Digital marketing has evolved exponentially over the past thirty years. Technology is constantly changing and updating. The marketing industry has seen some of the biggest changes with personal computers being introduced, which change how companies market themselves. In the past three decades the biggest adoption into our everyday lives was the internet, this has completely changed marketing, giving companies the opportunity to market to an international audience, helping them boost their brand visibility and achieve long term success. The first internet browser was introduced in 1994, followed by Yahoo the same year and Google three years later. Email soon became the new marketing tool, while websites were being created and search engines came into play to help users find all the products and services they were looking for. Early SEO techniques included keyword stuffing, backlinks and tagging.
Marketing tactics took a shift in 2001 with more emphasis being placed on inbound marketing. This was when social media was introduced with LinkedIn being introduced in 2002, MySpace in 2003 and Facebook in 2004, followed by Twitter in 2007. This made it easier for internet marketers to share personal data online. It wasn't long after this that we saw new devices becoming a top choice for searching the internet, this was the smartphone and tablet. Personal computers have been overtaken by smart phones as the leading digital device when searching online. This has changed website designs, it has changed how we market our business and it has