Visit Stockton Mid-Year Report - July 2022

2022 MID-YEAR REPORT | JANUARY — JUNE A LETTER FROM THE CEO Hello Stockton Partners, Stakeholders and Community Members,

As I mentioned, the first half of this year has been a busy one. Our team has accomplished so much, here are just a few highlights:

It is hard to believe we are already halfway through the year! It has been a while since we have sent out an update, with new team members coming on board, and the creation of a new festival, our team has been busy. But we are happy to share all of the activities and efforts that the Visit Stockton team has been working on this year, and we are excited about the remainder of the year ahead.

Stockton Restaurant Week – January welcomed our 13th annual culinary celebration with nearly 30 participating restaurants featuring special offers and deals for customers during the 10day event.

May Sports – the month of May was busy on the hosted sports front, with every weekend booked with amazing sports competition including NCAA DII Women’s Golf Regionals, NCAA DI Men’s Golf Regionals, OTB Open Disc Golf Pro Tour, and the West Coast Conference Baseball Championships.

Feast at the Fox Feast at the Fox – the fundraiser for the Delta College Culinary Academy returned after a twoyear hiatus on Friday, May 6. 160 guests enjoyed this third annual event which raised over $13,000 for this worthy program.

Visit Stockton Tourism Breakfast On the travel side, the local visitor economy is still in recovery mode. While we experienced a robust 2021 travel season with lots of pentup demand and road trips driving up visits and overnight stays, 2022 has seen some softening in overall hotel occupancy thru June. While this is not where we would like to be, the positive news for our hotel partners is that local lodging rates have never been higher, and overall city-wide hotel revenue is up so far this year. This year is also looking up for lodging inventory with the renovation and February opening of the muchanticipated Studio 6 Suites on the Downtown Waterfront, and a brand-new Hampton Inn and Suites coming to Arch Road this fall.

NCAA Golf Regionals

Stockton Flavor Fest Stockton Flavor Fest – this new food and culture festival, in partnership with the City of Stockton, took place May 14-15 at Weber Point and welcomed 12,000 to the downtown Stockton waterfront. Learn more on page 4 - 5.

Brick City Bucket List – our latest “experience trail,” is a great way to get to know Stockton for a first-time visitor or a current resident. This pass offers an opportunity to earn a free t-shirt by checking into all the location on this trail.

Looking ahead to the second half of the year, our team is equally busy. In the weeks and months ahead, we will host the National Baton Twirling Championships at the Arena, kick off a new podcast called This is Stockton, host our 6th annual Stockton Brew Fest, launch a new food related experience pass, host the inaugural Stockton Sports Foundation Sport City Golf Tourney, and get busy planning the next Stockton Flavor Fest.

I cannot express enough how proud I am of our team and what we have accomplished so far this year. They are doing amazing work on your behalf, and ensuring that the Stockton story is being told, shared, and celebrated far and wide.

We are excited about the second half of the year and hope to see you out in the community!

Wes Rhea Chief Executive Officer

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CURRENT EFFORTS Brick City Bucket List The Brick City Bucket List is the newest experience pass from Visit Stockton, covering some of city’s best-known landmarks and locations, explaining the history and stories of why we love this town. From strolling the beautiful Downtown Waterfront to restocking the closet at Lincoln Center, our list helps visitors and residents alike get out and explore the amazing Brick City!

For the first time, this experience pass includes an audio tour narrated in-house by our Content Manager, Anthony Esteves, and individual videos for every location. We have also incorporated two ways to win, including our traditional check-in challenge (the first 50 people to check into all locations receive a Visit Stockton t-shirt), and a photo uploader contest with a weekly gift card giveaway!

The photo uploader contest allows us to gather new user generated images to use throughout our marketing campaigns, plus helps support local business with the distribution of dining gift cards.

This pass was specifically designed to be sharable by our partners, and our office is currently designing print and digital materials to help spread the word. Additionally, we are continually adjusting our marketing efforts to increase the visibility of this pass. It’s a great way to see the city and learn some of our history whether someone is in town for a sporting event, Parent’s Weekend, or visiting friends and family. For more information, and to register for a pass, visit brickcitybucketlist.com.

