CORPORATE OPTICS Portfolio

Meetings : Events : Audio Visual : Stage Design

Po r t f o l i o & C a s e S t u d i e s

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Ima gine you have the power to increase shareholder value, impact employee retention, and shape community perception when all eyes ar e on you.

Super Bowl - Opening Ceremonies The opening ceremony for Super Bowl XL, “A Detroit Salute,” was a black-tie celebration of Detroit’s automotive heritage, sports history and music legacy. ABC/ESPN broadcaster Mike Tirico led guests on a journey to celebrate Detroit as well as Super Bowls of the past and present. The evening included a presentation from the CEOs of General Motors Corporation, Ford Motor Company, and DaimlerChrysler Corporation, live performances by great Motor City entertainers such as Kem and the Four Tops and recognition of the 40 moments that define Detroit Sports. Some of the sports legends in attendance were Joe Dumars, Al Kline, Barry Sanders, Bo Schembechler, Lloyd Carr, Desmond Howard, Scotty Bowman, and Jim Brandstater. Our team, in partnership with Roger Penske and The Detroit Super Bowl XL Host Committee continued the tradition that Jim Nantz began with this gala celebration of Detroit at the spectacular Fox Theatre. Steven Simmons was awarded the prestigious Global Paragon Award from Meeting Planners International for excellence in planning "A Detroit Salute."

global programs

Super Bowl - Media Night Our Team was tasked with creating an atmosphere that even the toughest critics would appreciate. The stage was set for 3,000 members of the international press. Each of our divisions integrated its services to transform Detroit's Fox Theatre into a Motown Review, honoring the Super Bowl Media and watching local bands perform historical Motown hits from yesteryear.

Food and beverage service was a priority. Interactive elements such as Madden, audience interactive Trivia Pursuit and historic electronic football filled the venue. Some of media’s famous celebrities made their way through the event such as Chuck Daly (Pistons), Mitch Albom (WJR / Detroit News / Tuesdays with Morrie), Gilbert Gottfried (Actor), Chris Rose (BDSSP), Jay Moriati (Around The Horn) and many others.

global programs

NCAA - Final Four Salute The NCAA Final Four Salute is perhaps the highest profile event associated with the NCAA Tournament. The intent of this one-day event is to recognize the teams and individuals associated with the tournament, which is second only to the Super Bowl in worldwide viewership. The objective of this year’s event was to design and develop an entire room environment that projected the NCAA as cutting edge, while enriching its already popular brand. OPTICS utilized its in-house rendering capabilities to design the look, and incorporated our own equipment to deliver the end result.

More importantly, we seamlessly integrated these deliverables with the event management company (Company 20) to create what Host Jim Nance called “the best Men’s Salute to date”. Post-program evaluation identified our competitive pricing, turnkey services (include in-house graphics creation), and creative ideas as the deciding factors in our selection.

global programs

HDNet's Broadcast - The Iowa Presidential Forum OPTICS was hired as creative director to complete the broadcast stage design and fabrication for HDNet’s live coverage of The Iowa Brown & Black Presidential Forum hosted by Dan Rather, Global Correspondent for HDNet’s “Dan Rather Reports.” , This represented the nation’s only presidential forum in which all candidates have an opportunity to answer essential concerns of African-Americans and Latinos.

Democratic presidential hopefuls, from left, Sen. Chris Dodd, D-Conn., Sen. Hillary Rodham Clinton, D-N.Y., John Edwards, Rep. Dennis Kucinich, D-Ohio, Sen. Barack Obama , D-Ill., and New Mexico Gov. Bill Richardson stand with moderators Wayne Ford and Mary Campos before the start of the Brown & Black Forum, in Des Moines, Iowa.

global programs

NAACP Annual Convention The purpose of the NAACP’s Annual Convention is to establish policies and programs of action for the ensuing year.

The city of Houston hosted 7,000 members at the NAACP’s most recent gathering. The convention featured keynote presentations from Vice President Joe Biden, Attorney General Eric Holden and Republican Presidential nominee Mitt Romney.

