Push Notifications – Nifty or Nuisance for your Shopify Growth?
The UX design community has always been at loggerheads when it comes to Push Notifications. While some say that notifications are a wonderful way to retarget lost customers and get them back to the app, others deem notifications as a nightmare that can hinder the entire user experience and kill productivity. But, here’s a good part about notifications: •
According to a leading report that was conducted across 63 million mobile app users, it was found out that increasing the frequency of notifications or messages to the user led to increased app retention – A whopping 3x to 10x times app retention!