Stockton - See It For Real Visit Stockton is working on a new marketing campaign that will feature the real people of Stockton, featuring local business owners, entrepreneurs, and folks who choose to make Stockton their home. The “See It For Real” campaign will get up close and personal with real Stocktonians, sharing the stories of what makes Stockton seriously awesome — for real.

Throughout July, we will be bringing a small creative crew to various locations to shoot interview-style video, gather images, and record transcriptions, getting to know our subjects and asking why visitors need to see and experience their business for themselves. The full campaign will include individual video interviews, storytelling blogs, digital ads, and other supporting collateral. The campaign is slated to launch in late fall/early summer, and we look forward to sharing the stories of what make our community unique and special.

BOARD OF DIRECTORS George Kaplanis President Omega Hospitality

Rhona Miles University Plaza Waterfront Hotel

Wes Yourth Vice President University of the Pacific

Isadora Harness Marriott Properties

Susan Obert Treasurer, Haggin Museum Alex Munro Hilton Stockton

Jai Patel Red Roof Inn Christina Fugazi Council Appointee Councilmember, District 5, City of Stockton

Visit Stockton Board of Directors Meeting The next board meeting will take place on August 18 at 3:30pm at Hilton Stockton.

TRADESHOWS & CONFERENCES Destinations International Annual Convention July 2022 Connect Sports Marketplace August 2022

Sport City Golf Tourney The Stockton Sports Foundation, along with Visit Stockton, is hosting its inaugural golf fundraiser – Sport City Golf Tourney. The 36-foursome, 144 players scramble will be hosted at The Reserve at Spanos Park on Friday, October 14, 2022.

The day’s events will include a putt putt contest, shotgun round of 18 and a post-event awards party. In addition, the $175 registration fee will provide each participant with lunch, practice balls, cart, beverages, snacks, invitation to the post-event awards party, digital foursome photo, and a Stockton Sports Foundation-provided gift.

US Travel Association's Educational Seminar for Tourism Organizations August 2022 DMA West Education Summit September 2022 International Festival and Events Annual Convention September 2022

Single golfers or foursomes can register at tickets.visitstockton.org.

Sponsorship opportunities have been curated to ensure that the Sport City Golf Tourney provides golfers with a fun and competitive event. Some sponsorship opportunities include Tee/Green Sign Sponsor ($150), Practice Range Sponsor ($500), Company Team Builder Package Sponsor ($800), Hole Sponsor ($1,000), Putting Contest Sponsor ($1,500), Beverage Cart Sponsor ($2,000), Dinner and Awards Party Sponsor ($3,000).

If interested in how you or your company or organization can become a sponsor, please contact Rebecca Scharmann, Visit Stockton Director of Sports and Tourism Development, at rebecca@ visitstockton.org or (209) 938-1556.

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IN REVIEW Stockton Restaurant Week Back for the 13th year, and Annual Stockton Restaurant Week took place January 14-23, 2022. Like 2021, we included a digital passport which housed information regarding participating restaurants, check-in deals, and opportunities to win dining gift cards. This 10-day event is a fabulous way for Stocktonians and visitors to support local business by getting out and finding their new favorite restaurant. We saw nearly 1,000 sign-ups for our digital passport and had 28 restaurants participate in this year’s festivities. January is historically a low-time for restaurants, and our efforts help boost their revenues and the general awareness of the fabulous dining scene in our community.

Tourism Breakfast Back for the first time since 2019, our fiesta-themed Tourism Breakfast was a time to celebrate the accomplishments of our office and share insights into our future. Hosted at the Hilton Stockton, we welcomed 120 attendees to our morning program. Jesse Salazar, our Video Production Manager, created an incredible year in review video, capturing the highs of early 2020 momentum, the stress felt during the pandemic, and the flourishing of support the Visit Stockton team created in our community. In addition to our celebrations, we welcomed the Mariachi Ocelotlan of the University of the Pacific to provide live entertainment and to help us kick-off the celebrations of the inaugural Stockton Flavor Fest. To watch our Tourism Breakfast review video, visit our YouTube channel.

Collide Arts Festival / Stockton Arts Week Visit Stockton and the City of Stockton made the decision to move the annual Stockton Arts Week and Collide Arts Festival from its original dates in October 2021 to Spring 2022. This decision allowed us to integrate this celebration of the arts into Stockton Flavor Fest and our 10-days of Downtown activities leading up to the Fest. For the first time, our office administered the $30,000 California Arts Council grant program for the City of Stockton, which included: soliciting artist applications, working with community members and organizations on project formulation, progressing grant agreements, distributing funds, and reporting. Artist grants were spread across two main areas: Stockton Arts Week workshops and Collide Arts Festival (held at Stockton Flavor Fest) workshops, installations, live art, and performances.