Presentations took place against the backdrop of the Modular Cyber Ice learning environment that allowed for multiple presenter entry scenes and different set looks for each day with the press of a button.

global programs

North American International Auto Shows Produced in conjunction with TVS The Opening Ceremony of the North American International Auto Show is the signature kick off event of the tour. Each year it provides a platform for the media to get a first glimpse of the top leaders of the Automotive Industry and their latest product and technology advances.

The Modular Cyber Ice Learning Environment complemented the intricate production designed and executed with TVS Communication Solutions.

global programs

Chrysler - Fleet Preview Produced in conjunction with BI Worldwide Chrysler gathered its largest fleet buyers in Savannah, Georgia for its annual fleet preview. The program provided the premier opportunity to experience Chrysler’s award-winning lineup of vehicles. Product experts presented on a variety of topics to convey a wealth of information to prospective buyers.

OPTICS provided creative direction and audio/visual support under the technical direction of BI Worldwide. The technology package and stage design included a custom built 20 x 36 mega screen that was engineered with its own truss surround.

automotive sector

General Motors - Senior Leadership Conferences Produced in conjunction with CAP Worldwide The GM Senior Leadership Conference brings the top minds in the organization together for a series of meetings over several days each year.

Under the skillful direction of CAP, OPTICS provided the Cyber Ice Learning Environment and circular projection surface; both used as branding tools to enhance attendee education and retention.

automotive sector

General Motors - Supplier of the Year Awards Produced in conjunction with Morely Companies General Motors recognized 76 companies representing 16 countries with its Supplier of the Year award during the annual ceremony at the GM Design Dome. The award recognizes the significant contributions of GM’s suppliers as part of the company’s global product and performance achievements.

The Supplier of the Year program started in 1992, and each year a global team of purchasing, engineering, quality, manufacturing and logistics executives determines the winners. The ceremony took place against the backdrop of OPTICS Zero scenic design.

automotive sector

Society of Automotive Engineers: - World Congress - Global Leadership Conference - Convergence Conference The partnership with Society of Automotive Engineers allows OPTICS to produce some of the most influential programs in automotive leadership. We have been hired to design and produce the SAE World Congress, the Global Leadership Congress and the Convergence Conference.

automotive sector

Automotive News: - World Congress - Pace Awards - AutoWeek Design Forum The partnership with Automotive News allows OPTICS to produce some of the most influential programs in the automotive media industry. We have been hired to design and produce the Automotive World Congress the AutoWeek Design Forum and the industry's prestigious Pace Awards.

automotive sector

Volkswagon - Dealer Meetings Produced in conjunction with Gail & Rice Gail and Rice called on production partners Premier Creative Group and OPTICS to provide a message delivery system and technology package to support their production of the Volkswagen Dealer Meeting.

Leadership presented against the backdrop of the Cyber Ice Learning Environment; customized with Volkswagen branding as new initiatives were cascaded at the Dealer level.

global programs

Nissan - Global Employee Broadcasts How do you make a distance meeting interactive? This was the question posed by the Nissan All Employee Meeting Planning Team. OPTICS’ response was to add a live component to the satellite feed infrastructure, where Headquarters could have real time input from sites around the globe.

Through the OPTEXT text messaging system, for the first time over 16,000 global employees were able to participate in their Employee Meeting. A stage set design featuring the modern Zero set complimented the program’s high tech nature.

automotive sector

Infiniti Q50 Global Reveal - NAIAS Press Conference Produced in conjunction with George P. Johnson Dropping the cloth from what’s the first to fall under the brand’s new naming structure, the Infiniti Q50 kicked off the North American International Auto Show with a little help from Cirque Du Soleil.

Placing precision and creativity at the core of all their performances, Cirque Du Soleil and the technical directors from George P. Johnson called upon OPTICS to provide theatrical support with safe special effects.

automotive sector

TI Automotive - Holiday Celebrations Each year, OPTICS creates a themed holiday event for TI Automotive’s staff and spouses, designed to honor and appreciate employee contributions and equally important, have fun! It has become a highly anticipated program with employees waiting to see how the year’s prior celebration will be topped.

