ThankyouforspendingDesignWeekwithus!
Thisbookpresentsanoverviewofalltheprojectsthat wehadthepleasureofmanaging.
Itisavisualjourneythroughprojects,productsandpeople.
Pleasedonothesitatetocontactusforanyfurtherinformation.
Martina&StrategicFootprintsTeam
MILANODESIGNWEEK2024
FUORISALONE
ASSABONE:DESIGNFORCOMMUNITIES
BAGNODIURNO
BOTTEGAGHIANDA
CONVEY2024
DIESELLIVING:REDTAKEOVERANDSILVERDOME
LADOUBLEJ:DANCINGPLATES
PULKRA:TOTALLYORDEREDSTRUCTURES
REdDUOXVERYSIMPLE:KITCHEN
ROMOINCOLOUR
70MATERIA
VALEXTRA
SALONEDELMOBILE.MILANO
BESANA:DESIGNYOURRUG
CERAMICAGLOBO
DESALTOGOESSOFT
KRISTALIA:CONDOMINIO
VERYSIMPLE:KITCHEN
TALENTS
ALESSANDROSTABILE
FINEMATERIA
PAOLOMARASI
TABLEOFCONTENTS
ASSABONE
DESIGNFORCOMMUNITIESpart2
GiacomoMoorforLiveinSlums
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DESIGNFORCOMMUNITIES
GiacomoMoorforLiveinSlums
Afterthegreatsuccessofthefirstexhibitionreturns “Designfor communities”theresultofacollaborationbetweenLiveinSlums,an NGOthatworksinurbanterritorieswithseverecriticalissues,and designerGiacomoMoor.
In2023GiacomoMoorwenttoMatharetomakefurnitureforthe dormitoryofWhyNotAcademy,aschooldesignedandbuiltby architectGaetanoBerni,whichaccommodatesabout300 children.Thefurnishings-tables,benches,andbunkbeds-were designedfromaconstructionsystem,basedonsequentialinterlocks, thatcanbeappliedtodifferentpiecesoffurniture.
In2024,LiveinSlumscontinuesitscollaborationwithGiacomoMoor whothisyearwenttotheslumtobuildthekitchenpremisesforthe canteen.
Locatedinthecourtyardofthecomplexandelevatedonaconcrete podiumthatprotectsitfromweatherandflooding,thisminimalunit wasbuilttogetherwiththelocalcommunityusingamodular constructionsystem.
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DESIGNFORCOMMUNITIES
Exhibition curated by Davide Fabio Colaci in collaboration with FedericaSalafromaprojectbyLiveinSlums.
Photo/Video:AlessandroTreves
Setup:DavideFabioColaci
ArchitectureProduction:StudioGiacomoMoor
Graphicdesign: MultiForm
Strategicconsulting:LuisaBertoldo
PressOffice:StrategicFootprints
Coordination:AurélieCallegarieSilviaOrazi
Video:SimonOnyango
Mediapartner:Perimetro
Partner:Koalisation
Photo:FilippoRomano,AlessandroTreves
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BAGNODIURNO
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ViaGiuseppeGiacosa20,Milano
OntheoccasionofMilanoDesignWeek2024,Studiolatteand FinemateriawithInabitapresentBagnoDiurno,thereopeningofthe historicbuildingofExCasadell'AcquaatViaGiacosa,ParcoTrotter.
Thisimmersiveprojectattemptstoinitiateadialoguearoundthe revivalofoverlookedpublicarchitectureinthecity.Centeredaround thecollectivebodycarewithWater,itseekstobreathenewlifeintoa forgottenpublicspace.
Buildinguponthe19th-centuryMilanesetraditionofpublicbathing, BagnoDiurnoreimaginesthefutureoftheExCasadell'Acqua,resetting itbacktoitsoriginalpurposeoffosteringcommunitythroughthe distributionofdrinkablewaterandcollectivewellness.
Theprojectintroducesthethemeofself-care,addressingthevarious aspectsofindividualandcollectiverelationshipswiththebodyand bringinggesturesandritualstotheforefrontofconversationina public,urbansetting.
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Finemateriaisadesignstudiointerestedinproposingideas,suggestions andintenseemotionsthroughtheuseofmaterials.Thestudio'sgoalis to visualizeprocesses,culturesandmaterialstotellastory.
Finemateriaperceivesformasthematerializationoftheidea,beita product,researchorspace.Thestudiodoesself-production,product designforcompaniesandcommissionedspacework.
Finemateriaisaninterdisciplinaryconsultingstudiothatmakes languageitsidentityamongdifferentcategoriesofprojects.
GianlucaSigismondiandStefanoBassanfoundedthestudioin2020, aftermakingandconsolidatingseveralcollaborationswithdesign studiossincetheiruniversitydays.Theyshowthestrengthofthe material-experimentalprocess,enhancingthesensoryaspectin eachproject.
@finemateria
STUDIOLATTE
Studiolatteisamultidisciplinarypracticeinvestigatingtheboundaries betweenarchitecture,designandhumanpractices. Ourworkandapproachdoesnotintendtofollowapersonaldriven image,butratheradaptandchangeaccordingtothedifferentconditions ofeachproject.
@studiolatte
Photo:GianlucaBellomo
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FINEMATERIA
BOTTEGAGHIANDA
Promemoria:BattistasmalltablebyRomeoSozzi.
BottegaGhianda:Caprichaiseloungeand DesencontrotablebyÁlvaroSiza,Bitterservingtrolley.
