SPONSORSHIP OPPORTUNITY ONE MILLION PUSH-UPS IN ONE DAY
EVERY PUSH-UP COUNTS EVERY DOLLAR COUNTS EVERY YOUTH COUNTS STRONG AT THE CORE STRONGER IN THE COMMUNITY The authentic culture at the iHuman Youth Society is one of acceptance, openness and a genuine willingness to support youth. The focus is to offer youth opportunities to meet with iHuman professional staff and other social agency personnel as required, to engage in harm reduction activities, and participate in arts-related activities that foster positive self-worth and encourage reintegration into the community.
BE A HERO TO YOUR CREATIVITY
2
On September 20, 2014 a very unique event will take place at Northlands EXPO. Edmontonians will be doing one million push-ups in one day. On that day 1,000 people will be doing 1,000 push-ups each. Something that’s never been done before on planet earth. We will be raising $1 for every push-up we do. Our collective goal is to raise $1 Million for the iHuman Youth Society.
SPONSORSHIP OPPORTUNITY ONE MILLION PUSH-UPS IN ONE DAY 3
EXECUTIVESUMMARY iHUMAN: MISSION STATEMENT iHuman's mission is to work with traumatized youth who exhibit high-risk lifestyles. We promote their reintegration into the community through social support, engagement and outreach programs involving crisis intervention, arts mentorship and life-skills development. Through iHuman, youth are finding their own identity, becoming more empowered, and creating their own compelling future.
WHY DO 1 MILLION PUSH-UPS?
Why? Because personally committing to do 1,000 push-ups in one day (with about 1,000 other people) and wanting to make a difference in the lives of others who are facing some very difficult realties – is way easier than... Being a youth, living rough on the streets, struggling to survive dysfunctional, often cruelly abusive families. Being ignored or abandoned by those entrusted with your care and living in a dangerous world where violence against you is an everyday fact of life, where health care, education and opportunity are distant dreams, where social services are not accessible.
COST EFFECTIVE iHuman is one of the most cost-effective not-for-profit organizations in the province. Keeping one high-risk youth off the streets in Edmonton saves the government and taxpayers $146,000 or more per year. (iHuman has 500+ youth registered with the program).
4
HOW CAN YOU HELP?
As a first year event we need a “bit of a push” and some solid financial support to compliment our dedicated team and committed sponsors to date. The project will achieve four important objectives, wrapped into an authentic theme that will help make you and our city stronger. Through a unique partnership of community building, 1,000+ Edmontonians will come together and do what has never been done anywhere in the world – one million push-ups delivered through an exciting community engagement strategy and a highly memorable event leading to a world record! – We have four unique “Hero Sponsorship” opportunities for your consideration plus a “Title Sponsorship” opportunity where you can obtain naming rights, which will bring you recognition on a national level. – Reach a diverse audience and help bring communities together in a unique way. – The CTV media challenge will garner engagement and extended media reach. – Flash mob, fitness and wellness workshops. – 12,000+ people pledging and supporting participants via engaging website and impactful social media strategies and challenges. (approximately 1,900* participants) – Strong experienced team in place to deliver the project and event with sponsors already committed. *Based on 700 individual participants each doing 1,000 push-ups and 300 teams of 4 people doing 250 each.
MAKE SOMETHING STRONG EVERY PUSH-UP COUNTS
1 million push-ups is a very Edmonton thing to do – plus it’s an awesome opportunity to get fit, have fun and make a difference. By helping others we also help ourselves, the result being a safer, caring and productive society. This project will bring together every walk of life in the city, building positive links within and between communities in Edmonton. It will also play a vital role in developing an individual’s potential and self-confidence. Doing 1,000 push-ups individually is a challenge, overcoming that challenge will reinforce the notion that helping others makes you strong!
EVERY DOLLAR COUNTS
The money raised will help equally support iHuman’s ongoing operational needs as well as our All In! Edmonton Capital Campaign, which has the objective of building a permanent home for your youth and long term stability. (please visit www.heroesneedapply.org for more information). Securing a permanent home (our 22,000 square foot studio facility renovation) will allow us to deliver our essential services with more continuity and stability for our clientele – leading to a stronger inner city, committed community engagement and a safer, caring productive society.