The scope of work includes venue procurement, food and beverage management, headline and variety entertainment, and a platform for the CEO to recognize team members and their families. Themes include “Fire & Ice” with fireplaces and large ice luges, a stage set with icicles hanging from the ceiling and faux flames coming up from the floor, and bursts of snow like confetti floating through the air.

automotive sector

TI Automotive - Family Appreciation Events TI Automotive enlisted OPTICS to create these turnkey annual events, allowing over 400 team members and their families to come together and be recognized for their contributions.

The scope of work includes venue procurement, food and beverage management, and entertainment with a focus on teambuilding; musical and variety entertainment geared toward the whole family.

Per the goals and objectives of the program, employees had a great time and felt appreciated, while their families felt connected to and proud of the organization their loved one works for.

automotive sector

TI Automotive - Technical Center Opening San Luis Potosi Mexico - South America TI Automotive staged an international media unveiling of their new Blow Molding Plant in San Luis Potosi Mexico.

TI enlisted OPTICS expertise in seamless live production, executive reputation management and executive security to showcase to the media this state of the art facility.

The unveiling program included remarks from the TI Automotive CEO and the Governor of San Luis Potosi. Following the formal production, guests were escorted on tours of the Plant and equipment demonstrations.

automotive sector

Continental - Employee Appreciation Events The art of Employee Appreciation programs can take on many forms. Just ask Continental employees and spouses.

The years have seen creative and out if the box entertainment and venues that have brought their holiday programs to life.

Elements have included performances by Cirque, full-blown corporate casinos, and strong headline entertainment shows. Historically this program has given OPTICS a chance to flex its creative muscles, designing programs inside unique spaces like airplane hangers, athletic facilities, and concert theaters.

automotive sector

Continental - Global Leadership Broadcast Continental North America hosted members of the Executive Board of Continental AG at their Annual All Employee Meeting. OPTICS was tasked with providing a business theatre audio-visual package designed to enhance messaging, as well as broadcasting the meeting to more than 20,000 employees based in 30 facilities across the U.S., Canada and Mexico.

The program required a distance learning webcast integration with each of the sites, as well as simultaneous Spanish translation for the facilities in Mexico.

automotive sector

Yazaki - Global Employee Broadcasts Yazaki’s All Employee Meetings are a great mix of traditional and virtual message delivery. While over 900 employees gather in the headquarters atrium for quarterly business updates, colleagues across the globe participate in real time as the program is broadcast to their respective locations.

Yazaki’s meeting space boasts a solid glass wall that serves as the stage backdrop; supported by a freestanding custom designed business theater that makes a space with zero rigging points work.

automotive sector

Delphi Corporation: - Global Leadership Conferences - Innovation Hall of Fame Spinning off from General Motors, Delphi Corporation became the largest IPO in history at the time. A week long whirlwind of communication rollouts, media coverage, Opening Ceremonies and a global unveiling of the new Delphi Headquarters ensued.

This important occasion marked the beginning a two-decade plus partnership that has continued to flourish with service from a consistent production team that knows Delphi’s corporate culture and expectation for excellence.

automotive sector

Delphi Corporation: - Annual Shareholder Meetings - Global Employee Broadcasts As an extension of the internal global communications team, Optics has provided turnkey program management and production services for Delphi over the course of a twenty plus year partnership.

Programs have ranged from global leadership broadcasts, Annual Shareholder Meetings, employee appreciation and awards programing to divisional quarterly business reviews; all executed with a singular vision and common branding, regardless of program size, scope, or location.

automotive sector

Citi Financial - Chairman's Forum CitiFinancial’s Chairman’s Forum is a four-day employee incentive program designed to recognize and reward attendees for their achievements. This year’s Forum was held at the JW Marriott, Desert Ridge. The meeting’s theme and content “Elements of Success” provided by our partner Fish Eye, were blended into the elements of Fire, Water, Earth and Sky. The elements were illustrated through the creation of a dynamic set design, and video production that featured screen blending technology. By weaving technology and mission supportive visuals throughout the program, attendees were acknowledged with a unique and memorable experience.

financial & insurance sector

Health Alliance Plan - Producer Conferences For seven years and counting, OPTICS serves as the learning environment designer and technical production team, tasked to execute a series of HAP’s Producers Events; each featuring its own theme and topic.

