Strategic Footprints' MDW24 Book (English)

Page 1

ThankyouforspendingDesignWeekwithus!

Thisbookpresentsanoverviewofalltheprojectsthat wehadthepleasureofmanaging.

Itisavisualjourneythroughprojects,productsandpeople.

Pleasedonothesitatetocontactusforanyfurtherinformation.

Martina&StrategicFootprintsTeam

MILANODESIGNWEEK2024

FUORISALONE

ASSABONE:DESIGNFORCOMMUNITIES

BAGNODIURNO

BOTTEGAGHIANDA

CONVEY2024

DIESELLIVING:REDTAKEOVERANDSILVERDOME

LADOUBLEJ:DANCINGPLATES

PULKRA:TOTALLYORDEREDSTRUCTURES

REdDUOXVERYSIMPLE:KITCHEN

ROMOINCOLOUR

70MATERIA

VALEXTRA

SALONEDELMOBILE.MILANO

BESANA:DESIGNYOURRUG

CERAMICAGLOBO

DESALTOGOESSOFT

KRISTALIA:CONDOMINIO

VERYSIMPLE:KITCHEN

TALENTS

ALESSANDROSTABILE

FINEMATERIA

PAOLOMARASI

TABLEOFCONTENTS

ASSABONE

DESIGNFORCOMMUNITIESpart2

GiacomoMoorforLiveinSlums

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DESIGNFORCOMMUNITIES

GiacomoMoorforLiveinSlums

Afterthegreatsuccessofthefirstexhibitionreturns “Designfor communities”theresultofacollaborationbetweenLiveinSlums,an NGOthatworksinurbanterritorieswithseverecriticalissues,and designerGiacomoMoor.

In2023GiacomoMoorwenttoMatharetomakefurnitureforthe dormitoryofWhyNotAcademy,aschooldesignedandbuiltby architectGaetanoBerni,whichaccommodatesabout300 children.Thefurnishings-tables,benches,andbunkbeds-were designedfromaconstructionsystem,basedonsequentialinterlocks, thatcanbeappliedtodifferentpiecesoffurniture.

In2024,LiveinSlumscontinuesitscollaborationwithGiacomoMoor whothisyearwenttotheslumtobuildthekitchenpremisesforthe canteen.

Locatedinthecourtyardofthecomplexandelevatedonaconcrete podiumthatprotectsitfromweatherandflooding,thisminimalunit wasbuilttogetherwiththelocalcommunityusingamodular constructionsystem.

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StrategicFootprints ASSABONE

DESIGNFORCOMMUNITIES

Exhibition curated by Davide Fabio Colaci in collaboration with FedericaSalafromaprojectbyLiveinSlums.

Photo/Video:AlessandroTreves

Setup:DavideFabioColaci

ArchitectureProduction:StudioGiacomoMoor

Graphicdesign: MultiForm

Strategicconsulting:LuisaBertoldo

PressOffice:StrategicFootprints

Coordination:AurélieCallegarieSilviaOrazi

Video:SimonOnyango

Mediapartner:Perimetro

Partner:Koalisation

Photo:FilippoRomano,AlessandroTreves

StrategicFootprints ASSABONE

BAGNODIURNO

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ViaGiuseppeGiacosa20,Milano

OntheoccasionofMilanoDesignWeek2024,Studiolatteand FinemateriawithInabitapresentBagnoDiurno,thereopeningofthe historicbuildingofExCasadell'AcquaatViaGiacosa,ParcoTrotter.

Thisimmersiveprojectattemptstoinitiateadialoguearoundthe revivalofoverlookedpublicarchitectureinthecity.Centeredaround thecollectivebodycarewithWater,itseekstobreathenewlifeintoa forgottenpublicspace.

Buildinguponthe19th-centuryMilanesetraditionofpublicbathing, BagnoDiurnoreimaginesthefutureoftheExCasadell'Acqua,resetting itbacktoitsoriginalpurposeoffosteringcommunitythroughthe distributionofdrinkablewaterandcollectivewellness.

Theprojectintroducesthethemeofself-care,addressingthevarious aspectsofindividualandcollectiverelationshipswiththebodyand bringinggesturesandritualstotheforefrontofconversationina public,urbansetting.

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BAGNODIURNO
PRESSKIT

Finemateriaisadesignstudiointerestedinproposingideas,suggestions andintenseemotionsthroughtheuseofmaterials.Thestudio'sgoalis to visualizeprocesses,culturesandmaterialstotellastory.

Finemateriaperceivesformasthematerializationoftheidea,beita product,researchorspace.Thestudiodoesself-production,product designforcompaniesandcommissionedspacework.

Finemateriaisaninterdisciplinaryconsultingstudiothatmakes languageitsidentityamongdifferentcategoriesofprojects.

GianlucaSigismondiandStefanoBassanfoundedthestudioin2020, aftermakingandconsolidatingseveralcollaborationswithdesign studiossincetheiruniversitydays.Theyshowthestrengthofthe material-experimentalprocess,enhancingthesensoryaspectin eachproject.

@finemateria

STUDIOLATTE

Studiolatteisamultidisciplinarypracticeinvestigatingtheboundaries betweenarchitecture,designandhumanpractices. Ourworkandapproachdoesnotintendtofollowapersonaldriven image,butratheradaptandchangeaccordingtothedifferentconditions ofeachproject.

@studiolatte

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FINEMATERIA

BOTTEGAGHIANDA

Promemoria:BattistasmalltablebyRomeoSozzi. BottegaGhianda:Caprichaiseloungeand DesencontrotablebyÁlvaroSiza,Bitterservingtrolley.

