Official Publication of the St. Louis Association of REALTORS速
速
St. Louis Association of
REALTORS速
The Voice for Real Estate in St. Louis7,000 members strong. July / August 2014
Volume 10 - Number 4
Ignite Your Passion!
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President’s Message fun to see lots of them” or “I love decorating”. What I’m searching for, though, is the person who says, “I want to help people successfully navigate the biggest purchase of their lives.” It’s the service ethic that counts in our business.
Beth Braznell, 2014 President So, what’s your passion? Many of us will answer “real estate!” because that is the expected answer in a REALTOR® publication, some will mean it. I enjoy real estate, it’s fun and rewarding. I meet great people; I don’t sit at a desk all day, and am in control of my business. It requires constant study to remain on top of all the changes and I find that stimulating. This educational advantage gives me an opportunity to serve my clients. When I ask new agents why they want to get into real estate, I frequently hear things like, “I just love houses and think it would be
There was a time when we were the gatekeepers of information. If someone wanted to learn about properties for sale, they had to call an agent. Now, with the internet and syndication, buyers may frequently know as much or even more about the market than their agents. Our role in the transaction is changing, it’s getting more and more complicated and the consequences of a mistake is more grave than at any time in the history of our profession. Our role now is one of process manager, counselor and advisor. Knowledge and professionalism are critical to our success and to serve our clients. We need to read, network, attend educational summits, programs and participate more. But back to passion…
CEO Corner
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What I want for you is balance. Love your work--excel in it. But don’t let it override the joy in your family or other areas in your life. For some their work is their passion, but ensure there are other areas in your life that contribute to your personal happiness.
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It’s a Big, Big World
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From Around the Industry
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Law & Ethics 21
It’s a BIg, Big World FRIDAY
SLAR Stats
As I get (much) older, I have found that balance creates a healthy and stimulating life. I love my work. Truly. Could I live without it? Yes. But take away my horse, and there would be very little joy in my life.
in partnership with:
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As I said somewhere near the top of this article, I enjoy real estate. It’s a great career. But it’s not my life’s passion. My passion is my horse: riding, traveling with him, camping with him, competing in a long-distance riding sport called competitive trail riding. I don’t live to work; I work to live.
Being President of SLAR likewise is great. We haven’t had any major
Contents 5-6
crises this year and the market is good. There has been the occasional difficult conversation, a few sticky situations, and loads of meetings. But on the whole, it is very fulfilling. But it’s not my passion.
22 AUG 2014 10 AM - 4 PM
St. Louis Association of
REALTORS®
10:00 aM - 12:00 PM
Welcome to the Neighborhood
A PANEL DISCUSSION
2014 - CE Schedule
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Calendar of Events
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REALTOR® Store Special
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ON OPENINg DOORs aND WORKINg WItH MULtICULtURaL REaL EstatE CLIENts Panelists include: » Betsy Cohen | st. Louis Mosaic Project, Project Coordinator » reena Hajat Carroll, MSW | Diversity awareness Partnership, Executive Director
» Suzanne lelaurin, lCSW | International Institute, IISTL Senior Vice-President for Programs, IICDC President » Anthony Bartlett | st. Louis transplants, Founder » Alejandro Cornejo | Monsanto, Diversity & Inclusion External Partnership Liaison
Following the Panel, Second Annual
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St. Louis Association of
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12777 Olive Blvd., St. Louis, MO 63141 (314) 576-0033 – main line (314) 275-7888 - education line (314) 576-7143 - fax www.stlrealtors.com
REALTORS®
2014 Board of Directors EXECUTIVE COMMITTEE Beth Braznell, President Janet Judd, President Elect Sandy Hancock, Vice President/Treasurer Mickey McNearney, Secretary
REALTOR® DIRECTORS: Marc Levinson, Member at Large Donna Zerega, Immediate Past President Doug Dolan, Commercial Division President Dawn Kennedy, CEO
Term Ends 2014
Term Ends 2015
Term Ends 2016
Bob Bax* Gail Brown Kimberly Cameron Jan Thomas
Tom Kennedy Mickey McNearney David Townsend Glenn Vatterott
Vivian McBride
Mike Carter Eric Friedman Tiffany Hamilton Pat Malloy Mike Travaglini
National Association of REALTORS® Directors:
REALTOR® ASSOCIATE DIRECTORS:
AFFILIATE DIRECTOR:
Beth Braznell (Board President) Janet Judd (Board President-Elect) Nate Johnson (Director)
Glenn Vatterott (Large Firm Representative) Bruce Aydt (Distinguished Service Award)
Jill Butler
Marc Levinson
Sharon Hutson
*Sandy Hancock (Bob Bax filling 2014 year)
St. Louis Association of REALTORS® Staff Chief Executive Officer Dawn M. Kennedy, CEO- MSPM, RCE, e-PRO, GREEN dkennedy@stlrealtors.com Direct Line: (314) 590-2319
Education Kim Russell, Executive Assistant krussell@stlrealtors.com (314) 576-0033 ext. 318
Monica Wilson, Assistant mwilson@stlrealtors.com Direct Line: (314) 275-7888
Membership & Finance
Legislative Maureen McDonnell, Director of Governmental and Public Affairs mmcdonnell@stlrealtors.com Direct Line: (314) 590-2307
Karen Dunn, Director of Professional Development kdunn@stlrealtors.com Direct Line: (314) 590- 2312
Martina Johnson, Public Affairs Fundraising Coordinator mjohnson@stlrealtors.com (314) 576-0033 ext. 309
Commercial Division Susan Wagner, Vice President, Professional Specialties & Standards swagner@stlrealtors.com Direct line: (314) 590-230 Tina Luehrmann, Commercial Specialist tinal@stlrealtors.com
Rick Capelli, Senior Vice President of Membership & Finance Tammy Williams, Membership Specialist rcapelli@stlrealtors.com Direct line: (314) 590-2313 twilliams@stlrealtors.com Judy Partsch, Membership Specialist / REALTOR® Shoppe Jessica Perez, Bookkeeper jpartsch@stlrealtors.com jperez@stlrealtors.com
Communications, Marketing & Public Relations Laura DeVries, Director of Communications and Marketing ldevries@stlrealtors.com Direct line: (314) 590-2301 Glenda Strong, Receptionist gstrong@stlrealtors.com
Mid-America Regional Information Systems (MARIS) 1714 Deer Tracks Trail Ste. 200, St. Louis, MO 63131
REALTOR® Shoppe Hours of Operation Monday - Friday 8:30 a.m. – 5:00 p.m. For advertising information, please contact Foley Publications at 1-800-628-6983 or visit www.foleypub.com To submit articles for consideration in the REALTOR® Report, email Editor-in-chief Dawn Kennedy at dkennedy@stlrealtors.com.
Lauren Smith, Marketing Coordinator lsmith@stlrealtors.com Becca Grober, Communications Coordinator bgrober@stlrealtors.com
(314) 984-9111
Paul Prince, President pprince@marisnet.com Denise Bielicke, Vice President of Operations dbielicke@marisnet.com Tracey Yost, Membership Manager tryost@marisnet.com Brad Whitrock, Support Specialist bwhitrock@marisnet.com Olivia Yarbrough, Marketing & Communications Specialist oyarbrough@marisnet.com David Price, Senior Vice President & Systems Manager dprice@marisnet.com
www.marisnet.com
Katie Otto, Vice President of Member Services kotto@marisnet.com Jason A. Darrough, Support Manager jdarroug@marisnet.com Carol Morrow, Accounting Coordinator cmorrow@marisnet.com MARIS Support, MLS Issues support@marisnet.com
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CEO Corner
By Dawn M. Kennedy, SLAR CEO
I hope that everyone had a marvelous and celebratory Fourth of July! Here at SLAR we have a lot to celebrate, membership is up, the new tools we have created are being utilized, and sales are up as well. The summer has always been a time when the strategic planning committee has met. This year our plan is very fluid with one primary goal: TO ESTABLISH AND MAINTAIN RELEVANCE. This isn’t to say that we do not believe we are irrelevant- we know we are your partner in business but to say that we desire to attain a new level of excellence; a level of relevance that relates to members believing that the association is the key to their success in the field. For the past three years the board has embarked on a journey beginning with the groundbreaking book, “A Race for Relevance” which basically acknowledged an ugly truth. The 100 year old model of associations just isn’t working any more. The question became, what do we replace it with? This is the answer your leadership has been searching for and trying to answer. SLAR began its search with a structural audit and the identification of 5 key relevance areas: 1) Exceptional governance 2) To have SLAR representation at the state and local level 3) To prepare the agent and the broker for the industry of the future 4) To be the voice of real estate in the region 5) To ensure relevance was maintained, monitored and sustained through research and development The next step in the journey was Past-President Zerega’s introduction of new concepts in the book “The Road to Relevance” to the Board of Directors. Following is an excerpt from an interview with the authors: “SCDdaily: Tell me about the 5 main
strategies … what are they? Why are they important to associations today? HC: The five strategies are: #1: Build on Strength; #2: Concentrate Resources; #3: Fit: Integrate Programs and Services; #4: The Lean Association: Aligning People & Processes; and #5: Purposeful abandonment. The extreme competitive environment associations face today make these important for the future of associations. We just can’t keep raising dues to cover bloated costs. SCDdaily: If a current CEO could do only one thing in the next 12 months, what should she/he do? MB: Find a way to narrow the focus/ activity level of the association. There’s a lot of mediocrity in associations because we’re trying to do too many things with limited financial and human resources. Closely related to that is making sure you have the proper expertise on board. I’ve seen many cases where associations could be much stronger with specialized expertise on board…” (Drake, 2013). President Braznell has put this advice into action. SLAR’s strategic planning committee has been systematically auditing every committee for relevance and determining what new committees may be necessary, what committees function on a high level of productivity, or what committees may need changes. Are we leveraging the specialized talent of our members? Would activities be better served as forums, task forces or advisory groups? What are we really good at and how can we integrate those programs and services to avoid duplication and create a better member experience? I encourage every member to stay tuned in for what’s ahead by continuing to read the REALTOR® Report and stay up to date with our social media. Happy Selling!
