United Sates (US) Bicycle Industry Outlook 2025 Sample – by Goldstein Research

United States Bicycle Industry Outlook

United Sates (US) Bicycle Industry Outlook 2025: Opportunity & Growth Analysis, 2017-2025

Report Code :AM 1335

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US Bicycle Industry Outlook

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US Bicycle Industry 

US Bicycle Industry Outlook          

US Bicycle Industry Market Size (USD Billion) Forecast Analysis (2017-2025) Market Share & CAGR (%) Regional Share Distribution (%) Target Markets (Export Markets) Macroeconomic Trends Technological Trends and Developments Merger and Acquisition Activities Policy & Regulatory Factors

 Market Dynamics

 Growth Drivers  Market Restraints  Risk Analysis (Supply & Demand)  Economic Variations  Recent Trends & Developments  Opportunities  SWOT Analysis

 Bicycle Industry Segmentation  

General Market Overview Factors Covered in Segmentation Analysis (Below mentioned factors has been covered in all regions and segments)  Market Size ($ Billions) & CAGR  Market Share Analysis (%)  Year on Year Growth Rate (%)  Pricing Trends  Demand Trends  Foreign Trade  Product Analysis  On-Road (Endurance, Fitness, City, etc.)  X-Road (Adventure, Cyclocross, etc.)  Off-Road (Race, Trail, Gravity, etc.)  E-Bicycles  BPS Analysis & Attractiveness

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US Bicycle Industry  Pricing Model Analysis  Low Cost Products  Medium Cost Products  High End Products (Customized or luxury Brands)  BPS Analysis & Attractiveness 

Distribution Channels Analysis  Offline Distribution Channel  Online Distribution Channel  BPS Analysis & Attractiveness

 Business Model Analysis  Business to Business (B2B)  Business to Consumer (B2C)  BPS Analysis & Attractiveness

 Competitive Outlook  

Market Share of Major Players Company Profiles  Giant Bicycles  Company Synopsis  Business Strategy  Product Portfolio  SWOT Analysis  Trek Bicycle Corporation  Scott Sports SA  Specialized Bicycle Components, Inc.  Bianchi  Cicli Pinarello S.p.A.  Cannondale Bicycle Corporation  GT Bike  Santa Cruz Bicycles  Schwinn  Piaggio & Co. SpA  Accell Group

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US Bicycle Industry  Market Landscape: Competition and Beyond  Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem  Expert Analysis  Concluding Remarks

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US Bicycle Industry Outlook

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US Bicycle Industry Outlook US Bicycle Industry Share(%), By Business Model - 2017-2025

US Bicycle Industry Size USD (Billion). 2017-2025 XX XX XX

XX XX XX

XX

XX% CAGR: (2017-2025) XX

XX XX XX

XX

35.00 % 2025

40.0 0% 2017 60.0 0%

XX

XX XX

e l p

Business to Business (B2B)

XX

m a S

2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f 2025f

Source: Goldstein Research

In 2017,

With

Aftermarket accounted for the highest market share

15.00 %

35.00 %

XX% share in 2017, Offline

Distribution Channel dominated

XX% in US Bicycle Industry

22.00 %

Business to Consumer (B2C)

Source: Goldstein Research

Medium Cost Products

US Bicycle Industry Share(%), By Product Type - 2017

65.00 %

US Bicycle Industry Share (%), By Pricing Model -2017

22.00%

35.00%

the US Bicycle Industry

US Bicycle Industry Share (%), By Distribution Channels -2017

XX%

XX%

28.00 %

On-Road (Endurance, Fitness, City, etc.)

43.00% Low Cost Products

X-Road (Adventure, Cyclocross, etc.)

Off-Road (Race, Trail, Gravity, etc.)

Medium Cost Products

E-Bicycles

High End Products (Customized or luxury Brands)

Source: Goldstein Research

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Offline Distribution Channel Online Distribution Channel

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US Bicycle Industry Outlook

 The U.S. cycling market is a USD XX billion industry, with independent bicycle dealers capturing about XX% of those sales and the rest of the market the remaining piece of the pie, according to retail sales data from our research. While sales have been soft across the rest of market channel, the specialty channel is stable on account of the pockets of growth and shifts that are driving the market.  From hand-crafted boutique brands to high-volume manufacturing and assembly, dedicated U.S. bicycle makers are restoring bike production to the U.S. A confluence of factors including rising offshore costs, the benefits of a “local for local” business strategy, the growing popularity of bikes in expanding urban areas and patriotism are giving rise to new opportunities for an “old” mode of transportation. The U.S. was in the top five for bicycle production in 1990 at XX million units. As more offshoring occurred, U.S. bike production fell to a low of XX units in 2015 but the trend is looking up. The U.S. is on track to produce over XX million bikes in 2017.

m a S

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 Mountain bike sales are growing at the expense of road bikes. In 2017, mountain bike sales were USD XX million, up XX% over the 2016, while the USD XX million road bike category declined by XX%. In 2014, road was a larger bike category than mountain, but since then the gap has flipped as sales of the latter have grown over the last three years, while sports performance road bikes have slowed.

