How to Estimate and Reduce the Cost of Downtime

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DowntimeCost:HowtoCalculateand Minimizeit

Downtimeisbadforbusiness.Whenapplications,dataandservicesareunavailable,business isdisrupted,customersandstakeholdersareunhappy,andregulatoryauthoritiesfineyou.The truecostofunplanneddowntimegoesbeyondlostrevenue.Howdoesonecalculate downtimecosts?

Inthisblog,we’lltakeacloserlookatdowntime,howtocalculatedowntimecosts,andthe bestpracticestominimizeit.

Whatis“downtime”?

“Downtime”iswhenmost,orall,productionandbusinessprocessesareunavailable.Thiscan becausedbyhardwarefailure,humanerror,ransomwareattack,accidental/malicious deletion,failedsoftwareupdated,power/networkoutage,andnaturaldisasters.

Whenanorganizationexperiencesdowntime,itsITsystems,suchasservers,production, cloud,databases,andapplications,areofflineorunavailable.

Thelongerthedowntime,thehigherthecosts.Thecostofdowntimeincludesmonetarylosses intheformoflostsales,costofrepair/maintenance/support,andovertimepayforemployees, inadditiontoreputationaldamage.

Withoutaneffectivebackupanddisasterrecovery(DR)plan,organizationsriskprolonged downtime,disruption,dataloss,andfinancialandreputationaldamages.

TheTwoTypesofDowntime:PlannedandUnplanned

Mostoutagescanbeclassifiedundertwotypesofdowntime:plannedandunplanned.

Whatisplanneddowntime?

Planneddowntimeiswhenthestorageadministratoranticipatesanoutageandsystem unavailability.Thiscanbeduetosystemmaintenance/repair,forkliftupgrade,softwarepatch, operatingsystem(OS)update(s),andtesting.

Typically,planneddowntimeisscheduledontheweekendsandholidayssothatemployee productivityandbusinessisnotnegativelyimpacted.

Whatisunplanneddowntime?

Unplanneddowntimeissudden,uncontrolled,andcanhappenanytime.Itcanbecausedby ransomwareattack,humanerror,zero-dayexploits,virus,hackers,power/networkoutage, phishingcampaigns,andnaturaldisaster

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Howis Ransomware Affectingthe

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Whetherit’saransomwareattackoraserverhardwareissue,unplanneddowntimesare costly,disruptcriticalbusinessoperations,andimpactemployeeproductivity.Withtheright backupandrecoverysystem(s),organizationscaneffectivelyminimizedowntimeandensure businesscontinuity

CalculatingtheTrueCostofDowntime

Downtimecostsaredifferentforeachorganizationdependingonthescaleandtheindustry they’rein.Forexample,asmalltomediumsizedbusiness(SMB)inhealthcaremayhave higherdowntimecostsascomparedtoalarge-scaleserviceproviderinfoodindustry

It’simportanttonotethatthecostofdowntimegoeswell-beyondlostrevenue/sales.To calculatethiscost,businessownersneedtoanalyzeoperationsthatcanbeaffecteddirectlyor indirectlybydowntime.

Whatyouneedtoknowtocalculatethecostofdowntime:

Here’swhatyouneedtoknowtocalculatethecostofdowntime:

Analyzethepercentageofprocesses,operations,services,andapplications,thatare disrupted,therevenuetheygenerate,andtheyimpacttheyhaveonemployeeproductivity Considertheaveragehourly/daily/weekly/monthlyrevenue.

Estimatehowmuchrevenueyourbusinessexpectstolosewhencertain processes/operationsaredisrupted/unavailable.

Howtocalculatethepercentageofproductivitylostandrevenueloss

Theinformationabovewillallowyoutohaveanestimateofproductivityandrevenuelossdue tounplanneddowntime.