Working closely with the producer, we were able to design a scenic and technology package that supports their goals and objectives while making each event it’s own success.

financial & insurance sector

Farmers Insurance - President's Forum Produced in conjunction with PSAV Farmers Insurance President’s Forum took place in Washington, D.C. To complement the location, a dynamic combination of D.C. architecture and contemporary visual effects were represented by the Cyber Ice Scenic, featuring multiple column cornice arches that came to life with internal LED lighting.

The columned arch stage entrance surrounds and diffused polycarbonate elements are lighting and projection pallets that allowed for multiple presenter entry scenes and different set looks for each day with the press of a button. On stage participants entered the stage left or right onto a combination circular diamond stage carpeted with patriotic star in Farmers signature red and blue.

financial & insurance sector

Farmers Insurance - Topper's Tour 16 City Tour - Produced in conjunction with PSAV To reward their top producers, Farmers Insurance Company offers a three-day trip to its Topper Club members. The Topper Tour provides incentives for the agent to expand their staffs and, by doing so, improve customer service and increase production.

Attendees were invited to regional conferences, each branded a common theme with an OPTICS Learning Environment that changes year over year, providing repeat attendees with a new, unique experience each time. Pictured here is the Streamline Scenic that has the ability to completely change the room environment with a push of a button.

financial & insurance sector

Little Caesars - 50th Anniversary Little Caesars, the largest carry-out chain internationally with restaurants on five continents, marked its 50th anniversary with a celebration event at the historic Fox Theatre, the corporate headquarters to Little Caesar Enterprises.

Colleagues, franchisees, vendors and other members of the Little Caesars community gathered to pay tribute to the accomplishments that have made Little Caesars an industry leader, and have positioned it for continued growth. The event included special speakers, entertainment, a unique commemorative gift, cake and of course, plenty of pizza.

food services sector

Heinz - North America Leadership Forums The HNA Forum is the signature kick off event for the Heinz Sales and Marketing Meetings. Inside Pittsburgh’s Benedum Theatre, the Forum featured presentations by top Heinz management including remarks from the President of Heinz North America and the CEO of the H.J. Heinz Company. It also served as an awards stage to recognize the most significant employee contributions of the year. The meeting theme was the philosophy of 212 degrees, the degree at which water boils, and how that one degree can make a dramatic difference. This theme was intertwined throughout executive remarks, supporting videos and digital motion environments and entertainment elements.

The entertainment element focused performances by The Passing Zone, and during the finale, through the use of NASA astronaut suits, they accomplished the feat of human juggling.

food services sector

Heinz - National Sales Meetings & Awards Annually, Heinz North America hosts it’s top 1,000 Sales and Marketing employees at a multi-day, often multi-venue conference. The conference focuses on both professional and personal improvement and development. Elements of the program include venue branding, awards ceremonies, teambuilding and social responsibility, personal development training, health and wellness classes and screening, a 5K walk/run race, custom videos, breakout meetings, headline entertainment acts and multiple group offsite activities. One of the primary goals of the meeting planning team was to create an experiential meeting to incorporate core mission objectives and engage attendees while sharing objectives, vision and clear business direction for the upcoming year. Attendees reported feelings of pride, loyalty and caring -- exemplifying the corporate culture. Team survey response: “Best Meeting Ever!”

food services sector

Public Relations Society of America Annual Meeting The world’s largest Industry gathering hosted by the Public Relations Society of America offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries.

To enhance the educational value and perception of the conference, PRSA enlisted OPTICS to construct a learning environment that featured the Windows screen blending system; a mix of conventional equipment with cutting edge technology.

national associations sector

Society of Interventional Radiology Annual Meeting - Produced in conjunction with PSAV The Society of Interventional Radiology's goal is to promote the high-quality practice of interventional radiology through its Annual Scientific Meeting; the most recent taking place in San Francisco. Meeting attendees received the latest information in basic and clinical research and experienced techniques and technologies utilized by interventional radiologists around the world.