EVERY YOUTH COUNTS
iHuman never gives up. We never turn a youth down. iHuman works with traumatized youth who live rough on the streets and have seemingly lost everything. We use creativity and authentic care as a tool that can empower disenfranchised youth with belief in themselves and the ability to contribute back to the community.
5
iHUMANYOUTHSOCIETY BE A HERO TO YOUR CREATIVITY
In 1997, a few Edmontonians came together to solve a problem: there were too many neglected and abandoned young people on the streets. Some were homeless. Others battled addictions and mental illness. The route into crime was too easy. And there was no existing model that worked well to solve this problem. So iHuman Youth Society built an alternative model that was more attractive, more powerful, more Edmonton: we built it on creativity. Making Something. iHuman invites and helps young people to find new directions in their lives through caring, artistic expression and authentic life-skills development.
iHuman has helped hundreds of youth who have beaten the odds, broken the cycle and become healthy members of our community.
6
YOU NEVER KNOW WHO NEEDS YOU. GOOD ENERGY IS CONTAGIOUS.
TEAMWORK 4 PARTICIPATING GROUPS OUR STRATEGY TO GET 1,000 PEOPLE
The goal is to get approximately 250 people per group Each group will have several team leaders driving a “wee-bit” of fun competitive spirit, motivational goals, participation and incentives. (I’m sure you don’t want your group getting its butt kicked by a bunch of guys and girls in business suits or 18 year old jocks – do you?)
1
Fitness Studios, Personal Trainers, Amateur & Professional Athletes, Health Freaks, Cross-Fit, Body Builders, Yoga, Pilates.
2
Police Officers, Paramedics, Firefighters, Enlisted Men & Women, City Employees, Non-Profit Volunteers.
3
Students, Teachers, Professors, Education Leaders, U of A, MacEwan University, NAIT, Concordia, Youth Athletes.
4
All Professional Corporations, Legal, Accounting, Consulting, Entrepreneurs, Chamber of Commerce, Business Associations, Construction Industry.
250
FITNESS HEROES
250
COMMUNITY HEROES
250
EDUCATION & GEN Y HEROES
250
BUSINESS HEROES
4 FOUR CORE
OBJECTIVES
1. Raise needed funds and increase awareness for iHuman Youth Society. 2. Promote the importance of preventative health care. (Health Care Starts at Home!). Help grow the fitness industry. 3. Make it easy for everyone to help traumatized youth and connect with community. 4. Connect with people from all backgrounds and walks of life.
7
ONE 8
PUSHUPS
MAKE SOMETHING STRONG
1,000 x 1,000 = $1,000,000 PEOPLE PUSH-UPS PUSH-UPS Former Edmonton Mayor Stephen Mandel’s greatest legacy teaches all of us that a city is only as strong as the voice of its most vulnerable youth. “A city and its future are only as strong as the vision and opportunity that we have provided for our young people. They are our future – but only if we stand up together and make sure that not one youth will ever be left behind.”
Doing one million push-ups in one day will give our youth a voice and the world a reason to listen. Plus it’s a very very Edmonton thing to do!
So...what are you waiting for ARNOLD? Break out the protein powder, drop and do 25.
Grrrrr.
9
THEEVENT EVENT BACKGROUND
The main purpose of this inaugural 1 Million Push-up event is to help iHuman Youth Society raise funds and awareness. We are planning for it to become an annual event that will increase reach and expand audience engagement.
FLASHPUSH-UPMOB
There have been numerous fundraising events staged throughout the world using push-ups as a way to raise funds for charity. However, there has never been an event where one city or one group has attempted 1 million push-ups in one day. The idea was fostered by Steven Csorba, a cancer survivor and well known elite soccer coach/community champion who has participated in many push-up fundraisers. The motivation to attempt 1Million push-ups in one day comes from the community strength that defines the people and City of Edmonton.
ACTIVITIES PLANNED FOR THE EVENT INCLUDE: – High energy motivational atmosphere. – iHuman youth performing live music.