BOTTEGAGHIANDA

MERAVIGLIOSO&MERAVIGLIOSA: apolysensorialjourneyintotheworldsofPromemoria andBottegaGhianda viaBagutta13-viaMontenapoleone8,Milano

Two worlds. Different yet alike. Two brands of Italian excellence like Promemoria and Bottega Ghianda present themselves at the 2024 Milan DesignWeekunderthesignofMERAVIGLIA. Their new collections are bound by the same multisensory approach and the desire to engage our senses in an experiential journey marked by astonishmentandadmirationfortheoriginalityofaprojectwhichblends quality,elegance,andbeauty. Both companies of Romeo Sozzi, Promemoria and Bottega Ghianda, are known for their dedication to high craftsmanship and the production of timeless furniture pieces: much more than simple furnishings, but real woodensculptures,oftenembodyingallthe characteristicsofartwork.

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In an era where production chases technological development, governed by the use of machines, mass production, ever tighter rhythms and lower costs,abusinesslikeBottegaGhiandaseemsanachronistic. It is a place where the pursuit of beauty and perfection has the greatest value. We value time, careful selection of each piece of wood, the knowledge of the tree’s history before it was raw material. People, generations of cabinetmakers who have handed down the art and culture of working wood, give it value. Bottega Ghianda places no limit to the time necessary to create unique objects. Quality knows no compromise andnonumericallycontrolledmachinecancreatemasterpieceslikeours. These are works of art exhibited in the world's most important museums and galleries - objects as unique as the people and hands that created them. Unique like their irreplaceable tactile, olfactory and visual ability torecognisethebestandmostsuitablewoodsforeachwork.

Bottegaghianda.com

@bottegaghianda

Lovefordetails.Passion.Creativity.Promemoriahasancientroots. An adventure that begins in the early twentieth century in a small town inLakeComo,wheretheSozzifamilyrunsashoptorestoreandrepair carriagesforthelocalaristocracy.Itishere,amidstthescentofwoods andmordants,thattakesshape,overfourgenerations,thecraftmanship that,attheendoftheEighties,willgivebirthtoPromemoria. www.promemoria.com @promemoria

BOTTEGAGHIANDA
PROMEMORIA

CONVEY

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FROMLIGHTING

RIRAOBJECTS
70MATERIA
CASAPARINI SFRIDO A.P.C. PARIS VERO THUONO

MARBLEDWORKS

SUNNEI+CCTAPIS MARCORIPA
TRAGA QUINTESSENZACERAMICHE PROJECT213A
MACONDO
DELO NEVERSEEN

CONVEY viadell’Aprica12,Milano

CONVEY, a project conceptualized, curated, and spearheaded by Simple Flair and Very Simple: Kitchen, presented, inside an exhibition project curated by Cara\Davide, an international selection of design brands, talents and creatives from different fields, registering, againthisyear,animportantsuccess.

Theparticipationof20design&lifestylebrands,whichdoubledfrom lastyear,demonstratesCONVEY'sabilitytoattractbrandsthatare increasinglyinlinewithitsnetworkingvisionandtobeapreferred meetingpointforindustryprofessionals.

ThepositivefeedbackfromthecommunityhighlightsCONVEY's crucialroleinpromotingdialogueandtheexchangeofideasinthe worldofdesignandarchitecture.

Brand: Very Simple: Kitchen, Sfrido Estate, Sunnei, CC-Tapis, Macondo, Thuono Audio, Marco Ripa, Marbledworks, Quintessenza Ceramiche, From Lighting, Project 213A, Delo, 70Materia, Casa Parini, Traga,noo.ma,A.P.C.Paris,Vero,RiraObjectseMagniberg.

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CONVEY

CuratedandspearheadedbySimpleFlairandVerySimple:Kitchen

ExhibitionDesign:Cara\Davide

InternationalPressOffice&PR:StrategicFootprints

VisualIdentity:GigaDesignStudio

Photo:MatteoBianchessi

PARTNER

K-Way

CantinaPuiatti

Spacedelicious

GruppoCenseo

EditMilano

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DIESELLIVING

REDTAKEOVERANDSILVERDOME

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GetTogetherbyDieselLivingwithScavolini
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D-uffleSofabyDieselLivingwithMoroso
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D-uffleSofabyDieselLivingwithMoroso

DIESELLIVING

REDTAKEOVERANDSILVERDOME

BRERASITEViadelleErbe2,Milano

DieselLivingreturnstoDesignWeekwithascenicexhibitthat communicatesthebrand’ssingularvisionforhomespace:Red TakeoverandSilverDome.Animmersiveexperiencethatcelebrates the boldapplicationoficonicDieselredandsilver.Togetherwiththe brandareallthepartnerscreatingtheproductlines: Moroso,Lodes,Iris andScavolini.TheRedTakeoverroomiscoveredwall-to-wallin lacqueredMelttilesbyIrisCeramicathat,togetherwithacrimson carpeting,createatotallyimmersiveenvironment.Onesideoftheroom isdedicatedtonewDieselLivingwithLodesdesigns,includingthe hanginglampsModularandCrossandthetablelampMegaphone.The journeycontinuesthroughtheRedTunnel,repletewith DieselLiving withIrisCeramicaVinylredtilesleadingtotheSilverDome.Designed tobeexperiencedasamultisensoryartconceptratherthanatraditional livingquarters,theentirespaceisenvelopedincrushed3-Dmetallic silverfoil.InsidetheBrutalistdiningareacanbefound Woodwavetable andchairsbyMoroso,thepathcontinuesintotwoseatingareas featuringpiecesfromDieselLivingwithMorosocollections,including NebuloneandNebulinotablesandHi_CloudandNebulaNinesofas. AmongthenewMorosodesignsaretheD-uffleSofaandthePuff-D chair.IntheSilverbedroom,foiledwallssurroundtheexpansive Camp Bed,SpringlampandMisfitsbathroomconsole.Finally,thescene culminatesintheGetTogetherkitchenbyDieselLivingwith Scavolini. →PRESSKIT