OPTICS provided the General Session Learning Environment as well as the OPTEXT text messaging system that was utilized for attendee communication and interaction through out the six-day conference.

national associations sector

Boy Scouts of America - Annual Meeting The Boy Scouts of America is one of the nation's largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.

For over a century, the BSA has helped build the future leaders of this country by combining educational activities and lifelong values with fun. BSA leadership converged under the Windows screen blending system; a technology based solution for message delivery and retention.

national associations sector

Taubman - Retail Development Grand Openings Taubman Centers introduced Salt Lake City to luxury retail as it opened City Creek Center, part of a $1.5-billion mixed-use development on 23 acres downtown Salt Lake City. The two-story urban mall's opening drew thousands to be among the first to shop at premium retailers such as Tiffany, Coach, Tumi and Michael Kors. The mall, anchored

by Macy's and Nordstrom, includes more than 90 stores and restaurants.

OPTICS handled the logistics operations that included in excess of 75 logistics staff per day, as well as production support for 35 musical and variety entertainers. The three-day Grand Opening also included a Ribbon Cutting Ceremony and Gala Event.

commercial development sector

YES! Expo Over five years, YES! Expo has drawn more than 70,000 middle-school and high-school students from Michigan and Ohio to Ford Field, home of the Detroit Lions. Accompanied by educators and parents, students on the Ford Field concourses interact with scientists and engineers while exploring technology-based corporate displays and exhibits from many universities in the Great Lakes Region as well as dozens of firms and corporations leading the nation’s technological innovation.

In the Ford Field Bowl, participants also enjoy a high-energy celebration of technology in the form of a live, multimedia show featuring celebrities, scientists, astronauts and innovators from across the country such as the creative minds behind the LucasFilm trilogies, “Pirates of the Caribbean” and “Star Wars.” The YES! Expo has won multiple national Telly Awards, Emmy Award nominations and a CASE V award.

trade show & exhibition sector

Detroit Metro Airport Terminal Grand Opening After several years of construction on a new north terminal, the nation’s most progressive airport terminal, the challenge was to manage the federal regulations of a terminal located in one of the nation’s busiest operating airports, limiting both access and activities, while also making a nearly finished facility presentable and interesting enough to visit. The unfinished parking structures created another obstacle.

At a Preview Gala, more than 1,000 guests explored the soon-to-be-opened passenger terminal, watched a video history of the airport and listened to executive and celebrity remarks, while enjoying fine entertainment, food and beverage. The next day, more than 10,000 people flooded the public celebration, resulting in a one-hour extension of the festivities – a welcome success metric. Entertainment and family fun took center stage, with organized activities for kids and adults alike, all integrated into a celebration of the terminal as well as the history and future of air transportation.

travel incentive & hospitality sector

Convention & Visitors Bureau Annual Meeting Hot cars. Leading-edge music. Vegas-style gaming. Diverse culture. Championship sports. These are the attributes that define metro Detroit and offer the most appeal as a tourism destination, according to the Detroit Metro Convention & Visitors Bureau (DMCVB) which, with the help of OPTICS, unveiled a new “brand identity” to nearly 400 tourism, hospitality, and civic leaders at their Annual Membership Meeting.

OPTICS reinvented the Detroit Opera House, transforming it into a visual representation of the DMCVB’s core mission objectives. The concept was executed through the use of a custom designed asymmetrical Organic stage set that housed multiple projection screens. Projected images cued paradigm changes throughout the program while consistently reinforcing the DMCVB’s new brand identity. Our team has since been invited to particapate globally in other DMCVB initiatives.

travel incentive & hospitality sector

Indy Racing - Grand Prixmiere Gala The Grand Prixmiere is the signature launch event for the Chevrolet Detroit Belle Isle Grand Prix. The evening, hosted by the Belle Isle Conservancy, welcomed an eclectic crowd of Grand Prix drivers, racing officials, and team owners alongside the movers and shakers from across the country.

