What Does Online Marketing Include?

What Does Online Marketing Include?

The different types of marketing techniques can prove rather confusing, especially if you are just starting out with a new business and in the process of developing your website.

There are so many different elements to online marketing and understanding these can help you work with your online marketing specialist to ensure you achieve your goals and generate more income over the next year.

Online marketing involves any marketing to do with the internet.

These days just about every company in the world has a website. This means you are now competing against thousands of companies globally and it's essential you get your brand visible, you reach your audience and you drive more traffic to your website.

This all starts with your website. Online marketing includes your website. Your website should have a professional design and feel about it. In addition to this, it should be functional. In addition to fast page load speeds, the site should offer easy navigation, helping your potential buyers have an enjoyable shopping or searching experience. It's proven that sites that take too long to load lose the client, the client waits only so long before they move on to a competitor website. The average page load speed in today's market is around two to five seconds.

Next you need to pay very close attention to social media Social media has become one of the most effective and affordable online marketing solutions that is used by companies in all industries around the world. Social media, including Facebook, Twitter and Pinterest, enables you to engage with your audience, keep them updated on new products and services and boost your brand visibility with the top search engines.

You also need to embrace Google + and Google Pages to ensure Google ranks your website accordingly.

Further, your online marketing should incorporate PPC. PPC is pay per click advertising, an affordable online marketing solution that assist you in boosting your brand and reaching a particular audience. With pay per click advertising you choose a daily budget, which is spread between a choice of adverts. You pay when a client clicks on your advert to be directed to your website This means you only pay for real and valid leads.

Any online marketing campaign these days has to include SEO. Search engine optimization is constantly changing and staying updated will ensure you achieve the best online results. SEO incorporates link building, your website, keywords and content to provide value to your clients while helping you be seen as an authoritative figure in your industry, boosting your visibility accordingly.

Email marketing will also form part of online marketing. Just because internet marketing has taken over, doesn't mean that email marketing isn't still an essential part of your marketing campaign. Email marketing can provide highly effective, keeping clients updated with your latest product and services as they become available.

Don't forget to add the link to the web page where they can find the item you are promoting.

Local online marketing has become a very integral part of your SEO and online marketing campaign. Search engines are now focusing on directing local clients to local companies.

This means if you haven't embraced local marketing yet, you are losing valuable clients.

People searching using the top search engines will see local companies before they see other countries.

Finally, the last bit of online marketing that should be provided and taken into consideration is mobile marketing. The mobile industry is booming with more people using their smart phones to search for products and services online. You need a mobile friendly website that can open within seconds and is easy to navigate with a small touch screen.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us