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DIESELLIVING

diesel.com

@dieselliving

DIESELLIVINGWITHMOROSO moroso.it

@morosofficial

DIESELLIVINGWITHSCAVOLINI scavolini.com

@scavolini

DIESELLIVINGWITHIRISCERAMICA irisceramica.it

@irisceramicaofficial

DIESELLIVINGWITHLODES lodes.com

@lodesbrand

Photo:

DSLstudio@dsl__studio

@AlessandroSaletta_

@RiccardoMichelazzo

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LADOUBLEJ DANCINGPLATES

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SolarCollection
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LADOUBLEJ:DANCINGPLATES

PALAZZOBELGIOIOSO-PiazzaBelgioioso2,Milano

InhonorofSalonedelMobile,acelebrationofinnovationand creativity,LaDoubleJdeliversitsbrand-newcollection “Solar”amida strikingretrospectiveofthebrand’sentirehomewareuniverse. Toamplifythisextraordinaryexhibition-thebrand’smostsignificant to date–LaDoubleJhassolicitedthewild,imaginativeeyeofviralartist, filmmaker,andcreativedirector,MaxSiedentopftocreateaone-of-a kind“DancingPlates”installation,amachinatedmasterpieceofour highvibrationhomewareandhisuniquevision.

InspiredbyEames’ground-breaking“SolarDoNothing”machine from1957–oneofthefirstdevicestoconvertsolarenergyinto electricity–Max's“DancingPlates”platesinstallationuses 16 machinesspinninginsyncuponwhicharebalancedover50pieces fromthenewSolarCollection.

Themoving,spinning,revolvingshapesusedintheoriginalartworkare referencedhereinMax’smachine,ajoyful,gyratingodetothat iconicallyItalianpassionforgathering lovedonesaroundatable.

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BornandraisedinWindhoek,Namibia,MaxSiedentopfhasbeen dazzlingtheworldwithhiswhimsicalcreationseverywherefromBerlin toAmsterdamtotheNamibdesert.Hisunique,unorthodoxand irreverenteyehasearnedhimcountlessaccoladesandawards(thisguy hasanEmmy,people!).Beyondhisexceptional,immersiveart installations,hisvisionshavebeentranslatedintosomeofthemost impactfulandiconicfashioncampaignsofthepastdecade,andheserves asthefounderandcreativedirectoroftheboundary-breakingart publicationORDINARY.Atruevisionary,workingacrossmyriad mediumsthatincludevideo,photographyandsculpture,Maxembodies thesameplayfulandout-of-the-boxapproachwithwhichwe createhereatLaDoublej,makinghimtheperfectlensthroughwhichto transformourhomewareintothisextraordinarymovingartpiece.

@MaxSiedentopf

LADOUBLEJ

Onamissionto“wraptheworldinjoy”,J.J.Martinlaunchedher fashionandhomewarebrandLaDoubleJin2015inMilan.Harnessing themood-boostingpowerofvibrantcolorandprintsto“RaiseYour Vibration”,LaDoubleJhasquicklyestablisheditselfasadifferentkind ofluxurylifestylebrand,championinganaestheticofeasyelegance whilecheerleadingfortheexceptionalItalianartisanswhocreateeach item.Fromitsiconic,joyfuldressofferingtoitscollaborationswith partnerssuchasPassalacqua,Harrods,andKartell,toitsimmersive wellnessexperiencescuratedforitsglobalSisterhoodcommunity,each LaDoubleJendeavorisintendedtoupliftandinspireeveryindividualin itsorbit.

@ladoublej www.ladoublej.com

Photo:MarielaMedina

MAXSIEDENTOPF
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PULKRA:TOTALLYORDEREDSTRUCTURES

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DomeBathtubby PIO/TITOTOSO ManifestobyStormoStudio
PIO/TITOTOSO
DomeBathtubby
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AnthosbyDebonademeo
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TilesbyFinemateria
by
Manifesto
StormoStudio

PULKRA:TOTALLYORDEREDSTRUCTURES

DESIGNVARIATIONS-VialeGorizia14,Milano

Followinglastyear’sdebut,Pulkra,adesignbrandthatexpressesitself throughthebrutalbeautyofconcrete,returnstoMilanDesignWeek withaninstallationatDesignVariationstopresent DOME,acollection ofwater-relatedfurnitureelementsdesignedby Pio&TitoToso.

Thenewpieceshaveasimpleandessential,architecturallanguagethat isdefinedbypurevolumesthatenhancethematerial.Arigorousplay intheconstantsearchforabalancebetweenformsandtheseverityof thematerial.DOMEbringstolightanancienthistory,thatofthe cultureof concrete,intimatelyboundtothefascinating,timeless structuresofvaultsanddomes.Thisculturalandartisticbondisthe foundationofthesepiecesandbecomestheirmosttreasuredvalue. ThetitleofPulkra’sdisplayisdisplaybyatheoryofGreekcomposer, architect,engineer,mathematicianandphilosopher IannisXenakis,in whichheillustratestherelationshipbetweentimeandspace,orderand relativity.InthearrangementwealsofindpartofthefirstPULKRA collection:Compage,amodularsystemofsmallconcretetable accessories,designedbyMartinelliVeneziastudio.TheMultiplochair andtable,designedbyFinemateriastudio,andtheManifestotable, designedbyStormoStudio.

