According to Goldstein Research, “Growing need for asset tracking and to access reliable and accurate information about the products are bolstering the demand for barcodes, thereby driving the growth of barcode printers market all across the globe. Increasing usage of barcode wristbands for personal identification of patients and are also used in various sporting events, these recent changes are gaining huge customer interest which is likely to accelerate the growth of global barcode printers market in the upcoming 4-5 years. Global barcode printer market segmentation has been carried out on the basis of product type, printing technology, printing resolution, connectivity and end-users. Printing technology segment is further bifurcated into dot matrix, laser printing, thermal transfer direct thermal and ink jet. Barcode printers based on thermal technology accounted for the largest share of global barcode printers in 2016. Thermal technology based barcode printers valued USD 1.8 billio