Growing Sales in Rural Regions

Growing Health Concerns

Growing Trend for Physical Activities

 The fastest-growing bicycle type in the market right now is electric. E-bike sales totaled USD XX million in 2017, up XX percent over the previous year. Sales of electric bikes have grown more than eightfold since 2014.  Sales within the bike parts and accessories categories have been mixed, but some growth areas in 2017 were within components, wheels, forks and suspension, and lights. Sales for bike services/repairs grew XX percent to USD XX million.

US Bicycle Sales (USD Billion)

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Domestic Sales

Export

2017

USD XX Billion

USD XX Billion

2025

USD XX Billion

USD XX Billion

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Significant Growth of Adventure Activities

US Bicycle Industry Outlook

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US Bicycle Industry Outlook : 2017-2025 Bicycles Production, Sales and Exports (Thousand Units) 2014-2017

Bicycle Sales (Thousands of units), 2015-2016

2015

2016

XX

XX

XX

XX

XX XX

XX XX

XX XX%

XX%

XX

XX

XX

XX XX% XX XX

XX

XX

XX

XX

XX

e l p

XX XX

XX XX

XX

XX

XX

m a S

XX

XX

XX

XX

XX XX

XX

Tier-I Cities

Tier-II Cities

Tier-III Cities

Source: Goldstein Research

The move of American-made bicycles offshore began with industry leader Schwinn shifting manufacturing to Asia in the 1980s. In an effort to take advantage of low wages, other large bicycle manufacturers like Huffy and Trek soon followed, at least in part.

By 2015 only XX percent of the estimated XX million bikes sold in the U.S. (not including those for children) were manufactured in US, as per the statistics of the National Bicycle Dealers Association. However as offshore wages began to rise, bicycle manufacturers began to rethink their offshore manufacturing and sourcing decisions. Driven by rising offshore costs, the cost savings of automation and innovative processes, and the benefit of “Made in USA” branding, reshoring bike manufacturing and assembly began to make good economic sense.

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2014-15

2015-16

Production

Sales

2016-17 Exports

Source: Goldstein Research

At least seven bicycle makers have chosen the Detroit metro area to manufacture or assemble bikes in the last several years. Some are high-end start-up shops with handcrafted, upscale bikes like the Detroit Bicycle Co., and others like Slingshot Bicycle have reshored production from overseas. The largest Detroit bike maker is Detroit Bikes with future plans to produce as many as XX bikes a year. Americans want to buy more Made in USA products, and this preference can be an important impetus for bringing U.S. manufacturing back home.

Recent consumer preference surveys, show there is a decisive preference for, and an overall positive perception of, American-made goods: 97% have a positive view of goods manufactured in the U.S.

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US Bicycle Industry Outlook

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Major Players – Market Analysis:

Major Players/ Industries

Production Capacity (Thousand Units)

Domestic Sales (Thousand Units)

Export (Thousand Units)

Revenue (USD Million)

Giant Bicycles

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

Schwinn

XX

XX

XX

XX

Piaggio & Co. SpA

XX

XX

XX

XX

Accell Group

XX

XX

XX

XX

Trek Bicycle Corporation Scott Sports SA

Specialized Bicycle Components, Inc. Bianchi Cicli Pinarello Spa. Cannondale Bicycle Corporation GT Bike Santa Cruz Bicycles

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US Bicycle Industry Outlook : 2017-2025

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US Bicycle Industry Outlook : 2017-2025 US Bicycle Industry Share, By Products , 2017-2025

On-Road (Endurance, Fitness, City, etc.)

XX%

On the whole, the future of the US bicycle industry seems challenging.

Only those companies will survive which successfully restructure and modernize to achieve global competitiveness in terms of quality, cost and distribution system. The US bicycle industry needs latest research and development facilities to match with world leaders like China and Taiwan. For tapping export potential, it needs to pay special attention to R&D, designing and marketing.

XX% XX%

XX% X-Road (Adventure, Cyclocross, etc.)

2017

XX%

XX%

2025 XX%

Off-Road (Race, Trail, Gravity, etc.)

XX%

m a S E-Bicycles

US Bicycle Industry Y-O-Y Growth, By Products, 2017-2025

XX%

XX%

XX%

2017f

2018f

2019f

XX%

XX%

XX%

XX%

2020f

2021f

2022f

2023f

e l p

XX%

XX%

2024f

2025F

For promoting bicycles in the domestic market, there is a strong felt need to give a special focus on the youth to change their mindset by sensitizing them to the concept of cycling. One way of doing it is to customize the product to the customer’s expectations apart from paying attention to the comfort factor. The US bicycle industry conforms to well-accepted quality standards in the international market, and more importantly, the industry is taking efforts to increase exports along with increasing the manufacturing of bicycle.

