Diesel THE NEXT

Stage

Facts

LOCATION: Mall of the Emirates, Dubai / United Arab Emirates

SALES AREA: 349 m²

OPENING: 05/2022

SERVICES: Design Engineering, Manufacture, Installation by Store Makers Middle East

ARCHITECT: Diesel

SECTOR: Fashion & Accessories

CONTACT: diesel.com

“Congratulations”, “Awesome”, “Brilliant”, “Beautiful” – social media is abuzz with applause for the new charm offensive of the Italian cult label Diesel. Some 45 years after its founding, the lifestyle brand is showing again and again how to ignite the next stage of the brand evolution. A visible sign of this is the strong growth of its presence in the Middle East. A total of nine new stores are planned. Openings in the Yas Mall in Abu Dhabi and in the Dubai Hills Mall were followed by the branch in the Mall of the Emirates. A tight schedule, for which Diesel found the perfect pacemaker in the Store Makers Middle East. Store Makers Middle East is considered to be one of the leading addresses for demanding rollout projects in the region. And the result shows why: in the expansive industrial chic of creamy white and fire red as the signature colour, a cool retail format manifests itself with powder-coated metal components, a grid-like metal structure as the ceiling field, red leather chairs and styrofoam elements. “Well done.” comments a customer online. For the Store Makers, this is an incentive for the coming Diesel projects.