"I have never met a negotiator as good as Irhelma."
Joanne
"We got our price and got to stay there for a year."
Jerry
"The marketing was over the top, 7 offers in 3 days."
Michele
"Having in-house attorneys was first class."
David
"Irhelma's insistence to rent and not sell was a blessing."
Across several key performance metrics, Stockworth is the top real estate firm in Central Florida. It's core principals drive its practitioners and members to achieve the best possible outcomes for its clientele by putting service and skill ahead of anything else.
IRHELMA PIETERSE
Is Now the Right Time?
MACRO TO MICRO
Knowing if or when to sell requires market knowledge. We thoroughly investigate every metric that enables you to make the best decision possible
40 YEARS OF PROVEN STRATEGY
MARKET ANALYSIS
Our proprietary valuations encompass a comprehensive analysis beyond recent sales data
Profile of your home's target audience to gain insights into their behaviors, trends, and preferences
LEGAL CONTRACTS & PROPRIETARY CHECKLISTS
Understand each home's unique qualities, ensuring careful contract preparation
Protect your investment pre-closing and minimize liability post-closing
FIND THE BUYER
Email campaign to our refined database of engaged contacts
Expertly crafted ValueStories that put your house in front of the perfect buyers
Our full-time marketing team builds engagement on numerous platforms and attracts interest beyond the local market
STRUCTURED SHOWINGS
Detailed inventory of all assets with feature cards
Meticulously crafted showing guidelines that respect you and your home
Weekly open-house events hosted by the agent or a member of their team
Only shown to pre-approved buyer, minimizing false leads
HOME PREPARATION
Access to our trusted network of vendors even after closing
Professional staging to highlight your home's features
In-house studio team that provides expert lighting, video, and marketing services
ADVANCED NEGOTIATION STRUCTURE
All timelines and contingencies are overseen by our legal team
Enjoy a stress-free negotiation period with peace of mind that you hold the leverage
HOME VALUATION MARKET THE HOME
Proprietary valuation technique that considers more than the neighborhood average
Complete assessment of repairs and their future return on investment
Strategies are tailored to the type of home being sold
100+ Syndications sites, national relocation network, including USTA and UCF School of Medicine
Stockworth's private market, local real estate connections
CLOSING PROCESS
Agent will coordinate vendors for a smooth closing process
Once all paperwork is finalized, enjoy a private post closing party at our beautiful Windermere office
MINIMIZE LIABILITY & MAKE IT FUN
Our proprietary checklist and documentation ensure you avoid any post-closing liability
Stockworth adheres to the highest standards of professional ethics and moral integrity
We want to help you develop wealth generationally, and make the process fun along the way
Stories Sell EVERY HOME HAS A STORY. Your home's story determines value.
Stockworth agents have exclusive access to a multi-award-winning film and production studio created solely for the purpose of telling real estate stories. We invite you to tour our 14,000-square-foot studio and see how we will bring your property to life, help you maximize its value, and create a legacy of memories for you and your family.
GOLD WINNER
REAL ESTATE VIDEO
DOTCOMM AWARDS 2024
GOLD WINNER
PRINT MEDIA | MAGAZINE AD
HERMES CREATIVE AWARDS 2024
PLATINUM WINNER
BEST SHORT FORM VIDEO
VIDDY AWARDS 2023
GOLD WINNER
VIDEO
MARCOM AWARDS 2023
PLATINUM WINNER
PRINT MEDIA | MEDIA KIT
HERMES CREATIVE AWARDS 2024
PLATINUM WINNER
BEST SOCIAL MEDIA VIDEO
HERMES CREATIVE AWARDS 2023
A COMPELLING MARKETING CAMPAIGN IS A BLEND OF ART AND SCIENCE
At Stockworth, our goal is to capture the attention and imagination of the right prospective buyer for your home. We strive to honor every property we sell by designing custom branding that tells your story in a unique and authentic way.
Signage Professional Video & Photography
Custom, branded signage
Designed for maximum visibility
Best location on your property
Print
Custom print materials designed in-house
Thoughtfully crafted messages
Clean, luxurious design
Website Syndication
50% of buyers use the internet as their first step in their home search (NAR survey)
Property featured on hundreds of websites
Reaching local, national, and international home buyers
Projecting the vision of your home through stunning photography and videography
Our in-house team of cinematographers and photographers collaborate with your agent to:
Tell a compelling story that sells your home
Maximize the sale of your property
Social Media & Email Campaigns
Promoting your property across multiple social media platforms
Crafting a unique narrative to reach the right audience
Targeted email campaigns to potential buyers and our broker community
Stockworth's Story
Founded in 2006 by global private equity firm Tavistock Group, Stockworth has grown to be the #1 boutique real estate firm in Central Florida. Its founders envisioned a real estate firm that would span broad market areas and serve clientele across the real estate spectrum from general and luxury residential markets to corporate, commercial, and institutional real estate.