BOTTEGAGHIANDA
MERAVIGLIOSO&MERAVIGLIOSA: apolysensorialjourneyintotheworldsofPromemoria andBottegaGhianda viaBagutta13-viaMontenapoleone8,Milano
Two worlds. Different yet alike. Two brands of Italian excellence like Promemoria and Bottega Ghianda present themselves at the 2024 Milan DesignWeekunderthesignofMERAVIGLIA. Their new collections are bound by the same multisensory approach and the desire to engage our senses in an experiential journey marked by astonishmentandadmirationfortheoriginalityofaprojectwhichblends quality,elegance,andbeauty. Both companies of Romeo Sozzi, Promemoria and Bottega Ghianda, are known for their dedication to high craftsmanship and the production of timeless furniture pieces: much more than simple furnishings, but real woodensculptures,oftenembodyingallthe characteristicsofartwork.
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In an era where production chases technological development, governed by the use of machines, mass production, ever tighter rhythms and lower costs,abusinesslikeBottegaGhiandaseemsanachronistic. It is a place where the pursuit of beauty and perfection has the greatest value. We value time, careful selection of each piece of wood, the knowledge of the tree’s history before it was raw material. People, generations of cabinetmakers who have handed down the art and culture of working wood, give it value. Bottega Ghianda places no limit to the time necessary to create unique objects. Quality knows no compromise andnonumericallycontrolledmachinecancreatemasterpieceslikeours. These are works of art exhibited in the world's most important museums and galleries - objects as unique as the people and hands that created them. Unique like their irreplaceable tactile, olfactory and visual ability torecognisethebestandmostsuitablewoodsforeachwork.
Bottegaghianda.com
@bottegaghianda
Lovefordetails.Passion.Creativity.Promemoriahasancientroots. An adventure that begins in the early twentieth century in a small town inLakeComo,wheretheSozzifamilyrunsashoptorestoreandrepair carriagesforthelocalaristocracy.Itishere,amidstthescentofwoods andmordants,thattakesshape,overfourgenerations,thecraftmanship that,attheendoftheEighties,willgivebirthtoPromemoria. www.promemoria.com @promemoria
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PROMEMORIA
CONVEY
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FROMLIGHTING
RIRAOBJECTS
70MATERIA
CASAPARINI
SFRIDO
A.P.C. PARIS
VERO
THUONO
MARBLEDWORKS
SUNNEI+CCTAPIS MARCORIPA
TRAGA
QUINTESSENZACERAMICHE
PROJECT213A
MACONDO
DELO
NEVERSEEN
CONVEY viadell’Aprica12,Milano
CONVEY, a project conceptualized, curated, and spearheaded by Simple Flair and Very Simple: Kitchen, presented, inside an exhibition project curated by Cara\Davide, an international selection of design brands, talents and creatives from different fields, registering, againthisyear,animportantsuccess.
Theparticipationof20design&lifestylebrands,whichdoubledfrom lastyear,demonstratesCONVEY'sabilitytoattractbrandsthatare increasinglyinlinewithitsnetworkingvisionandtobeapreferred meetingpointforindustryprofessionals.
ThepositivefeedbackfromthecommunityhighlightsCONVEY's crucialroleinpromotingdialogueandtheexchangeofideasinthe worldofdesignandarchitecture.
Brand: Very Simple: Kitchen, Sfrido Estate, Sunnei, CC-Tapis, Macondo, Thuono Audio, Marco Ripa, Marbledworks, Quintessenza Ceramiche, From Lighting, Project 213A, Delo, 70Materia, Casa Parini, Traga,noo.ma,A.P.C.Paris,Vero,RiraObjectseMagniberg.
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CONVEY
CuratedandspearheadedbySimpleFlairandVerySimple:Kitchen
ExhibitionDesign:Cara\Davide
InternationalPressOffice&PR:StrategicFootprints
VisualIdentity:GigaDesignStudio
Photo:MatteoBianchessi
PARTNER
K-Way
CantinaPuiatti
Spacedelicious
GruppoCenseo
EditMilano
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DIESELLIVING
REDTAKEOVERANDSILVERDOME
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GetTogetherbyDieselLivingwithScavolini
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D-uffleSofabyDieselLivingwithMoroso
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D-uffleSofabyDieselLivingwithMoroso
DIESELLIVING
REDTAKEOVERANDSILVERDOME
BRERASITEViadelleErbe2,Milano
DieselLivingreturnstoDesignWeekwithascenicexhibitthat communicatesthebrand’ssingularvisionforhomespace:Red TakeoverandSilverDome.Animmersiveexperiencethatcelebrates the boldapplicationoficonicDieselredandsilver.Togetherwiththe brandareallthepartnerscreatingtheproductlines: Moroso,Lodes,Iris andScavolini.TheRedTakeoverroomiscoveredwall-to-wallin lacqueredMelttilesbyIrisCeramicathat,togetherwithacrimson carpeting,createatotallyimmersiveenvironment.Onesideoftheroom isdedicatedtonewDieselLivingwithLodesdesigns,includingthe hanginglampsModularandCrossandthetablelampMegaphone.The journeycontinuesthroughtheRedTunnel,repletewith DieselLiving withIrisCeramicaVinylredtilesleadingtotheSilverDome.Designed tobeexperiencedasamultisensoryartconceptratherthanatraditional livingquarters,theentirespaceisenvelopedincrushed3-Dmetallic silverfoil.InsidetheBrutalistdiningareacanbefound Woodwavetable andchairsbyMoroso,thepathcontinuesintotwoseatingareas featuringpiecesfromDieselLivingwithMorosocollections,including NebuloneandNebulinotablesandHi_CloudandNebulaNinesofas. AmongthenewMorosodesignsaretheD-uffleSofaandthePuff-D chair.IntheSilverbedroom,foiledwallssurroundtheexpansive Camp Bed,SpringlampandMisfitsbathroomconsole.Finally,thescene culminatesintheGetTogetherkitchenbyDieselLivingwith Scavolini. →PRESSKIT