OUR LATEST BLOGS

Experience History in Stockton, California: The USS Lucid

Where to Find Delightfully Delicious Donuts in Stockton, California

Stockton, California's Crown Jewel: Classic Cinema at the Iconic Bob Hope Theatre

Mining for Magnificent Mac & Cheese in Stockton, California

The California Arts Council grants allowed us to host a myriad of programming at the inaugural Stockton Flavor Fest, providing artist exposure we otherwise would not have had at the Fest. While this was the last of the three-year funded grant to the City of Stockton, we are hopeful we will fill this gap in our budget in order to continue bringing this kind of exposure of the arts and creatives to Stockton Flavor Fest.

San Joaquin County Grant In August 2021, our office applied for and received a $80,526 grant from the San Joaquin County Tourism Recovery Grant Fund. Our grant focused on three main areas: Stockton Metropolitan Airport promotion, revamping of the San Joaquin County Farm Stands and Markets Guide, and creation of the San Joaquin County Farm Trail. This grant allowed us the opportunity to share our marketing skills outside of our immediate boundaries, focusing on a county-wide effort and creating synergy between our neighboring towns. We recently closed-out the grant and will continue to support the Farm Trail and airport efforts info the future.

Feast at the Fox Feast at the Fox, our annual fundraiser for the Delta Community College Culinary Arts Program, was nothing shy of a success. This sold-out event raised over $13,000 for the Culinary Arts program, and provided an incredible learning experience for 24 student chefs. In addition to current students, 7 graduates of the Delta Culinary Arts program lead the event as the executive chefs, wowing our audience with their eclectic and local-focused menus. This event was made possible by over a dozen generous sponsors and partnership with the City of Stockton. We look forward to hosting this event in 2023 and continuing our celebration of the agricultural offerings and growing culinary talent in our community!

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Flavor Fest By the Numbers

12,000+ Attendees

v

isit Stockton, with the support of the City of Stockton, executed the next great culture, food, and arts festival for our community.

Stockton Flavor Fest was hosted May 14 & 15, 2022 at the Weber Point Events Center in Downtown

Stockton. The two-day festival was a celebration of the food, music, and cultures that make-up the diverse communities and cultures in Stockton, California. With the help of local nonprofits, organizations, artists, and creatives, Stockton Flavor Fest created a sense of pride and excitement in our community.

The care and curation put into this first year event was unlike any other seen in the history of this community, and Stockton deserves that. Some of the highlights from this year’s events were: ▪ ▪ ▪ ▪

Vendors showcasing the diversity and global food offerings reflected in the Stockton area Two days of entertainment programming, including local musical and cultural performances Creative activities, including interactive workshops and live art Exclusive events including a Drag Brunch benefiting the San Joaquin Pride Center, Silent Disco, and culinary demonstrations ▪ A taste of California’s finest libations at the Craft Beer & Wine Tent ▪ A commitment to sustainability, including the use of earth-friendly, compostable cutlery and serveware, clean energy, and waste diversion stations PURPOSE AND OBJECTIVE The purpose and objectives of Stockton Flavor Fest were to bring people back to Downtown Stockton, support local businesses and non-profits, and celebrate the diversity and cultures of our community.

Bring People Back Downtown Stockton Flavor Fest was the direct result of years of shut doors and low-business activity in Downtown due to the COVID-19 pandemic. Our philosophy was that our residents and visitors needed a “welcome back” to Downtown moment, something where they felt safe, inspired, and excited, to spark the re-energization in our city-center.

We created an equitable, low-cost and family friendly festival that reflected the values of the community members it served. Our hope was by highlighting the cultures that make up our city, participants would feel accepted, included, and celebrated.

“It was super amazing, it was honestly a dream come true.

So dope to be a part of it, be a DJ, open up for the Ohio Players. The crowd was amazing. Stockton man, we’re truly blessed to have a day like this, I hope everybody enjoyed themselves, and can leave off with a positive note moving into the summer. Stockton Flavor Fest, the best thing that happened so far this year, this is amazing.”

