Little Lamb Club Newsletter Issue 3, 2014

Little Lamb Club Newsletter, Issue 3, 2014

ISSUE 2, Business Family 2014 Owners of Love Henry and Plum talk to Little Lamb about their businesses, designing, what they love about it and more!

WIN! Alex & Ant summer clothing!

Bigger and better!

Little Lamb expands their clothing including bigger ranges of swimwear, and dressy clothing plus a new range of pyjamas

Megan Hess Launches Alex & Ant’s new collection

A Taste of Summer Take a glimpse into the new summer ranges in store or to arrive soon

Little Lamb Shop 3/4 Rowling Street Casuarina NT 0810 Phone (08) 89272757 Email littlelambdarwin@gmail.com www.facebook.com/littlelambdarwin

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 2 Last year we introduced the brands Bebe and Fox & Finch to Little Lamb to the delight of many customers. After the huge success the brands saw, we made sure we have expanded both the range of styles and sizes (now going up to size 7 from Fox & Finch).

With new collections in store now, we will continue to have regular deliveries of summer clothing from these brands continuing until October.

Here’s a tiny snippet from the July-August ranges.

NOW CARRYING A BIGGER RANGE OF DRESSY BOYS

From button down short and long sleeve shirts, dress shorts to linen long pants, vests to blazers and even bow ties, we will have your little man covered for any special occasion or event all in beautiful breathable cotton. Dressy boys clothing is store now with more on the way!

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 3 After nearly selling out of our small range of previous season Alex & Ant in a week, there has been a lot of anticipation for this new collection. This very special collection (girls only sizes 000-7 years) uses delicious colours and amazing fabrics that are so soft you’ll want to rub your face on them! I can’t wait to create a very special new window display just for this new collection!

IN STORE NOW!

WIN ALEX & ANT CLOTHING! In a children’s fashion industry first, Megan Hess , an icon in the fashion industry, has launched Alex & Ant’s new collection.

Megan Hess is arguably fashions most renown and sought after illustrators, illustrating for the likes of Gucci. Chanel and other world renowned brands. Alex and Ant’s designer and owner was overwhelmed with excitement when she told me Megan Hess would also be illustrating for them!

The wait and secrecy of the poster is now over as the Alex and Ant 2014 summer collection is launched... With the result being just gorgeous!

Come and see the beautiful Megan Hess poster for Alex &Ant in store and enter their launch competition!

FOR YOUR CHANCE TO WIN A SUMMER ITEM FROM ALEX & ANT ...

SIMPLY COLLECT A BLACK AND WHITE VERSION OF MEGAN HESS’S ALEX&ANT POSTER FROM IN STORE AT LITTLE LAMB THEN COLOUR IT IN AND UPLOAD IT TO ALEX & ANTS FACEBOOK PAGE OR INSTAGRAM (FULL DETAILS IN STORE).

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 4 New baby boys clothing has just arrived from plum with more of their traditionally sweet and classically smart baby range (0000-2) to continue to be delivered through to October. Here are a few of our favourites to come.

Arriving in September will be our first full range of sleepwear from Plum..

Their 100% cotton summer onesies and two piece pyjama sets in

sizes up to 7 years

are fun, adorable and importantly, comfortable. They are priced at $29.95-$34.95 which means you’ll love them as much as the kids. We’re betting they’ll quickly become staples in many households!

Our biggest swimwear range to date is expected to arrive late August. The range will include bikinis, one piece bathers, trunk bottoms and long and short sleeved rash vests in sizes 000-7 years. Each style will come in a variety of different prints, all made from cancer council approved UPF 50+ fabric. Stay updated for their arrival!

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 5

Born for it PLUM is an Australian family owned business established in 1965 by Bob and Nell Pepper, run for many years by Rob Pepper, and is today owned and managed by Bob’s grandson Shane Pepper and his wife Eugenie.

With their 2 young children, Tommy and Chloe, they fully understand the needs of today's parents.

PLUM has its own in-house design team with 3 designers with over 15 years’ experience each in the fashion business, designing prints, graphics, textiles, babywear and womenswear for major international brands, as well as being mums to 6 children between them.

Shane and Eugenie with their children We asked Shane Pepper, the Owner of Plum a few questions about his business.

