SPECIAL ISSUE 2018
SHERWIN-WILLIAMS®
ALSO INSIDE:
THE SECRETS OF COLOR REVEALED Surprising stories hidden inside your favorite hues
COLOR FIDELITY
Tips for using color samples
+
OUR 2019 COLOR FORECAST
+
SMART PAINT SELECTION
+
NEW DIGITAL COLOR TOOLS
The Sherwin-Williams Company Director, Trade Communications: Tresa Makowski Director of Color Marketing: Sue Wadden
Hanley Wood Marketing Creative Director: Dobby Gibson Executive Art Director: Sandy Girard Art Director: Melissa Gehrig Creative Team: Kate Fisher, Molly Burke, Ashley Schoenecker Production Director: Pam Mundstock Production Artists: John Hanka, Karen Wolcenski Project Manager: Colleen Christensen Account Director: Martha Capps STIR® magazine is published by Hanley Wood, LLC, on behalf of The Sherwin-Williams Company, for interior designers and architects. Please direct correspondence to: Sherwin-Williams STIR magazine Hanley Wood 430 1st Ave. N., Suite 550 Minneapolis, MN 55401 Phone: (612) 338-8300 Email: contact@swstir.com Website: sherwin-williams.com Printed in the United States, © 2018 Sherwin-Williams
COLORFUL TALES
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s designers, we see every color as an opportunity to create a story. And those stories are always more powerful when we’re able to carry a little bit of history forward into our projects as we imagine our clients’ future interiors.
In this issue of STIR, author Kassia St. Clair helps us do just that (p. 6)
by sharing the remarkable histories of our most cherished hues in her book The Secret Lives of Color. This is my kind of book — I was able to read it in little spurts as I moved through a typically busy week. Every color spins a yarn: This is also the theme of our 2019 Colormix® Color Forecast (p. 16), which I’m super proud of. My team did things differently this time. We start you off with a master palette of 42 trend colors curated to coordinate in virtually endless combinations. Want more concrete color direction? You’re in luck — those same colors are also delivered through six unique color personalities. What tales will you tell through color this year and beyond? I hope you’ll share them with us. A great place to start is our new SherwinWilliams Design Pros Instagram account, now live. Meet ya there! Cheers,
SUE WADDEN Director of Color Marketing The Sherwin-Williams Company The trademarks and copyrights of Sherwin-Williams appearing in STIR are protected. All other trademarks are the property of their respective owners.
®
SHERWIN-WILLIAMS® SPECIAL ISSUE 2018 CONTENTS
COLOR CHIPS
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Introducing the all-new Minwax® line. Specifying wood stains for your projects has never been easier. COLOR CONVERSATION
COLOR SECRETS REVEALED
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London-based author Kassia St. Clair on the eyeopening history behind your most beloved hues.
ROOM BY ROOM
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How to specify the right paint, in addition to color, to ensure your designs meet client needs.
RESIDENTIAL SPOTLIGHT
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Three very special projects exhibit the best in color and coatings.
2019 COLOR FORECAST
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Welcome to the Color Journals, 42 trend colors curated into six unique personalities, each leading its own voyage. COMMERCIAL PROJECT
HEAD OF ITS CLASS
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This award-winning educational facility was designed from the ground up to always show its colors.
STUDENT DESIGN CHALLENGE WINNERS
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See the winning portfolios.
5 COLOR TECHNOLOGY
COLOR FIDELITY
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Tips for moving between color sample types: printed chips, digital and “wet” (on the wall). FINAL TOUCH
MEET THE EXPERTS
We’re now on Instagram!
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Connecting with your Sherwin-Williams designer rep can unlock new power for your practice.
Follow @SWDesignPros today for special designer content. Sherwin-Williams | stir
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COLORchips
COLORSNAP® SYSTEM ADDS NEW TECHNOLOGIES Augmented reality and improved color matching add power to your design toolbox.
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Introducing ColorSnap® Match What it is: The new Sherwin-Williams ColorSnap Match device and app combine to deliver a seamless color design experience. With the ColorSnap Match scanning system you can quickly scan the color of alreadyspecified materials like carpet, flooring or fabric and get the closest matching Sherwin-Williams paint color. What you’ll need: Purchase a ColorSnap Match device from your local SherwinWilliams store and then download the free ColorSnap Match app. Visit colorsnapmatch.com for more information.
WHAT'S NEW FROM SHERWIN-WILLIAMS
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ColorSnap® Visualizer App Adds Augmented Reality Feature What it is: Instant Paint™ is the most innovative update yet to Sherwin-Williams ColorSnap Visualizer mobile app. Using your mobile device camera and screen, you and your clients can “try on” different colors in real time while standing in a three-dimensional room space. All it takes is a tap on your screen. What you’ll need: Instant Paint is now part of the English version of the ColorSnap Visualizer mobile app and is available for North American customers with an iPhone 6s or newer running iOS 11, or Android users with AR-compatible smartphones. Download the free ColorSnap app from Apple and Google App Stores. Visit sherwin-williams.com/ColorSnap.
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A Simpler, More
COLORFUL
Wood Stain
Meet the new Minwax® offering — exclusively at Sherwin-Williams stores — with a refreshed palette and simplified wood-stain specification process.
Now you can pick stains just like you do paint colors!
