JOIN THE CHAMPIONS
27 – 31 August 2025 th st
Welcome to the home of champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, takes place. This year marks the eleventh edition of this extraordinary event.
Get ready to be dazzled by various competition categories, including the Prestige League, Super Cup, Top Series, and the CSIO 5*, representing the most spectacular level our discipline has to offer. The highlight of the event is undoubtedly the Henders & Hazel Nations Cup and the CSIO 5* Rolex Grand Prix presented by Audi on the final day.
Prepare to be amazed with jaw-dropping entertainment, indulge in delightful hospitality, and enjoy a front-row seat to watch the best riders from around the globe compete at their peak.
Join us and witness the ultimate display of skill, agility, and athleticism that can only be found at the Home of the Champions, now celebrating its eleventh edition.
LAST EDITION IN numbers
Celebrating a decade of Equestrian Excellence and Unmatched Growth
Reflecting on the incredible achievements of the 2024 10th edition of the Brussels Stephex Masters, we proudly share these impressive numbers.
The 2024 edition was backed by a global budget of 5.2 million euros, creating an unmatched, premium experience for all who attended. Over 830 horses and 300 elite riders from more than 40 countries competed, elevating the competition with their extraordinary skills and sportsmanship. The event featured an impressive 1.1 million euros in prize money, intensifying the thrill of each contest.
With over 40,000+ visitors, including 9,500 VIP guests, the Brussels Stephex Masters offered our partners exceptional exposure to an engaged and diverse audience. As we look ahead to the 2025 edition, we invite you to join us for another unforgettable chapter of excellence and international prestige.
5.2M Global budget
+830 Horses
+1.1M Prize money
+300 Riders
+40K Visitors
40+ Countries
BSM ‘24 Insights
Email marketing
Our current database of 8000 contacts, consists of 52% female and 42.5% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards
With an average open rate of 50% and a database of 8000 contacts, we have a very interested audience.
Website Key Insights
• Strong visitor and click activity during BSM, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during BSM, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
In short, a successful digital visibility and engagement during the BSM event, with strong organic reach and click-through performance.
TV coverage & distribution
4
LIVE STREAMS
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 192,098 video views and an audience of 21,900 unique website viewers and 11,186 mobile app viewers. Top streams, including the Rolex Grand Prix, CSIO5*, and SX Foal Auction, had high engagement, with an average watch time of over 50 minutes.
The majority of viewers tuned in from Belgium, followed by strong engagement from France, the Netherlands, and Germany. This report underscores the event’s wide reach and strong viewer engagement.
News articles
Key Takeaways
TV Reports
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, BSM has successfully expanded its reputation, with increasing coverage from both international and general media
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
Growth of our social presence
Strong organic growth was observed across all social platforms before, during, and after BSM, reflecting an increasing engagement with our audience
Our average yearly engagement rate of 2.52% demonstrates that our audience views us as a trusted and reliable source. With an estimated reach of 12% for posts and 5% for stories, both formats perform well above average, highlighting strong visibility and reach within our follower base.
26/8 till
The BSM account experienced an impressive 51% organic growth, significantly outpacing the typical growth rate of 11.66% seen in similar accounts.
+2200% FOLLOWERS
+236,6%
POST VIEWS
+455%
PROFILE VIEWS
Monday 26/8 till Sunday 1/9/2024
General
PROFILE VIEWS
Monday 1/8 till Sunday 15/9/2024
With a targeted approach to local, national, and international initiatives—both online and offline—the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
SPORT Program
Prize money
Possible category combinations
CSI
CSI
CSI
Prize
Prize
Grand place
12:30
CSI 2* Super Cup
Two Phases Special 1m35 - € 3.000
1 horse/rider
17:00
CSI 1* Prestige League
Two Phases Special 1m20 - € 1.200
1 horse/rider
Sablon Arena
09:15
CSI 2* Super Cup
Two Phases Special 1m30 - € 2.500
1 horse/rider 11:15
CSI 3* Top Series
Two Phases Special 1m40 - € 4.000
2 horses/rider 14:00
6 YH Future Stars
Two Phases Special 1m25 - € 1.000
