Attack!
Product Launch “Winning market share by beating customers’ expectations” BENEFIT TO YOUR BUSINESS
2. CLARIFY PRODUCT POSITIONING
A loyal customer!
Q
Description of Product
Q
Current Market Status
You can increase revenue and capture market share by beating
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Value to Purchaser
customers’ expectations with a distinctive product launched on
Q
Cost to Produce
time, within budget.
Q
Maintenance & Support
WHAT WE OFFER A process to guide the launch of your product/services
3. DEFINE THE MARKET Q
Description of Customers
Q
Customer Objectives
Q
Market Segmentation
Using our proven methodologies we assist you to create a clear
Q
Market Size
plan of attack that includes:.
Q
Environmental Influences
Q
Customers’ Alternatives
1. SELECT PROJECT TEAM