Doug Menuez: Documentary Corporate Photography

DOUG MENUEZ DOCUMENTARY PROJECTS STOCKLANDMARTEL.COM/MENUEZ

The Day Ross Perot Gave Steve Jobs Twenty Million Dollars. Fremont, California, 1986.

From Doug Menuez’s documentary project Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000, which is now a traveling exhibition. It premiered at the 2012 Moscow Photobiennale followed by the 9th China Photographic Arts Festival, and will be a featured exhibit at the prestigious Visa Pour L’Image in Perpignan in September. Find out how your company can exhibit Fearless Genius by contacting Stockland Martel, 212.727.1400.

In our visually driven culture, it’s never been more important for your business to have photography that tells a story, that expresses who you are, what you do, and what you stand for.

Award-winning photographer Doug Menuez knows how to tell these stories—your story, the story of your brand.

Doug spent years documenting America’s most innovative companies, including three years with Steve Jobs. Because Steve trusted Doug, everyone in Silicon Valley also trusted him, allowing him exclusive insider access to document the digital revolution as it happened.

In the years since, Doug has been commissioned by companies such as GE, Hewlett-Packard, Goldman Sachs, Emirates Airlines, Sundance Channel, Chevron, and Charles Schwab. His images became an invaluable resource for these companies, used in annual reports, advertising, collateral, book projects, websites, and more. The photographs also preserve these companies’ legacies.

To commission Doug to photograph your business in action—the innovations, the aspirations, the teamwork, the culture, the mission—or to inquire about producing an image library, or long-term project, contact us at Stockland Martel, 212.727.1400 or talentinfo@stocklandmartel.com.

Meanwhile, please enjoy this overview of Doug’s compelling, intimate photos—images that he created with one heartfelt truism in mind:

IF IT’S WORTH DOING, IT’S WORTH DOCUMENTING. Bill Stockland and Maureen Martel Stockland Martel

FEARLESS GENIUS: THE DIGITAL REVOLUTION In 1985, Steve Jobs was forced out of his beloved Apple after a boardroom battle. Doug persuaded Steve to let him shadow him for LIFE magazine for three years to capture Steve’s process of innovation as he began his quest for redemption with the NeXT computer. Doug went on to embed himself in Silicon Valley with exclusive insider access, documenting the digital revolution and every leading innovator and company, from 1985 to 2000. The resulting archive of 250,000 images was acquired

by Stanford University Library, where preservation is under way to provide a resource for scholars.

Soon to be a documentary film, photography book, and website entitled Fearless Genius: The Digital Revolution 1985-2000, the project is already a traveling exhibit. Its premiere exhibition at the 2012 Moscow Photobiennale was followed by an exhibit in China, with subsequent exhibits to follow in France and the United States. A companion educational program to inspire the next generation of engineers and entrepreneurs is also being developed.

GENERAL ELECTRIC Doug has been commissioned numerous times by GE over the years to document their people and facilities worldwide. His most recently commissioned project celebrates GE’s extraordinary range of operations in Brazil, which include water-purification systems, as well as train, aircraft engine, and MRI manufacturing.

For this special project, Emirates Airlines wanted to reveal the culture of Dubai and asked Doug to live there for a month, documenting daily life and searching out individuals from all walks of life. He produced a library of images that Leo Burnett Dubai selected from to create an award-winning global brand advertising campaign for Emirates Airlines.

EMIRATES AIRLINES

emirates.com

Meet Sudhakar. Meet Dubai.

Going up? You’ll have to check with him first. As the hoist operator of the highest man-made structure in the world, Sudhakar controls anything that scales to the summit of Burj Dubai. Where the only pinnacle of elevation, is man’s imagination.

Your stories start here. Fly Emirates. Keep discovering.

CHARLES SCHWAB Collaborating with the in-house creative team to produce an image library, Doug was able to find real people in real-life situations and captured authentic moments of interaction and intimacy. This is an ongoing project and covers families and daily business life. These images are used in every aspect of Schwab’s business today.

SUNDANCE CHANNEL: ICONOCLASTS The Sundance Channel’s “Iconoclasts” show pairs leading cultural figures known for their singular appraoch to their work interacting over several days. Doug was asked to bring his sensitive documentary approach to this project to capture superstar actors, musicians, and other noted figures behind the scenes, without restriction, to capture natural moments and portraits. The 10-month project resulted in a versatile library of images for use for Web, national advertising, collateral, bus sides, and more. Clockwise from facing page: Lenny Kravitz and Lee Daniel, Charlize Theron with Jane Goodall, Hugh Jackman, Steve Nash and Ron Howard.

CHEVRON Chevron spends more than $200 million a year on educational and cultural programs worldwide in their areas of operation. Doug was asked to produce an image campaign using his documentary approach to capture authentic moments that illustrated the theme of each ad.

DOUG MENUEZ IS REPRESENTED BY STOCKLAND MARTEL 212.727.1400 stocklandmartel.com/menuez Award-winning documentary photographer Doug Menuez began his career in 1981 at the Washington Post, then began freelancing for Time, Newsweek, Life, Fortune, The New York Times Magazine and many other publications worldwide. He documented the Ethiopian famine, the Olympics, and the AIDS crisis.

His portrait assignments include Mother Teresa, Robert Redford, and presidents Bill Clinton and George H. W. Bush. He gained unprecedented access to record the rise of Silicon Valley and its most brilliant innovators for over 15 years, including Steve Jobs, Bill Gates, and John Doerr.

Menuez has been honored numerous times for his work, including by the Kelly Awards, the AOP London, the Cannes Lions International Festival of Creativity, the One Show, the Art Director’s Club of New York, Photo District News, the Epson Creativity Award, American Photography, Graphis, and Communication Arts. His photographs have been featured in nine of the bestselling Day in the Life books, including on the cover of Day in the Life of Africa. Menuez’s advertising campaigns for global brands include Chevrolet, Nikon, Siemens, Hewlett-Packard, GE, Northwest Airlines, Coca Cola, Nokia, and Microsoft. His photographs have also been exhibited in solo and group shows in the U.S. and Europe.

Menuez co-produced the bestseller 15 Seconds: The Great San Francisco Earthquake of 1989, with David Elliot Cohen, which generated more than five hundred thousand dollars in relief money for earthquake victims. His recent book Transcendent Spirit: The Orphans of Uganda from 2008, with an introduction by Dame Elizabeth Taylor, raised over one hundred thousand dollars for Ugandan AIDS orphans. Stanford University Library acquired his extensive archive of over 1 million photographs and created the Douglas Menuez Collection at Stanford University Library. His current project, Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000 was exhibited at the Moscow Photobiennale 2012, and was exhibited in China, and will be a featured exhibit at Visa Pour L’Image in Perpignan, France.

IF IT’S WORTH DOING, IT’S WORTH DOCUMENTING.

DOUG MENUEZ IS REPRESENTED BY STOCKLAND MARTEL 212.727.1400 stocklandmartel.com/menuez