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PULKRA

Pulkra,bornfromapassionforconcrete,curatesaboldcollection designedbytalenteddesigners.Itmergesfuturisticaesthetics withrevolutionarydesign,offeringtimeless,consciousproducts. Throughpioneeringchemistryresearch,Pulkratransformsconcrete intosophisticated,minimalistcreations,respectingitshonesty whileenhancingitselegance. pulkra.it

@pulkra

EditorialPhoto

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VERY
REdDUOX
SIMPLE:KITCHEN
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REdDUOXVERYSIMPLE:KITCHEN viadell’Aprica12,Milano

VerySimple:Kitchenunveiledthefirstfullycustomizedkitchenatits Milanshowroom.Auniqueproject,bornfromthespecialcollaboration withthetalentedcreativeduoREdDUO,comprisingFabioladi VirgilioandAndreaRosso.

Theprofilesoutliningthefurniture'sperimetergentlycurvetocreatea visualfluiditythatiscentraltotheiraesthetic.Alongsidetheseshapes, theselectionofmodulecolorsalsoplaysapivotalroleinthisproject: fourfinishesreminiscentofearth'snaturalhues,rangingfromrich brownstotonesofrosy-white,butter,andgreen,craftedwith naturalpigmentsthatenhancethewoodgrain.

TheartisanalproductionwascarriedoutbyLuigiTenebruso'sGigi carpentryshop.theislandtopanddisplaypanelsarecladinFENIX®. BesanaCarpetLabassistedinprovidingthecarpetsforthesetup.

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VERYSIMPLE:KITCHEN

VerySimple:Kitchendesigns,manufactures,andmarketsfreestanding stainlesssteelkitchensthatarebothcustomizableandmodular.These kitchensareiconicrepresentationsofthebrandanditscommunity: simple,colorful,andmodular,embodyinganinnovative,sustainable, and customizableethos.CraftedentirelyinItalyanddevelopedthrough collaborationswithtopartisansintheindustry,theyensureoutstanding qualityandlong-lastingdurability. @verysimplekitchen www.verysimplekitchen.com

REdDUO

REdDUOisamultiformprojectcelebratingthehomeandthe hand-made,intheircontemporaryform;itisthedesiretocreateallthat makesupahouseenvironment,embracingmultipleelementsthrough onevision;itisanewapproachthattranslatesthetraditionalartisanal dexterityinthecontemporarydomesticsphere.REdDUOisthemerging oftwofieldsofvisionunderthesamemedia,acuriousconnection betweentwodissimilarbutcomplementarycreativeminds.Thedesireof bothfounderstopopulatetheirhousewithproductsentirelydesignedby themselvesservedastheopportunitytorenderthatconnectionaphysical reality.Throughtheirnaturalinclinationsandprofessionaljourneys, FabiolaDiVirgilioandAndreaRossowereabletocombineastrong knowledgeofproducts,textiles,designsandcreativedirectionwiththeir visionsoftheworld,shapingvariousexperiencestobeenjoyedin intimatespaces.

@redduo

Photo:@matteobianchessi

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TEKLAN
REPUBLIC
ROMOINCOLOUR
XROMOXDESIGN
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DesignRepublic-PiazzadelTricolore2,Milano

OntheoccasionMilanoDesignWeek,threecreativesfromthe interiorsindustrycametogethertocelebratetheirloveofcolour and showhowcolourcanmakethedifference.

ROMOcommissionedrenownedcolouristTeklaSeverintocreatea standoutpalettethatformedthebasisofanupliftinginstallationin DesignRepublic’sPiazzadelTricolorespace.

InsideDesignRepublicTeklan’snotoriouscolourblockingstylehas beenbroughttolife,transformingtheshowroomintosixvibrant zones.Eachzonewillcelebratethevastassortmentofcolourpossible withROMOreinterpretingDesignRepublic’sSofacollectionand creatingacoordinatedsetdesignforeachset

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ROMOINCOLOUR
TEKLANXROMOXDESIGNREPUBLIC
StrategicFootprints

Foundedin1902,RomoisaBritishfamily-runbusinessinitsfifth generation.Withitslongexperience,anunparalleledpassionfordesign andmeticulousattentiontodetail,thecompanyhasgrowntobecomean internationalmarketleaderindesignerfabrics,wallcoveringsand accessories.TheRomoGrouphassixin-housebrands–Romo,Black Edition,KirkbyDesign,MarkAlexander,VillaNovaandZincTextile–andisrenownedforthehighestqualityofproductanddesign.

