Watsonville Business Owner Ricardo Rocha Honored with Statewide Entrepreneurship award, Gives Thanks to El Pájaro CDC for Helping him Overcome Barriers As a child growing up in Mexico, Ricardo Rocha always dreamed of owning his own business and speaking a second language.
Watsonville, CA, January 21, 2020 - As a child growing up in Mexico, Ricardo Rocha always dreamed of owning his own business and speaking a second language.
Years later he immigrated to California, finding work picking berries and landscaping. Not willing to sacrifice his dream and settle for less, Rocha enrolled in night classes at Cabrillo College while continuing to work in the fields. There he found his calling. “I fell in love with computers and what they could do,” he said. Rocha eventually opened a small computer sales and service office in downtown Watsonville. But his business knowledge was limited, and he ran into multiple barriers.