FROM ADAPTIVE REUSE TO BIOPHILIC DESIGN, wood finishes play a more vital role in design than they have in decades. To increase your creative possibilities — while simultaneously simplifying the stain selection process — Sherwin-Williams has relaunched its popular Minwax product line. Featured are a new Minwax Performance Series fast-dry sanding sealer, fast-dry varnish, tintable stain and enhanced color offering available exclusively at Sherwin-Williams stores. The result is a greatly expanded set of design options when you’re working with wood finishes in either residential or commercial projects. The new Minwax: • Enhanced palette of 48 colors • Create custom colors for more design options • Easier selection • New, simplified in-store display
“The great thing about the new Minwax line is that you can design with it just like you do our paints,” says Sherwin-Williams Director of Color Marketing Sue Wadden. “Start with the right stain color for your project, and then you can move on to choose the right stain product to deliver it.” It’s easier than ever to deliver beautiful, properly protected wood finishes to your clients with the Minwax exclusive, integrated system of products, colors and applicators — only from Sherwin-Williams.
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COLOR chips
NEW MARKET COLOR COLLECTIONS Six new palettes curated for specific facility types. To make the Sherwin-Williams Colormix® Color Forecast an even more powerful tool for design pros, our designer market specialists have tapped into those forecast colors and combined them with the latest trends in these market segments to create an annual Market Color collection. The collection is composed of six palettes created for specific facility and project types: Commercial • Hospitality • Healthcare Education • Multi-Family • New Residential
To explore the colors, go to sherwin-williams.com/marketcolors.
“These palettes offer the best of our latest color trends combined with insights on the specific needs and attributes of each market segment,” says Michael Plank, director of color marketing and design at Sherwin-Williams. “We look forward to seeing how professionals incorporate the palettes in their designs to create even more transformative spaces.”
THE LATEST COATING TECHNOLOGIES Engineered to meet demanding client needs.
performance, hide
Low Gloss Eg-Shel and
Moisture-Resistant Technology in Duration Home® Interior Acrylic Latex
and durability in a zero
Semi-gloss finishes in
• Paint and primer
VOC formula.
addition to the Eg-Shel.
in one featuring
GOOD FOR:
exclusive cross-linking
technology offering
be specified for many
Jobs that require even
technology that actually
quick return to service
commercial and light
greater durability and
repels stains.
(as little as two hours)
ProMar® 200HP with more sheens • Outstanding
• Durable enough to
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WHAT’S NEW:
abrasion resistance plus
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and durability in moist
MPI compliance in key
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environments.
Gold Certified for low
categories (including
seals in stains already
GOOD FOR:
chemical emissions
High Performance
on your walls.
High-traffic areas
during application.
Architectural).
• UL/GREENGUARD®
• Goes on smoothly
like bathrooms, spas,
Complies with LEED®
and quickly and offers
kitchens, hallways and
v4 Emissions Testing.
excellent hide.
other interior spaces
• Anti-microbial agents inhibit the growth of mold and mildew on the paint surface.
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WHAT’S NEW:
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that require moisture resistance.
Designing at SCALE
Sherwin-Williams was proud to be a part of this year’s ASID SCALE Student Design Summit.
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It was so exciting to see the energy of the students in person. It was contagious.
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— Shelby Fowler, Sherwin-Williams designer account executive
CALE is the ASID’s National Student Summit, and one of the biggest annual events for interior design students. This year’s gathering took place at the Sheraton Grand hotel in Los Angeles, and featured a host of notable speakers including John Cary, the author of Design for Good, and Jennifer Kolstad, director of interior architecture, associate principal and senior vice president of HKS Architects. Sherwin-Williams was proud to both sponsor the event and be on hand to talk to students and help them advance their design careers. “It was so exciting to see the energy of the students in person,” says Shelby Fowler, Sherwin-Williams designer account executive based in Los Angeles. “It was contagious.” By attending SCALE, students take on their first professional role, and accompanying educators are able to explore relevant topics and resources to augment their curricula. To stay in touch with other Sherwin-Williams opportunities for student designers and educators, visit swstudentdesign.com.
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COLORconversation
COLOR SECRETS REVEALED b y SHAWN GILLIAM
What is it about purple that signifies power and royalty? How did white help our ancestors fight the plague — and how does that dramatic history continue to define the ways we design with it? Kassia St. Clair explores the hidden stories of 75 different colors in her captivating The Secret Lives of Color. We caught up with the author and Elle Decoration color columnist in her London office.
How did you become obsessed with color? I did history at the University of Bristol and went on to do a master’s at Oxford. I was studying masquerade fashion in London during the 18th century, which is a very niche topic, but a fascinating one. I was reading a lot of letters and diaries from the period, which included descriptions of what people were
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wearing to society parties. A lot of these descriptions featured colors I didn’t recognize. So I started going to look at paintings from that period. If I was lucky, that same someone might have commissioned a portrait of themselves wearing a particular outfit. It fascinated me, the way the names for colors changed over time.
