Briley Farm Development Marketing Summary

Briley Farm Development Marketing Summary

MEET THE TEAM

Executive & Leadership

Michele Ronsisvalle Director of Communications

Melissa Koepplinger Director of Relocation

Jason Schmidt, CCIM President, Broker

Mark Hayes, CCIM Director

Jodi Hayes COO

Sara Presser Social Media Manager

Marketing & Creative Team

Guilherme Lessa Director of Photography

Josue Quiceno Senior Video Editor

Jared Eslick Creative Director

Lauren Cardenas Media Producer

Ryan Ashworth Media Producer & Cinematographer

Meghan Garcia Video Editor

Fransheska Nunez Web Designer

Will Rizzo Video Editor

PAST PROJECTS

Community Sales & Management

PAST PROJECTS

Master Planning & Development

PHASE I (PRE-CONSTRUCTION)

Signs Presales / Reservations

“Coming soon” signs along Development perimeter depicting Development imagery and Stockworth contact information.

Signs are typically 4’ x 8’ or 4’ x 4’ and are constructed from wood and/or other composite materials. Quantity of signs and sign placement will be in accordance with local jurisdictional requirements.

Sales staff will be selected and a pre-sale event will be created with a Broker’s Open and presentations in different languages.

Documentary

The history and story of the Development will be told through long and short-form documentary film making.

VIDEO

Advertisement & Commercials

Stockworth will manage, maintain, and advertise the Development through social media outlets including Facebook, Instagram, and YouTube.

Throughout the progression of the Development, Stockworthh will produce continuous video material announceing project and statuts updates to the market.

Updates Tours

Physical and virtual tours of the Development.

WEB & DIGITAL

Stockworth Website

The Development will have a dedicated page constructed within the Stockworth web ecosystem. All digital advertising will direct consumers to this page for information, lead acquisition, and input into Stockworth’s follow-up system.

Social Media

Stockworth will manage, maintain, and advertise the Development through social media outlets including Facebook, Instagram, and YouTube.

Email Advertising

Stockworth manages and maintains a database of potential buyers, investors, and members of the public who will be the recipients of targeted email campaigns.

Advertising MLS Systems

Stockworth will advertise the Development through traditional web-based advertising portals to appear in search engines, syndicated web portals, etc.

The Development will be placed within Stockworth’s local MLS system. These listings will be advertised to brokers as well as syndicate to 100’s of additional web locations for advertising of the Development.

PHASE II ONSITE SALES

Staffing

Stockworth will employ a licensed real estate associate to staff the Development on a full-time basis, pending facility availability.

Books / Booklets

Full color, multi-page booklets that depict the Development, its product(s), geographic location, amenities, and lifestyle features.

Cards

Typically 8.5” x 11” summary hand-outs used to provide broker information and short product details.

Brochures

Full color, multi-page hand-outs that depict specific product types, pricing information, availability, and timeframes.

Banners

Any “flag-like” instrument used to call attention to model homes, event activity, and specific location features.

Note: All physical collateral will be formatted to be shared digitally as well for internet marketing, email campaigns, and product sharing purposes.

The True Market Disruptors.

We approach real estate differently than your average real estate company.

©2022 Stockworth Realty Group LLC. All Rights Reserved. Stockworth™ is a registered trademark licensed to Stockworth Realty Group LLC. An Equal Opportunity Company. Equal Housing Opportunity.