40
Appendix A
Appendix A 5: Search impression volume for the top 10 Cameras & Camcorders terms Unit Keyword
% Split
camera
28.99%
digital camera
17.54%
cameras
15.02%
digital cameras
6.44%
slr camera
6.22%
waterproof camera
5.97%
video camera
5.73%
camcorder
5.60%
underwater camera
4.57%
dslr camera
3.92%
Appendix A 6: Search impression volume for the top 10 Laptops & PCs terms Unit Keyword
% Split
computers
22.34%
desktop pc
18.55%
netbooks
16.90%
refurbished laptops
15.69%
desktop
13.34%
pc monitors
9.52%
refurbished pc
1.36%
refurbished desktop pc
1.05%
windows desktop
0.74%
convertible laptops
0.51%
Source: Google keyword estimation tool