in partnership with:
It’s a BIg, Big World FRIDAY
22 AUG 2014 10 AM - 4 PM
St. Louis Association of
REALTORS®
12777 Olive Blvd. St. Louis, MO 63141
Cost: FrEE
for sLaR members
10:00 aM - 12:00 PM
A PANEL DISCUSSION ON OPENINg DOORs aND WORKINg WItH MULtICULtURaL REaL EstatE CLIENts Panelists include: » » » » »
Betsy Cohen | st. Louis Mosaic Project, Project Coordinator reena Hajat Carroll, MSW | Diversity awareness Partnership, Executive Director Suzanne lelaurin, lCSW | International Institute, IISTL Senior Vice-President for Programs, IICDC President Anthony Bartlett | st. Louis transplants, Founder Alejandro Cornejo | Monsanto, Diversity & Inclusion External Partnership Liaison
Following the Panel, Second Annual Party on the Parking Lot at SLAR! » 12:00 PM - 4:00 PM » Multi-Cultural Fair » Cultural experiences featuring food trucks, artisans and more » Photo contest: Match the country to it’s traditional wardrobe
» Prize drawings for various cultural experiences in the st. Louis area » Learn the business practices of prominent cultures in st. Louis » Expand your market knowledge and increase your pool of potential clients
Please note that by registering for this free event you have agreed to SLAR’s cancellation policy. It is SLAR’s policy to charge $25 to those registered attendees who do not provide cancellation notice within 24 hours of the event.
Questions? Please contact Karen Dunn at kdunn@stlrealtors.com or 314.590.2312
www.stlrealtors.com/BigBigWorld
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It’s a BIG, BIG World By Vinh Tran
IGNITE YOUR PASSION Why you roll out of bed each morning matters because the answer gives insight into whether you are merely heading into a job, or something much more fulfilling. Are you chasing just a paycheck, or are you fortunate enough to truly love what you do and that passion is apparent to all? Simon Sinek (motivational speaker and author) describes passion as “something we would do for free.” He also says, “… when you work hard on something you believe in, it’s called passion. But when you work hard on something you don’t believe in, it’s called stress.” For many people, passion exists only in their volunteer work. But how would your life change if where you spent the most time each day, in your job, is also where your work life and passion intersect? A place where time flies, and each appointment with a client is not just potential food on the table, but also food for your soul. Does the experience of helping someone solve problems and obtain a home of their dreams connect with your core values and give you something that money cannot buy? Regardless of the industry, passion is a key component to job satisfaction. People who love going to work are more productive and more creative. They go home happier and have happier families. For those of us fortunate enough to work in the real estate industry – it’s by choice, because we have a passion for it. Our success is limitless and comes in not only the form of financial gain, but human connection and enriching the lives of those we help. My own journey to get to my dream job meant a couple of layovers with other companies that were not bad
companies, but just not a great fit for me. My extensive entrepreneurial background requires the company I work for to embrace my “there must be a way” disposition. Everything I do, I believe in challenging the status quo. I believe in thinking differently to solve the problems of the marketplace. Because I now work for a company that is highly innovative, we are a great fit for each other. Every day we challenge status quo together by working to eliminate the barriers to a transaction. For my REALTOR® referral partners, those barriers represent potential lost income when their clients either buy less home or not at all. One status quo belief in the mortgage business is that you either have a 20% down payment or have the dreaded PMI (monthly, single premium or “lender” paid). This is a widely held belief regarding PMI, and every form of it has a cost to the buyer and REALTOR®. But what if PMI is a choice and the elimination of it opens up many more options and choices? More specifically, why would someone pay that penalty with no benefit in return? Every day I get to tell the story of WHY PMI. So much so that “WHY PMI” is now on my license plate, because it has become a personal cause for me. That cause is to improve the financial legacy of everyone I encounter. Eliminating PMI goes beyond just increasing buying power by 15%, lower the qualifying threshold by lowering the payment, or increased equity for the move up a few years down the road. For some it represents a bridge to make going from renting to owning a home possible. For others it means more money to invest for retirement
or children’s education. That is the American dream. As a first generation immigrant, I understand that the American dream of home ownership is often met with confusion and seemingly Mount Everest obstacles. Because of my own background, it is important that I also get to work on lending initiatives that address the needs of my own immigrant community. Many with “new” immigrant status are disenfranchised from lending access - primarily due to a language barrier and/or lack of knowledge regarding the US credit and banking system. Educating this community goes beyond imparting knowledge; the main job is to help them to trust the US banking system. Most immigrants from an undeveloped/ underdeveloped country simply have no personal experience regarding banking and certainly not personal lending. For them trust and bank never existed in the same sentence. The role of being an educator, whether it is to the REALTORS®, the Asian communities or the clients I serve – it satisfies a need I have to give back all that I have been blessed to receive. I have the privilege of serving as a SLAR instructor, as well as a member of the Inclusivity Advisory Group at the St. Louis Association of REALTORS®. Both are a labor of love for me. I am one of the fortunate ones. Life is short. And I applaud each and every REALTOR® who is following their passion – finding their own labor of love and making that human connection. Do what you love and have your passion permeate your “work” as well as your home.
Pressed for time but need to complete your CE requirements? Online courses are now available through SLAR.
Important Date! The Deadline for Sales Licensees Renewal is September 30, 2014. •
Save Time: Complete courses from the comfort of your home or office.
•
Reduced Costs: Purchase “choice packs” at a reduced rate! 12 hours for $74 vs. $100!
•
Need to take Continuing Education or Pre-Licensing courses at your convenience? This exclusive new member benefit, brought to you by SLAR, is now available on our website! To reach the portal visit: www.stlrealtors.com → Professional Development Tab → Online Courses Questions? Please contact our Education Department at 314.590.2312 or education@stlrealtors.com.
Flexibility: Take the course of your choice on any day or time that works for your schedule.
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This information is for real estate and building professionals only and is not intended for consumer distribution. Information is accurate as of date of printing and is subject to change without notice. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2012 Wells Fargo Bank, N.A. All rights reserved. NMSLR ID 399801. AS1030515 Expires 8/2014
Guest Article Turn Your Passion Into Profits Your personal passions can fuel your prospecting efforts, and consequently, your real estate business. When I talk to real estate professionals these days, a subject that comes up often is how to get more business. Whether it’s new practitioners just getting started or experienced ones looking to take their business to the next level, it’s all about the number of deals on the table and how to make more money. And that’s the way it should be, since several real estate pros are
By Kelle Sparta author ofThe Consultative Real Estate Agent: Building Relationships that Create Loyal Clients, Get More Referrals, and Increase Your Sales
earning what amounts to minimum wage, if that. (Don’t believe me? Ask the associates in your office to take their total income for the year divided by the number of weeks worked and then divided by the number of hours worked per week, and see what they end up with. It’s often a sobering number.) Related to this lack of business and
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desire to have more is the fact that many practitioners hate to prospect. But more prospecting, done right, equals more business. And I have a little secret that will help you get excited about prospecting.
What Are You Passionate About? People won’t do what they hate. That’s just a fact of life. Sure, they
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Turn Your Passion Into Profits may do it for a while — during a coaching program or while they are on a “kick” to do more deals. But in the long haul, the activities that they don’t like get pushed to the side. The key is to understand your own internal motivation buttons. What gets you excited? What makes you get out of bed in the morning, raring to go for the day? What are those things which, if you never had to work again for the rest of your life, you’d still do daily? These are your passion points.
Turn Your Passion Into Business My passion was helping people take a step into a new way of life, so real estate was a natural fit. Excepting investors, people typically don’t buy or sell real estate without having some major life change take place. So for me, it was easy. But for some people, it’s a little more challenging. Perhaps you love model airplanes, or you’re fascinated by sailing, or you love negotiating, or you live for designing marketing pieces. Whatever your passion is, find a way to build that into your real estate business. We’re lucky to be in one of the most flexible, broad-reaching fields in the world. It’s simply a matter of finding the right marriage between the profession and your interests.
