WATCH THEHERE!AFTERMOVIE Relive the 11th edition s
JOIN THE CHAMPIONS
26th - 30th August 2026
Welcome to the Home of the champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, once again takes center stage. 2026 marks the twelfth edition of this extraordinary celebration of sport, elegance, and passion.
This year, Brussels once more becomes the arena where legends rise and new stories unfold. Across five unforgettable days, riders and horses from around the globe will deliver breathtaking performances in the Prestige League, Super Cup, Top Series, and the spectacular CSIO 5* showcasing the highest level our sport has to offer. The spotlight will shine brightest on the Henders & Hazel Nations Cup presented by STX Finance and the CSIO 5* Rolex Grand Prix presented by Audi, the crowning moments of this year’s event.
Beyond the competition, the Masters promise an experience unlike any other: world-class entertainment, refined hospitality and an atmosphere where sport, lifestyle, and culture meet. From the lively village to the grandstands filled with passion, every detail is designed to inspire and delight.
Join us at the Home of Champions as we celebrate the twelfth edition of the Brussels Stephex Masters, a tribute to excellence, courage, and the unbreakable bond between horse and rider.
LAST EDITION IN Numbers
Together, we create unforgettable moments.
Building on the success of 2025, the Brussels Stephex Masters 2026 is set to once again deliver five unforgettable days of world-class sport, lifestyle, and entertainment in the heart of Brussels
The 2025 edition brought together more than 42,600 spectators and fans from over 45 countries, confirming the Masters’ status as a truly international event. Visitors enjoyed a vibrant lifestyle village featuring 44 premium boutiques, family-friendly activities such as Kids’ Day, and packed stands during every competition, creating an atmosphere that blended elite sport with genuine warmth and accessibility.
VIP hospitality once again defined excellence, with three tailored arrangements offering over 2,200 exclusive seats per session. Guests experienced refined comfort, fine dining, and exceptional views of the competition. A standard that continues to set the Brussels Stephex Masters apart.
As we look ahead to the 12th edition in 2026, we invite partners to be part of the next chapter of the Home of Champions. Where passion, performance, and prestige meet on one unforgettable stage.
5.2M Global budget
+340 Riders
+850 Horses
+42K Visitors
+1.1M Prize money
45+ Countries
BSM ‘25 Insights
Email marketing
Our current database of over 8.000 contacts, consists of 52.7% female and 41.8% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards. With an average open rate of 48.9%, we have a very interested audience.
TV coverage & distribution
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 401.552 video views and an audience of 90.803 unique website viewers and 310.749 mobile app viewers.
Visitors Clicks
Visitors Impressions
Website key insights
• Strong visitor and click activity during BSM, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during BSM, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
8.417
In short, a successful digital visibility and engagement during the BSM event, with strong organic reach and click-through performance.
Top streams, including the Rolex Grand Prix, CSIO5*, and SX Foal Auction, had high engagement, with an average watch time of over 90 minutes.
The majority of viewers tuned in from Belgium, followed by strong engagement from Germany, France, and The Netherlands. This report underscores the event’s wide reach and strong viewer engagement.
Key takeaways
Top article countries
Top livestream countries
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, BSM has successfully expanded its reputation, with increasing coverage from both international and general media .
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
MEDIA Social
Growth of our social presence
This year’s results confirm a clear upward trend across both Facebook and Instagram, with stronger reach, more visits, and steady follower growth compared to 2024 The visibility of our content increased notably, showing rising engagement throughout the event period and beyond.
Monday 25/8 until Sunday 31/8/2025 Monday 1/8 until Sunday 7/9/2025 Monday 1/8 until Sunday 7/9/2025
INTERACTIONS
Facebook recorded a significant jump in reach (+95K vs. 2024), alongside more interactions and profile visits, proving the platform’s growing role in community connection. Instagram also showed strong progress, with reach climbing by +62K and new followers exceeding last year’s results, underlining its value as a driver of audience expansion.
Overall, the BSM social channels achieved above-average growth and visibility, outperforming typical benchmarks and reinforcing the strength of our digital presence within the equestrian community.
Monday 25/8 until Sunday 31/8/2025
General
With a targeted approach to local, national, and international initiatives—both online and offline—the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
welcome to ours EVERY EVENT HAS A STORY
HOSPITALITY
VIP Experience
Reservation
TROPHY CHAMPIONS
People
Sessions Dinner
CHAMPIONS Lounge
Elevate your guest’s experience by indulging them in your own exclusive lounge including a private terrace. Pampered with the finest culinary delights and surrounded by top-class sportsmanship, experience the unique spectacles in the most luxurious setting.
Per lounge
Secure your reservations by mailing to our hopsitality team via hospitality@stephex.com. To ensure optimal service and immersion there’s a capacity of 30 guests per session that can enter the lounge.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Included
Access to the VIP parking
Five bottles of champagne per session
Multi-course menu including refreshments, wine, coffee and tea.
Lounge branding possibilities
Exclusive view on the Main Arena
* all prices are excluding VAT
e TROPHY Club
Pamper your customers and connections for an extraordinary VIP Trophy Club experience. Mix culinary delights with exclusive top-class sport and unique spectacles. You can enjoy lunch and dinner from your own table with a direct view on the competition arena.