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DIESELLIVING
diesel.com
@dieselliving
DIESELLIVINGWITHMOROSO moroso.it
@morosofficial
DIESELLIVINGWITHSCAVOLINI scavolini.com
@scavolini
DIESELLIVINGWITHIRISCERAMICA irisceramica.it
@irisceramicaofficial
DIESELLIVINGWITHLODES lodes.com
@lodesbrand
Photo:
DSLstudio@dsl__studio
@AlessandroSaletta_
@RiccardoMichelazzo
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LADOUBLEJ DANCINGPLATES
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SolarCollection
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LADOUBLEJ:DANCINGPLATES
PALAZZOBELGIOIOSO-PiazzaBelgioioso2,Milano
InhonorofSalonedelMobile,acelebrationofinnovationand creativity,LaDoubleJdeliversitsbrand-newcollection “Solar”amida strikingretrospectiveofthebrand’sentirehomewareuniverse. Toamplifythisextraordinaryexhibition-thebrand’smostsignificant to date–LaDoubleJhassolicitedthewild,imaginativeeyeofviralartist, filmmaker,andcreativedirector,MaxSiedentopftocreateaone-of-a kind“DancingPlates”installation,amachinatedmasterpieceofour highvibrationhomewareandhisuniquevision.
InspiredbyEames’ground-breaking“SolarDoNothing”machine from1957–oneofthefirstdevicestoconvertsolarenergyinto electricity–Max's“DancingPlates”platesinstallationuses 16 machinesspinninginsyncuponwhicharebalancedover50pieces fromthenewSolarCollection.
Themoving,spinning,revolvingshapesusedintheoriginalartworkare referencedhereinMax’smachine,ajoyful,gyratingodetothat iconicallyItalianpassionforgathering lovedonesaroundatable.
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BornandraisedinWindhoek,Namibia,MaxSiedentopfhasbeen dazzlingtheworldwithhiswhimsicalcreationseverywherefromBerlin toAmsterdamtotheNamibdesert.Hisunique,unorthodoxand irreverenteyehasearnedhimcountlessaccoladesandawards(thisguy hasanEmmy,people!).Beyondhisexceptional,immersiveart installations,hisvisionshavebeentranslatedintosomeofthemost impactfulandiconicfashioncampaignsofthepastdecade,andheserves asthefounderandcreativedirectoroftheboundary-breakingart publicationORDINARY.Atruevisionary,workingacrossmyriad mediumsthatincludevideo,photographyandsculpture,Maxembodies thesameplayfulandout-of-the-boxapproachwithwhichwe createhereatLaDoublej,makinghimtheperfectlensthroughwhichto transformourhomewareintothisextraordinarymovingartpiece.
@MaxSiedentopf
LADOUBLEJ
Onamissionto“wraptheworldinjoy”,J.J.Martinlaunchedher fashionandhomewarebrandLaDoubleJin2015inMilan.Harnessing themood-boostingpowerofvibrantcolorandprintsto“RaiseYour Vibration”,LaDoubleJhasquicklyestablisheditselfasadifferentkind ofluxurylifestylebrand,championinganaestheticofeasyelegance whilecheerleadingfortheexceptionalItalianartisanswhocreateeach item.Fromitsiconic,joyfuldressofferingtoitscollaborationswith partnerssuchasPassalacqua,Harrods,andKartell,toitsimmersive wellnessexperiencescuratedforitsglobalSisterhoodcommunity,each LaDoubleJendeavorisintendedtoupliftandinspireeveryindividualin itsorbit.
@ladoublej www.ladoublej.com
Photo:MarielaMedina
MAXSIEDENTOPF
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PULKRA:TOTALLYORDEREDSTRUCTURES
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DomeBathtubby PIO/TITOTOSO
ManifestobyStormoStudio
PIO/TITOTOSO
DomeBathtubby
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AnthosbyDebonademeo
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TilesbyFinemateria
by
Manifesto
StormoStudio
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DESIGNVARIATIONS-VialeGorizia14,Milano
Followinglastyear’sdebut,Pulkra,adesignbrandthatexpressesitself throughthebrutalbeautyofconcrete,returnstoMilanDesignWeek withaninstallationatDesignVariationstopresent DOME,acollection ofwater-relatedfurnitureelementsdesignedby Pio&TitoToso.
Thenewpieceshaveasimpleandessential,architecturallanguagethat isdefinedbypurevolumesthatenhancethematerial.Arigorousplay intheconstantsearchforabalancebetweenformsandtheseverityof thematerial.DOMEbringstolightanancienthistory,thatofthe cultureof concrete,intimatelyboundtothefascinating,timeless structuresofvaultsanddomes.Thisculturalandartisticbondisthe foundationofthesepiecesandbecomestheirmosttreasuredvalue. ThetitleofPulkra’sdisplayisdisplaybyatheoryofGreekcomposer, architect,engineer,mathematicianandphilosopher IannisXenakis,in whichheillustratestherelationshipbetweentimeandspace,orderand relativity.InthearrangementwealsofindpartofthefirstPULKRA collection:Compage,amodularsystemofsmallconcretetable accessories,designedbyMartinelliVeneziastudio.TheMultiplochair andtable,designedbyFinemateriastudio,andtheManifestotable, designedbyStormoStudio.