US Bicycle Industry Size (USD Billion), By Products , 2017-2025 XX XX

XX

XX

XX XX

XX XX

2017 On-Road (Endurance, Fitness, City, etc.)

2025 X-Road (Adventure, Cyclocross, etc.)

Off-Road (Race, Trail, Gravity, etc.)

E-Bicycles Copyright

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US Bicycle Industry Outlook : 2017-2025

S W

T O

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US Bicycle Industry Outlook : 2017-2025 US Bicycle Industry SWOT ANALYSIS

S

W STRENGTH

WEAKNESS

e l p WEAKNESS

STRENGTH

W

• Teva has presence in 60 countries & employs over 43,000 well trained people

• Discontinued production of major anesthetic drugs

• Has broadest portfolio of over 1300 molecules in generics

• Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations

• Holds patent for world’s largest selling multiple sclerosis drug Copaxone

• Huge pressure from generic price erosions.

m a S

Sample

• One of the 15 largest pharmaceutical companies worldwide

• High debts and lack of free cash

• Patent of bestseller drug cpaxone

• Strong and established distribution and sales network

O

T

OPPORTUNITY

OPPORTUNITY

T

• They can leverage their acquisitions to further increase the growth • They can increase their presence in contract manufacturing

O

• Leverage upon the strengths of acquisitions

Sample

• Tap growing new and existing products

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• Implications of changing U.S generic implivations

THREATS THREATS

• Stringent marketing & manufacturing regulations • Management missteps and tectonic shifts in the pharmaceutical business have battered Teva, which faces declining prices for generic drugs and the loss of a patent on a major branded drug.

More than $20 billion has been shorn from the company’s market capitalization since 2017 began, cutting Teva’s value roughly in half.

Sample

• Consolidated consumer base in US generic markets

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US Bicycle Industry Outlook Outlook : 2017-2025

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US Bicycle Industry Outlook

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US Bicycle Industry Outlook Trek Bicycle Corporation (Company Overview & Business Strategy)

Founded 1975

Employees 1,800

Headquarters US

Website www.trekbikes.com

Company Overview 



Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes, Villiger Bikes and, until 2008, LeMond Racing Cycles and Klein. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. 99% of Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, and China.

a S

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Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek’s passion for innovation, quality, and performance leads the industry with next-generation thinking and cutting-edge technology. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, Bontrager brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.

Key Products

Leisure Bicycles

Performance Bicycles

Accessories

Key Findings 

Technology: The path to superior performance is paved with curiosity. In 1976, Trek was founded on a question: Why are no high-performance bikes made in the United States? Today, Trek gives the brightest and most passionate cycling designers and researchers the resources to question everything. Because innovation happens only when one has the courage to ask the hard questions and go where no one has gone before. To lead, one must invent.



Material Technology: OCLV Carbon is Trek’s patented carbon fiber process, the result of more than 25 years of experience building the world’s finest carbon fiber bicycles in Waterloo, Wisconsin, USA. Experience matters, especially when working with a material that holds seemingly endless possibilities but presents such unique challenges as carbon fiber.

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US Bicycle Industry Outlook

Revenue (USD Billion)

Trek Bicycle Corporation (Revenue & Financial Analysis)

XX

XX

XX

2014

e l p m e 2015

2016

l a S p m

Fig: 9-2 Material Handling Equipment Sales (Thousand Units), 2014-2017 Fig: 9-3 Trek Bicycle Corporation Corporation Revenue (USD Billion), 2014-2017 XX

XX

XX

XX

XX

XX

XX XX

XX XX 2014

XX

XX

XX

XX

XX

XX

XX

XX

a S

XX XX

Business Strategy

2015

XX XX XX XX

2016

2014

2015

2016

Improves quality control structure and USization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other US companies in near future.

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US Bicycle Industry Outlook Trek Bicycle Corporation (Business Segments & Recent News)

Fig :- 9-4 Trek Bicycle Corporation Revenue (%)-By Business Segments, 2017

Fig :- 9-5 Trek Bicycle Corporation Revenue (%), By Region, 2017 Japan

XX% XX%

XX%

NorthAmerica Europe

XX%

Asia XX%

e l p m

Other

Autom otive

Materi al Handli ng Other

Key Findings

 Trek Bicycle Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the US market leader for value-added logistic process automation at airports and in the parcel market, as well as being a leading supplier for warehouses – from the company’s current owner NPM Capital

a S

 Trek Bicycle Corporation Corporation announces that it has concluded an agreement with major North American materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company.

The acquisition of Bastian signify Trek Bicycle Corporation' full-scale entry into the North American materials handling solutions industry amid the e-commerce boom.

Business Strategy  To expand company’s presence in emerging countries, Trek Bicycle Corporation acquired the lift truck business of Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase its sales in emerging c9oountries where market expansion is expected over the medium to long term.

Improves quality control structure and USization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other US companies in near future.

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