What’s an example of a now-unfashionable color that used to be treasured? Puce is a good example. Very few people look at puce, and yet it has this fantastic story that links with Marie Antoinette — both at the high point of power for the young, beautiful bride at the center of European fashion, and after the revolution when she’s essentially awaiting death, and she’s allowed a fraction of her once lavish wardrobe. It’s kind of a bittersweet color for her at that time. I wasn’t afraid to include colors people think of as ugly or depressing. The history of browns is eye-opening, isn’t it? It surprises everyone — the little section on mummy brown, and the fact that people were making a pigment out of mummified human remains. It’s hard to believe now, and yet you can see it in really famous paintings, like Delacroix’s Liberty Leading the People. It’s used quite extensively in that painting — human remains in a tube. What is a color with a rich history? The classic example is ultramarine. In northeastern Afghanistan, chunks of semi-precious stone called lapis were for millennia transported by mule, camel and boat across vast distances. The pigment was stoneground, mixed with other substances and kneaded like dough. People went through an extraordinary amount of effort. It’s beautiful in its
PORTRAIT PHOTOGRAPHY BY EDWARD HENDERSON
Author Kassia St. Clair dishes on the historical twists and turns that continue to shape our charged relationship to color.
“
COLORS REBRAND, AND A CLASSIC EXAMPLE AT THE MOMENT IS PINK. FOR A VERY LONG TIME, PINK WAS LOOKED DOWN ON WITH ITS TROUBLED RELATIONSHIP TO WOMEN AND FEMINISM. ALL OF A SUDDEN, IT’S EVERYWHERE. — Kassia St. Clair
“
own right, and it’s symbolic too. It was part of an artist’s devotion to the Virgin Mary to show how special and important she was to [paint her robe in ultramarine]. Also, there’s a status aspect to it: Patrons commissioning artists specified an amount of surface to be ultramarine.
What about a color with a surprising history in architecture? One that springs to mind is whitewash. In the 19th century, whitewashing came with this idea of cleansing. During the plague outbreak in Hong Kong, for example, whitewash was painted by the military to halt the disease, and there was a feeling that whitewash had this moral overtone. It signified a person of good moral character in a way that’s really interesting, I think. What’s a color story that didn’t make it into the book? Colors rebrand, and a classic example at the moment is pink. For a very long time, pink was looked down on with its troubled relationship to women and feminism. All of a sudden, it’s everywhere, in the guise of millennial pink, and the complete phenomenon of Instagram, and book covers, and huge commercial success. What was the biggest challenge in creating your book? Part of the magic of color — what drew me to it in the first place — is it’s so ephemeral and tricky to pin down. Color names are constantly shifting over each other like tectonic plates, and sometimes names take on different colors, and colors take on different names. One of the messages of the book is that there isn’t a perfect ultramarine. Yet in illustrating the book, we had to choose a perfect color stripe going down the outside of the page!
Shawn Gilliam is a former editor at Beautiful Home.
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Room by Room
It’s important to specify the right paint, in addition to color, to ensure your designs meet clients’ unique needs.
exceptional durability
Now match that need to the right paint:
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LIVING SPACES 3
4
1
2
3
4
Close quarters, clients sensitive to ambient odor
Used for special occasions only
Luxurious and livable
Classic, comfortable for a busy family
Always fresh space, clients who value indoor air quality
Refined, aspirational and lustrous
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Emerald® Interior Acrylic Latex
Duration Home® Interior Acrylic Latex
It’s a paint and primer in one, with advanced stainblocking technology. Emerald paint delivers bestin-class overall performance, including exceptional color delivery, hide, durability, washability, mildewresistant finish and more. Perfect for clients who want the very best and long-lasting beauty. Has achieved GREENGUARD GOLD Certification.*
Features exclusive cross-linking technology that actually repels stains and advanced stain-blocking technology to seal in stains already on your walls. It also has moisture-resistant technology for quick return to service and durability in moist environments. Duration Home offers excellent hide and a mildew-resistant finish — ideal for high-traffic areas in bustling households.
Flat • Matte • Satin • Semi-gloss
Flat • Matte • Satin • Semi-gloss
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ILLUSTRATION BY GWEN KERAVAL
KITCHEN What’s 1 2 your client Professional High-traffic looking for? chef–ready, family hub
BEDROOM
BATHROOM
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2
3
4
1
2
3
4
Beautiful, tranquil and practical space
Frequented by the family — movie nights in bed
Fresh, neat and ready for guests
A stylish space with elegant finishes
Upscale, relaxing retreat with some occasional splashing
Used hard by the whole family — pets included!
Spotless, sparkling and inviting
Welcoming, luxurious space for guests
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Harmony® Interior Acrylic Latex
Cashmere® Interior Acrylic Latex
Odor-eliminating technology helps reduce common indoor odors so rooms stay fresher, longer. Harmony paint also contains formaldehyde-reducing technology to help promote better indoor air quality by reducing VOC levels from insulation, carpet, cabinets and fabrics. Zero VOC formula with a mildew-resistant finish, it has achieved GREENGUARD GOLD Certification.*
Cashmere is all about the finish. It’s a unique, ultrasmooth, high-hiding paint engineered to deliver a silky, low-stipple appearance that will impress your clients and their guests. And thanks to its great coverage and scrubbable sheen, it’s easy to maintain.
Flat • Eg-shel • Semi-gloss
*GREENGUARD Certified products
Flat • Low luster • Pearl • Medium luster
are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
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RESIDENTIAL spotlight
Polished SILVER Burnished metallics wrap a cavernous master bedroom into a warm, cozy embrace. by KITTY SHEA
D
ennese Guadeloupe Rojas doesn’t consider herself a big glitz and glamour designer, save for one client who always wants to do something Beyoncé-like. Assigned the 10th Annual D.C. Design House’s largest bedroom last fall — 1,000 square feet that included a sleeping space, sitting area, breakfast bar, dressing room, dual closets and master bath
— she knew she had to scale down the space and scale up the drama. But she refrained
from taking it over the top.