- DJ Kenzo

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32

Global Food Vendors

49

Artisans & Merchants

17

Main Stage Performers

11

Cultural Performers

14

Art Workshops & Live Art Performances

11

Kitchen Demo Workshops

12

Craft Beer & Wine Tent Performers

PURPOSE AND OBJECTIVE (CONTINUED) Supporting Local Businesses & Non-Profits We went into this festival knowing we wanted to be a local-first event, and we spent a generous amount of time making sure everything we put together would benefit our local businesses and non-profits.

We hand-selected all 81 food and artisan vendors at the festival, put out a call for applications and contracted with dozens of local musical performers, hosted a free community resource fair outside the festival footprint, and worked with 36 nonprofits in a profit-share program to financially support their efforts for time volunteered at the festival Celebrate the Diversity and Cultures of Our Community Stockton, CA was named the Most Diverse City in America by U.S. News in 2020, something we are proud of and wanted to celebrate through this festival. Our hope was to reflect the cultures of our audience through our vendors, entertainment, and workshops. Through all our different programming, we took great care in making sure that local providers, artists, and performers were vetted first, and that we never over or underrepresented one culture or group. The affects were a beautifully curated and reflective schedule of activities.

OUTCOMES The sentiment during and post-Stockton Flavor Fest was overwhelmingly positive. For a firstyear event, we are extremely proud of the responses we have received from city officials, vendors, attendees, and partners. Some of the highlights we heard was the feeling of safety our attendees felt, how clean the festival grounds were, how respectful the crowd was, how many options of family-friendly things to do were provided, how beautiful the park looked, and how many diverse offerings were available.

We saw so many shares of content from the festival on social media that it nearly broke our Instagram account. Hundreds and hundreds of people shared images and videos from the festival and were often tagged with phrases like “please bring this back next year” and “thank you for doing this for Stockton.”

Stockton Flavor Fest Recap & Testimonials

visitstockton.us/FlavorFest2022-Recap Check out our recap of the inaugural Stockton Flavor Fest and some important info as we return next year!

“It was definitely amazing, all the performers were amazing, we were getting our groove on. We loved it. This is the first year they had it here in Stockton, and I want them to bring it back every year, we will definitely support and spread the word. If you missed it this year, you don’t want to miss it next year!”

- Attendee

Please check out our YouTube channel for videos recapping the festival, including audience testimonials.

Marketing Statistics

Volunteer Program

2,000+ Hours Volunteered

531

Participating Volunteers

36

Non-Profits Represented

26,500

$

ADVERTISING

SOCIAL MEDIA

9,430,655

3.3k likes

impressions (print & digital)

122.8k video views

1.9k follows

FLAVOR FEST WEBSITE

36,982

56.7k visits

ad clicks

119.2k page views

42k users

MEDIA COVERAGE

9 Million est. digital monthly visits

25.9k est. broadcast reach

20 secured clips

Distributed to Non-Profits

MEDIA OUTLET FEATURES

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IN REVIEW: MARKETING AND PUBLIC RELATIONS

SOCIAL MEDIA

MEDIA COVERAGE Visit Stockton has been working with Augustine Agency to amplify or media coverage. They work with our office on an ongoing content calendar, highlighting campaign initiatives, new programs, owned events, community events, and other news-worthy programs to enhance our overall brand awareness and community reputation (rising tides raise all ships). We believe that sharing the good news about Stockton and becoming a regular, positive presence within the local media will create a ripple effect within and beyond our community, creating a greater sense of pride and more holistic view of Stockton.

Some notable coverage is listed below: ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

Natural Do, Black & Woman Owned Business – Good Day Sacramento (March) Cena Luna, Woman Owned Busniess – Good Day Sacramento (March) Rainbow Velvet Café, Black & Woman Owned Business – Good Day Sacramento (March) Sikh Parade of Stockton, Annual Event – CBS 13 & Good Day Sacramento (April) Stockton Ports Opening Weekend, Annual Event – Fox 40 & Good Day Sacramento (April) Memorial Day Fishing, Things to Do – FishingBooker.com (May) Stockton Small Business Week, Annual Event – Good Day Sacramento (May) Stockton Flavor Fest (See pg.5) Brick City Bucket List, New Program – Yahoo Finance (June) Summer in Stockton, Things to Do – Yahoo Finance (June)