Anyofthefollowingthreeformulaecanbeusedtocalculateproductivityloss:

1 Productivityloss=(Numberofaffectedusers)x(percentageofproductivityimpacted)x (salaryperhour)x(lengthofthedowntime)

2 Productivityloss=(Numberofaffectedusers)x(percentageofproductivityimpacted)x (profitperemployee)x(lengthofdowntime)

3 Productivityloss=(Numberoftransactionsperhour)x(percentageofproductivity impacted)x(averageprofitpertransaction)x(lengthofdowntime)

Here’stheformulatocalculatethelostrevenue:

LostRevenue=(Grossannualrevenue)/(Totalbusinesshoursinayear)x(percentageof productivityimpacted)x(lengthofdowntime)

Itisalsoimportanttonotethatdowntimecostsarenotjustdefinedintermsoflostrevenue. Thecostalsoincludesreputationaldamage,thatcanaffectcustomertrust,breachedservice levelagreements(SLAs),andregulatorycomplianceissues.

HowtoReduceITDowntimeCosts

Thebestwaytomakesurethatunplanneddowntimehasminimumimpactonproductionisto bepreparedforitbeforehand.Herearethebestpracticestoreducethelengthofdowntime, andtheresultingcosts:

HaveaDisasterRecoveryPlan

Aneffectivedisasterrecoveryplandetailswhatbackupadministratorsneedtodotoreduce downtimeefficientlyandwithminimumimpacttoproduction.Itdetailspreventivemeasures,to minimizethespreadofdowntimeifit’scausedbyransomware,anddatarecoverymeasures oncethehardwareisrepaired/restored.

It’simportanttonotethataneffectivedisasterrecoveryplanisonethat’scontinuouslytested andupdated.Featuressuchasavirtualsandboxenvironmentfacilitatethisbyprovidinga bubblenetworkthatallowsfordisasterrecoverytestingwithoutimpactingproduction.

SetUpaBackupandDisasterRecovery(BCDR)Solution

BackupandDRmakessurethatyouhaveawaytorecoverdataandrestoreoperations,even whenallelsefails.

AreliablebackupandDRsolutioncomeswithbuilt-inransomwareprotectioncapabilities, suchasair-gap,immutablefileandS3objectlockdown,snapshots,encryption,andallowsfor quickrecoverywithfeaturessuchasgranularfile-levelrestore,multi-VMspinup,anddirect restoretocloud.AgreatexampleofsuchaBCDRsolutionthatofferssaidcapabilitiesisthe StoneFlyDR365VVeeam-readybackupandDRsystem

AutomationisakeycomponentofareliablebackupandDRsolutionbecauseitreduces managementoverhead,andthechancesofhumanerror.Thisfollowsthatair-gapand immutabilitymustbeautomatedforthemtobetrulyeffective.

ReduceSurfaceofAttacks

Surfaceofattacksarevulnerableendpointsthatransomwareandhackerscanexploittogain accesstoyournetworkandencryptand/orstealcriticaldata.

Inatypicalbackupsystem,therearethreesurfacesofattacks:

Healthcare Industry

Backupserver(Veeam,Commvault,Rubrik,Zerto,etc.)

Switches(betweenthebackupserverandthestoragestack)

Storagestack

Topreventdowntime,it’snecessarytoreducethepossibilityofacyberattackfrom3xto1x andthatcanbedonewithautomatedair-gappedbackupsandimmutability.Thisisthereason whyautomatedair-gapandimmutabilityareincludedasbuilt-infeaturesinallStoneFly backupandDR,storage,hyperconverged,andcloud-basedsolutions.

RemoveSinglePoint(s)ofFailure

Similartosurfaceofattacks,ifthereisnointegratedhardwareandsoftwareredundancy,the ITinfrastructureisvulnerabletofailureanddowntime.Bymakingsurethatsuchsinglepoint(s) offailurearetakencareof,preferablywithautomation,backupadministratorscaneffectively reducedowntime.

Forexample,ifthere’snoRAID,aharddrivefailurecanleadtodisruptionorintheworst-case dataloss.Similarly,ifthere’sonlyonecopyofbusiness-criticalworkloads,themomentthe hardware/softwarefails,thesystemandthedependentprocesseswillbedisrupted.Aneasy waytoovercomethisistohavesomeformofbackups;preferablyinanautomatedair-gapped andimmutableenvironment.

MinimizingHumanError

Accordingtoa2020ITICsurvey,respondentsheldhumanerrorresponsiblefor60%of unplanneddowntime

Theincreaseintargetedsociallyengineeredphishingscams,ransomwareattacks,corporate espionage,businessemailcompromise(BEC),andsupplychainattacks,suggestthathuman errorwillcontinuetobealeadingcauseofunplanneddowntime.