@romo_fabrics www.romo.com

TEKLAN

TeklaEvelinaSeverin(*1981,Gävle,Sweden)foundedher multidisciplinarystudioin2015.Shegraduatedin2010fromtheInterior ArchitectureandFurnitureDesignprogramatKonstfackUniversityof ArtsandCraftsinStockholm,andbeganhercareerasaninterior architectwithafocusonlargepublicspacesandhigh-endresidential projects.Deeplyinfluencedbyaloveofcolour,shapeandcomposition, shealsoworkedinphotographyandsetdesign. @teklan

DESIGNREPUBLIC

Sinceitsbeginningin2015,DesignRepublichasbeenrecognizedas oneofthemostinnovativeandemergingcompaniesinthefurnitureand designarea.WithtwolargeshowroomsinthecenterofMilanandan onlinestore,DesignRepublicisabletoofferacontinuousselectionand researchofboththemostinnovativebrandsandthebestdesignerson theItalianandinternationalscene.Acharacterizingelementofthe DesignRepublicprojectisits“privatelabelcollection”,whereespeciallythroughitscollectionofupholsteredfurniture-itmanagesto fullyexpressitsphilosophybasedonanaccessible,stronglyMilanese andtimelessdesign.

@designrepublic.milano

ROMO
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70MATERIA
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CucinaSatellite
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70MATERIA CONVEY

DuringMilanDesignWeek,surfacespecialist 70Materia™presenteda previewofitsSatelliteKitchen.

DesignedbyEnricomariaTodaro,Satelliteembodiestheevolutionof traditionalculinaryconcepts,seamlesslymergingcontemporary aestheticswithartisanalexpertise.

Theinspirationisdrawnfromcelestialbodiesandtheirgraceful movements:elementsorbitoneanother,allowingusersthefreedomto arrangeandreconfigurethefoodpreparationareaaccordingtotheir preferences.

Authenticmaterialsandelementalshapesgivebirthtoamodularand dynamicsystem,adaptabletovariousdomesticneeds.Craftedwithan aluminumorplywoodbaseandasignature70Materia™top,Satellite offersafunctionalandminimalistsolutionformodernkitchens.

→PRESSKIT

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70MATERIA

70Materiawasbornfromadesiretocombineasurfacewitha contemporarydesignwiththebeautyofahandmadeproduct.Itis rootedinalivelydialoguebetweenmaterialandland,betweenthe uniquenatureofplaceandtheingenuityofthepersonwhointerpretsit. Theresultisasurfacewithatimelesslookandanextraordinaryartisan quality.Itscomponents—localsand,waterandcement—areelevated throughcarefulworkmanship,bringingtothesurfacethenaturalbeauty ofadistinctivematerial.

www.70materia.com/en

@70materia

Stilllifephoto:

AlecioFerrari

@alecio.untitled

Set-upphoto:

MatteoBianchessi

@matteobianchessi

StrategicFootprints

VALEXTRA

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OntheoccasionofMilanDesignWeek2024,Valextrapresentsa multi-channelgesturereachingfromthehistoricViaManzoniflagship boutiquetoatakeoverofLaRinascente,theiconicdepartmentstorein theshadowoftheDuomo.Amplifyingthebrand’sfundamental dedicationtocosmopolitandesign,Valextrajoinsforceswiththe Bergamo-baseddesignbureauStudioTemptounveilValextra Vocabolario-aholisticprojectcomprisinganinterventionofradical architecture,state-of-the-artbagdevelopment,andatailor-maderepair andrestorationservice.

DesignedbyJohnPawsonin2019,theValextraflagshipinViaManzoni setsthestageforanunprecedentedtemporarytakeoverfeaturing floor-to-ceilingaluminium‘blades’thattransformthe minimalisttempleintoamazeoffrostedpanelsinV-shaped intersectionsandblushpinkcarpetacrossthetwofloors.Visiblefrom street-level,StudioTemp’sbrutalistgesturecreatesabold statementofabstractgeometriesthatcontinuethroughoutthevisual identityofValextraVocabolario,withcustomlogodesigns,special objects,andnewhardware.

→PRESSKIT

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VALEXTRA

VALEXTRA

FoundedbyGiovanniFontanain1937,ValextraisoneofItaly’smost renownedanddiscerningleathergoodsbrands.Takinginspirationfrom itshometownofMilan,Valextra’shandbagsandluggageencapsulateits commitmenttoengineeringbeautytoconceivemeaningfuleveryday objectsofdesire.FromtheiconicTricTracwristbag,firstconceivedin 1968,totheIsidehandbagthatarrivedin2011,preservationand innovationaresymbioticinValextra’sapproachtocraftand construction.Signaturedetails,suchastheblacklacqueredCosta edging;thefine,handpaintedInchiostrolines;andourfamousshadeof PergamenaWhitehaveenduredasdiscreetyetdistinctive signaturesthatmakeValextrarecognisablearoundtheworld.

valextra.com

@valextra

STUDIOTEMP

StudioTempisagraphicdesignstudiofoundedin2007byGuido Daminelli,MarcoFasoliniandFaustoGilibertiinBergamo. Thestudiocoversvariousaspectsofgraphicdesign:visualidentity, type-design,editorialdesign,artdirectionandwebdesign. Theirclientsareinstitutionsandbrandswithwhomtheyestablisha relationshipofcreativecollaboration.

temp.studio

@studiotemp

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SALONEDELMOBILE.MILANO

BESANA

DESIGNYOURRUG

BESANACARPETLAB

DESIGNYOURRUG

Hall14–BoothE47

BesanaCarpetLab,apointofreferenceinthelandscapeoftextile flooring,returnstothefairwithDesignYourRug:astanddedicatedto theartofdesigningwithcarpet.

DesignedbyDavideFabioColaci,theinstallationshowcasesthe boundlesspotentialthatenablescarpetsandrugstoevolveintogenuine designpieces,thankstotheirremarkableversatility.

Withinthebooth,arangeofinnovationsandcreativesolutionsare unveiledtofashiondistinctive,bespokecarpetsseamlesslyfittinginto residentialandcommercialspacesalike.

