GRAPHIC DESIGN PORTFOLIO

Less

is more Design emphasizes the value of simplicity and minimalism

Local Croffle House Branding

I designed a restaurant with Croffle as the signature menu, symbolizing Croffle and chicken.

I used a brown color scheme for patterns and created stamps for labeling since we didn' t produce specific packaging

BRAND DESIGN

LOCAL CROFFLE HOUSE

LOGO, PACKAGE, APPLICATION

WEBSITE DESIGN

Wild Bill's Recroom

Branding

I created a venue that combines an arcade game room and a bar, following the concept of freedom.

To achieve the desired concept, I designed a custom typeface to create the logo.

I used a simple black and white color scheme to ensure that the design stands out even in dimly lit interiors.

BRAND DESIGN

WILDBIILS

LOGO, APPLICATION, SIGN LIGHT

Peppers

Bakery

Branding

I selected the shape of barley malt, a key ingredient in bread production, as our symbol.

I used a serif typeface to convey an upscale image of our bread.

Placing the typography in a curved arrangement evoked the imagery of a rising sun, welcoming customers seeking bread for breakfast.

BRAND DESIGN

PEPPERS BAKERY

LOGO, SIGN, PACKAGE, MENU

Gassoline alley

Liquor store

Branding

I designed the logo in the form of wine glasses over flowing and spilling to create a distinct image.

To differentiate from other liquor stores, I designed a decorative panel that can be applied to the front glass. I simplified the color scheme to enhance visibility from a distance.

BRAND DESIGN

GASSOLINE ALLEY LIQUOR STORE

LOGO, WINDOWS DESIGN

Jun - K [JYP Entertainment ]

Package Brading

To enhance the premium look of merchandise for a K pop artist with a large fanbase, I used black for the packaging to create a more upscale appearance. It finished with black silk fabric to make the red pendant stand out

PACKAGE DESIGN

JYP ENTERTAINMENT

PACKAGE

General Motors E - catalogue

CTS, SRX, ESC Models

This was the first attempt at an electronic catalog by GM KOREA, created as an application to transition many users from a paper based experience to an iPad based experience.

HYOIL BOOKS E - catalogue

This project was initiated by a publishing company to showcase book lists directly to foreign buyers. To ensure an intuitive presentation, I designed it to resemble a book display in a bookstore.

Fairytale Project

I created a digital storybook for children from multicultural families living in Korea. The stories from their mothers' countries were adapted and made available on the iPad with added interactions for an enjoyable viewing experience.

Nervous System

In a presentation focused on the nervous system, I have emphasized visuals and added motion to explain the central nervous system more effectively.

Using a black background with yellow as the primary color, I highlight how nerve transmission works.

SCIENCE JOURNAL EDITORIAL DESIGN

I have organized the experimental results into tables and graphs, and to make them more visually appealing, I have grouped them

EDITORIAL DESIGN

INDESIGN

EDITORAIL

Lokal Kitchen

I have created a brochure with the concept of Korean fusion cuisine, featuring iconic images of bibimbap and bulgogi.

I handled the photography and planning, while keeping the menu design as simple as possible to cater to consumer needs

BROCHURE, MENU, PHOTO PHOTOSHOP, INDESIGN, ILLUSTRATION

PLANING, PHOTOGRAHY, DESIGN

Menu design

Photography

GS25 Retail

A brochure designed to target Korea's holiday, Chuseok. We incorporated traditional Korean symbols into the design and put effort into photography and planning to encourage consumers to make purchases

BROCHURE DESIGN

PHOTOSHOP, INDESIGN, ILLUSTRATION

PLANING, PHOTOGRAHY, DESIGN