The Prixmiere benefits the Belle Isle Conservancy and supports the group’s mission to protect, preserve, restore and enhance Belle Isle Park. Complementing the panoramic view of Detroit’s riverfront was a technology package engineered for the all-glass Wintergarden; featuring a curved video wall and vectored sound system.

national events sector

Arnold Palmer Turning Point Invitational Over 700 hours of strategic planning and the management of 35 organizations and over 250 event staff professionals were necessary to handle the wide variety of tasks necessary to execute this historic event with the scope and magnitude of the largest non PGA Tour charity golf fund raiser ever held in the United States. The event was created to honor Arnold Palmer and other past U.S. Amateur Champions, and to establish the creation of the Arnold Palmer Education Fund. The event featured dinner for 1,500 guests, and a state of the art business theatre with dramatic video and audio production. All of this was housed in one of the largest tent structures in North America, covering over an acre on the grounds of the Country Club of Detroit. The end result was as Arnold Palmer himself described, "The finest program I have ever been associated with.� The return on investment for the Arnold Palmer Turning Point Invitational was an overwhelming success, raising just over six million dollars for the Arnold Palmer Education Fund.

"The finest program I have ever been associated with.�

-Arnold Palmer

national events sector

Fash Bash Held to benefit the Detroit Institute of Arts, Fash Bash is a legendary event for the “who’s who” of Detroit. Each year brings higher stakes to create a unique, exclusive experience for all who attend. The Fash Bash was brought to the GM Wintergarden and GM World. Our objective was to transform the largest venue of its kind in the Detroit Area into a lush, tropical Brazilian atmosphere. Numerous clusters of giant weather balloons, expertly strung across the atrium created a false ceiling for a more intimate feel, and a spectacular canvas for intelligent lighting. A pristine white 60’ runway stretched between dining tables sprinkled with hot pink and leopard fabrics.

Saks Fifth Avenue sponsored the exclusive showing of designer Carlos Miele’s fall collection, prior to the New York Fashion Week reveal. The show was a mix of Brazilian entertainers, thumping music, a functional waterfall and, of course, exotic and beautifully dressed male and female models. America’s Next Top Model Naima made a special appearance as well. Post fashion show, guests moved into GM World, which was richly transformed into, "The Hot House," where guests partied the night away amid a hot deejay and suspended aerial performers.

national events sector

Varsity Brands Inc. - National Competitions 28 City North American Tour Since its founding in 1974, Varsity has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, the organization has driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide.

Varsity created the first high level cheerleading competition in 1980, and has subsequently produced thousands of competitive events for cheerleaders and dancers. OPTICS is proud to have provided turnkey production and audio/ visual services for Varsity’s 2012 National Competition Tour Season.

amature sports sector

Professional Sports Fan Experiences Ford Field Since 2001, our team has helped the Detroit Lions score big with their fans. We have produced two grand opening events: Ford Field’s Open House, where thousands of fans experienced multiple interactive events for children and adults alike, and the Ecumenical Dedication of Ford Field.

NFL - Detroit Lions Prior to each Lions home game, we create an exciting player introduction and pyrotechnics display, an explosively entertaining experience designed to frenzy the 65,000 home field fans. This segment has been featured on ESPN and numerous NFL highlight video clips including FOX, ABC, NBC, CBS and NFL Films.

United Way Thanksgiving Day Halftime Show

"Best NBA Best Pre-Show Ever"

ABC Sports

Halftime Shows

Our team has partnered with the United Way in producing their Thanksgiving Day Halftime Show starring international Hip Hop headline entertainer Mary J. Blige and Wyclef Jean.

NBA - Detroit Pistons For four consecutive years our team has continued to expand its repertoire within the Pistons organization, developing new and exciting special effects to enhance the fan experience. From the 60’ tall indoor plumes of fire to the 300 decibel concussions, we strive to support the Pistons’ “Going to Work” team slogan. These effects have been called “The Best NBA Pre-Game Show Ever”, and have become the most replicated and copied pre-game presentation in the league.

NBA Championship Opening Ceremony

professional sports sector

United Way Thanksgiving Day Halftime Show

Meetings : Events : Audio Visual : Stage Design

Po r t f o l i o & C a s e S t u d i e s

CONFIDENTIAL DOCUMENT: NOT TO BE PRINTED OR DUPLICATED