FOLLOWERS

GROWTH

59.8k

+1.5k

22.9k

+300

3.7k

+200

1.1k

+50

832

+37

805,118 Facebook Organic Reach

59,343 Visits to Website

357,590 Instagram Organic Reach

12,906 Engagements

website stats: visitstockton.org SESSIONS 2021

% Change

2021

2022

Social Ads Impressions % Change

JAN

58,405

82,579

+41.4%

118,854

151,077

+27.1%

FEB

41,336

61,272

+48.2%

62,907

98,878

+57.2%

MAR

52,475

76,244

+45.3%

78,831

121,423

+54.0%

APR

89,015

75,167

-15.6%

154,730

116,692

-24.6%

MAY

97,534

89,155

-8.6%

144,704

138,091

-4.67%

JUN TOTAL

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2022

12,837,916

PAGE VIEWS

67,242

84,601

+25.8%

108,721

132,845

+22.2%

406,007

469,018

+15.5%

668,747

759,006

+13.5%

143,528 Link Clicks

6,767,271 Search Ads Impressions

391,042 Interactions

IN REVIEW: SPORTS Visit Stockton Women’s Golf Regional Preview Feb 18-19, 2022 The Western New Mexico University-hosted NCAA Regional Preview was a 36-hole tournament that featured 19 NCAA Division II Women’s Golf programs at Brookside Country Club.

CIF Sac-Joaquin Section Wrestling Championships Feb 18-19, 2022 The Western New Mexico University-hosted NCAA Regional Preview was a 36-hole tournament that featured 19 NCAA Division II Women’s Golf programs at Brookside Country Club.

American Cornhole Organization Majors Mar 11-12, 2022 Hosted at Janssen-Lagorio Gym on the beautiful campus of the University of the Pacific. Stockton served as a tour stop for the American Cornhole Organization (ACO) Majors.

NCAA Division II Women’s Golf West Regional May 1-3, 2022 12 collegiate women’s golf teams and six individuals earned a bid for NCAA postseason play with their first stop on their journey to a national title taking place at the West Regional, hosted at Brookside Country Club.

OTB Disc Golf Pro Tour May 20-22, 2022 The OTB Pro Tour returned to Swenson Park Golf Course for the second-consecutive year. In addition to featuring the best disc golfers in the world, the tour hosted private events at Limitless Axes and Ales, Limitless Escape Rooms, and Cast Iron Trading Co. NCAA DI Men’s Golf West Regional May 16-18, 2022 Visit Stockton and the University of the Pacific had the pleasure of co-hosting the NCAA West Regional event for the second time in four years. The 54-hole event took place at the Reserve at Spanos Park and featured 14 collegiate men’s golf teams and five individuals.

SUPPORTING SPORTS TOURISM IN STOCKTON

Stockton Sports Foundation The Stockton Sports Foundation is a 501(c)3 charitable organization formed to promote sports tourism and positive economic development within the City of Stockton through programs and efforts that encourage the hosting of sporting events.

The Stockton Sports Foundation supports the efforts to recruit youth, amateur, collegiate and professional sporting events. These events in turn bring visitors to the City of Stockton and provide additional recreational and entertainment opportunities for the Stockton community.

RECENT AWARDED EVENTS

West Coast Conference Baseball Championship May 25-28, 2022 The WCC Baseball Championship is another long-standing event in Stockton and is set to return for the next two years. Recently expanding to a six-team field, championship play now spans over four days with all the action taking place at Banner Island Ballpark, home of the Stockton Ports.

2023 NCAA Division I Women’s Water Polo Championship Chris Kjeldsen Pool at the Douglass M. Eberhardt Aquatics Center; University of the Pacific Co-host

USTA National Baton Twirling Championships July 11-16, 2022 USTA returned to Stockton after hosting its International Competition in 2017. Following a two-year postponement, the Nation’s best baton twirlers returned to the Stockton Arena to compete for National titles in group and individual events.

2024 NCAA Division II Women’s Golf West Regional Brookside Country Club; California Collegiate Athletic Assocation (CCAA) Co-host

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MEET OUR NEW TEAM MEMBERS Nicholas Ramirez and his family currently live in the heart of Stockton, and he is very proud to be working within his own community. He joined the Visit Stockton team in January 2022 as the Event Services Manager. He graduated from University of the Pacific in 2021 and is currently working on his master’s degree at Temple University.

