Steve Trahanas - Powerful Digital Marketing Strategies It is prudent that any organization, regardless of type or size need to continue adapting the best marketing strategies for them to have any relevance in this ever dynamic market. In other words, the organizations need to ensure that they recognize the online nature of modern customers thereby introducing and then establishing a formidable Digital Marketing strategy. Without the best Digital Marketing Strategy, your business may end up missing some very potential and essential sales as well as online sales opportunities. This is a significant problem especially bearing in mind that the highest number of vital customers in the modern world will start their search for a product on the internet. Below are ten top Digital Marketing Strategies that need to be followed by all the serious entrepreneurs and they will remain relevant in the market today. 1. Make Your Homepage Visual Studies have shown that most web users will determine whether to stay or to leave a web page within just 10 seconds after the page has opened. Today, web users no longer go through paragraph to paragraph in search for a text. This implies that if you were so much focused on communicating your message only through your linguistic prowess, then you may have no chance of showcasing your skills. To combat such problems, it is paramount that you follow what other web users are doing to retain customers whom they have really struggled to attract through Optimization of their websites. The use of images together with videos is today essential for effective website communication. More can be communicated through the visual communications and within just a short space of time. This is in fact very essential especially in retention of the very impatient users who have visited your site for the first time. Remember that 90% of all the information that is transmitted to the brain normally is visual. In the brain, the same visual messages are always processed sixty thousand times faster than texts. Decrease the website bounce rates as you increase search engine rankings by posting visual centric homepages. 2. Make Your Message Mobile Friendly The number of persons accessing the internet has constantly been on an increase in the last few years stretching back to a decade. Those accessing the internet via their smart phones have also been on a constant increase especially in the last five years or so. This increase will keep on being on the rise hence the need for businesses to factor the mobile devices in their strategies. In a nutshell, to remain relevant, you must have a mobile responsive website.
3. Focus on Content It is worth noting that advertisement or rather marketing through the traditional methods such as magazines, newspapers, TV among others is becoming irrelevant. It is therefore important that you divert a great deal of your resources to ensure that your websites give the customers and potential customers the very best. Ensure that you give the desired content to the latter. There is some specific information that customers will always either need or be attracted to. Ensure that you capitalize on that. It is also worth mentioning that content is one of the features that are used in SEO. For your website to be highly optimized, it has to have the right content organized in the right way.
4. Harness Online Video Power Videos are among the top most marketing tools the modern marketer has at his disposal. Online videos have been used in the last few years and they have become a must have for any serious websites. In case you haven't still employed the use of these videos, then probably you may be lagging behind in this stiff competition. 5. Multi Channel It is no longer prudent to spend all your time only in one channel, however perfect you may do it. Today, you have to express your ideas in several channels. Ensure that you advertise your ideas and products through the websites that your potential customers visit the most such as numerous social media websites. From here, you can direct them to your site.
6. Get Social As mentioned above, you have to get in to the social media marketing so as to get the best out of your Digital Marketing Strategy. Create a page on the website, Twitter among other social media and have a link that will direct the users to your website. There are so many people visiting the social websites today. It is therefore easiest to create a network and direct it to your website through the social media than by any other means. 7. Add Some Rich Snippets to the Google Search Results Rich snipes are credited for giving standout results with a great percentage of audiences having a likelihood of clicking the site. The use of a professional video hosting service to post a video on your site is the easiest way you can generate the rich snippet to the Google search results. 8. Focus on Top Quality Back links High quality back links play an important role in giving you're a greater score in listings within the search engines. Without using these, you may end up losing quite much. Ensure that as you create a back link to your website, it ought to be from a website that is highly visited or that which is of a high domain authority. 9. Implementing Sign up forms On One's Website
Sign up forms will help you identify your visitors. From these, you can be able to contact the frequently with newsletters, coupons, discounts among other features that may end up attracting a good number of them back to your website and to your business.
10. Ad Re-targeting A meager 2% of web visitors will convert on their very first visit to any site. Together with sign up forms discussed above, web owners will need to use ad re-targeting in order to remind the visitors of the products they once viewed but took no action about them. Ad retargeting works through the use of cookies so as to track the website visitors and possibly redirect them back to the site. After leaving the site, they will keep on being shown the products they viewed through ads on the other sites they visit.