Strategic Creativity Series #07: Value Pursuit

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academic design research entails. These short workshops are a way for students to participate in this research programme, a bridge between the Readership in Strategic Creativity and the educational programme of the academy. The Readership in Strategic Creativity at Design Academy Eindhoven

The Readership explores how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. In the strong design culture of Design Academy Eindhoven, academic knowledge is created through designing. The results of the programme are used within the educational programme of Design Academy Eindhoven by way of Open Design Spaces – a four week design research module for students around a topic related to the research of a particular Research Associate. Further to this, results are disseminated through public debates, conferences, workshops and publications – the work can be followed via several digital channels. For more details see www.designacademy.nl/strategiccreativity.

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