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PULKRA
Pulkra,bornfromapassionforconcrete,curatesaboldcollection designedbytalenteddesigners.Itmergesfuturisticaesthetics withrevolutionarydesign,offeringtimeless,consciousproducts. Throughpioneeringchemistryresearch,Pulkratransformsconcrete intosophisticated,minimalistcreations,respectingitshonesty whileenhancingitselegance. pulkra.it
@pulkra
EditorialPhoto
ManuelGatto
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VERY
REdDUOX
SIMPLE:KITCHEN
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REdDUOXVERYSIMPLE:KITCHEN viadell’Aprica12,Milano
VerySimple:Kitchenunveiledthefirstfullycustomizedkitchenatits Milanshowroom.Auniqueproject,bornfromthespecialcollaboration withthetalentedcreativeduoREdDUO,comprisingFabioladi VirgilioandAndreaRosso.
Theprofilesoutliningthefurniture'sperimetergentlycurvetocreatea visualfluiditythatiscentraltotheiraesthetic.Alongsidetheseshapes, theselectionofmodulecolorsalsoplaysapivotalroleinthisproject: fourfinishesreminiscentofearth'snaturalhues,rangingfromrich brownstotonesofrosy-white,butter,andgreen,craftedwith naturalpigmentsthatenhancethewoodgrain.
TheartisanalproductionwascarriedoutbyLuigiTenebruso'sGigi carpentryshop.theislandtopanddisplaypanelsarecladinFENIX®. BesanaCarpetLabassistedinprovidingthecarpetsforthesetup.
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VERYSIMPLE:KITCHEN
VerySimple:Kitchendesigns,manufactures,andmarketsfreestanding stainlesssteelkitchensthatarebothcustomizableandmodular.These kitchensareiconicrepresentationsofthebrandanditscommunity: simple,colorful,andmodular,embodyinganinnovative,sustainable, and customizableethos.CraftedentirelyinItalyanddevelopedthrough collaborationswithtopartisansintheindustry,theyensureoutstanding qualityandlong-lastingdurability. @verysimplekitchen www.verysimplekitchen.com
REdDUO
REdDUOisamultiformprojectcelebratingthehomeandthe hand-made,intheircontemporaryform;itisthedesiretocreateallthat makesupahouseenvironment,embracingmultipleelementsthrough onevision;itisanewapproachthattranslatesthetraditionalartisanal dexterityinthecontemporarydomesticsphere.REdDUOisthemerging oftwofieldsofvisionunderthesamemedia,acuriousconnection betweentwodissimilarbutcomplementarycreativeminds.Thedesireof bothfounderstopopulatetheirhousewithproductsentirelydesignedby themselvesservedastheopportunitytorenderthatconnectionaphysical reality.Throughtheirnaturalinclinationsandprofessionaljourneys, FabiolaDiVirgilioandAndreaRossowereabletocombineastrong knowledgeofproducts,textiles,designsandcreativedirectionwiththeir visionsoftheworld,shapingvariousexperiencestobeenjoyedin intimatespaces.
@redduo
Photo:@matteobianchessi
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TEKLAN
REPUBLIC
ROMOINCOLOUR
XROMOXDESIGN
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DesignRepublic-PiazzadelTricolore2,Milano
OntheoccasionMilanoDesignWeek,threecreativesfromthe interiorsindustrycametogethertocelebratetheirloveofcolour and showhowcolourcanmakethedifference.
ROMOcommissionedrenownedcolouristTeklaSeverintocreatea standoutpalettethatformedthebasisofanupliftinginstallationin DesignRepublic’sPiazzadelTricolorespace.
InsideDesignRepublicTeklan’snotoriouscolourblockingstylehas beenbroughttolife,transformingtheshowroomintosixvibrant zones.Eachzonewillcelebratethevastassortmentofcolourpossible withROMOreinterpretingDesignRepublic’sSofacollectionand creatingacoordinatedsetdesignforeachset
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ROMOINCOLOUR
TEKLANXROMOXDESIGNREPUBLIC
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Foundedin1902,RomoisaBritishfamily-runbusinessinitsfifth generation.Withitslongexperience,anunparalleledpassionfordesign andmeticulousattentiontodetail,thecompanyhasgrowntobecomean internationalmarketleaderindesignerfabrics,wallcoveringsand accessories.TheRomoGrouphassixin-housebrands–Romo,Black Edition,KirkbyDesign,MarkAlexander,VillaNovaandZincTextile–andisrenownedforthehighestqualityofproductanddesign.