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intimate feeling. “The original ceiling was a hot mess, with the molding treatment all white, peach and mint green. Everybody was like, ‘You’ve got to take that down!’ I decided to take a shot at doing it in metallic,” Rojas says. Metallics aren’t always an easy ask: They overlap like fish scales. “If you roll the brush one way, the scales lie one way and you have to stay in that same direction,” Rojas has learned over the years. “The silver looks totally different in the sitting room where we rolled it out than in the sprayed master bedroom.” The outcome expresses a welcoming ease glinting with glamour. It’s neither feminine nor masculine, itself a tricky dance. If the applause of her Beyoncé-leaning client is to be trusted, Rojas owned the stage. “She came to see the space and was so in love.” Journalist Kitty Shea is a frequent contributor to STIR.
COATING Walls: Emerald® Interior Acrylic Latex in Flat PALETTE Walls: Chelsea Gray SW 2850
Ceiling: Pewter Cast SW 7673 (282-C4)
PHOTOGRAPHY COURTESY OF INTERIORS BY DESIGN
“Designers look at showcase houses from two perspectives,” says Rojas, whose Interiors by Design firm is located in Silver Spring, Maryland. “To hit the media, you have to go all out and come up with a chicken on the counter laying eggs: a showstopper. I wanted to come from the other place, the one where an average person can walk into the room and imagine themselves living there.” Her biggest challenge: the room’s 10-foot ceilings. Rojas concluded, “We needed color to give it that cozy feeling.” Having worked with Chelsea Gray SW 2850 before, she knew it and liked it, but “didn’t want it to be too cold,” warmth being synonymous with “cozy.” Seeking a complement that would both introduce a note of darkness and anchor the space, she drew from the zinc tones swirling through the centerpiece ottoman’s print fabric. Rojas also gravitated toward dark hues when it came to visually lowering the ceiling to give the room a more
Designer Dennese Guadeloupe Rojas used silver hues to give the huge bedroom a cozy feeling. Sherwin-Williams | stir
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RESIDENTIAL spotlight
VISION in Architect Rory Reynolds’s LEED Platinum “The Live Oak House” stars Mother Nature.
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b y TA D S I M O N S
rchitect Rory Reynolds’s “The Live Oak House” in St. Augustine, Florida — so named because it’s built around a 75-year-old oak tree — was designed from the outset to be a LEED Platinum– certified project. But the house was so ecologically innovative that it also received Florida Green Building Coalition Platinum and Florida Water Star Gold certifications, and recently won the USGBC’s 2017 Green Home of the Year award.
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To get the aesthetic qualities they wanted with Harmony, Reynolds and Cheng used a custom white color in a flat finish, resulting in a pure flat white that they used throughout “The Live Oak House’s” interior. The goal, says Reynolds, was to suffuse the interior with a soft white that recedes into the background to emphasize the home’s elegant architectural features and natural wood floors. During the day, shadows from the oak tree outside play on the walls as well, creating a moving tableau of nature and light. Moisture considerations were also key. “This was an unvented home, so having a high-quality paint that resists mildew and reduces odors was extremely important to us,” Reynolds says. He also learned first-hand how easily Harmony paint can be cleaned. “After we were done, there were some scuffs on the walls that we thought we were going to have to repaint over,” Reynolds recalls. “But after I went over it with a Magic Eraser and a rag, it looked just like new.” That was a year ago, he says, and the paint looks as good as the day they applied it. Journalist Tad Simons’s arts coverage has been recognized with a Regional Emmy.
COATING SherwinWilliams Harmony® Interior Acrylic Latex in Flat
PALETTE Custom white
PHOTOGRAPHY COURTESY OF MANDY CHENG DESIGN
Reynolds chose to paint “The Live Oak House’s” interior with Sherwin-Williams Harmony® Interior Acrylic Latex for several reasons. First, the coating met the state of Florida’s requirements for volatile organic compounds (VOCs), which is essential for LEED certification. Plus, Harmony paint delivered the aesthetic and other performance qualities Reynolds needed at the right price point for the project — which he felt no other paint could provide. “For LEED, flat paint needs a VOC rating of 50g/liter or less,” Reynolds says. “SherwinWilliams Harmony paint has a rating of zero, so we were pretty excited about that.” Harmony paint contains a unique technology to help reduce common odors that linger in a space and it inhibits the growth of mold and mildew on the paint surface. It also contains an exclusive formaldehydereducing technology that reduces VOCs often released from possible sources like carpet, insulation, cabinets and fabric. Reynolds and his interior designer, Mandy Cheng, looked at another manufacturer’s paint, but it didn’t have the environmental properties they required, he says, and it cost more than their budget would allow. “Sherwin-Williams Harmony far exceeded the VOC levels we needed to achieve, and the price fit our budget,” Reynolds says.
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Sherwin-Williams Harmony paint has [zero VOCs], so we were pretty excited about that.
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— Architect Rory Reynolds
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RESIDENTIAL spotlight
Ocean BLUE Oceanside, Sherwin-Williams 2018 Color of the Year, makes waves on
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a condo kitchen’s lower cabinets. by KITTY SHEA
he deep-water resonance of Oceanside SW 6496 made it into a project designer
Dawn D. Totty worked on even before it was anointed Sherwin-Williams 2018 Color of the Year. When working on cabinets for a condo remodel, she remembers being struck by the color’s vibrancy, richness and blue-green intensity. “It was this weird, intuitive thing,” she recalls. “When I was looking at the blues, I went straight to the saturated blues and, within three seconds, I knew what that cabinet color should be.”
