What is Customer Engagement, and Why is it Important?
Almost every new Ecommerce store out there is busy trying to get more customers to enjoy more sales & revenue. But, simply attracting new customers isn’t a sustainable way to run your Ecommerce business like a Shopify store. You also need to build a robust Customer Engagement Strategy so that you can seamlessly engage with your customers. This will not only give your customers a reason to come back to your store but you’ll get to enjoy a steady income due to their loyal association with you. So, what is customer engagement all about? Is it actually important for your business? Read on to find out!