Today, Stockworth continues to pursue an endless commitment to excellence and skilled service; its real estate practitioners are amongst the top-performing sales professionals in the country. Its leadership and practitioners' wide range of backgrounds include commercial land development, finance, community management, and marketing agency operations, providing a depth and breadth of unparalleled experience within the industry.
Stockworth’s leadership has participated in some of Central Florida’s most significant economic impact initiatives, real estate development projects, and real estate communities, including Lake Nona, University of Central Florida College of Medicine, Isleworth Golf & Country Club, Keene's Point, The Ritz Residences, and many more. Today, our leading agents leverage years of relationships and experience for the benefit of our clientele.
Branching further and fully rounding the capability and offerings of the Stockworth organization, its media arm, Stockworth Studios, has grown to produce award-winning video and media content for its practitioners, real estate partners, and the real estate industry. Its entire service production facility is equipped for national broadcasting, video production, recording, and media creation.
Positioned to thrive through future evolutions of real estate market cycles and the demanding challenges of real estate marketing, Stockworth is proud to offer to its clientele all of the advantages of its relationships, capabilities, and white-glove service and looks forward to the years of continued service ahead.
NOT A FRANCHISE
In 2016, Mark Allen Hayes, PhDc, CCIM, led an employee buyout from Tavistock after bringing all marketing efforts in-house, growing sales from $40M to over 250M, with just 15 elite agents. The firm expanded into management, video production and post-graduate education to create a strong portfolio of services that ensures maximum client profitability.
PROPERTY MANAGEMENT
PROPERTY MARKETING
INDUSTRY AND PROPERTY RESEARCH
At the Stockworth Realty Group, we redefine luxury living by connecting discerning clients with the most exclusive and desirable properties in Central Florida.
Our small group of elite and collaborative agents generate over $250 million in sales annually, supported by The Stockworth Institute, our in-house education, training, and coaching platform, Stockworth Studios, the award-winning cinematic production studio, and Stockworth Management, a one-stop shop for real estate investors.
The clientele of Stockworth is the veritable “who’s who” in Central Florida, from professional athletes, celebrities, corporate executives, physicians, and college faculty to research scientists. With a deep understanding of the market and a dedication to excellence, Stockworth is not just a real estate company; we are a trusted partner in the journey of owning the finest properties Central Florida has to offer.
ESTATE IS DRIVEN THROUGH
RELATIONSHIPS
Stockworth brings you a deep portfolio of relationships with some of the most important and influential people and organizations in the community. Our work over the past two decades has contributed to some of the region’s most important developments, properties, campaigns and programs that have shaped Orlando’s economic strength and enjoyable lifestyle. Our work has helped prompt what community leaders now refer to as Orlando being “unbelievably real.” We’ve achieved our success through meaningful relationships and count these organizations among our friends and collaborators.
Our relationship with you is not transactional…it’s not limited to deals where you’ve paid us to represent you, we see our value in how we can improve and enrich your life. We will leverage our best relationships to ensure we meet your needs and exceed your expectations.
That’s the Stockworth Way.
FINANCE AND BANKING
Fidelity National Title
Iberia Bank
BBVA Compass
UBS
United Community Bank
PNC Bank
Morgan Stanley
New Castle Title
North American Title
American LIberty Mortgage
HOME CONSTRUCTION AND DECOR
Akers Custom Homes
Pellegrini Homes
MHM Professional Staging
STOCKWORTH PARTNERS
LEGAL SERVICES
Lawson Huck Gonzalez
Fisher Law, P.A
The Norris Law Firm
WEALTH ADVISORS
LifeWealth Group
Morgan Stanley
Morgan James
IMG Management
LUXURY AUTOMOTIVE
Jaguar Orlando (MAM)
Tesla
Audi
Ferrari of Central Florida
Maserati of Central Florida
WINE AND SPIRITS
Digress Wine
Pierre’s Wine Cellar
Wine Room on Park Ave
Orlando Brewing
Cigar City Brewing
WP Distillery
DC Liquors
LUXURY RETAIL EXPERIENCES
Bay Hill Jewelers
Mall at Millenia
Quintess Collection/Club Holdings
Cartier
Chanel
Emporio Armani
Victoria Martoccia Custom Homes
Maroon Fine Homes
Skorman Construction
Jones-Clayton Construction
Farina & Sons
RF Mannarino Contracting Co.