“Withthisscenography,weaimtoshowcasehowcarpetscan transformlivingspaces,infusingthemwithstyle,comfort,and personality,”declaredAndreaBesana,BrandManagerofBesanaCarpet Lab.“Weaspiretoshareourdistinctiveandinnovativeperspectivein therealmoftextileflooring:tous,carpetsserveaselementsofvisual storytelling,expressingtheessenceofanenvironmentthroughtheir materialityand sensoryappeal.”

→PRESSKIT

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BESANACARPETLAB

Foroverfortyyears,Besanahavebeendirectingresearchandinnovation intothemakingoftextileproductsfromhigh-qualityrawmaterialswith respectfortheenvironment.TheaimofthisBrianza-basedcompanyhas beenclearrightfromthestart:todevelopaninnovativeapproachto carpet,thankstoaspecialapproach,extensiveresearchintomaterialsand yarn-makingtechniquesandplacingparticularattentiononthe relationshipwiththeclient.In2007BesanaMoquettetransferredtheir skillsalsointothemakingofrugs,givingrisetothebrandBesanaCarpet Lab,arealworkshopwherearchitects,designersandprivateclientscan experimentandcreatenewcombinationsofcolourstodecorateand designpublicspacesandprivatehomes.

@besanacarpetlab besanamoquette.com

@alicebeltrami

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CERAMICAGLOBO

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RiflessidiLuce
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MateriabyFedericaBiasi
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MateriabyFedericaBiasi

Hall10–BoothA02–A04

CERAMICAGLOBO,aleaderinthebathroomindustryformorethan 40years,tooktheopportunityofitsparticipationintheSalonedel Mobiletopresentimportantcompanyandproductnews.

Fromconscientiousproductiontonewcollectionsandrange expansions,Globotracesanever-evolvingpaththatlookstothefuture ofthebathroomworldwithanincreasinglyattentiveandcutting-edge attitude.

Attheshow,itpresentedanewlineofbathroomfurnituretosupportits widerangeofceramicwashbasinsandtheRiflessidiLucecollection: sevenglossycolorsforaselectionofglazedwashbasinsinboldand sophisticatedshades.

→PRESSKIT

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CERAMICAGLOBO

CERAMICAGLOBO

Since1980asuccessstoryFocusedonincreasingthevalueofhuman resourcesandonabalancedrelationshipwiththeenvironment,haveled CeramicaGlobotobecomealeaderinthehealth-hygieneandbathroom furnitureindustry.

Alwayscommittedtounderstandingtastesandnewfashions,Ceramica Globolookstothefuturewithconstantprocessandproductinnovations thatrequiretheintegrationofmanydifferentcompetences,fromdesign toengineering,fromthechemistryofmaterialstologistics,from marketingtosociology.

Theinputofideas,creativityandprofessionalcapacityoftheteam involvedintheseprocessesallowcreatingproductsofundisputed quality,whicharereliable,technologicallyadvancedandverystylish.

ceramicaglobo.com

@ceramicaglobo

Photo:SimoneFuriosi

StrategicFootprints

DESALTOGOESSOFT

StrategicFootprints
StrategicFootprints
StrategicFootprints

Hall9-BoothC10

Desalto,adesigncompanywitharichhistory,presenteditselfatSalone 2024withanimportantnews.

Buildingontheprocessofrenewalbegununderartdirector Francesco Rota,Desaltohasnowventuredintothepreviouslyunexploredworld ofupholsteredfurniture,unveilingthisnewproductcategorywitha collectionofgreataestheticandformalvalue.

Withthecreationofthesenewproducts,Desaltocontinuesits commitmenttoshapingaworldofsensationdefinedbyadistinctive stylewhichisinstantlyrecognisable.Thesepiecesareidentifiedbytheir sculpturalandarchitecturalnature,bytheirintrinsicversatilityand timelessness.

Sofas,chaiselonguesandfootrests–alldesignedbyFrancescoRota –takecentrestageonthestand.Thedisplay,alsodesignedbytheart director,exploresthecontrastbetweenthegeometric,sculptural formsofthefurnitureandtheirsoftness. Thiscombinationtranslatesphysicallyintotheuseofpolyurethane parallelepipedsofdifferentsizesplacedtogethertocreatedifferent settings.Thenewupholsteredfurniturejoinsthebrand’siconicpieces suchasvariousversionsoftheClaytable,creatingdomesticandpublic scenarios.

→PRESSKIT

StrategicFootprints
DESALTO DESALTOGOESSOFT

Desalto,metalinitspurestexpression.Weareconstantlypushingthe limitsofmaterials,designingpieces withgreatformalandaestheticvalue.Throughdesign,Desalto transformslineandmaterialintoarchitectural furniturewithimmenseexpressivepower. @desaltospa

www.desalto.it/en-us

FRANCESCOROTA

FrancescoRota,interioreproductdesigner,nascenel1966aMilano doveviveelavora.Dopolalaureaindisegnoindustrialeall'ArtCenter CollegeofDesigndiLaTourdePeilz(Svizzera),apreilsuostudionel 1998occupandosidiprogettazioneneidiversisettorideldesign: prodotti,arredi,illuminazione,showroom,uffici,caseprivateed allestimenti.Moltelecollaborazioniinternazionali:Alchemy,Arketipo, BalsTokyo,Barilla,Driade,Fiat,Frag,JohnRichmond,Knoll International,KMEItaly,Lapalma,Lema,LivingDivani,L'OrealParis, Malo,Martini&Rossi,MercedesBenz,Moroso,PaolaLenti,Oluce, TakanoCo.Ltd,Versus. francescorota.com