Translating Your Passion At this point, you might be thinking, “Well, this is great, but how
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do I translate my love of model airplanes (or whatever your passion is) into my real estate business? They have nothing to do with one another, and there are only so many model plane enthusiasts I can sell to.” This is true, but you’re missing the bigger picture. There’s something about model airplanes that appeals to you besides the planes themselves. Perhaps it’s the attention to detail it takes to make one look really right, or having a slice of history sitting on your shelf, or the creative process of making something and painting it. Or perhaps it’s just having something you can look at and have a sense of accomplishment. There is something about the process that engages you. When you discover this aspect of your passion, then you can begin to work with it. If it’s the history that appeals to you, consider specializing in historic homes — do the research and provide a detailed portfolio on each of your homes. If it’s the attention to detail, then bring that passion to how you handle your transactions and advertise this fact. If it’s the creative process, then work with fixer-uppers and draw out plans for how people might approach renovating it — or do the fix-and-flips yourself. If it’s having a sense of accomplishment, then feed that need to have something to look at by taking a picture of all of your clients at the closing table and putting those pictures up in your office.
Know Thyself The key here is to know yourself. Everyone has things that bring them up and things that bring them down. If you focus on the stuff that brings you down, you’ll be unhappy. If you engage the stuff that brings you up, you’ll not only be happier, you’ll get more business because you’ll really be doing what you love. So make sure that what you’re engaging is the parts of your life and business that truly get you excited. When you’re excited, it’s contagious and everyone wants to be near you. And, when you’re excited, it’s not prospecting anymore — it’s sharing your excitement!
Passion Makes Perfect When you can marry your passion to your business, you’ll find that the prospecting comes easier, the sales happen automatically, and your bottom line improves dramatically. Why? Because you’re now doing joyfully what you once considered drudgery. Reprinted with permission from the National Association of REALTORS® www. realtor.org
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Reprinted with the permission of RISMedia March 2014 Issue http://remag.rismedia.com/i/263947 Page 57
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From around the industry…. Dodd Frank Act Continues to Impact Our Industry… At our June Industry Forum meeting, Wendy Cromer of Security Title, shared that implementation of the Dodd Frank Act continues to cause concern in the industry. Most recently, the concern has been that since the Act puts liability (translation: fines) upon lenders for actions of third-party providers, that perhaps lenders would shy away from local title insurance companies. In response to this concern, Wendy said the American Land Title Association (ALTA) published a list of best practices for their members. ALTA published the best practices as “a benchmark for the mortgage lending and real estate settlement industry.” The list addresses licensing, procedures and controls, written procedures that comply with all applicable laws, security issues, and processes for dealing with consumer complaints. Wendy feels that the implementation of ALTA’s best practices by the title insurance industry will put lenders at ease with local title insurance companies and will prevent any dramatic changes to the industry.
St. Louis County Assessor Seeking Confidential Lease Info… Mike Hejna, President of Gundaker Commercial Group, reported to the forum that the St. Louis County Assessor’s office has been contacting commercial tenants as well as property owners requesting information about the financial terms of their current lease. Commercial property owners are upset about this because revealing lease terms would make it easier for
competitors to approach tenants in an effort to woo them elsewhere.
Another Housing Bubble Coming? Mike Hejna also shared that multifamily housing has “bubbled” and that more inventory would soon be coming to the market. This is a cause of concern as we’ve seen what happens when we have excessive inventory. As the chart shows, multi-family starts (the red line) maintained close to “pre bubble-burst’ levels for almost two years after singlefamily construction started falling in 2006. While multi-family starts did eventually hit about the same low as single-family housing, it quickly recovered and almost reached the levels it was at during the boom. While I don’t disagree with Mike’s perspective that multi-family housing has bubbled again and will
by Dennis Norman St. Louis Industry Forum Chairman and Past SLAR President MORE, REALTORS® likely fall, I do want to add that there was a reason for it. As the U.S. homeownership chart shows, homeownership in the U.S. peaked around 2004-2005 and declined for several years to follow, going below the long-term average of 66% to 65%. As the homeownership rates decrease, the effect has been increasing demand for rental housing, which is dominated by multi-family housing. However, having said that, when there is increased demand often times too many people get the same idea to build and before you know it, we have too much.
Legislative Report Permitting Collaborative is Off and Running! On May 28, 2014 St. Louis area officials announced a collaborative permitting process for area building projects that will leverage new technologies, share common data, and provide single source web access to permitting for the St. Louis development community. The newly expanded Accela solution will also provide operations cost sharing for St. Louis County and the Metropolitan St. Louis Sewer District (MSD), electronic plan submissions, mobile inspections, citizen web access, and document tracking and workflow. Phase I of the new system is expected to be operational by the end of Q1 in 2015. St. Louis has utilized the Accela software since 2006 to support its planning, zoning, permitting, inspection and code enforcement process. On April 10, MSD approved an intergovernmental agreement with St. Louis County whereby St. Louis County will sub-license its software to MSD and will house MSD’s business users on its computer infrastructure housed at the REJIS data center facility, replacing its outdated legacy in-house system. MSD is also purchasing its own software modules that are needed to transact MSD business. Both St. Louis County and MSD will realize savings due to sharing of software and maintenance costs, and will be able to take advantage of the latest enhancements in project tracking and management. The approach also provides an opportunity to unify multiple permitting agencies within St. Louis County (beginning with MSD and St. Louis County) to simplify and expedite information flow with stakeholders through use of a single permitting system. The St. Louis Regional Permitting Collaborative was formed in January 2012 to find a collaborative approach to help spur economic development. Once St. Louis County and MSD have created the framework, other permitting entities such as municipalities, fire districts, utilities, etc., can then start to become part of the regional permitting system. Upgrades also envisioned include online submittal of construction plans and online plan review. This process should shorten the time, reduce cost, and make it easier for those submitting plans to get them into the right agency’s queue quicker. The collaborative approach is supported by members of the St. Louis Regional Permitting Collaborative, which includes: American Council of Engineering Companies of Missouri (ACEC-MO), Associated General Contractors
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by Maureen McDonnell, Director of Governmental and Public Affairs
(AGC) of St. Louis, Home Builders Association (HBA) of St. Louis and Eastern Missouri, Missouri Growth Association (MGA), St. Louis Association of REALTORS (SLAR), St. Louis Chapter of the Society of Industrial and Office REALTORS (SIOR), St. Louis Council of Construction Consumers, St. Louis Economic Development Partnership, St. Louis Regional Chamber, and the American Institute of Architects (AIA) St. Louis Chapter. The St. Louis Association of REALTORS® is proud to be a member of the Collaborative as we work towards a more robust development community in St. Louis.
SLAR Raises Over $32,000 at RPAC Annual Dinner Auction This year’s RPAC Annual Dinner Auction set attendance records as over 300 REALTOR® and Affiliate members attended the event at Orlando Gardens in Maryland Heights on June 12, 2014. All proceeds were invested into the REALTOR® Political Action Committee, which protects the real estate industry from harmful regulations. This year’s theme of “Meet Me in St. Louie” was a hit, with carnival games and a photo booth as part of the evening’s entertainment. Guests were entered into a raffle for an iPad Mini for every carnival game they won, and affiliate member Courtney Schomburg was the lucky winner! Also new this year was the introduction of the Office Gift Basket Competition. Creative REALTORS® engaged in a little friendly competition trying to outbid each other’s baskets to determine who would be the winner. Jan Thomas took home the trophy with her glam “Bling Basket.” This new component to the Auction proved wildly successful, and will be a fun tradition to watch grow at future RPAC auctions. Overall, everybody had a great time socializing, networking, and bidding on desirable items at the 2014 RPAC Auction. Thank you to all who attended and invested in RPAC! We’d like to extend a special thank you to our Auction Co-chairs Sue Middendorf and Edwina Conley for their hours of service and planning expertise. This event also would not have been possible without
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Legislative Report
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our generous sponsors. Thank you to MARIS, High & Dry Foundation Repair, Pillar to Post Home Inspection, Continental Title of Missouri, Midwest Mortgage Capital, Regions Mortgage, St. Louis Association of REALTORS® Commercial Division, Women’s Council of REALTORS®, Cardinal Surveying, Key Carpet, and Centralized Showing for helping make the 2014 RPAC Auction a success!
For the small sum of just $15, you can be considered a participating investor helping to protect the well-being of the real estate market and your business.
Rental Licensing Halted in St. Louis County Council!
REALTORS® Protect the American Dream in Washington, D.C.
For the past few months, a rental licensing bill has been lurking in the St. Louis County Council. This bill would have burdened property owners and led to many vacant buildings throughout unincorporated St. Louis County. Due to the actions of the SLAR Government Affairs team, the bill has been withdrawn from the agenda.
Invest in Your Business by Donating to RPAC! Investing in RPAC is the best way to keep laws that negatively affect the real estate market out of Missouri.
F U L LY S E A L E D D U C T W O R K
OUR BEST MAKES
LIFE BETTER
Our professional metal-sealed ductwork, paired with our high-efficiency furnaces are just the beginning of what makes a Consort home the best choice. Together, they maximize your home’s performance energy for greener living.We guarantee better materials and quality construction techniques in every home we build. It’s the difference that will make a Consort home, your home.
To reach our 2014 participation goals, SLAR needs 482 members to invest $15 or more in RPAC. Contact the Governmental Affairs Department for more information about area fundraisers or to make an investment.
REALTORS® from across the country descended on Capitol Hill in May to meet with every federal legislator and discuss issues of importance to the real estate industry. The power of the REALTOR® Party comes from our members and helps our association protect private property rights and the American Dream! See this year’s talking points here.