Totty’s client, an IBM executive in her 50s, wanted her 1,100-square-foot Chattanooga condo remodel to be a declaration of independence. “A little bit of personality, a pop of color on your kitchen island or lower cabinets really says a lot about who lives there,” Totty says. The condo’s existing cabinets were stained oak. Functional and in good condition, they hardly screamed “demo.” Plus, Totty was keen on putting the $4,000 in new cabinet savings toward a new sofa, chair and cocktail table. So she had the cabinets thoroughly cleaned with tri-sodium phosphate (TSP) and sanded. She styled an upper square with mirror backing and glass shelves. For primer down below, Totty specified Sherwin-Williams Extreme Cover™ Stain Blocking Paint and Primer in One in the most ocean-y tint available. “When you’re using a deeply saturated paint color, it’s not possible to tint any primer to the exact depth,” Totty says. “Any level of tinting is better than nothing. You don’t want to slap Oceanside on top of bright white primer.”
Sherwin-Williams Extreme Cover™ Stain Blocking Paint & Primer in One Sherwin-Williams Emerald® Interior Acrylic Latex in Satin
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Journalist Kitty Shea is a frequent contributor to STIR.
PALETTE Lower Cabinets: Oceanside SW 6496 (172-C7)
Upper Cabinets, Walls and Trim: Simple White SW 7021 (260-C7)
Ceiling: Caviar SW 6990 (251-C2)
PHOTOGRAPHY BY PHILIP SLOWIAK
COATINGS
(Editor’s note: Another option is to use a gray-tinted primer. Ask your Sherwin-Williams store or rep for the optimal primer shade for your topcoat color.) The cabinets, ceiling and walls were painted with Emerald® Interior Acrylic Latex in satin finish. “I swear, I can tell when Emerald is on a wall,” she says. “The pigment, the color dye load, is really substantial. The product has a lot of texture and meat to it; it’s almost like wallpaper.” Since the project was completed, Sherwin-Williams has introduced Emerald® Urethane Trim Enamel specifically for use on cabinets and trim. The Oceanside color is mostly only visible when entering the condo or navigating the kitchen. Any more would overwhelm, Totty says, noting how the contrast between colored upper cabinets and the ceiling can border on gaudy. Open concept living feels and flows better when the whole of a space is treated monochromatically, when, in this case, the tide stays low.
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I swear, I can tell when Emerald [paint] is on a wall. The pigment, the color dye load, is really substantial. — Dawn D. Totty, project designer
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WELCOME TO THE COLOR JOURNALS
We’ve gathered 42 trend colors into a master palette, then arranged them into six unique color personalities, each leading its own voyage.
New! 16
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EXPLORE the forecast and see bonus rooms and videos at swcolorforecast.com.
AFICIONADO
a Colormix color deck or large-size color samples at mySW.com.
GRANDIOSE SW 6404 (143-C6)
with these colors using our ColorSnapÂŽ tools at swcolorsnap.com.
MERLOT SW 2704 (276-C7)
these colors into virtual design tools at swcolor.com.
CHARCOAL BLUE SW 2739 (253-C4)
ORDER
WHEAT PENNY SW 7705 (287-C6)
DESIGN
DRY DOCK SW 7502 (250-C6)
DOWNLOAD
ALAEA SW 7579 (276-C1)
GET COLORMIX COLORS
ANCESTRAL GOLD SW 6407 (144-C1)
Devotees of the best in life appreciate the wellworn, the bespoke and the rare. Like a bookcase of leather-bound classics, this polished palette evokes nostalgia and timeless tradition. With copper and gold anchored by merlot and deep, dark gray, these tailored tones make everything feel impeccable, tasteful and elegant.
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DARK NIGHT SW 6237 (222-C7)
CELESTIAL SW 6808 (179-C3)
ENDLESS SEA SW 9150 (223-C7)
EXTRA WHITE SW 7006 (257-C1)
NUGGET SW 6697 (137-C4)
ELATION SW 6827 (182-C1)
BLUE SKY SW 0063
CARAMELIZED SW 9186 (291-C4)
DISTANCE SW 6243 (224-C6)
DARK CLOVE SW 9183 (277-C4)
BAKED COOKIE SW 9098 (202-C5)
There are those who always seem a little ahead of their time. Visionary and creative, this palette reaches into the cosmos and returns with a whole universe of inspiration. Atmospheric wisps of colors, grounded by deep, dark blues, capture the unique space between technology and spirituality.
MOTH WING SW 9174 (249-C4)
Some spirits can never be fenced in. They need to soak in the blue of endless horizon and the subtle earthy colors of the high plains and desert. Sun-washed and warm, this palette can be seen in the baked clay canyons, worn leather and woven wool blankets of the true New West.
CAVERN CLAY SW 7701 (290-C6)
SHAPESHIFTER
ORIGAMI WHITE SW 7636 (259-C3)
WANDERER
ENTHUSIAST
OCEANSIDE SW 6496 (172-C7)
ARGYLE SW 6747 (153-C6)
PORPOISE SW 7047 (245-C6)
POSITIVE RED SW 6871 (101-C7)
MAJESTIC PURPLE SW 6545 (187-C7)
GOLD CREST SW 6670 (132-C6)
NEBULOUS WHITE SW 7063 (257-C5)
There are those who don’t know the meaning of “less is more.” Passionate and eclectic, they have a calling to be unique. They embrace the details and create scene-stealing worlds that burst with beauty. The proof is in this palette that features bold pops of vivid color, maximum impact and lots of energy.