FLASH PUSHUP MOB will take place on June 7 to increase awareness, engagement and excitement. Our media partners will capture and showcase the events (TV mainstream and social media audiences)
10
– Colour coded participant zones with a central stage and live projection streaming, hosted by a celebrity MC. – High performance zone. Competitions with the fastest participants to make 1,000 push-ups. Gender and age specific youth groups i.e. fastest over 20, over 30, over 40, over 50, etc. – A fun competition for the most creative wacky push-up outfits. – Guest celebrities and motivational speakers at important timing points – Motivational banners displayed with the top “My 10 Reasons Why” – Recognition for the top fundraisers with close circuit camera, providing live participant action as well.
MEASURESOFSUCCESS EVENT OBJECTIVES The success of the event will be measured by the number of participants, dollars raised, new supporters, media awareness, and other variables. Our goal is to raise $1 Million for iHuman over the course of four months. Funds will be collected both offline and online as they are pledged towards each participants goal. This will commence once the website is launched via a flash push-up mob and media event (scheduled for June 7, 2014). The event has the following core objectives. – To raise $1 Million and awareness for iHuman. – To promote the benefits of preventive health care via healthy active lifestyles and engage the fitness community in a big and meaningful way. – Make it easy for everyone to get involved via our community partnership team, by implementing outreach teams and social media engagement challenges. – To connect people from all backgrounds and walks of life. This event will bring four diverse participating groups together to break a world record. We will measure our success with the following tools: – Our website will allow iHuman (via back end office tools) to automatically issue CRA compliant tax receipts for all online and reconciled offline donations. – Our social media dashboard will allow us to consolidate all social media activity and report metrics of organic engagement and feedback. – Our stewardship team will allow us to provide recognition and thanks to all participants. There will be a feedback mechanism that will allow us to capture recommendations to improve and enhance next year's event.
11
OURTEAM EVENT ORGANIZERS
We have assembled a strong, experienced and motivated team to deliver this project and event. Our team members have organized, supported and delivered many successful events utilizing exceptional organizational skills, leadership and powerful userfriendly technology to engage and crowd-source participation and funds. Project Leader: Steven Csorba (iHuman) Communications: Vania Asenova (B5) Strategic Advisor: Jared Smith - (Incite) Public Relations: Julianna Veldtman (WhiteBox) Social Media: Pamella Heikel (EllaSaid) Online Website & Marketing: (LIFT Interactive)
During the last ten years, Vania has managed a variety of events including conferences, grand openings, diplomatic gatherings, and galas. From guests lists of 50 to 1000 her expertise is in creating extraordinary events that leave lasting impressions. Some of her most prominent events include: • • • • • • • • • • • • • • • • •
CN AGM Reception River City Round Up Festival Design Q Grand Opening IABC Edmonton Capital Awards Gala Grant Thornton Corporate Event Wine & Beyond Grand Opening Aboriginal Business Association Media Launch Avison Young Client Appreciation Event Sandy Lane Auto 40th Anniversary Event Pacific Spas Grand Opening Star Wars Identities Media Launch Full House Lottery Launch Trina Hodges Realty Garden Soiree Regency Developments “Half way to the top” Event Qualico Developments Holiday Gala Connect Homes Grand Opening Averton Homes Grand Opening
Media Partnerships: (CTV Edmonton) Event Support: (Northlands Edmonton)
Community Partnerships: Mary Sturgeon, (Make Something Edmonton) Volunteers Coordinator: Jill Didow, (Executive Director RCF) Sponsorship Coordinator: Gord Syme, (Conroy Ross) Stewardship Coordinator: Jason Bakdashe, (TransparentC) 4 Participating Groups Leaders: (Team Based leadership) Note: Please refer to our organizational chart for more information regarding coordination, phased implementation, participant recruiting strategies and target milestones.
12
STEVEN CSORBA
VANIA ASENOVA
Project Role: Project Leader
Project Role: Communications Strategist/Event Manager
Steven will provide strategic direction, dynamic team building, develop the brand communication materials and deliver exceptional value to everybody involved.
Vania will provide strategic guidance, event planning and public relations support throughout the planning process.