REALTOR速 Report
SLAR Sold Stats
MAY 2014
MARIS - NAR Report Sold Statistics
Residential Totals
Active,Contingent and Pending
Bedrooms
Price Class
2 or Less
3
4 or More
Total
Active
$29,999 and under $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $90,000 - $99,999 $100,000 - $119,999 $120,000 - $139,999 $140,000 - $159,999 $160,000 - $179,999 $180,000 - $199,999 $200,000 - $249,999 $250,000 - $299,999 $300,000 - $349,999 $350,000 - $399,999 $400,000 - $449,999 $450,000 - $499,999 $500,000 - $549,999 $550,000 - $599,999 $600,000 - $649,999 $650,000 - $699,999 $700,000 - $749,999 $750,000 - $799,999 $800,000 - $849,999 $850,000 - $899,999 $900,000 - $949,999 $950,000 - $999,999 $1,000,000 - $1,249,999 $1,250,000 - $1,499,999 $1,500,000 - $1,749,999 $1,750,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 or over
57 26 20 18 15 19 18 14 32 40 24 20 10 8 2 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
39 25 17 29 26 19 17 19 43 60 57 67 41 86 58 26 12 9 4 4 2 3 2 2 0 0 1 0 0 1 0 0 0 0 0
11 4 3 6 5 8 3 4 9 8 16 17 26 58 60 48 38 30 30 14 14 8 7 4 6 3 2 3 3 4 10 3 0 3 0
107 55 40 53 46 46 38 37 84 108 97 104 77 152 120 75 52 39 34 18 16 11 9 6 6 3 3 3 3 5 10 3 0 3 0
Count
326
669
468
1,463
1,372
Average Price
$91,718
$170,350
$368,282
$216,145
$275,001
Median Price
$85,000
$155,000
$291,500
$164,000
$155,000
Total Amount
$29,900,045
$113,964,261
$172,356,127
$316,220,433
$377,300,840
Contingent
66 31 42 37 57 51 53 58 109 116 84 91 57 102 79 66 40 31 26 22 23 14 19 8 11 13 8 7 2 9 11 7 11 7 4
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Pending
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Days on Market Statistics 1 - 30 Days:
585
Total Units Sold:
31 - 60 Days: 383
1,463
61 - 90 Days: 188 Avg Market Time:
91 - 120 Days: 84
66
121 - 180 Days: Avg Sold Price:
95
180 + Days: 128
$216,145
| 14 |
REALTOR速 Report
SLAR Sold Stats
JUNE 2014
MARIS - NAR Report Sold Statistics
Residential Totals
Active,Contingent and Pending
Bedrooms
Price Class
2 or Less
3
4 or More
Total
Active
$29,999 and under $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $90,000 - $99,999 $100,000 - $119,999 $120,000 - $139,999 $140,000 - $159,999 $160,000 - $179,999 $180,000 - $199,999 $200,000 - $249,999 $250,000 - $299,999 $300,000 - $349,999 $350,000 - $399,999 $400,000 - $449,999 $450,000 - $499,999 $500,000 - $549,999 $550,000 - $599,999 $600,000 - $649,999 $650,000 - $699,999 $700,000 - $749,999 $750,000 - $799,999 $800,000 - $849,999 $850,000 - $899,999 $900,000 - $949,999 $950,000 - $999,999 $1,000,000 - $1,249,999 $1,250,000 - $1,499,999 $1,500,000 - $1,749,999 $1,750,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 or over
47 12 16 13 11 10 9 13 30 40 18 20 13 8 5 2 1 0 1 0 0 0 1 0 0 1 0 1 0 0 1 0 0 0 0
38 19 24 10 24 20 25 21 38 56 51 58 39 90 62 37 19 14 6 6 2 1 3 0 0 0 1 0 0 0 1 0 0 0 0
11 0 5 5 1 4 8 2 12 12 14 12 17 63 62 50 38 33 30 30 10 11 8 12 9 5 4 10 4 11 4 4 2 2 1
96 31 45 28 36 34 42 36 80 108 83 90 69 161 129 89 58 47 37 36 12 12 12 12 9 6 5 11 4 11 6 4 2 2 1
Count
273
665
506
1,444
1,379
Average Price
$115,230
$180,388
$411,752
$249,143
$250,093
Median Price
$105,000
$160,850
$330,000
$184,250
$149,900
Total Amount
$31,457,855
$119,957,857
$208,346,753
$359,762,465
$344,877,909
Contingent
81 40 43 46 58 45 52 67 86 134 93 69 57 124 81 53 47 28 31 22 23 12 6 6 8 4 9 6 8 11 13 5 3 6 2
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Pending
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Days on Market Statistics 1 - 30 Days:
605
Total Units Sold:
31 - 60 Days: 360
1,444
61 - 90 Days: 193 Avg Market Time:
91 - 120 Days: 95
64
121 - 180 Days: Avg Sold Price:
82
180 + Days: 109
$249,143
| 15 |
REALTOR速 Report
| 16 |
MarketTrends Report: St. Louis City
March 2014
May
Active Inventory as of Mar 31, 2014 = 1,206 Comparative Metrics by Status
Mar 2013
2014
Year to Date +/-
2013
2014
12 Months: Mar-Feb +/-
Previous
Last
+/-
Closed Sales
261
228
-12.6%
619
608
-1.8%
2,919
3,119
+6.9%
Pending Sales
299
253
-15.4%
744
681
-8.5%
2,988
3,045
+1.9%
Available Listings
1,765
1,617
-8.4%
2,596
2,607
+0.4%
6,830
6,766
-0.9%
Expired Listings
132
119
-9.8%
561
463
-17.5%
2,163
1,928
-10.9%
New Listings
523
547
+4.6%
1,332
1,261
-5.3%
5,167
5,245
+1.5%
Available Listings vs. Closed Sales
14.79
14.10
-4.6%
23.84
23.32
-2.2%
42.74
46.10
+7.9%
Available Listings vs. Expired Listings
7.48
7.36
-1.6%
21.61
17.76
-17.8%
31.67
28.50
-10.0%
+/-
2013
April 2014
June
Active Inventory as of Apr 30, 2014 = 1,257 Comparative Metrics by Status
April 2013
2014
Year to Date 2014
12 Months: Apr-Mar +/-
Previous
Last
+/-
Closed Sales
289
258
-10.7%
908
869
-4.3%
3,001
3,115
+3.8%
Pending Sales
340
318
-6.5%
1,084
1,008
-7.0%
3,060
3,049
-0.4%
Available Listings
1,953
1,651
-15.5%
3,226
3,104
-3.8%
6,969
6,567
-5.8%
Expired Listings
150
85
-43.3%
685
549
-19.9%
2,132
1,885
-11.6%
New Listings
627
545
-13.1%
1,959
1,807
-7.8%
5,256
5,180
-1.4%
Available Listings vs. Closed Sales
14.80
15.63
+5.6%
28.15
28.00
-0.5%
43.06
47.43
+10.2%
Available Listings vs. Expired Listings
7.68
5.15
-33.0%
21.23
17.69
-16.7%
30.59
28.70
-6.2%
Data is inclusive of residential properties, condo/coop/villa, and new construction. All data provi
REALTOR速 Report
| 17 |
MarketTrends Report: St. Louis County
May March 2014
Active Inventory as of Mar 31, 2014 = 3,718 Comparative Metrics by Status
Mar 2013
Year to Date
2014
+/-
2013
2014
12 Months: Mar-Feb +/-
Previous
Last
+/-
Closed Sales
1,114
901
-19.1%
2,801
2,279
-18.6%
13,153
13,535
+2.9%
Pending Sales
1,270
1,031
-18.8%
3,290
2,607
-20.8%
13,469
12,220
-1.8%
Available Listings
5,728
5,222
-8.8%
9,010
8,666
-3.8%
25,614
24,087
-6.0%
Expired Listings
475
355
-25.3%
1,771
1,308
-26.1%
7,130
5,329
-25.3%
New Listings
1,767
1,841
+4.2%
4,859
4,428
-8.9%
19,689
19,382
-1.6%
Available Listings vs. Closed Sales
19.45
17.25
-11.3%
31.09
26.30
-15.4%
51.35
56.19
+9.4%
Available Listings vs. Expired Listings
8.29
6.80
-18.0%
19.66
15.09
-23.2%
27.84
22.12
-20.5%
June April 2014
Active Inventory as of Apr 30, 2014 = 4,006 Comparative Metrics by Status
April 2013
Year to Date
2014
+/-
2013
2014
12 Months: Apr-Mar +/-
Previous
Last
+/-
Closed Sales
1,211
1,027
-15.2%
4,012
3,321
-17.2%
13,340
13,489
+0.4%
Pending Sales
1,410
1,113
-21.1%
4,699
3,766
-19.9%
13,644
13,006
-4.7%
Available Listings
6,113
5,594
-8.5%
11,137
10,631
-4.5%
25,802
23,478
-9.0%
Expired Listings
417
355
-14.9%
2,133
1,667
-21.8%
6,991
5,317
-23.9%
New Listings
2,106
2,064
-2.0%
6,965
6,492
-6.8%
19,734
19,415
-1.6%
Available Listings vs. Closed Sales
19.81
18.36
-7.3%
36.02
31.24
-13.3%
52.05
57.45
+10.4%
Available Listings vs. Expired Listings
6.82
6.35
-7.0%
19.15
15.68
-18.1%
27.09
22.65
-16.4%
ided from Mid America Regional Information Systems. Powered by 10K Research and Marketing.
