2022 ANNUAL SERVICE PLAN Who We Are
General Overview
Visit Stockton is the official
The current Stockton Tourism Business Improvement District (TBID) was established effective January 1,
destination marketing organization
2016 by the Stockton City Council and expires December 31, 2025. The current TBID assessment levies
for Stockton, California and as such,
a 4% fee per hotel room, per night. The funds are used for the marketing and promotion of Stockton,
is charged with the promotion and
targeted toward increasing overnight stays. The assessment is applied to all lodging establishments within
marketing of the City of Stockton
the city limits of Stockton; at this time there are no proposed changes to the boundary of the district.
as a leisure travel, sports, events,
Included in this Annual Service Plan are the strategies and objectives of Visit Stockton for the year ending
and meetings destination. Founded
December 31, 2022.
in 1979 as a 501(c)6, non-profit
2022 Budget Overview
corporation, Visit Stockton is dedicated to positively impacting the local economy through its programming and elevating civic pride while highlighting the
The attached budget is in compliance with the percentage thresholds set forth in the Stockton Tourism Business Improvement District Management District Plan approved by City Council in December of 2014.
Stockton community as a positive
TRENDS IN STOCKTON TOURISM IN 2021
place to work, live, and visit. Visit
Overall hotel demand was up 14.4%
Stockton is funded in partnership with local hotel properties through the Stockton Tourism Business Improvement District.
2022 Anticipated Revenue:
Mission Statement
1,999,780
$
Visit Stockton is dedicated to enhancing the region’s Quality of Life by collaboratively leading the
($1,600,000 - TBID Revenue)
promotion of our richly diverse community and advocating for initiatives that will enhance the city’s Quality of Place. Vision Statement
Stockton hotel revenue was up 29.8% Average Hotel Occupancy for Stockton in 2021 was 73.4%, as compared to 64.7% in 2020, showing strong growth in ADR and demand.
Stockton is widely respected as a diverse and welcoming community, providing unique and authentic experiences and opportunities for all. Our Organizational Values Accountability • Have Fun Excellent Service • Giving Back Learn and Improve
Sales & Marketing
1,677,340
$
Administrative & Operations
242,440
$
The 2022 Budget includes a carryover of $300,000 from 2021 and also reflects a 5% contingency fund allotment of $80,000 (5% of $1.6M) as per the TBID Management District Plan. Visit Stockton Service Plan 2022 || 1
Average Daily Rate, Hotel Occupancy, and Hotel Revenue in 2021 were all above 2019 milestones.