Canvas Interiors
Scan Design
FINE DINING
Eddie V’s Prime Seafood
Ocean Prime Seasons 52
Ruth’s Chris
Wave
Rolls-Royce, Bentley (Fields)
BMW (Fields)
Land Rover (Fields)
Volvo of Orlando (Fields)
Cadillac (Fields)
Porsche of Orlando
Mercedes of South Orlando
Aston Martin (MAM)
Lexus of Orlando
Massey Cadillac
Fountain Acura
WATER SPORTS
Regal & Nautique of Orlando
Mayor’s Jewelers
Neiman Marcus
Saint Laurent
Versace
Gucci
Omega
Rolex Boutique
Salvatore Ferragamo
Peterbrooke Chocolatier
SPA EXPERIENCES
The Woodhouse Day Spa
Waldorf Astoria
The Ritz
SERVING CENTRAL FLORIDA SINCE 1985
Downtown Orlando 1985
Downtown Orlando Today
Meet Irhelma Pieterse
Irhelma (EE-REL-MAH) Pieterse was born and raised in South Africa and moved to the United States in 2000. After living in Manhattan for four years, Irhelma got tired of the cold and moved to sunny Florida, and now calls Windermere home. Irhelma and her team closed more than 180 transactions just last year – that’s more than three per week. Irhelma and Stockworth have a very experienced and sophisticated team of experts to assist you in finding creative ways to get you the most money and the quickest sale.Since starting in real estate almost 17 years ago, Irhelma used her background in consulting at a Big 5 company and found a niche for herself in the luxury and lakefront market of Windermere. Over the past few years, she built her business from the ground up and established relationships with affluent people in real estate that enabled her to become recognized by peers as a luxury and lakefront specialist. She is the recipient of the prestigious Five-Star real estate agent award four times, a member of ORRA, Florida Association of Realtors (FAR), NAR and a consistent Top Producer in the top 2% of the market space. Irhelma had the privilege to represent several international clients who moved to Orlando over the past few years. Those experiences not only made her an expert in the luxury market, but also exceptionally knowledgeable about dealing with international sales and understanding the financial requirements to become a homeowner in the USA. She has experience with buyers relocating from across town or across the world. Previous clients include executives of Fortune 500 companies, professional athletes and more. Stockworth is also the exclusive relocation company for the United States Tennis Association.Irhelma holds a bachelor’s degree in Languages and Business Communication and is fluent in three languages – English, Afrikaans, Dutch, as well as conversational French. She lives with her husband and daughter in Windermere. In her spare time she loves to read and volunteer for the American Heart Association as well as the PTO.
Agent Support Team
EXPERIENCE THE DIFFERENCE
Stockworth advocates for our clients, guiding them through real estate transactions with extraordinary service, uncompromising ethics, and exceptional knowledge. Our group of outstanding practitioners and their support team have a strong commitment to service, integrity, and professionalism. We build lifelong relationships by providing unparalleled experiences for our clients.
Josue Quiceno Video Editor & Colorist
Ryan Ashworth Senior Producer
Sara Presser Director of Administration
Melissa Koepplinger Director of Relocation
Mark Allen Hayes, CCIM President, Broker
Jodi Hayes Owner, CFO
Kenny Sabugo Cinamatographer
Elector Pearson Senior Copywriter
Hannah Ragsdale Graphic Designer
Camila Garcia-Ricci Listing Agent Support
Fransheska Nunez Web Developer
Will Rizzo Video Editor & Colorist
Roy Reid Director of Strategic Marketing
Ian Roth Real Estate Photographer
Andrew Fisher Real Estate Attorney
Michael C. Kelley In House Counsel
Signature Relocation Services
For over 30 years, Stockworth’s leadership and members of its relocation team have been involved in some of Orlando’s most significant real estate, economic, and business initiatives.
We’ve guided over 25 corporate partners and relocated more than 2000 employees to Central Florida. Our practitioners are skilled at nurturing relationships and exhibit the necessary skills, diligence, and market knowledge to earn and maintain the trust of our corporate relocation partners. We look forward to putting these connections to work for you.
International Reach
ONLINE LISTING SYNDICATION
The current digital environment provides a myriad of platforms that allow Stockworth to distribute your property information not only locally but globally through mainstream media outlets as well as real estate-centric online networks. This means your property can be viewed and experienced by an international audience with buying power.
Properties are prominently featured across all of our social media channels. Each platform undergoes regular audits to refine our marketing strategies and methods. We focus not only on increasing visibility but also on targeting the right audience with precision in our posts.
Our cutting-edge website showcases every listing with real-time data integration from the MLS, ensuring information accuracy. We attract thousands of daily views and actively enhance our online presence through strategic promotion across diverse marketing platforms, continually driving increased engagement and visibility.
TESTIMONIALS
Frank & Jen V.
“In my line of work, we move all of the time. We have never had such amazing service and results like we had with this relocation.”
Michael K.
"Stockworth has one of the most innovated and talented marketing departments in the industry."
Deb L.
"Stockworth is a team of true professionals that genuinely cared about me during this big transition in my life."