NEw MEMBER BENEFiT Download SLAR’s new mobile app and access REALTOR® tools at your fingertips. Contracts & Forms Home Locator View your contracts & forms with the touch of a button. Including the Listing Contract, Residential Sales Contract, and more.
Are your clients unable to find the location of your scheduled showing? Use this GPS-enabled tab to send them directions.
Live Market Data
Course Evals
Use this tab to provide course feedback upon completing a Continuing Education course at SLAR.
Access general sales metrics including active listings, expired listings, pending sales, closed sales, average sale price, and more.
Pay Dues
Mortgage Calculator
Easily pay your annual dues using the SLAR app. You will need your IMS logon and password to reach the secure payment screen.
Estimate monthly mortgage payments for your clients by entering the loan amount, desired loan term, and interest rate.
MLS
Calendar Register and view all Association events using the calendar tab.
Easily access MARIS’ mobile MLS website to search and view listings.
Ordinance Chart
Submit Photos Share your photos from SLAR events by uploading them to the Submit Photos tab. From there, your photos could be included on our social media and in the reception lobby.
Need to quickly access codes for St. Louis municipalities? View the ordinance chart to view the requirements for signage, rental inspections, occupancy permits, and more.
Social Media
Shoppe Coupons Save on items in the REALTOR® Shoppe by presenting the coupon available in this tab.
View our LinkedIN, Twitter, Pinterest, and Facebook page through this app.
Publication Archives
Message Board Engage with fellow SLAR members by using the message board feature. Log-in to post using any of your social media accounts.
Need to reference something from our previous newsletters and/or REALTOR® Reports? View the publication archives for all 2014 editions.
Staff Directory
Event Flyers View additional event details by accessing the flyers often found in the reception lobby at SLAR and downstairs Conference Center.
Have a question for the Association but not sure who to call? View the staff directory for a list of staff by department.
Contact Us
Services View the details on additional services offered by SLAR including Notary Services, Online CE, Supra, and more!
View this tab for basic office information including office location, hours of service, and more.
To Download this App:
Search STL Realtors in your App Store
REALTOR® Report
| 19 |
Guest Article By Dawn M Kennedy, SLAR CEO
Leveraging Your Passion Several years ago I read a great article which was titled “Don’t cut off your niche to spite your market”. Although I could not find this particular article I still was able to piece together some information about how to set yourself apart while leveraging what you love to do. A niche market is an area where you specialize and excel. In Northern Wisconsin two such REALTORS® were very effective in leveraging their passions. One was a hunter, Pat, who specialized in land; specifically hunting land. He knew how to make a piece of land pop in the MLS- soaring eagles in a clear blue sky, deer nestled under a maple, a pheasant in brush, or a the prettiest little trout stream with sun dappling on its rocks. Pat also knew more about the hunting lands than just about anyone in the Northwoods. He took his passion and turned it into a marketing strategy for his brokerage. Then there was Eric! Eric preferred time on the golf course more than anything else. In his former career he was a golf pro and he had many contacts
in that regard. He specialized in golf course communities. He could tell you anything about a particular course and the homes surrounding those courses. He combined his knowledge and passion for golf into his marketing strategy and was quite successful. I also know a woman who wowed people with her open houses and whose entire marketing strategy centered on gourmet cooking and wine. People came to her open houses for the food, opened her newsletters for the recipes, read her facebook for her wine suggestions. The thing was she just knew how to cultivate a sphere of influence. What better way to develop a business than to include something you already love doing and have a passion for? I urge you to be creative in your market segmentation. REALTOR® magazine had this to say about niche marketing:
targets your marketing toward a small, well-defined segment that other people may have overlooked. Finding a niche often means finding a part of the market that is underserved and focusing where there is less competition. • If you succeed, you have strong customer loyalty. • You have a head start in a market before it becomes popular. • Niche marketing is often less expensive to execute. Your niche should be large enough to provide a strong pipeline of business but targeted enough to make you a big fish in a small pond. Ideally, it should relate to you personally in some way, although you don’t have to be a member of your own niche.”
“Old-fashioned mass marketing tries to be all things to all people; everyone out there should hire you. Niche marketing, on the other hand,
3 Hot Niches Seniors - According to the U.S. Census Bureau, the number of people age 65 or older will increase to 71.5
million by 2030 from 35.6 million in 2002.
First Time Buyers - New buyers represent 37 percent of all home sales (NAR, 2011)- try specializing in a certain niche within this segment Foreign born Buyers - Minorities are the driving force behind household growth, accounting for 75
percent of all growth from 2003 to 2007 and 67 percent of growth from 2007 to 2011, according to a 2012 study by the Joint Center for Housing Studies of Harvard University.
nominations Get in the Game: serve as a Director or officer
2015 Board nominations July 8th at 9am through July 23rd at 5Pm Want to be considered as a nominee for the st. Louis association of REaLtoRs® Board of Directors? sLaR is now accepting nominations for the 2015 Board of Directors. to be considered a nominee, you must fill out an online application. »
Members who serve on another local REALTOR® Association’s Board of Directors are ineligible to serve.
»
The number of available seats to a franchise or firm is limited to five. Please click here to view those franchises with more than one current seat on the Board of Directors.
»
Nomination forms must be completed by July 23rd, 2014 at 5PM.
additional KEY DatEs: the online voting process will open for all members on august 19th, 2014 and end september 8th, 2014.
Visit www.stlrealtors.com/nominations to nominate yourself and for qualification details.
available Positions: ◊ REaLtoR®- associate seat (onE available)
(Prerequisite: Not a Managing Broker, Designated REALTOR®, Broker Principal, Broker-Owner, or Broker-Associate with management responsibilities.)
◊ REaLtoR® seat (FoUR available)
(Prerequisite: A Managing Broker, Designated REALTOR®, Broker Principal, Broker-Owner, or Broker-Associate with management responsibilities.)
◊ national Director seat (onE available)
(NOTE: You may assume this responsibility in addition to your role as Officer or Director. )
Visit www.stlrealtors.com/nominations to nominate.
◊ Vice-President treasurer (onE available)
NOMINATIONS CLOSE JULY 23rd
◊ President-Elect (onE available)
Questions? Please contact communications@stlrealtors.com.
(Prerequisite: Served 24 months as a director of the Association. Must be a member of REALTOR® status.) (Prerequisite: Served 24 months as a director of the Association. Must be a member of REALTOR® status.)
REALTOR® Report
| 21 |
Law & Ethics By Dawn M Kennedy, SLAR CEO
A Passion for Integrity You know them when you see them- those REALTORS® who truly have a passion for integrity, who believe the Code of Ethics is a code to live by and makes a difference in the consumer experience. Ethical behavior is always a little difficult to define- what is ethical to me may not be to you. This is what makes the Code of Ethics such a wonderful and living document in that it defined ethical behavior in the practice of real estate. It also provides standards of practice and case interpretations so that panels and practitioners alike can gain clarity in what constitutes an ethics violation. If you have this passion, I encourage you to share it! There are many opportunities to share your passion for the code of ethics. Writing a Law & Ethics piece for this column is a great way to start. Consider teaching Code of Ethics for SLAR. Apply to the Grievance Committee. Attend Pro Standards training. Share your knowledge with other REALTORS®.
The sharing of knowledge is a critical responsibility of the association. The Code of Ethics and Arbitration Manual specifically states, “The REALTOR® organization is firmly committed to comprehensive education of REALTORS® and the public about the code and the protections it affords and also to vigorous fair and uniform enforcement….” (NAR, 2014, p. 65) Recently, at a broker breakfast, I was asked about an enforcing body for the Code of Ethics, and that would be the Board of Directors. However, I think that the member would want to see some type of viable punishment for an offender. While sanctions do include fines they primarily are designed to assist the violator in understanding what he/she did that violated the code. It is important to note that the Code of Ethics and enforcement is progressive. This means that multiple and cumulative offenses relate to stronger and more expensive sanctions, including expulsion.
YTD Professional Standards Complaints 85) Requests for Grievance complaint packets (13) Complaints Filed with SLAR Grievance Committee:
(2) Dismissed by the Grievance Committee
(1) Forwarded on to Jefferson County
(1) Held in abeyance due to legal filing
(6) Forwarded onto Professional Standards for hearings (2) Supra Complaints filed (mismanagement of homeowner keys & entering property without permission) (1) Scheduled to be heard by Grievance in September
(2) Ethics Hearings so far: (2) Two sanctioned
(5) Hearings in process of scheduling
(2) Arbitration Requests Filed:
(2) Carried over from 2013 - Resolved in Mediation
(2) Resolved in Mediation
Most Commonly filed Articles: 12, 2 and 16 – in that order
Welcome to the Webster
Image Courtesy of the City of Webster Groves
Image Courtesy of the City of Webster Groves
T
he tagline for Webster Groves could not be more fitting for the features of this neighborhood. If you have a client who’s hoping to have the ability to live, work, and play in the same area, Webster Groves may just be perfect for their needs. Established in 1892, Webster Groves has become the perfect suburb for both young and seasoned homeowners. Nestled between Maplewood, Rock Hill, and Shrewsbury, this neighborhood features tree-lined streets and single-family homes available in a variety of price ranges. Due to the variety of homes available, Webster Groves is one of the most economically diverse neighborhoods in St. Louis County.