@romo_fabrics www.romo.com
TEKLAN
TeklaEvelinaSeverin(*1981,Gävle,Sweden)foundedher multidisciplinarystudioin2015.Shegraduatedin2010fromtheInterior ArchitectureandFurnitureDesignprogramatKonstfackUniversityof ArtsandCraftsinStockholm,andbeganhercareerasaninterior architectwithafocusonlargepublicspacesandhigh-endresidential projects.Deeplyinfluencedbyaloveofcolour,shapeandcomposition, shealsoworkedinphotographyandsetdesign. @teklan
DESIGNREPUBLIC
Sinceitsbeginningin2015,DesignRepublichasbeenrecognizedas oneofthemostinnovativeandemergingcompaniesinthefurnitureand designarea.WithtwolargeshowroomsinthecenterofMilanandan onlinestore,DesignRepublicisabletoofferacontinuousselectionand researchofboththemostinnovativebrandsandthebestdesignerson theItalianandinternationalscene.Acharacterizingelementofthe DesignRepublicprojectisits“privatelabelcollection”,whereespeciallythroughitscollectionofupholsteredfurniture-itmanagesto fullyexpressitsphilosophybasedonanaccessible,stronglyMilanese andtimelessdesign.
@designrepublic.milano
ROMO
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70MATERIA
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CucinaSatellite
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70MATERIA CONVEY
DuringMilanDesignWeek,surfacespecialist 70Materia™presenteda previewofitsSatelliteKitchen.
DesignedbyEnricomariaTodaro,Satelliteembodiestheevolutionof traditionalculinaryconcepts,seamlesslymergingcontemporary aestheticswithartisanalexpertise.
Theinspirationisdrawnfromcelestialbodiesandtheirgraceful movements:elementsorbitoneanother,allowingusersthefreedomto arrangeandreconfigurethefoodpreparationareaaccordingtotheir preferences.
Authenticmaterialsandelementalshapesgivebirthtoamodularand dynamicsystem,adaptabletovariousdomesticneeds.Craftedwithan aluminumorplywoodbaseandasignature70Materia™top,Satellite offersafunctionalandminimalistsolutionformodernkitchens.
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70MATERIA
70Materiawasbornfromadesiretocombineasurfacewitha contemporarydesignwiththebeautyofahandmadeproduct.Itis rootedinalivelydialoguebetweenmaterialandland,betweenthe uniquenatureofplaceandtheingenuityofthepersonwhointerpretsit. Theresultisasurfacewithatimelesslookandanextraordinaryartisan quality.Itscomponents—localsand,waterandcement—areelevated throughcarefulworkmanship,bringingtothesurfacethenaturalbeauty ofadistinctivematerial.
www.70materia.com/en
@70materia
Stilllifephoto:
AlecioFerrari
@alecio.untitled
Set-upphoto:
MatteoBianchessi
@matteobianchessi
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VALEXTRA
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ViaManzoni3,Milano
OntheoccasionofMilanDesignWeek2024,Valextrapresentsa multi-channelgesturereachingfromthehistoricViaManzoniflagship boutiquetoatakeoverofLaRinascente,theiconicdepartmentstorein theshadowoftheDuomo.Amplifyingthebrand’sfundamental dedicationtocosmopolitandesign,Valextrajoinsforceswiththe Bergamo-baseddesignbureauStudioTemptounveilValextra Vocabolario-aholisticprojectcomprisinganinterventionofradical architecture,state-of-the-artbagdevelopment,andatailor-maderepair andrestorationservice.
DesignedbyJohnPawsonin2019,theValextraflagshipinViaManzoni setsthestageforanunprecedentedtemporarytakeoverfeaturing floor-to-ceilingaluminium‘blades’thattransformthe minimalisttempleintoamazeoffrostedpanelsinV-shaped intersectionsandblushpinkcarpetacrossthetwofloors.Visiblefrom street-level,StudioTemp’sbrutalistgesturecreatesabold statementofabstractgeometriesthatcontinuethroughoutthevisual identityofValextraVocabolario,withcustomlogodesigns,special objects,andnewhardware.
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VALEXTRA
VALEXTRA
FoundedbyGiovanniFontanain1937,ValextraisoneofItaly’smost renownedanddiscerningleathergoodsbrands.Takinginspirationfrom itshometownofMilan,Valextra’shandbagsandluggageencapsulateits commitmenttoengineeringbeautytoconceivemeaningfuleveryday objectsofdesire.FromtheiconicTricTracwristbag,firstconceivedin 1968,totheIsidehandbagthatarrivedin2011,preservationand innovationaresymbioticinValextra’sapproachtocraftand construction.Signaturedetails,suchastheblacklacqueredCosta edging;thefine,handpaintedInchiostrolines;andourfamousshadeof PergamenaWhitehaveenduredasdiscreetyetdistinctive signaturesthatmakeValextrarecognisablearoundtheworld.
valextra.com
@valextra
STUDIOTEMP
StudioTempisagraphicdesignstudiofoundedin2007byGuido Daminelli,MarcoFasoliniandFaustoGilibertiinBergamo. Thestudiocoversvariousaspectsofgraphicdesign:visualidentity, type-design,editorialdesign,artdirectionandwebdesign. Theirclientsareinstitutionsandbrandswithwhomtheyestablisha relationshipofcreativecollaboration.
temp.studio
@studiotemp
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SALONEDELMOBILE.MILANO
BESANA
DESIGNYOURRUG
BESANACARPETLAB
DESIGNYOURRUG
Hall14–BoothE47
BesanaCarpetLab,apointofreferenceinthelandscapeoftextile flooring,returnstothefairwithDesignYourRug:astanddedicatedto theartofdesigningwithcarpet.
DesignedbyDavideFabioColaci,theinstallationshowcasesthe boundlesspotentialthatenablescarpetsandrugstoevolveintogenuine designpieces,thankstotheirremarkableversatility.
Withinthebooth,arangeofinnovationsandcreativesolutionsare unveiledtofashiondistinctive,bespokecarpetsseamlesslyfittinginto residentialandcommercialspacesalike.