Profile: Steven is an award-winning brand communication manager and strategist whose visionary work has been recognized by the Smithsonian Institute. He has over 20 years of experience managing internal processes, teams and workflow for complex new media, internet and brand communication projects that have been required to meet the business objectives for a wide range of local and international clients in public, private, and government sectors including Xerox, Apple Computers, The Department of National Defence and The Olympic Games. He implements and maintains systems and procedures that ensure the efficient and successful delivery of every project from start to finish and will ensure that your project maintains the highest standard of design and communication excellence.
Profile: Vania is an accomplished communications professional with extensive experience in integrated marketing communications and corporate event management. Prior to launching her own company B5 Communications, Vania worked as a project consultant for one of Alberta's top advertising agencies where she managed multifaceted public relations campaigns for private and government clients. Vania holds a diploma in Public Relations from MacEwan University and a Bachelor of Arts degree in Literature. Her work in the company focuses on events management, strategic PR planning, branding, and media relations. In July 2013 she was appointed as the president of the Edmonton Chapter of the International Association of Business Communicators (IABC).
www.ihuman.org www.heroesneedapply.org
www.b5communications.ca
http://liftinteractive.com
http://whiteboxcommunications.com
13
OURREACH
EXPECTED PARTICIPANTS 1,900 EXPECTED EVENT SPECTATORS 1,000 EXPECTED DONORS PLEDGING FUNDS 12,000 + EXPECTED MEDIA IMPRESSIONS 500,000 +
WE CAN DO THIS EDMONTON! Let’s be the first city in the world that does 1 million push-ups in one day! A great way to help iHuman youth, to make our community and city stronger, to get fit and have fun!
14
Fitness Studios, Studios. Personal Trainers, Trainers. Amateur & Professional Athletes, Health Freaks, Cross-Fit, Body Builders, Yoga, Pilates,
Police Officers, Paramedics, Firefighters Enlisted Men & Women, City & Provincial Employees, Non-Profit Volunteers.
Students, Teachers, Professors, Leaders. U of A, MacEwan University, NAIT, Concordia, Youth Athletes
All Professional Corporations, Legal, Accounting, Consulting, Chamber of Commerce Entrepreneurs, Business Associations, Construction Industry
250+participants 4,000+ supporters
FITNESS HEROES
250+participants 4,000+ supporters
COMMUNITY HEROES
250+participants 4,000+ supporters
EDUCATION & GEN Y HEROES
250+participants 4,000+ supporters
BUSINESS HEROES
25,000+ followers Facebook, Twitter,
SOCIAL MEDIA
15
SPONSORSHIPOPPORTUNITY A key priority for a socially responsible business is to develop and maintain strong and mutually beneficial relationships with its community. By supporting the 1Million push-up challenge and becoming a sponsor, you will benefit from connecting with an extensive network of participants, supporters as well as the attention the challenge will receive with the general public and media. At its core, the 1Million Push-up event epresents a unique opportunity that will showcase the collective power of communities to come together and help youth facing very difficult realities. As an inaugural project we would like to build a strong foundation so that the experience is one that will garner positive international attention for our city – defining Edmonton as a place where you can “Make Something Strong. In addition, we believe it will become an annual marquee fundraising and community building event that will inspire and empower the lives of everybody it touches. The challenge supports health and active living, fosters social partnerships and will help build healthy, sustainable inner city communities that will empower youth to improve their quality of life and enable them to reach their full potential – no matter how difficult their challenges may be.
