Benefits of Search Engine Marketing Originally called “SEARCH ENGINE MARKETING,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search engine marketing has become an essential marketing initiative for companies of all sizes from around the world. Any company who wants to reach their audience and drive their business forward needs a website. In addition to this website, they need an effective SEO, search engine optimization, campaign to ensure its success. There are so many great benefits to search engine marketing. The first benefit is that your SEO company will increase its online visibility with your search engine marketing campaign. When you advertise your business online you are competing