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NATURALIST
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EROS PINK SW 6860 (105-C5)
DELIGHTFUL SW 6289 (109-C2)
FELTED WOOL SW 9171 (245-C4)
SHIITAKE SW 9173 (248-C1)
DARD HUNTER GREEN SW 0041
MISTY SW 6232 (222-C1)
PRIMAVERA SW 9031 (148-C3)
Walking barefoot in the garden, nature lovers instantly connect with the wonder of the world in full bloom. With roots in the forest, this palette’s colorful tendrils grew in hothouses and conservatories until they became these lush, sophisticated tones. Ranging from mushroom to leafy green to passionate floral pink, they’ve now found a place where they’ll never fade.
RACONTEUR
CHELSEA MAUVE SW 0002
RUSTIC RED SW 7593 (275-C6)
POISED TAUPE SW 6039 (232-C5)
DHURRIE BEIGE SW 7524 (250-C3)
BLACK BEAN SW 6006 (252-C2)
ORCHID SW 0071
PORCELAIN SW 0053
From ancient sagas to today’s motivational speakers, we love our storytellers. With colorful accounts they sum up our very nature and remind us how we’re all connected. Passed from grandmothers, traders and nomads, the tales traveled the world, gaining artistry, until we’ve translated them into a rich and modern palette that spans space and time.
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HEAD of its
CLASS
This award-winning educational facility was designed from the ground up to always show its colors. BY JOANN PLOCKOVA
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he first day of school offers a fresh start for every student. For the lucky students of Pennsylvania’s Bristol Township School District (BTSD), the first day of school becomes an opportunity to begin anew in three schools simultaneously. Located in Bucks County, this uniquely integrated, three-school project marked a fresh start for the school district as a whole. A feasibility study had determined that nine elementary schools should be consolidated into three to reduce operational costs and modernize facilities. Schradergroup, the architecture firm tasked with the project, devised a colorful plan. The result: the new Brookwood Elementary, Mill Creek Elementary and Keystone Elementary Schools — all housed within an innovative schools-within-a-school concept.
Project: Mill Creek Elementary Location: Levittown, Pennsylvania Size: 140,000-plus square feet
PHOTOGRAPHY BY MATT WARGO
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A NEW MODEL
Color was used to rethink the feel of a large school.
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“Clearly we are trying to break down the institutional model of the school,” says Schradergroup architect, founder and managing partner David Schrader. “Part of the way we do that is through finishes. They’re very important to making these environments brighter, lighter, more exciting and stimulating for the kids.” The BTSD project marked the end of an era, with students moving from nearly a dozen aging buildings into three shared, bright and colorful structures designed by Schradergroup. Divided into two classroom wings separated by a shared central core of common spaces, including the gym, cafeteria and libraries, the new 140,000-squarefoot educational facilities reside in historic Levittown, one among seven planned suburban communities developed by Bill Levitt, beginning with the first Levittown in New York in the late 1940s. To honor that history, the Pennsylvania Historical and Museum Commission required preserving the history of three original Levitt buildings that were taken down to make way for the new facility. And a display area incorporating Levitt’s housing types and memorabilia was created on a wall at the head of an expansive learning stair. To highlight the display, Schradergroup incorporated bright blocks of color in Leisure Blue SW 6515, Parakeet SW 6711 and Anjou Pear SW 6381 that added a distinctive graphic touch. “That became a kind of Mondrian wall that we created with the color, to incorporate all of that history,” Schrader says, referring to the famous Dutch modernist Piet Mondrian. Along with tall windows, tons of light and soaring ceilings, color runs throughout the massive space, or as one enthusiastic student describes her new school’s scale: “Really tall, huge, gigantic and enormous and big.” Creating an atmosphere that manages to be playful and modern, color is used to break up the space and serve as wayfinding for students who need to distinguish each of the individual schools, which all have the same floor plan. “It was our intent to have each school the same but allow the color difference to give them uniqueness,” says Angela Nober, BTSD board president. Beginning at the exterior, cement panels with a similar block-like aesthetic to the “Mondrian wall” mix shades of gray with either a yellow, blue or green accent color to signal the entrances to each of the schools. Those core colors are pulled into the central core and its public spaces in Leisure Blue SW 6515, Parakeet SW 6711 and Anjou Pear SW 6381, along with the dark gray accent Cyberspace SW 7060, which is incorporated into exposed ceiling beams, inner window frames, stairwells and grated railings that contribute to an industrial feel. The light putty-colored Heron Plume SW 6070 is used as the background color to the school’s colorful canvas.
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CREATING AN ATMOSPHERE THAT MANAGES TO BE PLAYFUL AND MODERN, COLOR IS USED TO BREAK UP THE SPACE AND SERVE AS WAYFINDING FOR STUDENTS.
“[We used] color in all of the large public spaces to kind of stimulate and enhance the spaces so they didn’t appear so large, white and bland,” Schrader says. The Mondrian motif is pulled into common areas, like the libraries, where built-in seating nooks are painted in one of the core colors and accented with pillows in bright shades. Warming the space with wood beams and flower-like pendant lights, ceilings look down on colorful furnishings boasting creative shapes. Schradergroup, respected for their impressive track record with academic facilities, presented three basic color schemes, but it was ultimately the school board and building design committee that made the final decision. “The softtoned colors were chosen for a calm effect,” Nober says. “Bold colors can have a negative effect on some children.”