16
$1Million: Presenting Sponsor – The project and event is named after your company. – Dollar for dollar match up to $1Million. $20,000 X 4 Groups Sponsors ✪ FITNESS HEROES GROUP SPONSOR ✪ COMMUNITY HEROES GROUP SPONSOR ✪ EDUCATION & GEN Y GROUP SPONSOR ✪ BUSINESS HEROES GROUP SPONSOR
$20,000* $20,000* $20,000* $20,000*
(needed)
(needed) (needed) (needed) (needed)
$15,000 – 1 Venue Sponsor: Northlands $15,000 – 1 Audio Visual Media Stage Presentation Sponsor $15,000* – 1 Apparel Sponsor. T-shirts for participants $15,000*
secured (needed) (needed)
$10,000 – 1 Lead Media Sponsor: CTV Edmonton – TV commercial production sponsor – Print Media Sponsors – Radio Media Sponsors – Social Media Sponsor to match “Likes & Follows” at $1 each (up to $10K)
secured (needed) (needed) (needed) (needed)
$5,000 – 1 Water Sponsor* – 1 Event Promotional Materials Printing Sponsor* (short-run sponsor secured) – 1 Motivational Sponsor*. Incentive-based prizes for the top fundraisers and teams as well as to cover off costs associated with hanging and printing motivational banners at the event. $2,000 – 1 Flash Push-up Mob Sponsor*
(needed) (offset needed) (needed)
(needed)
In-Kind Sponsorship Opportunity If your company is able to provide in-kind sponsorship of the items needed above, then you would receive the benefits and recognition commensurate with each level of sponsorship.
*Any and all surplus cash funds remaining from sponsorship as a result of in-kind giving will be directly donated to iHuman to support both their operational and capital project needs.
17
HEROSPONSORSHIPLEVELS 1
2
3
4
FITNESS HEROES GROUP SPONSOR
FITNESS HEROES
– – – – – –
COMMUNITY HEROES EDUCATION & GEN Y HEROES BUSINESS HEROES
$20,000
25 motivational ceiling banners w/exclusive logo in the FH Event Push-up Zone One big exclusive logoed banner in the Event Push-up Zone Prominent exclusive logo on the group color coded t-shirt Introducing group’s team leaders at the event Exclusive logo on each color coded web page Exclusive mention at fitness & motivational workshops
COMMUNITY HEROES GROUP SPONSOR – – – – – –
25 motivational ceiling banners w/exclusive logo in the CH Event Push-up Zone One big exclusive logoed banner in the Event Push-up Zone Prominent exclusive logo on the group color coded t-shirt Introducing group’s team leaders at the event Exclusive logo on each color coded web page Exclusive mention at fitness & motivational workshops
EDUCATION and GenY GROUP SPONSOR – – – – – –
$20,000
25 motivational ceiling banners w/exclusive logo in E&GH Event Push-up Zone One big exclusive logoed banner in the Event Push-up Zone Prominent exclusive logo on the group color coded t-shirt Introducing group’s team leaders at the event Exclusive logo on each color coded web page Exclusive mention at fitness & motivational workshops
BUSINESS HEROES GROUP SPONSOR – – – – – –
$20,000
$20,000
25 motivational ceiling banners w/exclusive logo in the BH Event Push-up Zone One big exclusive logoed banner in the Event Push-up Zone Prominent exclusive logo on the group color coded t-shirt Introducing group’s team leaders at the event Exclusive logo on each color coded web page Exclusive mention at fitness & motivational workshopss
EXAMPLE OF EXCLUSIVE LOGO PLACEMENT: BUSINESS HEROES GROUP SPONSORSHIP
Business Heroes YOUR LOGO HERE
YOUR LOGO HERE
18
YOUR LOGO HERE
YOUR LOGO HERE
Bronze
Silver
Gold
Platinum
Hero
Title
$2,000
$5,000
$10,000
$15,000
$20,000
$1,000,000
Recognition on all media promotions, print, broadcast and social media (to be sized by sponsor level).
✪
✪
✪
✪
✪✪✪✪
Name or logo on participant t-shirts (to be sized by sponsorship level).
✪
✪
✪
✪
✪✪✪✪
✪ ✪ ✪
✪✪✪✪
✪
Event is named after your company.
Named as the Presenting Title Sponsor or Group Sponsor before, during and after the event and featured prominently at the after party (to be sized by sponsor level). Logo on the event website (to be sized by sponsorship level).
✪
✪
Rotating banner or ad on homepage of event website with link to your company website.
✪
✪
✪✪✪✪
✪
✪
✪✪✪✪
✪ ✪ ✪
✪✪✪✪
✪
✪ ✪ ✪
✪ ✪ ✪ ✪
Logo on all event day motivational banners. Logo on 25 event day motivational banners in the group section area you sponsored. Logo also on big banner marking your sponsored group’s push-up zone.