“Withthisscenography,weaimtoshowcasehowcarpetscan transformlivingspaces,infusingthemwithstyle,comfort,and personality,”declaredAndreaBesana,BrandManagerofBesanaCarpet Lab.“Weaspiretoshareourdistinctiveandinnovativeperspectivein therealmoftextileflooring:tous,carpetsserveaselementsofvisual storytelling,expressingtheessenceofanenvironmentthroughtheir materialityand sensoryappeal.”
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BESANACARPETLAB
Foroverfortyyears,Besanahavebeendirectingresearchandinnovation intothemakingoftextileproductsfromhigh-qualityrawmaterialswith respectfortheenvironment.TheaimofthisBrianza-basedcompanyhas beenclearrightfromthestart:todevelopaninnovativeapproachto carpet,thankstoaspecialapproach,extensiveresearchintomaterialsand yarn-makingtechniquesandplacingparticularattentiononthe relationshipwiththeclient.In2007BesanaMoquettetransferredtheir skillsalsointothemakingofrugs,givingrisetothebrandBesanaCarpet Lab,arealworkshopwherearchitects,designersandprivateclientscan experimentandcreatenewcombinationsofcolourstodecorateand designpublicspacesandprivatehomes.
@besanacarpetlab besanamoquette.com
Ph:AliceBeltrami
@alicebeltrami
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CERAMICAGLOBO
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RiflessidiLuce
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MateriabyFedericaBiasi
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MateriabyFedericaBiasi
Hall10–BoothA02–A04
CERAMICAGLOBO,aleaderinthebathroomindustryformorethan 40years,tooktheopportunityofitsparticipationintheSalonedel Mobiletopresentimportantcompanyandproductnews.
Fromconscientiousproductiontonewcollectionsandrange expansions,Globotracesanever-evolvingpaththatlookstothefuture ofthebathroomworldwithanincreasinglyattentiveandcutting-edge attitude.
Attheshow,itpresentedanewlineofbathroomfurnituretosupportits widerangeofceramicwashbasinsandtheRiflessidiLucecollection: sevenglossycolorsforaselectionofglazedwashbasinsinboldand sophisticatedshades.
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CERAMICAGLOBO
CERAMICAGLOBO
Since1980asuccessstoryFocusedonincreasingthevalueofhuman resourcesandonabalancedrelationshipwiththeenvironment,haveled CeramicaGlobotobecomealeaderinthehealth-hygieneandbathroom furnitureindustry.
Alwayscommittedtounderstandingtastesandnewfashions,Ceramica Globolookstothefuturewithconstantprocessandproductinnovations thatrequiretheintegrationofmanydifferentcompetences,fromdesign toengineering,fromthechemistryofmaterialstologistics,from marketingtosociology.
Theinputofideas,creativityandprofessionalcapacityoftheteam involvedintheseprocessesallowcreatingproductsofundisputed quality,whicharereliable,technologicallyadvancedandverystylish.
ceramicaglobo.com
@ceramicaglobo
Photo:SimoneFuriosi
StrategicFootprints
DESALTOGOESSOFT
StrategicFootprints
StrategicFootprints
StrategicFootprints
Hall9-BoothC10
Desalto,adesigncompanywitharichhistory,presenteditselfatSalone 2024withanimportantnews.
Buildingontheprocessofrenewalbegununderartdirector Francesco Rota,Desaltohasnowventuredintothepreviouslyunexploredworld ofupholsteredfurniture,unveilingthisnewproductcategorywitha collectionofgreataestheticandformalvalue.
Withthecreationofthesenewproducts,Desaltocontinuesits commitmenttoshapingaworldofsensationdefinedbyadistinctive stylewhichisinstantlyrecognisable.Thesepiecesareidentifiedbytheir sculpturalandarchitecturalnature,bytheirintrinsicversatilityand timelessness.
Sofas,chaiselonguesandfootrests–alldesignedbyFrancescoRota –takecentrestageonthestand.Thedisplay,alsodesignedbytheart director,exploresthecontrastbetweenthegeometric,sculptural formsofthefurnitureandtheirsoftness. Thiscombinationtranslatesphysicallyintotheuseofpolyurethane parallelepipedsofdifferentsizesplacedtogethertocreatedifferent settings.Thenewupholsteredfurniturejoinsthebrand’siconicpieces suchasvariousversionsoftheClaytable,creatingdomesticandpublic scenarios.
