25 Free Online Reputation Management Tips and Tools [Presentation]

25 Free Online Reputation Management Tips

Top 25 free online reputation management tips to help build, boost or repair a web presence for professionals.

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1. Create A Website Making a website or updating a site with quality content and using your name or business as the domain name is very helpful.

2. Write a Blog Writing a blog is probably one of the best solutions.

Posting instructive and engaging articles weekly or very frequently is crucial.

3. Be Active On LinkedIn For business connections, nothing beats LinkedIn. As with any social media site, completely fill out the profile and make sure you include web site links in your contact information

4. Attempt to Remove Negative Links Removing the negative post, link, image or blog post is possible but frankly, however, it’s usually extremely difficult.

5. Create a Wikipedia Entry A Wikipedia article is highly valued by search engines, and will usually rank on the top of the first page of Google and thus is a powerful online reputation management tip.

6. Create a YouTube Video YouTube and videos are extremely powerful ways to repair an online reputation.

Create one that focuses on you and the positive things you do.

7. Stay Clear of Negative Comments Don’t comment on negative content such as a review on RipoffReports.com because it will only push its ranking higher.

8. Make a Presence on Industry Platforms Find appropriate industry platforms and join. Be sure fill out all the profile information, including links to your site and blog, your photo, and links to key articles.

9. Write a Whitepaper You are an expert in your field—whether it be mortgage backed securities, rental properties in the Hamptons, or contemporary emerging art galleries in Chelsea.

10. Get on Relevant Blogs Follow useful blogs and online sites for your industry, and add your online presence there.

11. Join Alumni Groups Add yourself to undergraduate or graduate schools alumni sites.

Usually, sites with ".edu" domain extensions are ranked highly by Google.

12. Update Your Web Site with Meta Tags Title and Descriptions Be sure your web site is optimized for the negative term and make sure your name or your company is included in the title metatags of some of your pages.

13. Be Active On Facebook Be very active on social media sites such as Facebook by posting good content. These should not be purely promotional but should be geared to engage with your friends.

14. Tweet Daily Google is using cues from social media engagement more and more so after Facebook, Twitter is an excellent online reputation management tip.

15. Add Images to Pinterest Adding visual information to Pinterest can also be very powerful. Comment on others, “like” and “Pin” compelling images.

16. Post Images to Instagram Although depending on the industry, activity on Instagram can vary, but minimally make an account and add your website in the Profile section.

17. Complete Image Information Images are more important than ever to Google, so having a properly named image file is crucial. Be sure when adding images to blogs to make sure that all additional fields are completed.

18. Write a Guest Blog Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry

19. Build Links to Your Site Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking.

Developing a good linking strategy can be extremely time consuming but is worth it.

20. Make Comments on Online Communities, Forums Follow good and interesting online sites, forums and communities specific for your industry.

Check them frequently and commit to making one comment daily to show that you are a “thought leader.�

21. Monitor Google Alerts Monitor your online reputation by signing up for free Google Alerts. Note that you need a Google account, but you should have one already—if you don’t, get one immediately.

22. Give a Talk or Speak at Conferences Being visible in public is a way to generate positive news about you and build an excellent reputation, so pick some topics that you are an expert in and contact a local library, club or business organization and offer to give a talk.

23. Create a Reddit Account and be Active Reddit is an extremely popular site that aggregates news and comments on various topics. It can sometimes be hard to add a comment or link because it is geared to block spam or frequent additions.

24. Google+ Although Google Plus is on it's way out, it still can be helpful since it's a Google property so post and comment daily.

25. Create Yelp Reviews for Others Yelp is a very popular review site, and having a presence there is a way to boost your online reputation.

Questions?

Feel free to reach out to me, Steven W. Giovinco, with any questions. steve@recoverreputation.com www.recoverreputation.com 347-421-7598