HIGH-PERFORMANCE COATINGS To ensure all of that color is able to perform, Schradergroup specified coatings designed to withstand the daily wear and tear of a busy school. On interior plaster walls and concrete masonry units, ProMar® 200 Zero VOC Interior Latex Paint was used throughout, while Pro Industrial™ High Performance Acrylic was used on metal surfaces. On the structure’s exterior, A-100® Exterior Latex Paint was a workhorse on concrete masonry units and composite wood siding, while ConFlex™ Acrylic Coating beautified and protected other concrete surfaces. Schrader says creating “inviting, beautiful buildings that the client and user could be very proud of” was the firm’s ultimate goal in helping ensure a smooth transition. Going by the students’ reactions, the firm succeeded. As one young student said, “I love how the color is.” Joann Plockova is a design journalist based in Prague who writes for The New York Times and Condé Nast Traveler.
SELECTED COATINGS
PALETTE
Interior walls: ProMar® 200 Zero VOC Interior Latex Paint
General field color: Heron Plume SW 6070 (259-C1)
Interior metals: Pro Industrial™ High Performance Acrylic Coating Exterior concrete masonry units and trim: A-100® Exterior Latex Paint Exterior concrete: ConFlex™ Acrylic Coating
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Green accent: Parakeet SW 6711 (148-C5)
THE SOFT-TONED COLORS WERE CHOSEN FOR THEIR CALMING EFFECT ON CHILDREN.
Blue accent: Leisure Blue SW 6515 (184-C5)
Red accent: Peppery SW 6615 (117-C6)
Orange accent: Copper Harbor SW 6634 (120-C4)
Yellow accent: Anjou Pear SW 6381 (130-C4)
Dark gray accent: Cyberspace SW 7076 (235-C7)
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RESIDENTIAL
W I N N E R S
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The Sherwin-Williams Student Design Challenge celebrates excellence in interior design by students in both residential and commercial categories. Check out the first-place designs below and then go to swstudentdesign.com/winners to see all winners’ entries.
DESIGNER: Nia Gibbs SCHOOL: Ringling College of Art & Design (Florida) PAMOJA — AFFORDABLE HOUSING PROJECT: “The name of this housing complex is ‘Pamoja,’ meaning
‘together’ in Swahili. It’s an innovative take on affordable housing, utilizing beautiful tiny homes, rather than undesired apartments. Emphasizing raw, sustainable materials, such as brick, harmoniously combined with graphic art and repurposed furnishings, this community shines a new light on the stigma of low-cost housing. With a strong embrace of color, this small space feels more like home, not just temporary housing.”
STOP SW 6869 (116-C1)
HIGH REFLECTIVE WHITE SW 7757 (256-C1)
NUGGET SW 6697 (137-C4)
GREEN BAY SW 6481 (170-C6)
JAY BLUE SW 6797 (168-C7)
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SECOND PLACE Margaret Gouthro Tropical Treehouse University of Georgia
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THIRD PLACE Amber McCullough Strava Mountain Retreat University of North Carolina at Greensboro
COMMERCIAL
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DESIGNER: Rose Phillips SCHOOL: The Ohio State University GOOD COMPANY: “Good Company is intended to be a place for connections to be forged and personal
growth to occur. Its palette of cheerful primary colors is symbolic of the way start-ups come into being: individuals meet, connect and become something greater than their component parts.”
EYE CATCHING SW 6914 (138-C6)
DOWNY SW 7002 (267-C3)
BOSPOROUS SW 6503 (174-C7)
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SECOND PLACE Christine Galley Remedy Bar and Restaurant Radford University
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THIRD PLACE Allison Brown URBN Corporate HQ Utah State University
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COLOR technology
COLOR
FIDELITY
Color samples come in three media: printed on paper, delivered digitally on your device and “wet” (on the wall). Here’s what you need to know about the different benefits of each.
HERE’S THE TRUTH:
PAPER SAMPLES
DIGITAL SAMPLES
The only way to know for
EXAMPLES
EXAMPLES
sure how a color will perform is to paint a surface and observe it under different
> Color chips (2”x3”) from the ColorSnap® Studio in-store display
> Colors in the ColorSnap Visualizer on your desktop or mobile device
> 4”x4” samples in your ColorSnap Portable or Desktop Kit
> Color swatches on the Color Detail Pages on sherwin-williams.com
> 8”x11” oversized color samples
> Colors in your BIM software
lighting conditions. But how practical is that on a day-today design basis? The good news: Professional color samples can get you much closer to making an informed, confident color specification prior to painting, as long as you’re savvy about what each sample type can and can’t offer. “The goal for a designer is always to eliminate color surprises,” says Sue Wadden, Sherwin-Williams Director of Color Marketing. “My advice is to use more than one color sample type whenever possible in your design process. By using two or three different sample types at each design stage with a client, you increase color confidence and reduce second-guessing.”
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> ColorSnap professional fan decks > Sherwin-Williams color cards, such as the Colormix® Color Forecast
KEY THING TO KNOW
KEY THING TO KNOW
Many specialty color cards — including our Colormix® Color Forecast — are “chipped,” which creates even more color fidelity. (These will have a slightly raised surface.)
Digital color files are the least accurate and consistent, as they are highly affected by your screen resolution, desk lighting and even the age and condition of your digital device.
