SOCIAL MEDIA TRAINING TIP
Using Tags And Other Meta Data For Better SEO And More User Friendly Site Navigation Creating interesting and original content is important to any small business’s website. But so is making sure that people are able to find it and read it! Adding meta information within your posting strategy will help make navigating your website easier for visitors and help bring in new visitors from the search engines. In this Social Media Training tip, we’ll go over how to use these helpful tools on your blog. Adding Meta Data to Your Posts With the All in One SEO Pack plugin installed, you will be able to add meta data to your posts. Under your post box will be another box labeled “All in One SEO Pack” which has boxes for “Title”, “Description”, and “Keywords”. What makes the “Title” and “Description” so important is that this will be the information that appears when your blog post is found in search results. The “Title” will be the text of the blue link that people will click on to visit your page, and the “Description” is the 140 characters of text that appear under that blue link.
Usually, the title of your blog post will work fine as a title tag as well. Without a meta description, most search engines will just use the first 140 characters of your post to fill
in that area. This works sometimes, but what if you are starting your post off with a quote or video? Writing out a clear and concise 140 character description may be the difference in influencing someone to visit your page or not when they are scanning all the top search engine results for their query. In fact, Google has been known to even grab text from anywhere on the page, even from your footer, when auto-completing the meta description! So controlling this area with your exact content is extremely important for new lead generation from the search engines. Adding Tags to Your Posts Adding relevant tags to your posts will make your website easier to navigate for visitors and encourage them to read more of your material. Tags can be added to your posts in the “Tags” box on the right-hand side of the “Add New Post” screen. Whatever tags you add will appear at the bottom of your post, and clicking on one of these tags will give the reader a list of all of the posts labeled with that same tag on your website. The average web surfer is always looking for something to click on when they are done reading or watching a piece of content. Tags will give the reader something to click on that keeps them on your site and help them find even more of your content! You can also use these tags in the “Keyword” section of your SEO box. These keywords will help build up your search engine ranking results when people search for these terms.