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StrategicFootprints
DESALTO DESALTOGOESSOFT
Desalto,metalinitspurestexpression.Weareconstantlypushingthe limitsofmaterials,designingpieces withgreatformalandaestheticvalue.Throughdesign,Desalto transformslineandmaterialintoarchitectural furniturewithimmenseexpressivepower. @desaltospa
www.desalto.it/en-us
FRANCESCOROTA
FrancescoRota,interioreproductdesigner,nascenel1966aMilano doveviveelavora.Dopolalaureaindisegnoindustrialeall'ArtCenter CollegeofDesigndiLaTourdePeilz(Svizzera),apreilsuostudionel 1998occupandosidiprogettazioneneidiversisettorideldesign: prodotti,arredi,illuminazione,showroom,uffici,caseprivateed allestimenti.Moltelecollaborazioniinternazionali:Alchemy,Arketipo, BalsTokyo,Barilla,Driade,Fiat,Frag,JohnRichmond,Knoll International,KMEItaly,Lapalma,Lema,LivingDivani,L'OrealParis, Malo,Martini&Rossi,MercedesBenz,Moroso,PaolaLenti,Oluce, TakanoCo.Ltd,Versus. francescorota.com
Set-upphoto:
PiercarloQuecchia@piercarloquecchia
DSLstudio@dsl__studio
StrategicFootprints
DESALTO
KRISTALIA CONDOMINIO
StrategicFootprints
StrategicFootprints
TavoloPalabyMonicaGraffeo
LettoDimorabyCristinaCelestino
DivanoAlualuOutdoorbyLucianoBertoncini,tavolinioutdoorFun-GobyFinemateria
StrategicFootprints
AlualuOutdoorLoungebyLucianoBertoncini
CONDOMINIO
Hall22–Booth D25–E20
CONDOMINIO,thetotallivingprojectbybyKristalia andPersonalSpacesbyMDHouse,openeditsdoortotheSalone audiencetopresentimportantnewproductsandcollaborationthat expandthecompany’salreadyvastofferings.Inthesleepingareawefind Dimora,designedbyCristinaCelestino:abedcombiningsoftrigor andaregalpresencethathighlightthefootboardandgivethebedan architecturalidentity.
Movingtothediningarea,makesitsappearance PalabyMonica Graffeo:asystemofroundandovaltableswhoselegrecallsthebladeof therudder.Availablebothinfixedandextendableversion,thesecond onestandsoutforitsfluidity.Theofferforthelivingareaisenriched with Fun-Gotables,designedbytheduoFinemateria,whichrecallthefluid compositionsoffungalspecies,whereeachelementhasdifferent dimensionsbutintegratesperfectlywiththeothers. Theirupwardopenshapemakesthemmorefunctional,withlarge supportsurfacesandasmallerfootprintontheground.Finally, ALUALUbedjoinsthebedcollectionofPersonalSpacesbyMDHouse. AreissueofthehistoricbeddesignedbyLucianoBertonciniin2000,it consistsofa100percentrecyclablepowder-coated aluminumframeand aveneeredorupholsteredplywoodheadboard.
StrategicFootprints KRISTALIA
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Ourfirstcataloguedatesbackto1995.Then,andnow,wehadonegoal: tomakehomesandcommunityspacesauthenticandfunctional.Being Kristaliahasentailedideas,timeandespeciallyvalues.Ourcommitment anddesignconceptenvisagesthatthesamefurniturecanbefreely interpretedinhomes,restaurantsandhotels,aswellasinindoorand outdoorspaces.InnovationisinourDNAandweareobsessedwith quality:it’sourwayofrespectingthosewhochooseus,theenvironment andthefuture.
@kristalia www.kristalia.it/en/
Ph:MatteoGirola
@matteogirola
StrategicFootprints
KRISTALIA
StrategicFootprints
StrategicFootprints
LineofaccessoriesdevelopedincollaborationwiththeSwedish studio,FormUsWithLove.
Hall4–BoothC06
VerySimple:Kitchenpresenteditselftothemostsignificantweekofthe yearwithadoubleevent.Forthefirsttimeinitshistory,itmadeitsdebut atEurocucina,amidstrenownednamesincookinganddesign.
Onthisoccasion,thebrandshowcasedacomprehensiveoverviewofits collectionandunveileditslatestcreations: thecornerkitchen,newwall unitsandalineofaccessoriesdevelopedincollaborationwiththe SwedishStudioFormUsWithLove.
Designedtoenrichandpersonalizethediningexperience,theseproducts, alongwiththebrand'siconicelements,furtherexpandthealready endless combinationsandpossibilitiesofferedbyVerySimple:Kitchen.
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VERYSIMPLE:KITCHEN
StrategicFootprints
VerySimple:Kitchendesigns,manufactures,andmarketsfreestanding stainlesssteelkitchensthatarebothcustomizableandmodular.These kitchensareiconicrepresentationsofthebrandanditscommunity: simple,colorful,andmodular,embodyinganinnovative,sustainable,and customizableethos.CraftedentirelyinItalyanddevelopedthrough collaborationswithtopartisansintheindustry,theyensureoutstanding qualityandlong-lastingdurability.
@verysimplekitchen www.verysimplekitchen.com
FROMUSWITHLOVE
WearebasedinStockholm,butourmindsetisglobal.Ourstudiois wherewefuturise,conceptualise,andprototype.Ourinternationalteam comesfromvastlydifferentbackgroundsbutshareonecommongoal:to improvelifebymeansofdesign.Indoingso,weaimtoraisethebarof what’sexpectedfromadesignstudio.
formuswithlove.se @formuswithlove
Photo:MatteoBianchessi @matteobianchessi
VERYSIMPLE:KITCHEN
StrategicFootprints
TALENTS
ALESSANDROSTABILE
Venedia:armchairAcquavite,SanpoloeCelestiabyAlessandro Stabile
ZilioA&CstoolAXbyAlessandroStabile
MagissideboardTacitobyAlessandroStabile
It's an important year for the Studio.
We inaugurate our collaboration with Magis with an ambitious project that has required more than 4 years of development, and we present two products designed for Zilio A&C.
The Brezza collection designed for S·cab is expanding and the relationship with La Cividina continues by revisiting one of their historical sofa collections.
For S·cab, we also take on the role of Creative Strategic Advisor, and the Salone will showcase the first results of almost a year of work.
Finally, a new artistic direction is inaugurated, that of Venedia, with which three novelties are presented.