✪ ✪ ✪
Logo on event day banners. 10 sponsor area-parking passes. First right of refusal for sponsorship level of future events.
✪ ✪ ✪
✪✪✪✪
Exclusive mention at fitness and motivational workshops. Program Advertisement Page.
1/4 page
half-page
Full-page
Full-page
Full-page
Double-page spread
19
TOGETHER:WEWILLBESTRONGER
20
YOUR BENEFITS AS A SPONSOR – This project will bring together every walk of life in the city, building positive links within and between communities in Edmonton. – Opportunity for your employees to participate and get fit, have fun and make a difference. – Reach a diverse audience and help bring the collective power of communities together in a unique way and help youth facing very difficult realities. – Build spirit and sense of dynamic and healthy communities. – Be a part of the global visibility and the positive international attention that will showcase Edmonton as a place where you can “Make Something Strong. – Expand your network and create new business development opportunities. – Inspire future generations, making you and our city stronger. – Tap into the networking power of our 4 main participating groups. – 12,000+ people pledging and supporting approximately 1,900* participants. – An opportunity to contribute to neighbourhood renewal and make a positive difference to health, crime, employment and education in deprived communities such as our inner city. – *Based on 700 individual participants each doing 1,000 push-ups and 300 teams of 4 people doing 250 push-ups each equals 1,900 total participants.
21
TRAININGBENEFITS DOING 1,000 PUSH-UPS TAKES JUST AS MUCH MENTAL STRENGTH AS IT DOES PHYSICAL STRENGTH. MAKE EACH SET OF 100 PUSH-UPS PERSONAL AND “OWN THE OUTCOME”. Break 1,000 push-ups into 10 sets of 100 with each set counting for something special like doing 100 for your mom or dad or someone who inspired you – or 100 for your children or a special friend. Whatever your 10 reasons are, they all count. 10 good reasons to help others in need will help motivate you to take on the challenge and overcoming adversity – which is the true definition of success and your character.
my
22
10 Reasons Why
1. _______________
6. _______________
2. _______________
7. _______________
3. _______________
8. _______________
4. _______________
9. _______________
5. _______________
10. _______________
A HEALTHY MIND EQUALS A HEALTHY BODY WHAT ARE THE PHYSICAL BENEFITS OF PUSH-UPS? Push-ups allow you to train and build stability in a variety of muscle groups. This can help you avoid injury during day to day activities or other forms of athletic training, particularly if you perform push-ups the right way. Push-ups are commonly used as a strength building exercise. You perform push-ups by placing yourself in a horizontal position balancing on the hands and toes while facing down, then using the arms to raise and lower yourself. This may also be known as a press up. Physical education or civilian athletic training will frequently incorporate push-ups into their routine. Push-ups also help to train the midsection of the body while strengthening the core.
SPONSORME! Sponsor me $25 and I’ll drop and do 25 push-ups, $100 then you can really make me suffer and I’ll do 100 just for you! In total I need to raise $1,000 (or more) so whatever you can give will all add up to something big that will support a great cause and something that’s never been done before on planet earth.
Join me and do a 1,000 push-ups yourself! Are you a fitness buff or just getting in shape? Join our team and be a part of something ridiculously awesome. If you are super-fit go for a 1,000 or get 3 peeps and do 250 each as part of a small team collective. Please do something – whatever is easier. I’m just saying, sponsor my push-ups and give us a bit of cash to help iHuman or join the “push-up party” and make Rocky proud!
– Upper Body Conditioning – Core Strength – Increased Bone Mass – Increased Metabolic Rate – Improve Posture – Push-ups protect your body from injury – Push-ups boost your cardiovascular health
23
WWW.ONEMILLIONPUSHUPS.CA Want to learn more and join one of our 4 teams, then please visit our website. Need to connect with us because your company wants to do something super neat like becoming a sponsor, volunteer or get an inside scoop for a media interview – please contact the super duper people below.
Project Leader Steven Csorba t: 780.966.6010 steven@ihuman.org
Event Management/Communications Vania Asenova t: 780.221.6006 vasenova@b5communications.ca
OURSPONSORS B5
COMMUNICATIONS