Hartlauer

Expanding The Senses

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Hartlauer, a family firm that specialises in photography, optics, hearing aids and electronics has refurbished its location in St. Pölten. During the course of the upgrade, the Store Makers from umdasch were entrusted with the digital signage solutions, and thereby pursued consistently the interlinking of analogue and digital. The best example is the newly devised Foto World, where there is now a touch display. Here customers can print photos, and at the same time select the best arrangement and picture frames, and then create a collage with the pictures. The hearing aid department, the shop windows and the checkout and action zone also have screens which open up new possibilities for addressing customers.

There are four areas of focus for the products. These include analogue and digital features, which go hand in hand and play with the customers‘ senses.