought it might be helpful to highlight some of the techniques that can be used. Offers and incentives can be a great way to help replace the 10 - 15% of customer base that every small to medium sized business loses each and every year. Whilst the profit margin can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a new set of customers. Here are 17 special offer ideas which you can potentially use to get your customers talking and most importantly - get some extra revenue flowing!