Growing footwear sales via e-commerce industry, consumer preference towards customization of footwear, personalization, athleisure & healthy lifestyle trends and millennia’s preference for online shopping trends are fuelling the growth of customized footwear market all across the globe. According to Goldstein Research, global online footwear and apparel sales increased by 21.5% in 2016, and e-commerce accounted for 11% of total global footwear sales. Global customized footwear market size reached USD 60 billion in 2016. It is expected to grow at a CAGR of 5.5% over the forecast period and reach a valuation of approximately USD 92 Billion by 2024. Non-athletic customized footwear market is likely to grow at a faster pace than customized athletic footwear owing to keep up with the current fashion trends. Geographically, China has the largest online apparel and footwear market worldwide and is also the country with the highest proportion of apparel and footwear sold online: some 25% of to