Whilehumanerrorcannotbecompletelyeliminated,itcanbeminimized,andhere’show:

Automateroutinebusiness-criticalprocessessuchasbackups,air-gapping,immutability, snapshots,recovery,failover/failback,andbackupandDRtesting.

Regularlytestbackupstomakesurethattheyhaven’tbeencorrupted,andareavailablefor recoverywhennecessary.Betteryet,automatethesetestsusingavirtualsandbox environmentthatdoesn’timpactproduction.

Educateyouremployeestospotphishingcampaignsandotherimprintsofcyberattacks early-onwhichwillthenallowthemtoactappropriately.Thereinlimitingexposureand reducingthechancesofdataloss,disruption,anddowntime.

MitigateUnplannedDowntimewithStoneFly

Toreduceunplanneddowntimeanditscostseffectively,youneedtoplanahead,havereliable backupanddisasterrecovery(DR),andautomateittoavoidhumanerror,that’swhere StoneFlycomesin.

StoneFlyoffersthefollowingsolutionsandservicestohelpyoufromplanning,setup,testing, torecovery:

SmartProtectServices–Ourexpertsworkwithyoutoplanyourbackupanddisaster recovery,setitup,optimizeit,testit,andfully/partiallymanageitremotely Veeam-ReadyBackupandDRSolution(DR365V)–Fullyturnkeyautomatedair-gapped andimmutableVeeam-readybackupandDRapplianceswithonsite/cloudS3object storage.

VeeamCloudConnectBackupandReplicationtoCloud–Noroomforhardwareor lookingforanoffsitedataprotectionsolution?LeverageVeeamcloudconnectbackupto Azure/AWSforcloudbackup,and/orsetupreplicationtoStoneFlyprivatecloudforcloud disasterrecovery.WeofferacompletesolutionthatincludesVeeamlicenses,management server,gateway,andair-gapandimmutablestorageinthecloudforyourchoice. Veeam-ImmutableVeeamAir-Gapped(VIVA)Nodes–Fullyautomatedphysicalairgappednodeswithintegratedpolicy-basedpowerandnetworkmanagement.

Conclusion

Downtimeisunpredictableandareactiveapproachtodowntimeiscostly.Downtimecosts dependonhowlongittakestorecoverdataandsystems.Thecostsarenotjustlimitedtolost revenue.Theyalsoincludereputationaldamage,repair/recoverycosts,SLAfees,compliance fines,andPR-relatedcosts.Safetosay,it’snecessaryforbusinessestodaytoprepare beforehandfordowntime.

Thebestwaytominimizeunplanneddowntimeanditscostsistoplanahead,testregularly, andhaveareliablebackupanddisasterrecoverysolutionthatincludesautomation,air-gap, andimmutability

Needhelpwithdowntimecosts?Wecanhelp!Contactourexpertstodiscussyourprojects today

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Foundedin1996andheadquarteredinCastroValley–StoneFly,Inc.wasestablished withthevisiontosimplify,optimizeanddeliverhighperformancebudget-friendlydata centersolutionsforSMBs,SMEs,andlargeenterprises.Beginningwithitsregistrationof theiSCSI.comInternetdomainnameinMarch1996,StoneFlyhasmadeiSCSIintoa standardwhichisnowusedbyITprofessionalsaroundtheworld.

Withover24yearsofinnovationindatastorage,hyperconvergedinfrastructure(HCI), andbackupanddisasterrecovery(DR)industriesandtechnologypartnershipswith marketleaderslikeVMware,Veeam,MicrosoftAzure,andAWScloud,StoneFly’srange ofever-growingdatamanagementproductscontinuetogrowandincludephysical, virtual,andcloudsolutionssuchasNAS,SAN,S3,unifiedNAS+SAN+S3appliances, storagegateways,backupgateways,completebackupandDRsystems,RAIDsystems, IPvideosurveillancestoragesystems,datamigrationsoftwareandmore–poweredby StoneFly’spatented8thgenerationstoragevirtualizationsoftwareStoneFusion™and integratedwithenterprisefeaturesanddataservices.

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