Set-upphoto:

PiercarloQuecchia@piercarloquecchia

DSLstudio@dsl__studio

StrategicFootprints
DESALTO

KRISTALIA CONDOMINIO

StrategicFootprints
StrategicFootprints
TavoloPalabyMonicaGraffeo LettoDimorabyCristinaCelestino DivanoAlualuOutdoorbyLucianoBertoncini,tavolinioutdoorFun-GobyFinemateria
StrategicFootprints
AlualuOutdoorLoungebyLucianoBertoncini

CONDOMINIO

Hall22–Booth D25–E20

CONDOMINIO,thetotallivingprojectbybyKristalia andPersonalSpacesbyMDHouse,openeditsdoortotheSalone audiencetopresentimportantnewproductsandcollaborationthat expandthecompany’salreadyvastofferings.Inthesleepingareawefind Dimora,designedbyCristinaCelestino:abedcombiningsoftrigor andaregalpresencethathighlightthefootboardandgivethebedan architecturalidentity.

Movingtothediningarea,makesitsappearance PalabyMonica Graffeo:asystemofroundandovaltableswhoselegrecallsthebladeof therudder.Availablebothinfixedandextendableversion,thesecond onestandsoutforitsfluidity.Theofferforthelivingareaisenriched with Fun-Gotables,designedbytheduoFinemateria,whichrecallthefluid compositionsoffungalspecies,whereeachelementhasdifferent dimensionsbutintegratesperfectlywiththeothers. Theirupwardopenshapemakesthemmorefunctional,withlarge supportsurfacesandasmallerfootprintontheground.Finally, ALUALUbedjoinsthebedcollectionofPersonalSpacesbyMDHouse. AreissueofthehistoricbeddesignedbyLucianoBertonciniin2000,it consistsofa100percentrecyclablepowder-coated aluminumframeand aveneeredorupholsteredplywoodheadboard.

StrategicFootprints KRISTALIA
→PRESSKIT

Ourfirstcataloguedatesbackto1995.Then,andnow,wehadonegoal: tomakehomesandcommunityspacesauthenticandfunctional.Being Kristaliahasentailedideas,timeandespeciallyvalues.Ourcommitment anddesignconceptenvisagesthatthesamefurniturecanbefreely interpretedinhomes,restaurantsandhotels,aswellasinindoorand outdoorspaces.InnovationisinourDNAandweareobsessedwith quality:it’sourwayofrespectingthosewhochooseus,theenvironment andthefuture.

@kristalia www.kristalia.it/en/

Ph:MatteoGirola

@matteogirola

StrategicFootprints
KRISTALIA
StrategicFootprints
StrategicFootprints
LineofaccessoriesdevelopedincollaborationwiththeSwedish studio,FormUsWithLove.

Hall4–BoothC06

VerySimple:Kitchenpresenteditselftothemostsignificantweekofthe yearwithadoubleevent.Forthefirsttimeinitshistory,itmadeitsdebut atEurocucina,amidstrenownednamesincookinganddesign.

Onthisoccasion,thebrandshowcasedacomprehensiveoverviewofits collectionandunveileditslatestcreations: thecornerkitchen,newwall unitsandalineofaccessoriesdevelopedincollaborationwiththe SwedishStudioFormUsWithLove.

Designedtoenrichandpersonalizethediningexperience,theseproducts, alongwiththebrand'siconicelements,furtherexpandthealready endless combinationsandpossibilitiesofferedbyVerySimple:Kitchen.

→PRESSKIT

VERYSIMPLE:KITCHEN
StrategicFootprints

VerySimple:Kitchendesigns,manufactures,andmarketsfreestanding stainlesssteelkitchensthatarebothcustomizableandmodular.These kitchensareiconicrepresentationsofthebrandanditscommunity: simple,colorful,andmodular,embodyinganinnovative,sustainable,and customizableethos.CraftedentirelyinItalyanddevelopedthrough collaborationswithtopartisansintheindustry,theyensureoutstanding qualityandlong-lastingdurability.

@verysimplekitchen www.verysimplekitchen.com

FROMUSWITHLOVE

WearebasedinStockholm,butourmindsetisglobal.Ourstudiois wherewefuturise,conceptualise,andprototype.Ourinternationalteam comesfromvastlydifferentbackgroundsbutshareonecommongoal:to improvelifebymeansofdesign.Indoingso,weaimtoraisethebarof what’sexpectedfromadesignstudio.

formuswithlove.se @formuswithlove

VERYSIMPLE:KITCHEN
StrategicFootprints

TALENTS

ALESSANDROSTABILE
Venedia:armchairAcquavite,SanpoloeCelestiabyAlessandro Stabile ZilioA&CstoolAXbyAlessandroStabile MagissideboardTacitobyAlessandroStabile

It's an important year for the Studio.

We inaugurate our collaboration with Magis with an ambitious project that has required more than 4 years of development, and we present two products designed for Zilio A&C.

The Brezza collection designed for S·cab is expanding and the relationship with La Cividina continues by revisiting one of their historical sofa collections.

For S·cab, we also take on the role of Creative Strategic Advisor, and the Salone will showcase the first results of almost a year of work.

Finally, a new artistic direction is inaugurated, that of Venedia, with which three novelties are presented.