Per table
To secure your reservation, simply reach out to our hospitality team by mailing to hospitality@stephex.com They will ensure that your visit to the Trophy Club is a seamless and memorable affair, tailored to your every desire.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Access to the VIP parking
VIP entrance for your guests during the sessions
A glass of champagne per guest
Exclusive view on the Main Arena
3 course walking dinner concept including refreshments, wine, coffee and tea.
e SEATING Options
Our seating options provide the finest hospitality, savor gourmet cuisine, and impeccable service as you witness the world ’s top riders and horses compete in the heart of Brussels. Each seating choice is designed to elevate your Brussels Stephex Masters experience.
4
6 guests per session
Total capacity of 42 guests
Central view
Table of € 9.500*
6 guests per session
Total capacity of 42 guests
Side view
Table of € 8.900*
6 guests per session
GRANDSTAND Experience
New this year, the Brussels Stephex Masters introduces a Grandstand seating experience, offering reserved seats ideally located facing the main arena.
While the event remains free and open to all, the Grandstand allows spectators to secure a privileged viewpoint and enjoy the competitions with enhanced comfort and optimal visibility, right at the heart of the action.
From this prime location, guests can fully immerse themselves in the intensity, precision, and emotion of world-class show jumping, without missing a single moment.
Reserved seating facing the main arena
Guaranteed comfort throughout the day
An elevated viewing experience of top-level sport
Ideal for equestrian enthusiasts
This is not an event, this is an experience.
Increase your visibility and reach a wider audience, by becoming a partner at the Brussels Stephex Masters. With a comprehensive range of options, our visibility packages offer you a unique way to showcase your brand to a targeted audience.
VISIBILITYOptions
LED Boarding
Loop your logo
Partner logos are displayed in a loop alongside other partners during the performance of one show jumper per class. This means that the entire arena will be covered in your brand colours! This provides your brand with targeted exposure to a captive audience during a thrilling and memorable part of the event.
Pole position for your ads
Maximize your brand’s visibility with our LEDboarding, your dynamic ad will capture the attention of our diverse audience. With the potential to be seen by thousands of spectators, this is an opportunity to build awareness on a global stage. Your brand will shine like never before, providing pole position visibility during the full week, not incuding the CSIO 5* Rolex GP and the H&H Nations Cup.
CLASS Sponsor
Pricing is based on a customized package
Award ceremonies
International competitions on behalf of the partner. The presence of a representative at the awards ceremony of the partner’s competition provides a unique opportunity to showcase your brand to our audience, including top riders, VIP’s and influential figures in the showjumping world.
Our speaker ads will highlight your brand during the award show, providing unparalleled recognition and exposure to a global audience. Speaker ads
PRODUCT Placement
Pricing is based on a customized package
Around the event
€ 8.000 (ex. VAT)
Your brand will be featured prominently on site with branded obstacles and jumps. A personalized jump is a unique asset in equestrian sports, providing lasting visibility and media attention. Not including the 5* Rolex Grand Prix and Nations Cup.
Place your product around the event site, including the VIP area. This beneficial arrangement allows for increased brand visibility, exposure to target audiences and the potential for higher sales and customer engagement.
Sweet moments
Our entertainers take the stage through the Trophy Club and hand out your products as a sweet little present during the sessions. This way you become part of our entertainment.
DIGITAL Presence
Pricing is based on a customized package
Social media presence in our media plan and visibility of your brand on all of our digital channels, such as our website and our app. Let’s get digital!
Global media exposure
Choose branded jumps, LED boarding or other attentiongrabbing methods to maximize the opportunity of being captured by global photographers and livestreams, eaving a lasting impact on our audience.
CREATIVE Activations
Pricing is based on a customized package
Engage and Excite
Elevate your brand’s presence at the Brussels Stephex Masters by incorporating creative activations that captivate and engage our diverse audience. Organize a branded contest that adds an extra layer of excitement to the event. Our entertainment platform provides the perfect stage for transforming your activation into a true spectacle, ensuring that attendees have a memorable and enjoyable experience.
Playful Prizes
By infusing an element of playfulness into your branded contest, visitors can participate enthusiastically, with the chance to win exciting prizes. This not only creates a lively atmosphere but also leaves a lasting impression of your brand in the minds of the event visitors.
MERCHANDISE Collaborations
Pricing is based on a customized package
We invite you to stand out and make a statement with our exclusive Merchandise Collaboration opportunity. Join forces with us to co-create a unique and eye-catching product that perfectly aligns with your brand identity.
Check out the brands of last year’scollaborations!merchandising
Don’t miss this chance to elevate your brand through a distinctive Merchandise Collaboration. Let’s turn your vision into a marketable product! Are you next?
Teambuilding Personalized experience n W Incentives Trusted by e
Equestrian village Lifestyle village
EXHIBITOR Stands
Expand your customers database and become an exhibitor. Host a branded stand during the Brussels Stephex Masters including electricity supply, carpeted floor, night time surveillance, daily assistance.
Multiple possibilities are available to display your products at these exhibitor villages. Prices will range depending on the location of your stand.
Prices
Extra utilities avalaible on request.
Type of tents
Tents will have a standard measurement of 5m x 5m. There are also combinations possible, if you would like to combine two tents together, contact us and let us discuss the possibilities.
* Prices excluding VAT Stand 5m x 5m € 5.000* Food stand 5m x 5m Prices on demand
Secure your stand by reaching out and sending an email to exhibitor@stephex.com Interested?
THIS IS NOT AN event, THIS IS AN experience
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