According to Goldstein Research, “Rising health consciousness among consumers and functional food and beverages are the major factors driving the growth of virgin coconut oil market.” Virgin coconut oil is mainly popular among female consumers owing to its various beauty benefits and the demand is growing mainly in developing countries such as China, India, Indonesia and Brazil. Virgin coconut oil market segmentation has been carried out on the basis of product, application and distribution channel. Distribution channel is further bifurcated into online and offline channel. By distribution channel, online segment is anticipated to achieve higher market growth over the forecast period owing to growing e-commerce business and availability of large variety of products at a discounted price. The global virgin coconut oil market accounted for significant revenue in 2016 and is expected to expand at a CAGR of around 9.8% over the forecast period. Virgin coconut oil is predicted to incident h