Good Vision, Alessandro Stabile

→PRESSKIT

AlessandroStabileisanindustrialdesignerfocusedonexploringnew pointsofbalancebetweentechnical,typological,andformalinnovation. Hisprojectsenjoyquestioningestablishedcertainties, interpretingeverydayopportunitiestodeliverfurnishingsorproducts imbuedwitheffortlesselegance.Inthefieldoftechnology,Stabiledirects thedriveforinnovationtowardspresentcustoms,simplifyinginteraction andworkingonwhatshapescommunicate. Asaconsultantandartdirector,hecollaborateswithcompaniesto enhancetheirqualitativegrowththroughcreativetools.Advocatingfor circulardesign,Stabileprioritizesethicalimperatives,considering projectsasanecessarysynthesisofrespectfortheenvironment, processes,andpeopleinvolvedintheproductionandconsumptionofa product.

Throughouthiscareer,StabilehasworkewithclientssuchasMagis, Alessi,Moleskine,andDe'Longhi,creatingprojectsthathaveearned criticalacclaimandnumerousawards,includingArchiproducts,RedDot, andIFDesignAward,alongsidenominationsfortheCompassod'Oro. Foundedin2011,hisstudio,basedinMilan,servesclientsworldwide.

@alessandrostabile www.alessandrostabile.com

ALESSANDROSTABILE
FINEMATERIA
QuadroDesignFontanellabyFinemateria PulkraMultiploCollectionbyFinemateria KristaliaoutdoortableFun-GobyFinemateria

FINEMATERIA

FONTANELLA,thewanderingdrinkingfountainxQuadroDesign. Alcova-VillaBagattiValsecchi

FUN-GO,coffeetablexKristalia

SalonedelMobile.Milano

MULTIPLOcollectionandTILESxPulkra

DesignVariations

FINEMATERIA

Finemateriaisadesignstudiointerestedinproposingideas,suggestions andintenseemotionsthroughtheuseofmaterials.Thestudio'sgoalisto visualizeprocesses,culturesandmaterialstotellastory.

Finemateriaperceivesformasthematerializationoftheidea,beita product,researchorspace.Thestudiodoesself-production,product designforcompaniesandcommissionedspacework.Finemateriaisan interdisciplinaryconsultingstudiothatmakeslanguageitsidentityamong differentcategoriesofprojects.

GianlucaSigismondiandStefanoBassanfoundedthestudioin2020, aftermakingandconsolidatingseveralcollaborationswithdesignstudios sincetheiruniversitydays.Theyshowthestrengthofthe material-experimentalprocess,enhancingthesensoryaspectineach project.

@finemateria

PAOLOMARASI FORMEGRAVI

TerbyPaoloMarasi

PAOLOMARASI

FORMEGRAVI

Ncontemporary

Gravityistheweightofform;gravityshapesobjects;structure counteractsgravity.Inthisproject,structuretakesthreedifferentforms: Theabsenceofstructuretodefinethechangingform(BLOB);thehidden structurethatappearsvoluminousbyexploitingthevoidtoitsadvantage andtamesthematerial(TER);structureasaculthyper-technicalobject thatbeingtakesonthesymbolicfunctionofdelimitingspace(DOMO). Structureiswhatmakesanobjectstable;itdeterminesitsstaticityor flexibility.Thisthreefoldconsiderationiscombinedin3objects-not objectsthatarebothsymbolicandfunctional.Theprojectwantstoreason aboutthereversaloffunctionspredeterminedbyourimagination, analyzingtheinteractionbetweenfluidandsolid,gravityandmatter. Correspondingtothisevent,thestudio'smoretechnicalfacetispresented throughprojectsthatderivefromabstractconceptsthatareconveyedinto theworldofindustrialdesignbysubvertingitsrules.Anultra-softand moldableupholstery,multifunctionalanddifficulttodefine.Alamp consistingofanaluminumskeletonhiddenandencompassedbythepaper sailsthatdelimititsvolumeactuallycomposedmostlyofair.Adomed structurethatactsasadomestictempleanddemarcationofaspace dedicatedtoafunction,asymbolofthewilltodefinethenewmentaland physicalspacesbyadaptingtocontemporaryandfuturewaysofliving.

PaoloMarasi,1992,graduatedfromPolitecnicodiMilanoin InnovationDesign&ProductDesign.Aftersignificantexperiencein renownedcompaniesandstudios,in2022heopenedhisstudio-laboratory whereheandhisteamworkonproductdesignfocusedonessentialand unconventionaldesign. Wedesigntheessentialthroughtheresearchoftheunconventional.The projectstartsfromreducingtheuniverseofthingstoitsminimumterms. Newvaluesaretobeattributedtoeverydayobjectsbyquestioningthe relationshipsbetweenelements.Proportionsaredisruptedandextremely simplebutuncommonsolutionsaresought.Thisisnotunbridled minimalism,butessentialism,understoodastheexclusivedesignofwhat isnecessarytodescribeanobjectanditspersonality.Sustainabilityis achievedthroughthechoiceofmaterialsandthedesignof ingle-material,boldandessentialobjectsconceivedtohaveminimal environmentalimpactateverystageofproduction.

@paolomarasi_design paolomarasidesign.com

MARASI
PAOLO

FootprintsTeam

THANKYOU! FORMOREINFORMATION,SHOOTINGREQUESTSAND INTERVIEWS,PLEASEWRITETOUSAT PRESS@STRATEGICFOOTPRINTS.COM Strategic
StrategicFootprintsisastrategicconsultancyandfull-servicecommunication agencyheadquarteredinMilan.Ourexpertteamconceptsinnovativebrand strategiesandproducesuniqueprojectsforglobalandemergingbrands.

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