TotalEnergies

Filling stations present themselves as partners for mobility. Mobile in the sense of dynamic is also what the communication at the point of sale aims to be, in order to make the range of fuels, automobile care products, food, snacks, tobacco products and service quality attractive. A current example is the branch network of TotalEnergies. By the end of 2023 the multienergy concern plans to upgrade 200 of its locations in Germany with digital signage. This is also an energetic performance for the umdasch digital professionals, who will accompany the process; especially as their shopfitting colleagues have received the order to develop a tailor-made shelf for tobacco products and then to integrate it into over 800 shops at filling stations. In this rollout, classic shopfitting and digital solutions will go hand in hand. For umdasch this means that the work of two business units must be harmonised and eight installation teams must be coordinated at the same time.

FACTS

LOCATIONS: throughout Germany

OPENING: 2022 - 2023

SERVICE: Shop Equipment, Rollout Digital Retail: Digital Signage, Maintenance & Support

SECTOR: Filling stations, Convenience Stores

CONTACT: totalenergies.de

For smooth operations later on it is essential that the teams are familiar with the framework conditions of the TotalEnergies branches on the spot. No two shops are the same, and so the modular structure of the shelf for the tobacco products frequently appears in a different context. This applies even more to the total of five digital touchpoints, which customers will encounter when they stop over at the filling station. umdasch’s digital signage concept ensures that their use is as easy as possible for both the operators and their staff.

Even without a knowledge of graphics, content can be controlled and adapted in no time, and can be developed at the drop of a hat with the help of predesigned layouts in the brand’s corporate identity. This is guaranteed by a user-friendly content management system that reliably brings offers and campaigns onto the screens, in responsive design of course. Posters, stand-up displays or even printouts are things of the past.