Image Courtesy of the City of Webster Groves
A Great Place to L In addition to the beautiful homes, there are two business districts conveniently located within a short driving distance for residents. The Old Orchard Business District and Old Webster Business District feature a variety of businesses including shopping, dining, arts & entertainment.
What Might My Webster Groves Client Look Like? According to REALTORS® Property Resource, a database you receive free access to as a member of SLAR and MARIS, the characteristics of the average Webster Groves resident are as follows:
» 32% of residents hold a Bachelor’s Degree.
» 55% of households have children.
» 41% of adult residents are between the ages of 35-54.
» The median household income is $78,800 » 29% of residents work within the education, health care or social assistance industry.
e Neighborhood: r Groves
Image Courtesy of the City of Webster Groves
Image Courtesy of the City of Webster Groves
Live, Work & Play The Historic Webster Walk
I
f your clients want to learn more about the history and unique character of Webster Groves, consider recommending or accompanying them on the Historic Webster Walk. This walking tour, created by the Webster Groves Historical Society, includes seven walks and an accompanying brochure so that individuals can tailor the walk to their own pace or interest. The Heart of Webster walking tour, one of the most popular of the seven, is a 2.3-mile tour through a collection of Victorian Architecture homes and businesses. To listen to an audio version of the Heart of Webster walk, click here. The additional six walks are as follows: » » » » » »
A Walk in the Park A New Century in Old Orchard The Ridge at Rock Hill Road Steps in Time: Northwest Webster Defining Moments: Central Webster The Vision of Tuxedo Park
By The Numbers
Annual Old Webster Jazz & Blues Festival Saturday, September 20th, 2014 Noon-10:00pm
If you have clients that are potential Webster Groves residents they may be convinced after attending the 14th Old Webster Jazz & Blues
Festival. This annual event, held in the heart of downtown Webster features non-stop jazz and blues from two stages and is surrounded by historic buildings and locally-owned restaurants and shops. This event will also feature food and drink from area restaurants and street entertainment.
Webster University Stage Funky Butt Brass Band | Big Brother Thunder and The Master Blasters | Gene Dobbs Bradford and The Blues Experience | Webster University Jazz Ensemble | Marquise Knox w/ Big Geargo Brock
Allen Stage Winner of Old Webster’s Got Talent | 442s w/ Erin Bode | St. Louis Jazz All Stars | Webster Groves High School Jazz Band | Jim Manley & Wild, Cool and Swingin’
843
Number of New Listings in the Last 12 Months
$253,030 Average Sale Price for Properties in the Area
83%
Of residents own their property.
<30 Min.
Average commute time for more than 78% of residents.
Places to Be in Webster Groves
Click here for more information on each tour. List of Sources and Additional Resources Webster Groves/ MARIS Shrewsbury/Rock Hill www.marisnet.com Chamber REALTORS® Property www.webstershrewsburyResource chamber.com https://www.narrpr.com Webster Groves www.webstergroves.org
Image Courtesy of the City of Webster Groves
Abra-Kid-Abra
Webster Groves Farmers Market
The Block Restaurant
Yucandu Art Studio
803 Lafayette Ave. — Studio that performs and teaches magic and related variety arts including circus, comedy, balloon art, and puppets. 146 W. Lockwood Ave. — Full-service meat counter and restaurant with a locally inspired, seasonally changing menu.
Gazebo Park, Big Bend Blvd. — Market promoting healthy eating and sustainability by providing locally grown and produced goods. 20 Allen Ave. — Retail store and interactive art studio. Holiday workshops, summer camps, and parties are offered.
JUNE 20 JUNE 20
Nate Johnson REALTOR® Report
9a-12p
SMART GROWTH FOR THE 21ST CENTURY
3hrs Elective
9a-12p
FUNDAMENTAL DISCIPLINES TO MANAGE AND REDUCE RISK
3hrs CORE
Vivian McBride
SAT
9a-12p
THE MREC AND YOU: 20 EASY WAYS TO LOSE YOUR LICENSE
3hrs CORE
Michele Sloan
SAT
1p-4p
CONTRACT RIDERS AND ADDENDUMS
3hrs Elective
Beth Braznell
FRI FRI
Education Schedule JUNE 21 JUNE 21
St. Louis Association of REALTORS® 2014 Continuing Education Schedule JUNE 23
MON
1p-4p
MISSOURI LAWS GOVERNING THE TRANSFER OF REAL PROPERTY
3hrs CORE
Jason Pashia
JUNE 25
WED
9a-12p
CREDIT SCORES AND REPORTING – WHAT
3hrs Elective
Vinh Tran
MATTERS REALTORS® - 12 credit hours are required to renew your license in 2014, one course must be Core and the remaining JUNE 25 WED 1p-4p STAGING SELLS 3hrs Elective Liz Connolly courses may be either Elective or Core. JUNE 25 6p-9pIS JUNE CONTRACT TO – CLOSING 3hrs2014 Elective DEADLINE FORWED BROKERS 30, 2014 SALES LICENSEES SEPTEMBER 30,
E = Elective JULY 2014
CORE= Core DAY
Stacey Sanders
Cycle 4 = Fulfills NAR Ethics requirement
TIME
COURSE
CREDITS
INSTRUCTOR
JULY 9
WED
9a-12p
CONTRACT TO CLOSING
3hrs Elective
Stacey Sanders
JULY 12
SAT
9a-12p
SHORT SALES-FORECLOSURES-LOSS MITIGATION AND HUD HOMES
3hrs Elective
Al Rosen
JULY 14
MON
1p-4p
FUNDAMENTAL DISCIPLINES TO MANAGE AND REDUCE RISK
3hrs CORE
Vivian McBride
JULY 16
WED
9a-12p
CODE OF ETHICS, LAW & YOUR BIZ
3hrs Elective
John Williams
JULY 16
WED
1p-4p
UNDER THE MICROSCOPE….5 Key Issues that are Front and Center in Residential Real Estate
3hrs Elective
Jason Pashia
JULY 16
WED
6p-9p
SYMPTOMS OF HOME PROBLEMS 201
3hrs Elective
Gerry Loesch
JULY 18
FRI
9a-12p
NAVIGATING VA LOANS IN THE STATE OF MISSOURI
3hrs Elective
Bryan Bergjans
JULY 23
WED
9a-12p
CREDIT SCORES AND REPORTING – WHAT MATTERS
3hrs Elective
Vinh Tran
JULY 23
WED
1p-4p
MISSOURI LAWS GOVERNING THE TRANSFER OF REAL PROPERTY
3hrs CORE
Jeff Bosch
JULY 23
WED
6p-9p
THE DODD-FRANK ACT – and its Impact on Homeownership
3hrs Elective
Michele Sloan
JULY 25
FRI
9a-12p
THE BASICS OF REAL ESTATE IRAS
3hrs Elective
Patrick Hagen
JULY 28
MON
1p-4p
CONTRACT ADDENDUMS, RIDERS AND NOTICES
3hrs Elective
Stacey Sanders
COURSE
CREDITS
AUGUST 2014
DAY
TIME
AUGUST 1
FRI
9a-12p
CODE OF ETHICS, LAW & YOUR BIZ
AUGUST 4
MON
1p-4p
MISSOURI LAWS GOVERNING THE TRANSFER OF REAL PROPERTY
AUGUST 6
WED
9a-12p
AUGUST 6
WED
AUGUST 6
(Meets the NAR Cycle 4 Ethics Requirement)
INSTRUCTOR
3hrs Elective
John Williams
3hrs CORE
Jason Pashia
SHORT SALES-FORECLOSURES-LOSS MITIGATION AND HUD HOMES
3hrs Elective
Al Rosen
1p-4p
FUNDAMENTAL DISCIPLINES TO MANAGE AND REDUCE RISK
3hrs CORE
Vivian McBride
WED
6p-9p
CONTRACT TO CLOSING
3hrs Elective
Stacey Sanders
AUGUST 8
FRI
9a-12p
THE MREC AND YOU: 20 EASY WAYS TO LOSE YOUR LICENSE
3hrs CORE
Michele Sloan
AUGUST 13
WED
9a-12p
UNDER THE MICROSCOPE…5 Key Issues that are Front and Center in Residential Real Estate
3hrs Elective
Jeff Bosch
AUGUST 13
WED
1p-4p
NAVIGATING VA LOANS IN THE STATE OF MISSOURI
3hrs Elective
Bryan Bergjans
AUGUST 15
FRI
9a-12p
STAGING SELLS
3hrs Elective
Liz Connolly
AUGUST 18
MON
1p-4p
CREDIT SCORES AND REPORTING – WHAT MATTERS
3hrs Elective
Vinh Tran
AUGUST 20
WED
9a-12p
THE TOP TEN AND OTHER LISTS
3hrs Elective
Gerry Loesch
AUGUST 20
WED
1p-4p
THE BASICS OF REAL ESTATE IRAS
3hrs Elective
Patrick Hagen
AUGUST 20
WED
6p-9p
REAL ESTATE NEWS & REVIEWS – MOJO STYLE
3hrs Elective
Jason Pashia
AUGUST 23
SAT
9a-12p
CONTRACT ADDENDUMS, RIDERS AND NOTICES
3hrs Elective
Stacey Sanders
AUGUST 25
MON
1p-4p
REPRESENTATION OPTIONS IN THE STATE OF MISSOURI
3hrs CORE
Michele Sloan
AUGUST 27
WED
1p-4p
FUNDAMENTAL DISCIPLINES TO MANAGE AND REDUCE RISK
3hrs CORE
Vivian McBride
AUGUST 27
WED
6p-9p
CODE OF ETHICS, LAW & YOUR BIZ
3hrs Elective
John Williams
Register online for courses here. SEPTEMBER 2014
DAY
TIME
COURSE
(Meets the NAR Cycle 4 Ethics Requirement)
(Meets the NAR Cycle 4 Ethics Requirement)
CREDITS
INSTRUCTOR
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Did You Know? Did you know that there are over 4,500 homeless children in the St. Louis City School District? The St. Louis Association of REALTORS® and Office Depot are partnering to provide backpacks filled with school supplies for children in need, will you help?