STRENGTHS
STRENGTHS
> Free
> Free
> Come in three different sizes
> Usable in CAD
> Easy to tape up to the wall, hold against textiles, finishes, etc.
> Shareable from remote distances
ADDITIONAL CONSIDERATIONS
ADDITIONAL CONSIDERATIONS
> Not as accurate as a wet sample
> Least accurate and consistent, especially when printed out
BOTTOM LINE
BOTTOM LINE
Paper samples are a designer’s workhorse. They’re dimensional and tactile, making them ideal for giving clients a contextual sense of how paint color fits into overall project choices, from fabrics to finishes.
Digital color samples are best for your online mood boards, CAD work and for getting clients options quickly, no matter where you are. ColorSnap Visualizer is a great tool for helping clients explore on their own.
> Interactive for clients to explore
“WET” SAMPLES EXAMPLES > Color to Go® > Color drawdowns (a large painted sample from the can of tinted paint to show actual color and sheen)
KEY THING TO KNOW Color to Go samples can be picked up from one of our 4,200+ stores in any of our 1,500+ colors. They come in small Twist-n-Pour containers that cover approximately 75 sq. ft.
STRENGTHS > Highly accurate > Can help move conversation quickly from color to paint and paint finish choices
ADDITIONAL CONSIDERATIONS
BOTTOM LINE “Wet” color samples are most useful for “closing the deal” on color decisions. If you’re going to invest time and effort in wet samples, it’s best to ensure you and your client have already narrowed your options.
ILLUSTRATION BY ANDREW BAKER
> Comes with cost
Explore Sherwin-Williams Color Samples Ready to explore the complete range of Sherwin-Williams color samples and ColorSnap tools? Go to swcolor.com. Sherwin-Williams | stir
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COLOR technology
DESIGN WITH A COLOR SYSTEM ENGINEERED TO MATCH YOUR VISION When you specify Sherwin-Williams color, your designs are powered by ColorSnap® Precision, our exclusive system for ensuring exceptional color accuracy and consistency in the paint. ColorSnap Precision is the proprietary technology inside the Sherwin-Williams integrated ColorSnap system, which makes paint color selection fast and easy. The technology is integrated throughout our supply chain, ensuring the conditions for consistent color are being maintained from initial product formulation to final tinting in any of our 4,200-plus locations. ColorSnap Precision technology also ensures that your custom color matches are created and delivered with astonishing gallon-to-gallon precision.
Dedicated color specialists use proprietary software to manage tinters and fine-tune color formulas in real time.
Here’s a look behind the scenes at just a few of the ways ColorSnap Precision technology is hard at work for you:
EXCEPTIONAL PRODUCT DESIGN. Our paint scientists design our products, base formulas and colorants to integrate perfectly with all of our color formulas — like pieces of a puzzle. The result: incredibly accurate, consistent color no matter what product, gloss or sheen you use.
QUALITY MANUFACTURING. We control our own manufacturing, allowing us to rigorously maintain quality and color performance. Unlike some competitors, Sherwin-Williams manufactures all of its own base products and colorants. Our colorant is manufactured specifically for our products and tinting machines, optimizing color performance.
COAST-TO-COAST CONSISTENCY. Through our 4,200-plus locations and 2,700-plus field reps, we offer nationwide color excellence. We rigorously train and manage the teams who tint every gallon of paint you specify. Because our tinters use only our products and colorants, we maintain careful color hygiene and avoid spoilage.
TECHNICAL EXPERTISE. Inside our Cleveland technical center, dedicated color specialists use our proprietary software to manage our tinters, fine-tune color formulas in real time and drive new product development, creating a virtuous circle of color excellence in all Sherwin-Williams products.
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FINAL touch
MEET the EXPERTS MEET
CARSON CRADDUCK, architectural account manager “As architectural account manager for our Midwestern division, I oversee our architectural account executives and designer account executives. My team works with architects, specifiers and designers, assisting them in product selections for their projects. We can also assist with AIA and IDCEC CEU presentations, submittal reviews and keeping their Sherwin-Williams color tools up to date. It is my team's focus to become trusted advisors for all our clients' paint questions or needs. When I'm not at work, I enjoy running, attending my children's sporting events or just barbequing in my back yard.”
Connecting with your Sherwin-Williams designer rep can unlock new power for your practice.
MEET
ANNMARIE FABBI,
PHOTOGRAPHY BY ANTHONY TAHLIER
designer account executive “I am infatuated with color. One day, my favorite color is Pink Shadow SW 0070. The next, it's Homburg Gray SW 7622. Who knows what it will be the following day! I manage the Sherwin-Williams Color Studio in the Merchandise Mart, where I am surrounded by color and inspiration. I am a resource for local interior designers, and I love seeing how color is used to transform their clients' spaces. When I am not educating designers on paint technology and color trends, I can typically be found rewatching episodes of The Office or drinking a mocha and reading the latest Brandon Sanderson novel.”
CONNECT
WITH YOUR REP Visit sherwin-williams.com/ architects-specifiers-designers. Sherwin-Williams | stir
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Capture the captivating.
When you find inspiration, capture it instantly with brilliant apps and virtual design tools from Sherwin-WilliamsÂŽ. Explore color, save and share favorites, paint a virtual room or use augmented reality to show clients how color will look in their space. We make it easy to turn inspiration into beautiful results. Learn more at swcolor.com.