How did you get into the children's clothing market?

I was born into the Childrenswear industry literally. I’m 3rd generation owner of Plum (ST) of a business that has been at the top of the Australian market for over 50 years.

What inspires you when designing?

We (the design team) search the globe physically and online for the best ideas and inspiration to pull together our collections.

What do you love about this industry?

Its always changing and keeps you on top of your game.

What's important to you when choosing fabrics or designs?

Quality / Fashion forward / easy care.

What makes Plum special?

Plum is well know for its vibrant prints and across our ranges including babywear, swim, sleepbags (not stocked by Little Lamb) and PJs.

A couple of designs from the new summer collections from Plum

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 6

Meet the beautiful Chrystal Henry...

Mum of 3 and designer/owner of Love Henry How and why did you get into the children's clothing market?

I used to be in the bridal and formalwear market and when I was pregnant with my first child I decided to start making baby clothing and took it to the local markets and also was lucky enough to get into a few “actual” stores including Little Lamb! Once the demand got too high, I had to look at expanding the brand.

What do you love about designing and what inspires you?

I love that I can design my vision. I see something in my head and start playing around with colours and prints and it all goes from there. I try to make my designs a little different from the rest but still mainstream enough for most people to like it. My friends are my biggest inspiration, they are always sending me messages of things they love and what they would like to see in the next Love Henry range.

What is your favourite look/collection this summer?

I love the Elsie Collection (My own “Elsie Mae” was a newborn when I designed this range actually!) I love the vintage prints and soft colours, perfect for beautiful little babies.

The Audrey Range has been our best seller and is really cute also. Oh and you really can’t go past the 2 NEW boys suspender style playsuits! (see previews next page) What do you love about this industry?

I love hearing mums say how much they love Love Henry and seeing little babies and kids wearing it. The feeling is really very uplifting and makes the hard work worth it. Also the stores that stock Love Henry are like friends to us and we love having a business relationship like that. Makes working easy.

What's important to you when choosing fabrics or designs?

We are cotton growers in QLD so everything that I design is made from cotton. I love that I get to see the cotton seed planted into the ground, the first green leaf appear from the soil, the first white soft cotton emerging from the boll, the cotton being harvested in our very own cotton pickers, then shipped off to be made into beautiful soft cotton fabrics to be used all over the world and maybe in my very own Love Henry designs.

What makes your brand special?

Every Love Henry product was designed in an environment where the word “Mum” is used about 50 times a day, yes, I am a WAHM! My daughters give me feedback on my designs and tell me their favourites. They have actually designed a few pieces themselves which they feel extremely proud of when the samples are made! (My eldest daughter is only 6!) Love Henry is special for this reason.

Can you give us a little summary of you and your business?

I am a regular Mum with regular problems, I am just lucky enough to be doing something that I love surrounded by the people I love. I am thankful for the support of my family, friends, stockists and the beautiful customers that love Love Henry.

Chrystal Henry with her three daughters

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 7

Thank you Darwin for making Little Lamb Love Henry’s #1 Stockist once again!

Love Henry’s 2014-15 super sweet summer range is expected to arrive (with loyal fans eagerly waiting!) late August-Early September Three stunning girls collections can be mixed and matched together and will each include playsuits, dresses, rompers, singlets, shorts and skirts, while the smaller but equally adorable range for the boys will include polos, shorts, singlet and new designs in the best selling playsuit with suspender straps. All collections have new exclusive fabrics with prints designed by owner/designer Chrystal Henry, featuring their trademark appliqués with button and ribbon details, always with a vintage touch.

Elsie

Audrey

Evie

William & Digby

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 8

All Dressed Up

Marquise’s new summer fashion collection will be in store very soon (arriving late August) and will feature vintage prints from bicycles to navy florals, as well as summery pink prints and quirky images (we love the Snappy Croc range!).

TUTU CUTE AND TOO COOL FOR SCHOOL! Vibrant and fun tutus along with a range of seriously adorable children's sunglasses from hootkid are in

store now! Tutu dresses ($44.95)are available in sizes 1-7 yrs . Sunglasses ($14.95) come in a case and provide UV 400 medium glare protection.