List of Supplies Needed... #2 Pencils 12 & 24-box Crayola Crayons 2-pocket folders 3” (SOLID COLORS ONLY) Binders Backpacks Blue or Black Pens Scientific Calculator Crayola Markers Divider Sheets Dry Erase Markers Erasers Highlighters Index Cards Kleenex Loose-leaf Paper Non-Permanent Markers Notebooks Pencil Bags Pencil Sharpener with Cover Ruler with Inches & Centimeters Sandwich Ziploc Bags Scissors Spiral Notebooks Thick Markers Thin Markers
Drop Off Locations... St. Louis Association of REALTORS® 12777 Olive Blvd. St. Louis, MO 63141 Phone: 314.576.0033
Security Title - Kay Nuernberger 13355 Olive Blvd. Chesterfield, MO 63017 Phone: 314.514.9735
USA Mortgage - Sean Zalmanoff 3250 South Hampton St. Louis, MO 63139 Phone: 314.361.9979
Security Title - Kay Nuernberger 11884 Gravois Road St. Louis, MO 63127 Phone: 314.729.0059
Investors Title Company - Terra Ritchie 2101 Bluestone Drive St. Charles, MO 63303 Phone: 636.916.1722
Security Title - Kay Nuernberger 131 Prospect Avenue - Suite B Kirkwood, MO 63122 Phone: 314.835-4111
Investors Title Company - Terra Ritchie 108 Chesterfield Valley Drive Chesterfield, MO 63005 Phone: 314.878-5549
Security Title - Kay Nuernberger 26 Crossroads Plaza O’ Fallon, MO 63368 Phone: 314.514.9735
Office Depot - Kirkwood 1241 S Kirkwood Road Kirkwood, MO 63122 Phone: 314.909.4900
Nations Title - Mimi Brandt 1001 Craig Road, Suite #450 St. Louis, MO 63146 Phone: 314.341.4203
Office Depot - Manchester 79 National Way Shopping Ctr Manchester, MO 63011 Phone: 636.230.0770
Citizens National Bank Mary Jo Mattingly 7305 Manchester Road Manchester, MO63143 Phone: 314.735.1922
Office Depot - Ellisville 15896 Manchester Road Ellisville, MO 63011 Phone: 636.527.9888
Office Depot - Creve Coeur 12581 Olive Blvd. St. Louis, MO 63141 Phone: 314.576.9656 Together we can support the St. Louis Community and get kids excited for the 2014/2015 school year!
REALTOR® Report
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Staff Spotlight Becca Grober joined the SLAR team as the Communications Coordinator in August 2013. She specifically works with the Professional Development and Commercial Divisions at SLAR. She graduated from Ball State University in May 2013 with a double major in Public Relations and Journalism Education. Prior to her experience at SLAR, Becca interned with public relations firms and non-profits in St. Louis and Indianapolis. Becca helped develop the Commercial Mobile App as well as SLAR’s online orientation program. She’s excited to help these programs grow and improve in the coming months. If you have any questions regarding new member orientation, the commercial mobile app, or Real Agent Rewards, please contact Becca at (314) 576-0033 or bgrober@stlrealtors.com. Cooking is another passion of Becca’s. She enjoys finding new recipes on Pinterest and experimenting with ingredients in her fridge and pantry.
Live Market Data Available At Your Fingertips! Want Market Snapshot Reports available at the touch of a button? This new member benefit, brought to you by SLAR and MARIS, is now available on www.stlrealtors.com! Visit this page to view a live snapshot of the market or create a custom search by selecting a specific zip code, school district, county, or municipality at the top left side of the page.
Me NEW mb er B ene fit!
Build Custom Reports Active Listings • Expired Listings • Pending Sales • Closed Sales • Avg. List Price • And More!
Specializing in: VA • FHA • USDA ARM • CONVENTIONAL REVERSE MORTGAGE REFINANCE • JUMBO 203K PROGRAMS FIRST TIME HOMEBUYERS
Why Choose Mortgage for Your Clients? Mortgage continues to build a reputation for unequaled excellence in the mortgage industry.
• USA Mortgage Surpassed $1 Billion in Annual Loan Volume for 5 Consecutive Years • USA Mortgage was Named the Lender of the Year for 2012 by the Missouri Housing Commission (MHDC) • USA Mortgage has been Ranked the #1 Lender in Missouri USDA Guaranteed Rural Housing Program for 3 Consecutive Years • USA Mortgage Made the Inc. 5000 Fastest Growing Private Companies List for the 4th Consecutive Year • USA Mortgage ranked in the Top 50 of Mortgage Lenders in the Nation for Overall Volume and Loans closed by Scotsman Guide Top Mortgage Lenders 2013 • USA Mortgage is Headquartered in Saint Louis • USA Mortgage has in-house processing, underwriting, closing and post closing departments (giving us control over your client’s loan process)
(314) 628-2000
Company NMLS 227262 Missouri Residential Mortgage Licensee
www.usa-mortgage.com 12140 Woodcrest Executive Drive • Suite 150 • Saint Louis, MO 63141
REALTOR® Report
You’re Invited to the: 2015 Installation of SLAR President
Janet Judd
New Board of Directors, and the celebration of the 2014 REALTOR® Award Winners.
Saturday, November 15th, 2014 6:00PM 7:00PM
Cocktails & Social Hour Program emceed by Glenn Vatterott followed by dancing the night away!
The Maryville Marriott in Town & Country 660 Maryville Centre Dr. | St. Louis, MO 63141
$60 Per Person
Includes a plated dinner, 3 drinks, DJ, photo booth, raffle entry for four free tires, and SURPRISE entertainment!
For tickets, visit www.stlrealtors.com/2015Installation If you are a member of the Executive Committee, Board of Directors, a Past President, or if you are interested in purchasing a table for 10, please register by contacting Laura DeVries at 314.590.2301 or ldevries@stlrealtors.com.
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REALTOR速 Report
2015 Installation Sponsors Platinum Entertainment Sponsor
Photobooth Sponsor
RFID Blocking Wallet Safe Credit Card Holder Sponsor
Diamond Sponsors
DJ Sponsor
Raffle Sponsor
Valet Sponsor
Gold Sponsors
Silver Sponsors
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REALTOR® Report
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Guest Article Sarah Bakewell – It’s Aloha Kauai for 1991 SLAR President
By Rick Capelli Senior Vice-President of Finance and Member Services
Most people lucky enough to frequent the bucolic island of Kauai are just visiting. After all, “The Garden Isle”, the oldest of the five main Hawaiian Islands, is host to more than a million tourists a year. However, for Sarah Bakewell, Kauai is home – and in a way, it always has been. The St. Louis community knows the 1991 SLAR President for her long career as Chief Operating Officer of Edward L. Bakewell and her active involvement in civic and philanthropic endeavors. But since the fall of 2011 she has been a permanent resident of Kauai and is practicing real estate on the island. But the story of why she’s actually “home” again is not your average REALTOR® success story. Both Sarah and two of her siblings were born on Kauai and spent some of their childhood there. Yes, Kauai, a paradise many of us know only as the film location for many iconic Hollywood franchises like “Jurassic Park” and “The Thorn Birds”, is Sarah’s birthplace. “My mother and father knew each other prior to World War II and both served their country in the war but corresponded, like many couples,” Sarah said. “Right after the war my father asked my mother for marriage but she hesitated. She felt like she didn’t know him well enough.” So her father, Alexander Bakewell, came up with the appealing idea of living in Hawaii, specifically on the beautiful island of Kauai and the future Mrs. Bakewell agreed. Alexander had been stationed
there during part of the war and was very familiar with the not yet 50th State in the Union. Elizabeth Bakewell was part of the Women’s Air Corp (WAC) and had served in North Africa and India. However, they had kept in close touch despite being continents apart during the war years.
With three children and a fourth on the way the decision was made to come back to St. Louis in the mid-1950s. There, the family real estate business, started by Sarah’s grandfather, Edward L. Bakewell in 1910, needed additional family members to become part of the company.
The couple were married and moved to Kauai in 1946. They settled in the Poipu Beach area of the island, with her father supporting the family by working in car sales at Garden Island Motors. The three eldest children in the family were all soon born but according to Sarah, “the writing was on the wall.”