1 horse/rider 16:15
CSI 2* Super Cup
Two Phases Special 1m40 - € 4.000
1 horse/rider
Dansaert Arena 09:30
CSI 1* Prestige League
Two Phases 1m25 - € 1.500
1 horse/rider 15:00
CSI 3* Top Series
Two Phases Special 1m40 - € 4.000
2 horses/rider
THURSDAY FRIDAY SATURDAY SUNDAY
Grand place
11:00
CSI 1* Prestige League
Two Phases Special
1m15 - € 1.000
1 horse/rider
13:15
CSIO 5*
Table A against the clock
1m40 - € 5.000
2 horses/rider
17:00
CSI 3* Top Series R Q Jump-Off
1m45 - € 28.200
1 horses/rider
21:00
CSIO 5*
Table A against the clock
1m50 - € 30.000
1 horse/rider
Sablon Arena
09:30
CSI 3* Top Series
Table A against the clock
1m40 - € 4.000
2 horses/rider
14:30
CSI 1* Prestige League
Table A against the clock
1m25 - € 1.500
1 horses/rider
Dansaert Arena
09:00
6 YH Future Stars
Two Phases Special 1m25 - € 1.000
1 horse/rider
12:00
7-8 YH Future Stars
Table A against the clock
1m35 - 1m40 - € 2.000
1 horses/rider
17:30
CSI 2* Super Cup
Table A against the clock
1m35 - € 3.000
1 horse/rider
Grand place
10:30
7&8 YH Future Stars
Table A against the clock 1m35 - 1m40 - € 2.000
1 horse/rider
13:15
Team Presentation
13:45
Course Walk 14:30
CSIO 5* - Nations Cup
Table A against the clock
1m60 - € 200.000
1 horse/rider
19:00
CSIO 5*
Jump-Off 1m50 - € 56.800
1 horse/rider
22:00
SX Exclusive Breeding Collection Auction
Sablon Arena
08:30
CSI 2* Super Cup
Table A against the clock 1m30 - € 2.500
1 horse/rider
11:45
CSIO 5*
Two phases special 1m45 - € 5.000
2 horses/rider
16:45
CSI 1* - Prestige League
Table A against the clock 1m20 - € 1.200
1 horse/rider
Dansaert Arena
09:00
CSI 3* - Top Series R Q
Table A against the clock 1m45 - € 28.200
1 horses/rider
13:45
CSI 2* Super Cup
Table A against the clock 1m40 - € 3.500
1 horse/rider
19:00
Pony Showclass
Table A 90cm - 1m
Grand place
11:00
CSI 1* Prestige League Grand Prix
Jump-Off 1m30 - € 3.000
1 horse/rider
14:30
CSI 2* Super Cup Grand Prix
Jump-Off 1m45 - € 25.000
1 horses/rider
18:00
CSI 3* - Top Series
2 Rounds 1m45 - € 28.200
1 horse/rider
21:30
CSIO 5*
Jump-Off 1m50 - € 70.000 - Audi A1 incl.
1 horse/rider
Sablon Arena
09:00
CSI 2* Super Cup
Table A against the clock 1m40 - € 2.500
2 horses/rider
13:30
7-8 YH Future Stars Jump-Off 1m40 - 1m45 - € 8.000
1 horse/rider
19:00
Pony Showclass
Table A 90cm - 1m
Dansaert Arena 09:00
CSI 1* Prestige League
Table A against the clock 1m15 - € 1.000
1 horse/rider
11:30
CSIO 5*
Two Phases Special 1m45 - € 5.000
2 horses/rider
16:45
CSI 1* Prestige League
Two Phases Special 1m25 - € 1.500
2 horses/rider
Grand place
10:00
CSI 3* - Top Series Grand Prix
Jump-Off 1m50 - € 56.800
1 horse/rider
14:30
CSIO 5* Rolex Grand Prix
2 Rounds
1m60 - € 500.000 - Audi e-tron GT incl.
1 horse/rider
Sablon Arena
09:00
6 YH Future Stars
Two phases special 1m30 - € 2.000
1 horse/rider 12:50
CSI 1* Prestige League
Two phases special 1m20 - € 1.200
2 horses/rider
Dansaert Arena
11:00
CSI 2* Super Cup
Table A against the clock 1m35 - € 3.000
2 horses/rider 15:00
Pony Showclass
Table A 90cm - 1m
EVENT highlights
Entertainment Sport
Brussels Stephex Masters is a highlight of sportsmanship, featuring elite equestrian athletes in peak performance. The Brussels Stephex Masters offers a front-row seat to remarkable displays of athleticism, precision, and grace. Engage with competitive spirit, feeling the adrenaline as global riders compete in worldclass showjumping. Align your brand with the values of excellence, determination, and unwavering commitment through this unique opportunity.
The event provides diverse, all-ages entertainment. From captivating live performances to thrilling exhibitions or a kids day to entertain the little, our entertainment ensures audience delight and engagement. Immerse in a vibrant atmosphere, enjoying world-class acts and exciting shows. Align your brand with this captivating entertainment, crafting lasting impressions in the hearts of your guests.
Hospitality
Indulge in luxury and VIP treatment through our hospitality packages. Immerse in a world of sophistication, designed to create an unforgettable experience. Whether hosting esteemed clients or reveling in equestrian excellence, our packages provide outstanding dining, exclusive access, and the finest service. Join us to forge meaningful connections and craft enduring memories.
Join a remarkable tradition celebrating the equestrian future through the foal auction. Witness carefully selected foals with exceptional lineage, the next generation of champions. Invest in tomorrow’s equestrian stars through this unique opportunity. Join us to support the sport’s growth and connect with fellow equestrian enthusiasts who share your passion for excellence in this noble discipline.