Nicholas has a passion for health and wellness which is closely tied to his responsibilities and Visit Stockton’s connection to sports. He is inspired by his fellow members of his community and is striving to make an impact as one of our newer members of our team.

Wesley Sosa joined the marketing team at Visit Stockton late January 2022. He graduated from the University of California, Davis in 2021 with a Bachelors of Art in Design and Psychology. During his undergrad, he served as the Director of Design for ASUCD Creative Media, working with a wide variety of clients ranging from the student government to an aerospace manufacturing company. Outside of design, Wesley was involved with different student recruitment and retention programs, supporting historically underserved communities. Wesley is passionate about the history and community of Stockton, and is excited to be a part of the team.

Diana Nuño is the Events and Community Engagement Manager for Visit Stockton. She grew up in South Stockton where she attended Weston Ranch High School. She then graduated from the University of the Pacific in 2018 with a Bachelor of Arts and majored in Communication. Diana loves animals and is an active volunteer for a local non-profit animal shelter. She joined Visit Stockton with a passion to serve and make a positive impact in her community by embracing the diverse and vibrant culture the City of Stockton has to offer!

LOOKING FORWARD

Stockton Taco Trail Dos Summer 2022

Stockton Brew Fest September 10, 2022 8

In April 2021, Visit Stockton launched the Stockton Taco Trail, our mobile-exclusive pass that allowed users to explore tasty dining options, check-in, and win Stockton Taco Trail prizes. The initial promotion for the Stockton Taco Trail was set to end in December 2021, but with the reopening of the county we decided to continue its promotion through July 2022. And just to spice things up (see what we did there?), we made the decision to re-introduce the Trail as Stockton Taco Trail Dos. Our team is hard at work reaching out to new and existing Taco Trail participating restaurants to re-register them for the new trail, creating new prize opportunities, and rebranding the Trail. Be on the lookout for the spiced-up version dos in late Summer 2022.

Returning to the beautiful Downtown Weber Point Events Center, Stockton Brew Fest will be held on September 10, 2022 from 1p-4p (12p-4p for VIP). This year, we’re hoping to host more attendees, more breweries, and have a lot more fun! New this year, we are introducing a live DJ and will be integrating community partners into the event.

We’re also thrilled to bring back our popular makers market and ample food trucks. Tickets for the event will launch mid-July, with discounted tickets available for presale ($50 for VIP, $40 for General Admissions, $15 for Designated Drivers) until the day of the event. For tickets, brewery announcements, maker information, and more, visit stocktonbrewfest.com.

MEET THE TEAM ADMINISTRATION AND OPERATIONS Wes Rhea, CDME Chief Executive Officer wes@visitstockton.org | 209.938.1555 Christa Griffith Office Manager & Volunteer Program Manager christa@visitstockton.org | 209.938.1555 SPECIAL EVENTS Diana Nuño Events & Community Engagement Manager diana@visitstockton.org | 209.851.3096 SPORTS & TOURISM Rebecca Scharmann Director of Sports & Tourism Development rebecca@visitstockton.org | 209.851.3096 Nicholas Ramirez Events Services Manager nicholas@visitstockton.org | 209.938.1552 MARKETING AND COMMUNICATIONS Amy Alpers Director of Marketing & Communications amy@visitstockton.org | 209.636.4348 Anthony Esteves Social Media Manager anthony@visitstockton.org | 209.938.1557 Jesse Salazar Video Production Manager jesse@visitstockton.org | 209.938.1553 Wesley Sosa Graphic Designer & Brand Manager wsosa@visitstockton.org | 209.938.1557

This is Stockton Podcast August 4, 2022 Just when you thought we couldn’t do any more, Visit Stockton decided to diversify our marketing messaging and hit the airwaves. The “This is Stockton” podcast, produced by Relic, is a celebration of the people, events, and happenings of our town. Starting August 4th, episodes will be released on the 1st and 3rd Thursday of the month, featuring interviews with local celebrities, Stockton pop-culture moments, and highlights of upcoming events. You can check out all our episodes (once released) at thisisstockton.com, and find supplemental images and tidbits on Instagram at @thisisstocktonpodcast.