Alexander eventually became the CEO of the company, retiring in 1985. Meanwhile Sarah had grown up in St. Louis and attended high school in Los Angeles and college in Denver. After a couple of years traveling she started her real estate career in St. Louis in the late 1970s. She took over as CEO when her father retired. After a busy and successful career, she started “looking for a landing spot” as she describes it in the late 1990s. Her parents had actually had a Caribbean get away (Tortola in the British Virgin Islands) in their later years, which Sarah visited frequently
“Cars were not exactly flying out of the showroom in those days in Kauai and my father wanted a big family” she recalled, laughing. More seriously she added: “He also was concerned about the quality of schools we would eventually attend.”
continued on page 27
REALTOR® Report
Sarah Bakewell
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continued from page 26
as an adult.
landmarks and open spaces.
“That was my two weeks of vacation a year while I was working full-time (at Edward L. Bakewell)” she explained of her visits to British Tortola. “It was nice being able to see my parents during those two weeks and be at the beach.”
While she is busy becoming acclimated to the Hawaii REALTOR® world, she has great memories of her time as the leader of SLAR. In 1991 the Internet was already a white-hot blip on the horizon.
The annual trips to the Caribbean helped her decide the kind of retirement location she wanted. “I knew I wanted warm weather and the beach” Sarah remembered. Not surprisingly Kauai, which she had visited once in addition to her childhood time there, quickly moved to the top of her list. In 2000, she found the perfect spot-- in the Wainiha Valley on Kauai, close to natural wonders of rivers, waterfalls and mountains -- but also the beach, of course. In 2008, she made the decision to merge Edward L. Bakewell with Janet McAfee of Ladue. She stayed on as part of the sales division for an additional three years to help with the transition but since late 2011 it has been Aloha St. Louis, hello Kauai. It was a “retirement” but it didn’t take long for her old real estate instincts to take hold. “I’ve been in real estate most of my life and I love it” she said. Soon she had obtained her license with the State of Hawaii and was practicing again. Similar to her time in St. Louis, she is getting involved with her new Association, the Kauai Board of REALTORS®. She is also doing her part for the community, serving on the Board of Directors of the Hawaiian Islands Land Trust, an active and high profile organization dedicated to conservation and preservation of Hawaii’s natural resources,
“What I remember most is the camaraderie” Sarah said. “We were all competitors but we had the attitude that when we sat down together as a group we were all committed to sharing ideas and making things better. That was critical because we faced these amazing challenges that were about to change business and the real estate industry forever.” Bruce Aydt, SLAR’s 1990 president, whose term immediately preceded Sarah’s, recalled the respect Bakewell commanded during what was a stressful and uncertain time for many in the industry. “We were still weaning ourselves off the old paper (MLS) books,” he pointed out, underscoring the looming technology gap that existed. “Sarah brought a lot of credibility to the whole situation, being a (third) generation REALTOR®. That was something important in being the leader at that time with everything that was going on (with the Internet.)” Sarah’s commitment to SLAR and her years at serving on the Executive Committee, Board of Directors and many committees was something of an innate process. That commitment stemmed in large part from her family lineage in the business. “As a third generation business owner I felt I really needed to give back – both to the profession and the community that had benefited my family so greatly” she said.
“My father was extremely busy with his large family and building up the business and similarly my grandfather. I was ideally suited to get more involved, in part, because I was much more outgoing than my father.” And now Sarah is back where she began – living where she loves living and doing what she loves to do. While St. Louis will always be a home, there is something special about going back to where you started your life. “It’s an interesting story” she acknowledged. “It’s been a great ride and coming back here and taking up real estate again just seemed like the natural thing to do.”
REALTOR® Report
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The St. Louis REALTORS® Housing Assistance Fund Presents: th
25 Anniversary Quarter Auction
How it Works: Help raise money for a great cause all while bidding on items as low as 25¢ and no higher than a dollar! This social fundraiser combines the excitement of an auction with the gamble of a raffle. All proceeds go to the RHAF grant program, which awards grants to local charities that combat homelessness and provide transitional housing to those in need in the St. Louis and St. Charles area.
To Register: » Tickets to attend the RHAF Quarter Auction are $10. » Your registration includes one paddle, wine and beer. You may bring your own food. » All-inclusive paddles will be available at the door for $25 (this can increase your chances of winning). » Don’t worry about searching for quarters, a bank will be available the night of the auction.
» To register for this event, please visit www.stlrealtors.com/QuarterAuction.
Schedule of Events: » Starting at 5:00pm, you will have the opportunity to shop with the list of vendors below. » The auction will begin promptly at 6:00pm. » You will have two 15-minute breaks during the auction to continue to shop with vendors.
Products Available From:
Door Prize!
4 Tickets to the Cardinals vs. Padres Game 08/17 @ 1:15pm
REALTOR® Report
Erica Gonnair Green training put Erica Connair in the “green” with a $1,000 Visa gift card, as the winner of the Energy Efficient Housing (EEH) Green Symposium drawing! Erica is a new member of SLAR and is with the office of Wood Brothers in south St. Louis – what an exciting start for a future star REALTOR®!
For informaion about advertising in this publication, please call or visit:
20+ Years of Real Estate Publishing Excellence!
303-758-7878 foleypub.com
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REALTOR® Report
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NOW OFFERED ONLINE! NEW MEMBER ORIENTATION AND PROFESSIONAL DEVELOPMENT AN ONLINE LEARNING EXPERIENCE TAILORED TO YOUR ASSOCIATION
Real Agent Rewards is an online educational experience for REALTORS®. It started with a need for additional new member orientation classes and varied educational formats. It has grown into an outlet for professional development and continued member engagement. The program was developed for NEW and EXISTING members.
RealAgentRewards.com Exclusive benefits are only available to those who participate. Benefits include tech tutorials, educational materials, and much more.
Communicate with others from your Association using the online forums tool. The forums allow you to discuss best practices and troubleshoot problems.
Rewards are up for grabs, including discounts at the SLAR REALTOR® Shoppe, free CE classes and much more.
Each program is specifically designed for the local Association. The St. Louis Association of REALTORS® is the first local Association to adopt Real Agent Rewards.
New badges will be added regularly. Test your knowledge and your involvement by completing the Quick Start or REALTOR® Advocate Badge.
New members now have two options for completing new member orientation. Orientation can be taken in person at SLAR or online at www.realagentrewards.com.
NEW MEMBER ORIENTATION PROFFESIONAL DEVELOPMENT COMMUNICATION ALL AT YOUR FINGERTIPS
Existing members brush up on your REALTOR® knowledge or access one of the many professional development resources available at www.realagentrewards.com.
Want to learn more? Contact info@realagentrewards.com or 314.576.0033.
REALTOR® Report
Calendar of Events
July July 8 – Board of Directors Nominations Open
July 23 – Board of Directors Elections Nominations Close
July 10 – Board of Directors Meet and Greet - SLAR
July 31 – Backpacks for Education Program/Donations Ends
July 10 – WCR Luncheon - SLAR July 16 – Executive Committee Meeting July 23 – Board of Directors Meeting
August August 7 – RHAF Quarter Auction - SLAR August 7 – WCR Legislative Update Luncheon – Maggiano’s
August 22 – It’s a Big, Big World Cultural Fair and Party on the Parking Lot with local Food Trucks - SLAR
August 19 - Board of Directors Elections Voting Opens August 20 – Executive Committee Meeting
September September 4 – YPN 30 Under 30 Panel Discussion and Lunch – Blind Tiger
September 17 – 19 – MR Business Meetings - Branson
September 4 – WCR Joint Meeting St. Charles Chapter - Maggiano’s
September 24 – Board of Directors Meeting
September 8 – Board of Directors Election Closes at Noon
September 24 – Past President’s Meeting - SLAR
September 8 – Post Election Happy Hour - Hacienda
September 26 – RPAC Trivia Night - SLAR
September 10 – Executive Committee Meeting
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REALTOR® Report
Welcome New Members
DESIGNATED REALTOR® Mary Evans-Calhoun ME Evans Calhoun Realty Christopher F. Finley Christopher E. Finley, Broker Michael McNearney Acacia Realty Audrey Peterson Great Expectation Real Estate
DESIGNATED REALTOR® Previously REALTOR-ASSOCIATE® Mark Butler Hybrid Real Estate Holly Gerchen Niche Realty
DESIGNATED REALTOR® SECONDARY MEMBER Tammy Sherrell-Shortt Sherrell Realty & Associates, LLC
DESIGNATED REALTOR®/ STATE CERTIFIED APPRAISER Catharine A. Chiburis, Appraiser
AFFILIATE Keith Arenz Arenz Pest Management Solutions Danielle Bond West Community Credit Union
Judy Cromer Regions Mortgage Christie Gable First Bank Mortgage Michael P. Guletz Anheuser-Busch Employees Credit Union Todd Whiteaker Darkwood Studio
Save on a Few REALTOR® Essentials this July! For your best listings...
Yard Flags
$30.99 | $24.99 For your new homeowner...
Homeowner Portfolios
$23.99 | $18.99 For the seller’s agent...
All Starbust Signs
$7.00 | $4.00
COUPON CODE: JUL14 Expires 07/31/2014
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