Foal auction
WHAT’S New
A Brand-New Arena: Dansaert
The Brussels Stephex Masters continues to grow! For 2025, we are expanding with a third competition arena – Dansaert. This stunning new grass arena will sit alongside our iconic Grand Place and Sablon arenas, creating even more opportunities for top-level competition.
Did you know?
The names of our arenas are inspired by famous districts in Brussels, celebrating the city’s rich heritage.
With Dansaert, we welcome more riders, more action, and more unforgettable moments to the Brussels Stephex Masters!
Nations Cup Moves to the Afternoon
One of the most iconic moments of the Brussels Stephex Masters is getting a fresh spotlight in 2025. For the first time ever, the CSIO5* Nations Cup will take place Friday afternoon, bringing a new energy and rhythm to Friday’s program.
Traditionally held under the lights, this prestigious team competition will now unfold in broad daylight — giving spectators the chance to experience every stride, jump, and celebration with a whole new perspective. The shift in timing not only sets the stage for a high-powered afternoon of international rivalry and team spirit, but also allows the evening to take on a more elegant, breeding-focused atmosphere with the Stephex Exclusive Breeding Collection Auction
Different timing. Same electric atmosphere. Don’t miss this new take on a beloved classic.
Two Exclusive Exhibition Spaces to Elevate Your Presence
At the Brussels Stephex Masters, exhibitors have the unique opportunity to present their brand in one of two prime locations: the Lifestyle Village or the Equestrian Village. Each offers a distinct environment tailored to different audiences, ensuring that your products and services reach the right visitors in an exceptional setting.
SHOWCASE your brand
Brand aligment & prestige
By exhibiting at Brussels Stephex Masters, your brand becomes part of an internationally acclaimed event known for its excellence and exclusivity. Associating with this prestigious platform strengthens your brand’s credibility and reinforces its position within the luxury and equestrian industries.
Targeted audience engagement
With a high concentration of riders, trainers, horse owners, business professionals, and luxury consumers , exhibitors gain direct access to a refined and engaged audience that values quality and innovation. This is a unique opportunity to connect with potential customers who have a genuine interest in your products and services.
Marketing and media exposure
The event attracts widespread media coverage, both online and offline, offering exhibitors additional visibility beyond their stand. Your brand benefits from being featured on the event’s website, app, and promotional materials, maximizing exposure to a global audience of equestrian and lifestyle enthusiasts.
LIFESTYLE Village
Positioned at the prestigious entrance of the event and VIP area, the Lifestyle Village is where high-end brands meet an audience that appreciates refinement and exclusivity. This space is ideal for fashion, fine dining, luxury goods, art, and premium lifestyle experiences
Prime Location: At the entrance of the event and VIP area
Target Audience: Visitors with a taste for luxury, including high-net-worth individuals and style-conscious guests
Perfect for: Luxury brands, lifestyle products, fine dining, high-end experiences, and exclusive services
Prices on the next page!
EQUESTRIAN Village
Immerse your brand in the equestrian industry with a stand in the Equestrian Village, the go-to destination for riders, trainers, grooms, and horse enthusiasts. Located along the pathway to the showground, this dynamic space is perfect for equine equipment, riding gear, horse care products, and professional equestrian services
Prime Location: Along the main route to the showground, ensuring high foot traffic from riders and grooms
Target Audience: Equestrian professionals, horse owners, trainers, and passionate riders looking for specialized products and expertise
Perfect for: A space designed for networking, demonstrations, and workshops led by experts
Prices on the next page!
EXHIBITOR Stands
Showcase your brand at one of the most prestigious equestrian events in the world! As an exhibitor at the Brussels Stephex Masters, you’ll have the opportunity to connect with a highvalue audience, expand your customer base, and elevate your brand presence in a premium setting.
What’s Included in Your Stand?
Each exhibitor stand is a blank canvas for your brand, providing you with the freedom to design and furnish it entirely to your liking. The following essentials are included to ensure a smooth setup:
Sales space in the Lifestyle or Equestrian Village
Electricity supply (3kW)
Carpeted floor
Lighting
Night-time security & daily assistance
Your brand name displayed on the stand exterior
Your logo featured on the exhibitor page of our website & in the app Option to secure your stand with a padlock
Stand Locations & Pricing
Stand pricing varies based on location within the Lifestyle Village or Equestrian Village. Secure your ideal spot and maximize visibility among your target audience!
O O Normal stand (5x5m): €3.150 Corner stand (5x5m): €3.650
* all prices are excluding VAT
Choose your stand!
While the structure is provided, exhibitors are responsible for fully designing and setting up their stand to reflect their brand identity. Whether you want an elegant boutique-style presentation or a dynamic product display, the choice is yours!
For additional features or customization options, please contact us at exhibitor@stephex.com