Good Vision, Alessandro Stabile
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AlessandroStabileisanindustrialdesignerfocusedonexploringnew pointsofbalancebetweentechnical,typological,andformalinnovation. Hisprojectsenjoyquestioningestablishedcertainties, interpretingeverydayopportunitiestodeliverfurnishingsorproducts imbuedwitheffortlesselegance.Inthefieldoftechnology,Stabiledirects thedriveforinnovationtowardspresentcustoms,simplifyinginteraction andworkingonwhatshapescommunicate. Asaconsultantandartdirector,hecollaborateswithcompaniesto enhancetheirqualitativegrowththroughcreativetools.Advocatingfor circulardesign,Stabileprioritizesethicalimperatives,considering projectsasanecessarysynthesisofrespectfortheenvironment, processes,andpeopleinvolvedintheproductionandconsumptionofa product.
Throughouthiscareer,StabilehasworkewithclientssuchasMagis, Alessi,Moleskine,andDe'Longhi,creatingprojectsthathaveearned criticalacclaimandnumerousawards,includingArchiproducts,RedDot, andIFDesignAward,alongsidenominationsfortheCompassod'Oro. Foundedin2011,hisstudio,basedinMilan,servesclientsworldwide.
@alessandrostabile www.alessandrostabile.com
ALESSANDROSTABILE
FINEMATERIA
QuadroDesignFontanellabyFinemateria
PulkraMultiploCollectionbyFinemateria
KristaliaoutdoortableFun-GobyFinemateria
FINEMATERIA
FONTANELLA,thewanderingdrinkingfountainxQuadroDesign. Alcova-VillaBagattiValsecchi
FUN-GO,coffeetablexKristalia
SalonedelMobile.Milano
MULTIPLOcollectionandTILESxPulkra
DesignVariations
FINEMATERIA
Finemateriaisadesignstudiointerestedinproposingideas,suggestions andintenseemotionsthroughtheuseofmaterials.Thestudio'sgoalisto visualizeprocesses,culturesandmaterialstotellastory.
Finemateriaperceivesformasthematerializationoftheidea,beita product,researchorspace.Thestudiodoesself-production,product designforcompaniesandcommissionedspacework.Finemateriaisan interdisciplinaryconsultingstudiothatmakeslanguageitsidentityamong differentcategoriesofprojects.
GianlucaSigismondiandStefanoBassanfoundedthestudioin2020, aftermakingandconsolidatingseveralcollaborationswithdesignstudios sincetheiruniversitydays.Theyshowthestrengthofthe material-experimentalprocess,enhancingthesensoryaspectineach project.
@finemateria
PAOLOMARASI FORMEGRAVI
TerbyPaoloMarasi
PAOLOMARASI
FORMEGRAVI
Ncontemporary
ViaGiovanniLulli5,Milano
Gravityistheweightofform;gravityshapesobjects;structure counteractsgravity.Inthisproject,structuretakesthreedifferentforms: Theabsenceofstructuretodefinethechangingform(BLOB);thehidden structurethatappearsvoluminousbyexploitingthevoidtoitsadvantage andtamesthematerial(TER);structureasaculthyper-technicalobject thatbeingtakesonthesymbolicfunctionofdelimitingspace(DOMO). Structureiswhatmakesanobjectstable;itdeterminesitsstaticityor flexibility.Thisthreefoldconsiderationiscombinedin3objects-not objectsthatarebothsymbolicandfunctional.Theprojectwantstoreason aboutthereversaloffunctionspredeterminedbyourimagination, analyzingtheinteractionbetweenfluidandsolid,gravityandmatter. Correspondingtothisevent,thestudio'smoretechnicalfacetispresented throughprojectsthatderivefromabstractconceptsthatareconveyedinto theworldofindustrialdesignbysubvertingitsrules.Anultra-softand moldableupholstery,multifunctionalanddifficulttodefine.Alamp consistingofanaluminumskeletonhiddenandencompassedbythepaper sailsthatdelimititsvolumeactuallycomposedmostlyofair.Adomed structurethatactsasadomestictempleanddemarcationofaspace dedicatedtoafunction,asymbolofthewilltodefinethenewmentaland physicalspacesbyadaptingtocontemporaryandfuturewaysofliving.
PaoloMarasi,1992,graduatedfromPolitecnicodiMilanoin InnovationDesign&ProductDesign.Aftersignificantexperiencein renownedcompaniesandstudios,in2022heopenedhisstudio-laboratory whereheandhisteamworkonproductdesignfocusedonessentialand unconventionaldesign. Wedesigntheessentialthroughtheresearchoftheunconventional.The projectstartsfromreducingtheuniverseofthingstoitsminimumterms. Newvaluesaretobeattributedtoeverydayobjectsbyquestioningthe relationshipsbetweenelements.Proportionsaredisruptedandextremely simplebutuncommonsolutionsaresought.Thisisnotunbridled minimalism,butessentialism,understoodastheexclusivedesignofwhat isnecessarytodescribeanobjectanditspersonality.Sustainabilityis achievedthroughthechoiceofmaterialsandthedesignof ingle-material,boldandessentialobjectsconceivedtohaveminimal environmentalimpactateverystageofproduction.
@paolomarasi_design paolomarasidesign.com
MARASI
PAOLO
FootprintsTeam
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StrategicFootprintsisastrategicconsultancyandfull-servicecommunication agencyheadquarteredinMilan.Ourexpertteamconceptsinnovativebrand strategiesandproducesuniqueprojectsforglobalandemergingbrands.