Group Van Damme

Creative Partner

As a marketing and communications agency, we seek to stand out with our strong creative impulses.

Our creatives provide powerful ideas and appealing messages, expressed in clear language.

Online and offline channels are seamlessly integrated.

This strategy is the touchstone of the creative concepts, which are communicated via extensive media options.

More than 45 years of experience with B2C and B2B clients in various sectors ensures that we know which concepts, tools and media can generate optimal results.

We reach your customers with powerful concepts and clear messages.

Concept Powerful concepts make the message clear and attractive.

With an effective concept, an organization, product or brand can explain what a thousand words could not express.

It awakens enthusiasm, inspires and makes people remember.

It motivates people to look closer and conveys the strength and persuasiveness of a brand.

A message without a strong concept never achieves its goal.

Your brand makes a difference.

Making that clear is exactly where we make a difference.

Concept Branding Without a strong identity, your brand is a no-name product that can be bought elsewhere, too.

We help shape your unique brand identity.

Together we will determine the strength of your brand and how we can showcase it more prominently.

We convert these invaluable and immaterial values into the right material characteristics.

That can result in a witty name, a logo and a house style that stands out, as well as countless appropriate communication tools with unique messages.

All this with a view to strengthen the emotional connection with your brand.

Our born storytellers inspire your clients with exciting content.

Concept Branding Content Your organization or brand needs to be able to explain in a gripping way what you mean to your customers.

Images and stories give clarity to your brand commitment.

Words and ideas convey the essentials.

The listener can thus identify with your brand and better understand its value.

We know what motivates people.

What kinds of stories attract their attention.

How they can best be conveyed via each medium.

We get the right messages across in a way that leaps above rest to reach your target group.

Visual messages for a world in motion.

Concept Branding Content Imaging Good visual imagery inspires the viewer.

An illustration, photo, animation or video clarifies the message in a single glance.

The digital revolution has had enormous impact on how we absorb information.

Moving images have become standard on digital channels.

A homogeneous vision across both still and moving images strengthens the identity.

We look beyond one-size-fits-all solutions in order to create your own customized visual language.

Giving a nice and clear shape to your story.

Good design speaks without words.

Concept Branding Content Imaging Design The first impression determines everything, also in your communication.

A powerful, unique design and user interface (UI) is thus essential.

Your customer’s experience is central.

Every touchpoint with your brand must evoke the same experience.

The challenge is to renew your visual message while maintaining a consistent identity.

In order to draw the attention it deserves.

Our designers are unparalleled in their mastery of the potential of each communication channel.

The right message at the right time.

When the customer wants it.

Concept Branding Content Imaging Design Digital With the rise of new technologies, customer behaviour is constantly changing. And therefore so, too, is the marketing approach.

Online, the world has really become a global village.

An inexhaustible source of potential tools and assets is on offer. What is hot, what is less relevant and how is each of the various media designed to mutually reinforce each other?

The challenge is to acknowledge what motivates people and to capture customers’ attention.

Online and offline complement each other through an integrated multichannel approach.

Our online marketeers clarify your online presence and enhance your reach within your target group.

With the right tools, an appropriate design and a desirable content.

Strategic Partner

As a marketing and communications agency, we set priority to the results of your communication.

Working closely with you, we look at how your company objectives can be achieved.

After a thorough analysis, we draw up the best communication strategy for you.

Both online and offline channels are integrated seamlessly in the process.

A targeted communication strategy is one that focuses on the goal.

More than 45 years of experience with B2C and B2B clients in various sectors ensures that we know which concepts, tools and media can generate optimal results.

Strategic insight into your target group is the key to success.

Insight Understanding the behaviour of both individual and professional clients is essential in order to determine the right message.

We offer you insight into how your target audience thinks, what drives them to take certain decisions and what their expectations are.

What enables you to reach them and where you fall short.

Different markets and customer groups have different needs, which require a specific approach.

Together we will determine what distinguishes you from your competitors and which markets you should be present on, depending on your company objectives, your investment options and your prospects of growth.

A good branding strategy creates added value.

Insight Identity A consistent and coherent brand narrative will raise the value of your brand.

With the right content and persuasive arguments, you will reach the customer in a way that achieves results.

Together we will decide on a suitable brand architecture in cases where you manage multiple brands.

We help you see the forest through the trees and to sustain the value of the brand along the entire customer journey.

A smart communication strategy achieves its goal by means of a targeted action plan.

Insight Identity Planning When realizing your communication plan, your project manager keeps a careful eye on all aspects.

We know the smartest techniques to achieve more with the various media and to maximise your reach.

The guidelines of an advisory communication strategy are linked to a concrete action plan and associated budget.

This way you know exactly what objectives are being set out.

A structured approach results in more leads and conversion.

Insight Identity Planning Conversion Nothing is as it was. We are living in disruptive times in which markets are taking new forms.

How can you continue to reach your customers in the most efficient way possible?

We determine your B2B or B2C offer, the message and the tools for your client.

Partly with smart contact systems and marketing automation.

That way we ensure that you unfailingly exceed your client’s user experience both online and offline.

We thus turn your clients into your most reliable ambassadors.

Customer-friendliness, proactivity and innovation ensure the cash flow of today and tomorrow.

Insight Identity Planning Conversion Efficiency The right price setting will to a large extent determine a company’s profit.

The best results are achieved by linking the price to the perceived value for the customer.

We examine what value customers attach to the product or service and how we can improve their perception.

We also determine which operational flows between product development and marketing are needed in order to be present on the market as quickly as possible.

You will derive true competitive benefit from your innovations and new developments.

Unique customer experiences bring about stronger customer loyalty.

Insight Identity Planning Conversion Efficiency Analytics Developing customer relationship management and taking after-sales service seriously will automatically attract new customers.

Your existing customers can be your best salespersons.

We therefore measure the results of our efforts and look at how we can optimize customer experience.

Knowing what will help you achieve the best results also leads to a more efficient allocation of your budget.

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Group Van Damme nv — Legeweg 165 - B-8020 Oostkamp +32 50 46 19 19 — info@groupvandamme.eu Group Van Damme

www.groupvandamme.eu

Member of the worldwide MAGNET network.